期刊名称：Círculo de lingüística aplicada a la comunicación
印刷版ISSN：1576-4737
出版年度：2013
卷号：39
页码：35-55
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense de Madrid
摘要：This paper discusses the value of horizontal communication in the digital genres used by communities of practice, as an agent which promotes new participation and interaction modes among ICT users. Virtual networks favour information exchange and personal contact among the citizens who participate in the digital world, without real place and time constraints. This type of interaction allows for mutual feedback, and turns the static role of ICT users, from passive to active ones, in relation to media messages and communication. We seek to show, through the preliminary discourse analysis of a blog, how horizontality promotes interaction among the users in a specific community, allowing them to take active part in the interests, routines, and shared interests of the group, and to be message receivers – and not only recipients.
关键词：comunicación horizontal;discurso;redes sociales;comunidades de práctica (CPs)
其他关键词：horizontal communication;discourse;social networks;communities of practice (CoPs)
