期刊名称：Círculo de lingüística aplicada a la comunicación
印刷版ISSN：1576-4737
出版年度：2013
卷号：42
页码：22-59
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense de Madrid
摘要：This paper offers an argumentative approach from a linguistic point of view to a type of discourse: direct-to-doctor advertising discourse. A specific advertisement taken from a sanitary center is analyzed, showing its particular mechanisms aiming to persuade an expert addressee.
