Public voices and public policy: changing the societal discourse on "welfare".
Lens, Vicki
Much of the public discourse on welfare reform is subjective and
value laden, a composite of socially constructed stories and myths that
support the dominant ideology. This article reports on a study that
examines the language used by government officials, poverty experts,
advocates and others to discuss welfare reform. Statements made about
welfare reform were extracted from the Washington Post and the New York Times and analyzed using qualitative content analysis. Dissecting the
public language of welfare provides insight into how prevailing
ideologies are communicated and reinforced, and how they can be changed.
**********
Social problems that involve a lack of something--such as health
care, money, food, housing or child care--are inevitably framed by one
basic question: is it the individual or the government's
responsibility to provide it? Stated in this way, the answer is less
empirical than ideological. Ideologies of "self-sufficiency"
or "individualism" determine the response, with welfare
serving more a symbolic than substantive purpose (Edelman, (1975), 1998;
Schramm, 1995). This figurative use of welfare is communicated through
language as we construct stories, myths, and "facts" to
support this dominant ideology. Even scientific studies designed to
measure and explain poverty often conform "to the prevailing biases
of welfare policy discourse" (Schramm, 1995, p. 6) using language
that supports those biases. In this way, when formulating policy, the
"words of welfare" can become more significant than any
"facts" about welfare (Schramm, 1995).
While welfare rarely falls completely off the public's radar
screen, sometimes the public discourse about welfare remains in the
background, generating no action. Other times, as in 1996 when the Aid
to Families with Dependent Children (AFDC) program was abolished and
replaced with the Temporary Assistance to Needy Families program (TANF),
the rumblings turn into shouts, and major policy changes are enacted.
While policy changes are, of course, the result of a confluence of
factors, it is words that signal and embody the changes, with language
"not simply an instrument for describing events, but ... a part of
events, strongly shaping their meaning and the political roles officials
and mass publics see themselves as playing" (Edelman, (1975), 1998,
p. 132). Thinking about welfare thus requires thinking about the words
used to describe it.
This article reports on a study of the "words of welfare"
that preceded the enactment of TANF. It is based on a qualitative
content analysis of statements made by elected officials, poverty
experts, bureaucrats, advocates and others about welfare reform in the
New York Times and the Washington Post between 1994 and 1996. Studying
this public discussion provides insight into the prevailing ideology of
welfare, and how that ideology is communicated and reinforced. It also
leads the way to constructing different "words of welfare"
that promote a different response to poverty (Schramm, 1995).
Methodology
There are many sources for finding the public "words of
welfare". They include books, academic articles, the popular media,
and the historical record made by legislators (i.e. legislative
transcripts, speeches etc). This study chose the popular media because
it is the most inclusive, providing a forum for disparate communities
and individuals to exchange ideas and debate proposals. It functions as
our town square, providing a daily chronicle of how social problems are
defined within society and by whom. It is where politicians and others
go to plead their case (Cook, 1998). Since this study sought to examine
what was being said about welfare reform by the various and most
influential participants in the debate, the popular media was the most
fertile source for extracting this information. Thus, while this study
is not an examination of the role of the media in public policy, it uses
the media as one kind of a historical record of the public discourse.
Newspapers were chosen because within the hierarchy of the popular
media, including television, radio and print, they are the primary and
most influential source of information for political information
(Chaffee and Frank, 1996; Johnson, Stamm, Lisosky, and James, 1996;
Neuman, Just, and Crigler, 1992; Dickson, 1992; Patterson, 1980). The
New York Times and the Washington Post in particular were chosen because
"they are recognized as leading and influential newspapers read by
lawmakers, policy makers, and the more highly educated and informed
public" (Dickson, 1992, p. 565; Loseke, 1997). It is in these two
newspapers that those groups that form the political elite are likely to
be quoted, and hence where the words that encapsulate a society's
dominant ideology can be found. However, restricting the study to these
two newspapers is also a limitation of the study. They are perceived by
some as liberal in bias and are not necessarily representative of the
way news is reported in the rest of the country, or even by other
national newspapers that may fall at different points in the political
spectrum (with the Wall Street Journal or the Christian Science Monitor
as but two examples).
