Teaching international entrepreneurship through student exchange: observations, obstacles and recommendations.
Jones, Scott A. ; Denslow, Diane ; Janssen, Frank 等
ABSTRACT
While most scholars and researchers recognize that entrepreneurship
occurs differently in other countries, there are relatively few
undergraduate courses that focus on International Entrepreneurship.
Further, of those with an International focus, few provide students with
an opportunity to interact with aspiring entrepreneurs from other
countries. The following summarizes the results of six collaborations
intended to test several models for international student exchange. Each
of the collaborations included either one or two-way travel among
participants, hosting responsibilities, and cultural activities. The
authors present a number of observations and obstacles that will assist
facilitators interested in providing similar course offerings. The
article concludes with recommendations for future course offerings
including a sample itinerary.
Keywords
International Entrepreneurship, Student Exchange, Cross-cultural
education
INTRODUCTION
Entrepreneurship education was initially introduced in the United
States in the late 1940s (Katz, 2003). Since then, the field has
witnessed phenomenal growth with over 300 endowed positions, 100 centers
and over 550 schools in the U.S. offering entrepreneurship courses both
within and outside business schools (Katz, 2003; Kuratko, 2005; 2006).
This growth caters to an increasing interest in entrepreneurship courses
among students. USA Today (2006) reports Gallop Poll results indicating
69% of high school students are interested in starting their own
companies. In addition, some of the leading business schools in the
nation (Northwestern University's Kellogg School of Business,
Stanford University, and the Harvard MBA program) report growing
interest among their students in studying entrepreneurship and/or
becoming entrepreneurs (Fiet, 2001a).
More recently, scholars have recognized the importance of the
international dimensions of entrepreneurship. International
entrepreneurship is defined as "the discovery, enactment,
evaluation and exploitation of opportunities--across national
borders--to create future goods and services" (McDougall &
Oviatt, 2003, p.7). Jones and Oberst (2003) believe that
entrepreneurship "must be taught within the global context; lacking
that, graduates will be ill prepared to be internationally
competitive" (p. 2). While the authors focus on the importance of
teaching international entrepreneurship to engineering students, such a
focus is relevant for students in other disciplines as well. This is
consistent with Bell, Callaghan, Demick and Scharf (2004) who argue that
"academic formation ... of international entrepreneurs ... is
particularly crucial in light of the emergence of small entrepreneurial
'born global' firms that have been able to take advantage of
technological advances to internationalize rapidly" (p. 109). Born
global firms are those companies formed expressly with the international
market in mind (Oviatt & McDougall, 1994)
Despite an increasing attention from public authorities and
researchers (Dana, 2004), the importance of the international dimension
of entrepreneurship has had few repercussions on its teaching. A recent
web search identified only a handful of American business schools which
offer International Entrepreneurship courses (Appendix A). Bell,
Callaghan, Demick and Scharf (2004) note that despite the growth in the
number of entrepreneurship programs offered at American academic
institutions, "their primary focus tends to be on the study of
entrepreneurship in a domestic market setting" (p. 110). This
observation may be attributed to several factors. First, the majority of
the teaching developments in the field of entrepreneurship come from the
United States, a country whose domestic market is often self-sufficing
for firms. Second, research on international entrepreneurship, which
should support education programs, is still in its infancy and has only
recently identified the competitive advantages of firms that are born
global (Wijewardena & Tibbits, 1990). Third, textbooks and other
teaching materials on International Entrepreneurship are rare (for an
exception, see Kuemmerle, 2004).
The globalization and internationalization of the business world,
however, demands that entrepreneurship educators give more attention to
teaching international entrepreneurship. As the 2007 report of the A.T.
Kearney / Foreign Policy Globalization Index indicates, U.S. foreign
trade grew 12% from the last year, currently estimated to represent
26.2% of the nation's GDP. The Globalization Index Report ranks 72
countries (accounting for 97% of the world's gross domestic product
and 88% of the world's population) on 12 variables covering
economic integration, personal contact, technological connectivity, and
political engagement (Anonymous, 2007). While the U.S.'s ranking as
seventh in the world is based mostly on the non-economic measures, the
report emphasizes the growing importance of international business to
the national economy. Therefore, it is increasingly important for
entrepreneurship education to be extended to addressing issues in
International Entrepreneurship.
This article expands the knowledge base of international
entrepreneurship education and provides a framework for other
institutions planning or engaged in similar activities by summarizing
the efforts of a consortium developed to offer curriculum in the area of
International Entrepreneurship. The participating universities were
supported by the Consortium for Small and Medium Sized Enterprises and
Entrepreneurship Education (SMEEE), a project funded by the Department
of Education's Fund for the Improvement of Post-secondary Education
(FIPSE) and the European Commission's Directorate General Education
and Culture as an EU/US program for Cooperation in Higher Education and
Vocational Education and Training.. The consortium featured three U.S.
universities (Appalachian State University in Boone, NC; Clemson
University in Clemson, SC; and the University of North Florida in
Jacksonville, FL) and three European universities (University of
Alicante--Spain, Universite Catholique de Louvain--Belgium and
Otto-Friedrich-University in Bamberg, Germany).
The following sections summarize the experiences of the exchange
facilitators. University teachers may learn from these experiences and
design syllabi that maximize the learning outcomes for students. A more
widespread offering of International Entrepreneurship classes in the
future will help entrepreneurial students to carefully consider the
opportunities and threats of start-up projects in a globalized world.