The Washington Post Index and the New York Times Index were used to
identify articles about welfare, and in particular articles about the
reform of the AFDC program, between January 1994 through August 1996,
when TANF was passed. This time period was chosen because that was when
the public debate over welfare reform reached its peak, as evidenced by
a doubling of the number of welfare related newspaper articles in the
Post and the Times between 1994 and 1995. However, restricting the study
to this time period is also a limitation of the study. It coincides with
an attempt by conservatives to consciously and deliberately engage in a
media blitz to sell the American public on the new conservative
revolution (Cook, 1998). Thus the level of regressive conservative
rhetoric may have been higher than in previous periods. However in as
much as this rhetoric was followed by the abolishment of AFDC, focusing
on this time period can provide useful insights on the power of public
words.
Four hundred and sixteen articles on welfare reform and AFDC were
identified, with ninety seven eliminated because they did not contain
descriptive accounts of welfare and welfare recipients. Thus a total of
three hundred nineteen articles (144 articles from the Post and 175
articles from the Times) were chosen as the sample for this study.
Statements made about welfare reform by various individuals and
organizations were extracted from the articles and coded and analyzed
using HyperResearch, a computer software program for qualitative
research that assists in the organization, storage, retrieval and
analysis of coded material.
Findings
This study began with the assumption that welfare is condemned by
virtually everyone and those that rely on it are similarly disdained
(Gans, 1995; Gordon, 1994; Ellwood, 1988; Katz, 1989). Why this is so
has been covered thoroughly by others. Katz (1989) argues that contempt
for the poor and support of capitalism goes hand in hand. When people
are measured by how much they produce those who produce little or
nothing will be judged the harshest of all. Piven and Cloward (1994)
explain that denigrating the poor and stigmatizing welfare use helps
capitalism work by insuring a cheap pool of labor. Abramovitz (1996)
contributes the view that certain of the poor, specifically women
raising children without husbands, are derided as much for how little
they produce as the fact they are trying to produce it outside of
capitalism's patriarchal system.
The question asked by this study, then, is not why, but how, does a
society communicate these views. The first part of this question
requires us to identify who is doing the talking; what groups in our
society are given the public space, and how much of it, to talk about
social problems? Thus although this study is primarily qualitative,
quantitative analysis was used to determine who participated in the
public discourse and how frequently.
Those connected to government, including elected officials, federal
appointees, and state and local bureaucrats, dominated the debate,
representing 58% of all sources quoted in the newspaper articles. Of
elected officials quoted, three fourths served on the federal level.
Outside of government, experts, defined as individuals or organizations
engaged in research on poverty, were relied on the most, constituting
14% of all sources. 10% of all sources were recipients. Advocates,
defined as "individuals or groups "concerned with improving
services and resources on behalf of the poor" (Kemp, 1995, p. 196)
were less represented, making up only 7% of all sources. Social service
workers and religious leaders, at 3% each, were heard from the least. In
sum, by far the largest group participating in the public discourse was
the political elite--politicians and government officials (Zaller,
1992).
The next step was to examine how these various participants
communicated their underlying ideologies about welfare and welfare
reform. We know that one way to uncover this is by examining the myths
and values that are embedded in our discourse (Loseke, 1999). Attention
must also be paid to what is not said, as these silences can be signs of
what a society chooses to ignore or in unable to discuss (Edelman,
1988). These three facets of public discourse--myths, values, and
silences--are discussed below.
Communicating myths about welfare
Myths are simplistic stories that help us ward off the anxiety we
feel about potentially disruptive social problems by providing us with a
ready made cast of characters, including victims and villains, and
equally as ready made solutions (Edelman, (1975), 1998; Stone, 1989).
Both villains and victims, despite their complexity, are distilled into
"typifications" or stereotypes, a "convenient
shorthand" for describing people and problems (Best, 1995, p. 114).
In the past, the stereotypical myth of the welfare queen has played
a prominent role in welfare discourse (Seccombe, 1999; Abramovitz, 1996;
Gordon, 1995; Handler, 1995). Drawing on racial stereotyping, this myth
brands female welfare recipients, and especially African-American women,
as deviant, promiscuous, and manipulative, willing to live off the
"system" rather than become self-sufficient. Another dominant
myth is to paint the welfare poor as the "other" in American
society, with labels such as the "underclass" used as a code
word to imply undeservingness, and deviance from the dominant American
culture (Gans, 1995).
Participants in the TANF debates overall marginalized recipients,
calling forth the stereotypical images of the "underclass"
although not by that name. Those elected officials on the conservative
end of the political spectrum (mostly Republicans) relied primarily on
language that emphasized the "otherness" of welfare
recipients; the kind of people as one elected official put it "you
would not let baby-sit your kids or grand kids" (Vobejda, 1995c, p.
A1). These officials invoked broad generalizations that vilified
recipients. Thus, one compared recipients as a group to animals, who
become dependent if not encouraged to find their own food (Pear, 1995b,
sec. 1, p. 1). Another found them lazy, unlike "other"
Americans, such as the immigrants of yesteryear who knew the value of
hard work. (Rosenbaum, 1995, sec. 4, p. 7)
Bureaucrats and experts also depicted recipients negatively, but
using what Schramm (1995) refers to as an "economist therapeutic
managerial discourse" that focuses on how the state can regulate
individual behavior. The dramatic rhetoric of the elected officials was
replaced with more measured, objective and dispassionate language that
described individual faults. Thus bureaucrats provided a catalogue of
problems from educational and skills deficiencies to personal problems.
For example, one described recipients as "a "challenge"
to work with because "they don't have the staying power
because of absenteeism, or they don't like the boss, or the
supervisor changed what they were doing" (Jeter, 1995, p. B1).
Experts likewise painted a bleak portrait of recipients,
characterizing them as people bewildered by the social mores of working.
Thus, they were described as "lack[ing] social skills ...
resent[ing] the authority of supervisors, quarrel[ing] with coworkers or
customers or fail[ing] to report to work on time" (DeParle, 1994b,
p. A1). Other were unable "to understand some of the unwritten rules of office etiquette" (Thompson, 1995, p. A1). Still others
suffered from "a debilitating lack of self-esteem" (Vobejda,
1995b, p. A1). Like the bureaucrats, experts provided descriptions that
reinforced stereotypical images of the "underclass" as
consisting of behaviorally dysfunctional individuals.
Recipients, either as described by journalists or as they described
themselves, also reinforced these stereotypes. These narratives
portrayed recipients as incompetent and almost child like. They were
described as "strangled by insecurity" (Vobejda, 1995b, p.
A1), another so befuddled "even now social workers must tell her
where to put her first and last names on forms" (Hsu, 1995, p. B1).
(A full exploration of how recipients described themselves is beyond the
scope of this article, and is reported elsewhere. Lens, in press).
There was a dearth of counter images to contradict these negative
images. Neither advocates nor more liberal elected officials (primarily
Democrats), the two groups most likely to offer a competing version of
welfare recipients, did so. Both groups were largely silent when it came
to constructing a public image of welfare recipients, a silence that
could easily have been construed as agreement. And while liberals and
advocates did not turn recipients into the villains described by others,
they also did not provide an alternative and more positive image.
Missing from them were any descriptions or vignettes that cast
recipients as "heroines" or "survivors", mythical
archetypes that would have demonstrated strength in the face of
adversities like extreme poverty or difficult life situations.
Thus, while strains of the welfare queen myth were present,
especially among the broader generalizations made about welfare
recipients, the ineptitude and dysfunction described was more child-like
than queen-like. Unlike the arrogant and scheming women represented by
the myth of the welfare queen, these women were described as less
unwilling to work as incapable of working because of a range of personal
defects. They still securely occupied the position of "other"
in American society, but in a medicalized version that focused on
psychological and behavioral defects.
The existence of these myths play a very important role in the
public discourse about welfare. As Edelman states "to believe that
the poor are basically responsible for their poverty is also to
exonerate economic and political institutions from that responsibility
and to legitimize the efforts of authorities to change the poor
person's attitudes and behaviors" ((1975), 1998, p. 134).
Constructing moralities
Construction of social problems also include constructions of
moralities (Loseke, 1999). Embedded within the public discourse are
sacred symbols or themes that locate the problem in a particular moral
universe. They are invoked by the selective use of language that can
encapsulate in a word or phrase an entire ideology. The word
"welfare" is itself an example of this. It is a word that
"connotes to a great many people that the problem lies in the
public dole which encourages laziness" (Edelman, (1975) 1998, p.
135). The word dependency has a similar import, invoking images of
individual indolence rather than structural impediments as the cause of
poverty.
Lakeoff (1996), a cognitive and linguistic scientist, has studied
the way in which conservatives and liberals use language to communicate
their world views, and hence their moralities. He likens the nation to a
family, with the government as parent and its citizens as children.
Conservatives use a "strict father model" of parenting, which
emphasizes tradition and authority, self-control, obedience and
discipline. Liberals follow a "nurturing parent model" which
stresses love, empathy, tolerance, self-exploration, and the questioning
of authority. Each uses different words to communicate their respective
ideologies. Conservatives rely on such terms as individual
responsibility, tough love, dependency, deviant, and self-reliance.
(Lakeoff, 1996, p. 30). In contrast liberals use words like social
responsibility, concern, care, help, oppression, and basic human dignity (Lakeoff, 1996, p. 30-31).
Lakeoff contends that a conservative ideology has dominated over
the last twenty five years because its language has dominated the public
discourse: As Lakeoff explains:
They have done this by carefully working out their values, comprehending
their myths so that they can evoke them with powerful slogans, repeated
over and over again, that reinforce those family-morality-policy links,
until the connections have come to seem natural to many Americans,
including many in the media (p. 19).
The TANF discourse was in fact infused with the moral language of
conservatives, although this type of language was used primarily by
elected officials. Other participants in the discussion including
experts, advocates, and bureaucrats relied on more scientific and
morally neutral language. The terms "welfare dependency",
"self-sufficiency" and "responsibility" were uttered
over and over again by elected officials, (of both parties), and the
President. For example, the President spoke of "real reform that
promotes work and responsibility" (Havemann and Devroy, 1995, p.
A6), and "replacing dependence with independence, welfare with
work" (Jehl, 1994, p. A1). Elected officials spoke of recipients
who "don't accept the same responsibility" as other
taxpayers (Havemann, 1995c, p. A5) or that "we want [recipients] to
be personally responsible" (Havemann, 1996, p. A1).
True to Lakeoff's "strict father role" conservatives
relied on the moral themes of self-discipline and self control.
Recipients were likened to unruly teenagers, requiring "tough
love" (Havemann, 1995, p. A5). It was necessary "to knock the
crutches out" (Dowd, 1994, p. A1), and" [though] people will
fall down ... they will learn to walk" ("Rethinking
welfare", 1995, p. A1).
However, conservatives added a new twist by borrowing from the
moral language of liberals. For example, they spoke of
"empowering" recipients ("Republican officials",
1995, p. A1), and described how "the end of the welfare state ...
mark(s) the beginning of the opportunity society" (DeParle, 1994a,
sec. 4, p. 5). They also talked about "liberat[ing]" welfare
recipients, and "sav[ing] the children" (Pear, 1995c, p. A19).
There were some attempts by liberals to use "liberal"
language, invoking themes of compassion, helping, and protection of the
young. Thus, one Congressman, after invoking the Holocaust while denying
that he was, went on to warn his colleagues to "open your eyes.
Read the proposal. Read the small print.... They are coming for the
children. They are coming for the poor. They are coming for the sick,
the elderly and the disabled" (Toner, 1995, p. A23). Conservatives
were also accused of "committing legislative child abuse"
(Vobejda, 1995a, p. A1) and "waging a campaign of hate against
children" (Pear, 1995a, p. A18). In a particular dramatic plea, one
Congressman asked "Where is the compassion ... where is the sense
of decency? Where is the heart of this Congress? This bill is mean. It
is base. It is downright lowdown. What does it profit a great nation to
conquer the world, only to lose its soul?" (Pear, 1996, p. A1).
However, this type of language was the exception rather than the
rule, with conservatives and liberals alike adopting the moral language
of "individual responsibility". Moreover, the
conservatives' appropriation of the moral language of liberals
helped inoculate them from liberal criticism; they too, were trying to
help women and children albeit in a different way.
In sum, the language of conservatism, and the morality it implies,
dominated the public discourse. It was communicated effectively through
key words, such as "welfare", "dependency" and
"responsibility". These words acted as a cognitive trigger,
framing the issue of poverty as an individual problem, in the same way
the myths described above framed welfare recipients as individually
incompetent and dysfunctional. The words functioned as a linguistic
reference, enabling people to reinforce previously held beliefs about
the causes of poverty and the type of people who are poor (Edelman,
(1975), 1998). In this way language served not to educate or inform, but
to insure the stability of the dominant ideology.
Construing the silence
What is missing from the public discourse can be as important as
what is included. Certain aspects of a social problem are never
questioned because they either challenge a society's bedrock
ideology or have been absorbed so completely into the cultural landscape
that they have become invisible (Edelman, 1988). According to Edelman,
some problems and their solutions are designed to divert attention from
certain threatening ideological and structural mine fields in a society.
As an example Edelman cites poverty and the major responses to it in
this earlier century--the New Deal and the War on Poverty. He posits
that the consensus that emerged for these two measures was actually a
way of avoiding the larger and more threatening issue of economic
inequality, the solution to which would require the disruption of the
entire economic system instead of funding a few anti-poverty programs.
As would be expected based on Edelman's theory, the solution
of structural changes was absent from the public discourse. Less
predictable was the fact that many of the participants in the debate
found nothing incongruous in proposing individual solutions while
acknowledging structural obstacles.
The bureaucrats who worked with the poor, the experts who studied
the poor, and the advocates who represented the poor, all pointed out
the structural problems of insufficient wages. An official who directed
a welfare to work program noted that a women who "get[s] a
$4.50-an-hour job ... is still poor, and she's still on welfare
(Rimer, 1995, p. A1). Experts pointed out both deficiencies in the labor
market for low-skill jobs and the low wages that these jobs pay. One
pointed out that even a $.90 increase in the minimum wage would
"still leave many (children) in poverty" (Loose, 1996, p. D3).
Another made a direct connection between welfare and the working poor by
explaining how working mothers in low wage jobs, such as cashiers and
clerks, were worse off than those on welfare and were "45% more
likely than those on welfare to experience ... hardship" (DeParle,
1995, sec. 4, p. 1).
However, neither the experts or bureaucrats translated these
structural explanations into structural solutions that would transform
low wages into living wages or otherwise alter the economy. Instead,
both discussed individual solutions, focusing on "personal
responsibility" and individual behavior. Thus for example, several
bureaucrats spoke of "changing the culture of welfare"
(Clairborne, 1994, p. A3), and "implementing policies that
nudge" recipients into working (Havemann, 1996, p. A1). Experts
likewise spoke of solutions that, for example, mandated work for
recipients but did not address insufficient wage levels.
Advocates also spoke often and forcefully about the structural
obstacles to self-sufficiency. Emphasis was placed on perceived
deficiencies in the labor market, with advocates posing such questions
as "where are the jobs? Everyone knows that the jobs are not
available" (Rimer, 1994, p. A12), and others pointing out that
"many welfare recipients cannot find jobs even when the labor
market is good" (DeParle, 1994c, p. A1). However, while advocates
pointed out the lack of jobs and low wages they did not attempt to
explain why this was so. In other words, while they described the
economy they didn't explain why it worked that way; they did not,
for instance, attempt to explicate the underlying workings of the
economy, the nature of capitalism etc. The closest any advocate came to
framing the issue in terms of class or income inequality was the
following comment made during a rally protesting welfare reform:
"My God ... it's Christmas day, and all those making decisions
are warm and cozy with presents around the fireplace and drinking spiked
eggnog. And all the poor people are out here" (Tory, 1994, p. D1).
One consequence of this silence was that the solution proposed by
the political elites of the government, which focused solely on changing
individual behavior, dominated the discussion. There simply were no
structural alternatives offered. This failure to include a radical, or a
more progressive, perspective is also indicative of how far the public
discourse on welfare has shifted. According to de Goede (1996), since
the 1980s liberals have "frequently accept[ed] the conservative
diagnosis of what is wrong" (p. 317), letting the conservatives
define the problem, and the solutions. This has resulted in liberals
being almost as resistant to suggesting structural changes as
conservatives. The media in turn has reinforced this shift to the right
by labeling it as mainstream ideology (de Goede, 1996).
The absence of more radical solutions illustrates that the public
discourse is a limited discourse. Despite the liberal tint of the
newspapers chosen, those quoted within them maintained a conservative
stance. Liberal advocates accepted and even parroted the conservative
terms of the debate, while radical arguments were not even included.
Contradictory information was thus absorbed and subsumed into the
dominant ideology, insuring its continued hegemony over the public
discourse.
Changing the Public Discourse
What then can be done to change the narratives that compose our
discourse about poverty? How can new myths be propagated, different
values incorporated, and new ideas included? Lakeoff (1996) suggests
that liberals learn, as conservatives have, how to use language more
effectively; to view it less as a way to rationally discuss ideas than
as a vehicle for instilling values. Since much of what goes on in the
public discourse is about competing values and ideologies, language
should be used that communicates these differences. Liberals, by using
the "opposition's" words or failing to come up with
compelling rhetoric of their own, made it more likely that a certain
ideology, in this case the conservative's, would prevail.
Thus one step toward changing the public discourse is changing the
language of it. For liberals, it means consciously injecting
"liberal" words, such as caring, compassion and tolerance,
into speech, and avoiding "conservative" words, such as
"dependency" and "responsibility". It also means
avoiding the term "welfare", which has become so embedded in
our language that conservatives and liberals alike (including this
author in this article) use it routinely. Much more effective, for
example, is the word "child poverty". The different impact of
the two words is clear; it is as difficult to argue against "child
poverty" as it is to argue for "welfare", a term with
such negative connotations that it is hard for anyone to be for it.
Moreover, a term such as "child poverty" is more likely to
invoke discussions of structural and economic change than the term
"welfare". In the same vein, describing someone as applying
for "help" rather than applying for "welfare"
conjures up a different, less negative, image of the applicant.
Myths about the type of people receiving public assistance, and
why, also need to be challenged. In the TANF discourse, no alternative
myths were offered of recipients, even by advocates. The prevailing
myths portrayed women as incompetent, child-like and suffering from low
self-esteem. But poor women daily confront challenges and obstacles that
would stymie the most sophisticated and educated among us. What is
needed is stories that describe how they meet those challenges, and
which emphasize strengths rather than weaknesses. In such narratives,
words such as courageous, resourceful or inventive can be substituted
for "flustered" and "confused". Even words such as
"victim" should be avoided. Instead such women should be
labeled as "survivors", which communicates strength and
resiliency.
Alternative narratives that re-flame the decision to apply for help
can also be constructed. (it is here also that Lakeoff's list of
liberal words can be most helpful). Thus contrast the following two
statements, both equally as true: "she applied for help to enable
her to care for her children" with "she applied for welfare
after leaving her job". Or contrast "she never worked a day in
her life" with "she has spent her days caring for her young
children and protecting them from harm". It is these types of
narratives that need to be injected into the public discourse by
challengers to the dominant ideology.
Narratives that emphasis interdependence, rather than
individualism, should also be emphasized. In this way the concept of
"welfare" can begin to shed its negative image and instead
symbolize a spirit of collectivity where neighbor helps neighbor.
Although "rugged individualism" is considered one of the
dominant ethos of American society, its counterpart--interdependence--is
equally a part of the culture. Even that paradigm of rugged
individualism--the wild west and the cowboys that inhabited it--was
offset by collectively arranged wagon-trains, quilting bees, and
community harvests. Nor has this longing for connection disappeared. The
nostalgia many Americans feel for small town USA reflect a desire for
interconnectedness and community, and the obligation to help one's
neighbors that accompanies it.
The homeless rights movement that sprung up in the early 1980s in
New York City is an example of how the status of vulnerable populations
can be shifted from outcast to cared for member of the community.
Advocates, through a skillful use of the media, worked to replace images
of the "bowery bum" with a more sympathetic picture of the
homeless as victims of a callous society that needed to better protect
and shelter its most vulnerable. While this view has dissipated somewhat, even today the homeless are often viewed more benignly and
compassionately than the "welfare mother".
Interjecting the theme of interdependence into the welfare debate
requires that women receiving public assistance be transformed from the
"other" to "neighbor"; that they be considered part
of the community and not outside of it as they are now. Like medical
patients who are referred to by their illness, thus obscuring the whole
person these women are too often narrowly defined by the label
"welfare". They are not "mothers" but "welfare
mothers", thus severing their connection to the larger community of
mothers. To restore this connection requires emphasizing the
commonalities between these women and other families.
"Mothering" narratives should be created that describe
families on welfare as coping with many of the same issues around
children and family life as other families. Women receiving public
assistance, many of whom work; must also be included in the larger
community of workers. Work place stories, in contrast to the stories
described above that focus on individual ineptitude, should highlight
obstacles and working conditions shared with others in the workforce.
The positive role many recipients play in their communities also
need to be emphasized. One source in the African-American community is
the image of the strong matriarch who protects her young fiercely and
who is a symbol of strength and inspiration to others. She is the woman
in the inner city who "polices" the neighborhood for signs of
danger and emphasizes the value of education to her children. Many
however do not connect this image with that of women on welfare, even
though they are often one and the same person.
Finally, alternative solutions need to be introduced into the
public discourse. One striking characteristic of the TANF discourse was
the absence of structural solutions even while structural obstacles were
being identified. One could argue, as Edelman has (1988), that such a
discussion is unlikely to happen because it threatens the existing
political and economic order. However even within that order, there is
room for variation. Welfare policy is not static; it has loosened and
tightened over the years. And there are many, including academics,
poverty experts and advocates, who have proposed alternative solutions.
However, this study demonstrates the difficulty in making those
alternatives a meaningful part of the public discourse, especially when
the conservative view serves as the starting point for the debate. While
there of course many factors that influence how we solve social
problems, adopting new "words of welfare" that challenge the
dominant myths and values embedded in our discourse is one way in which
to make these alternatives heard and influence the course of welfare
policy.
Appendix
References from The New York Times and The Washington Post
Clairborne, W. (1994, February 26). North Floridians are pioneers
in Clinton-like welfare program. The Washington Post, p. A3.
DeParle, J. (1995, December 3). Compassion play; less is more:
Faith and facts in welfare reform. The New York Times, sec. 4, p. 1.
--. (1994a, December 18). The nation: Despising welfare, pitying
its young. The New York Times, sec. 4, p. 5.
--. (1994b, October 24). Welfare mothers find jobs are easier to
get than hold. The New York Times, p. A1.
--. (1994c, April 14). State's eagerness to experiment on
welfare jars administration. The New York Times, p. A1.
Dowd, M. (1994, December 15). Americans like G.O.P. agenda but
split on how to reach its goals. The New York Times, p. A1.
Havemann, J. (1996, May 13). As welfare cases drop, politicians
fight for credit; but experts say reasons for decline are unclear. The
Washington Post, p. A1.
--. (1995, February 14). White House says GOP welfare plan is too
lenient in work requirements. The Washington Post, p. A5.
Havemann, J. and Devroy, A. (1995, March 21). Bishops win
concessions on welfare bill; Rules chairman to urge end of restrictions
aimed at teen mothers. The Washington Post, p. A6.
Hsu, S. (1995, December 24). Told to get a job, many in rural Va.
are doing just that. The Washington Post, p. B1.
Jehl, D. (1994, June 15). President offers delayed proposal to redo welfare. The New York Times, p. A1.
Jeter, J. (1995, December 11). Lack of entry-level work trips Md.
welfare reform; most new jobs require high skills, study says. The
Washington Post, p.B1.
Loose, C. (1996, June 3). Children of the working poor called
`invisible' in welfare debate. The Washington Post, p. D3.
Pear, R. (1996, August 1). The welfare bill: The overview; Clinton
to sign welfare bill that ends U.S. aid guarantee and gives states broad
power. The New York Times, p. A1.
--. (1995a, February 17). Democratic governors oppose shifting
welfare to states. The New York Times, p. A18.
--. (1995b, March 25). House backs bill undoing decades of welfare
policy. The New York Times, sec. 1, p. 1.
--. (1995c, February 1). Governors agree children must be protected
no matter what shape welfare takes. The New York Times, p. A19.
Republican officials. (1995, February 9). Republican officials
agree on repealing welfare entitlement; Governors join house members in
support. The Washington Post, p. A1.
Rethinking welfare. (1995, April 7). Rethinking welfare; Time
limits--A special report; Iowa plan tries to cut off the cash. The New
York Times, p. A1.
Rimer, S. (1994, January 14). Welfare plan places limits on cash
grants. The New York Times, p. A12.
--. (1995, April 10). Rethinking welfare: Work requirements--A
special report; Jobs program participants; still poor and in need of
aid. The New York Times, p. A1.
Rosenbaum, D. (1995, March 26). Word for word / Congressional
record; speaking for themselves, House members talk welfare. The New
York Times, sec. 4, p. 7.
Thompson, T. (1995, March 6). For job seekers, a fear of trying;
many prospective employees must battle isolation, low self-esteem. The
Washington Post, p. A1.
Toner, R. (1995, March 23). Congressional memo; a day of anger as
Republicans are put on the defensive. The New York Times, p. A23.
Tory, S. (1994, December 26).Holiday on the front lines of hope; at
the Capitol; Christmas day rally lures 1,000 with mix of politics,
sustenance. The Washington Post, p. D1.
Vobejda, B. (1995a, September 20). Senate passes welfare overhaul;
President indicates his support. The Washington Post, p. A1.
--. (1995b, May 8). Inching into employment; recipients' pace
doesn't fit reform scenario. The Washington Post, p. A1.
--. (1995c, February 14). Welfare an afterthought, teen mothers
say. The Washington Post, p. A1.
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Vicki Lens Yeshiva University Wurzweiler School of Social Work 2495
Amsterdam Ave. New York, NY vickilens@aol.com