OBJECTIVES AND LITERATURE REVIEW
A primary objective of the consortium was to develop and implement
a variety of collaborative models for teaching International
Entrepreneurship. A total of six partnerships were developed and
completed. A goal of the consortium was to consider the various
"types" of classes that could be combined to create exchange
opportunities. Some of the collaborations involved students enrolled in
special topic seminars while others involved semester long classes. Each
of the collaborations described herein were taught in English.
Each course created by the partnering institutions met several
criteria deemed critical for the student experience. First, the
consortium members felt it important to establish a common definition of
the term international entrepreneurship. As noted by Giamartino,
McDougall and Bird (1993), one problem facing international
entrepreneurship instructors is the complex definition of the construct.
The consortium defined international entrepreneurship as ventures that
become international under the founder's tenure and this
description guided the development of the various projects used for
student assessment.
Each collaboration included an international travel component. A
wealth of research indicates that entrepreneurial opportunities may be
recognized through "rich and varied life experience" (Baron,
2006, p. 105). Jones and Oberst (2003) believe that cultural
understandings and communication strategies are important competencies
for every entrepreneurially minded student. They suggest that
"institutional and individual partnerships must be created to
promote international collaborations, including design projects,
international internships, exposure to successful entrepreneurs from
other parts of the world including developing countries, etc." (p.
2). Bell et al. (2004) add that "ideally, programs should involve
immersion in a foreign market" (p. 119). Research suggests that
global literacy, cross-cultural knowledge, and inter-cultural competence
can be developed through student exchanges and study abroad experiences
(Carlsson-Paige & Lantiere, 2005; Emert & Pearson, 2007).
Inter-cultural competence is defined as "the ability to communicate
effectively and appropriately in intercultural situations based on
one's intercultural knowledge, skills, and attitudes"
(Deardorff, 2006, p. 247). As posited by Arpan, Folks and Kwok (1993)
among others, creating an awareness, appreciation and understanding of
international and cross-cultural issues may help to moderate negative
perceptions of risk and build confidence in students considering such
ventures (Bell et. al., 2004). Further, successful entrepreneurs often
identify areas of opportunity through personal contacts and
interpersonal interactions as opposed to public information such as
publications or the media (de Clercq & Arenius, 2006).
Consistent with these insights, during each of the week long travel
itineraries, students were exposed to a variety of cultural activities
reflecting the unique characteristics of the area. This included
visiting local companies, historic and or cultural sites, and
interactions with students in the host country.
In principle, courses aim at helping students to understand the
theoretical bases and specificities of international entrepreneurship,
to acquire intercultural skills and, frequently, to develop
international projects. At the theoretical level, the collaborations
allow students to apprehend the common denominator between
entrepreneurship and internationalization (for overviews, see Zahra
& George, 2002; McDougall & Oviatt, 2003; Young, Dimitratos,
& Dana, 2003), the process of creation and the strategies of an
international organization, the cultural norms which result into
distinct business practices, the opportunities and threats which such
firms have to face, or the legal or social aspects to consider (see
Hodgetts, Luthans, & Doh, 2005).
These aspects will be better apprehended by the students if, after
teaching the theoretical concepts, the courses are organized around
concrete projects. Such international projects can be developed in
collaboration with a foreign university in order to make it possible for
the students to immerse themselves in other cultures and markets,
through regular contacts with their foreign counterparts. Certain
programs, for example, require the students to work on a product or a
service whose market would be "naturally" international and to
develop a business plan around this product or service in collaboration
with peers from a foreign institution. That type of course makes it
possible to gather students from various universities within an
integrated course. These "live" projects are more stimulating
for the students and pedagogically richer than case studies, for example
(Bell et. al., 2004). A stay abroad, intended to confront them with the
cultural differences of entrepreneurial realities, supplements this type
of teaching device usefully. One could think of the influence of these
differences on the suppliers' or consumers' behaviors on
businesses practices, on commercial law, on corporate social
responsibility or on business ethics. This stay will make it possible
for the students to attend classes, to visit companies or to interact
with local entrepreneurs.
Yamazaki and Kayes (2004) have gathered evidence showing that,
particularly in a cross-cultural context, learning entails more than
just analytic skills developed through theorizing and applying
quantitative techniques as well as proper technologies. Learning is also
about developing action skills through experimentation, interpersonal
skills through experiences in team settings, and information skills
through what they call "reflective observation." Courses in
International Entrepreneurship may meet these challenges in an ideal
way.
COURSE STRUCTURE AND TRAVEL PLANNING
The structure of each course participating in the exchange and
credit earned by participating students varied across each institution.
Several of the collaborations involved enrollees in a "special
topics seminar on International Entrepreneurship" where the travel,
hosting and project work represented the entirety of the experience. For
others (typically the U.S. institutions) the collaboration represented a
component of a semester long, 3-credit hour course. In these contexts,
while the collaborative project, travel and hosting responsibilities
represented a sizable portion of the curriculum, the course also
included a number of other topics and assignments.
The collaborations completed through this consortium involved both
one-way and two-way travel. As noted in Table 1, the Universite
Catholique de Louvain and University of North Florida exchange involved
students from the former traveling to the latter. Similarly, Appalachian
State University students traveled to the University of Alicante to
fulfill the travel requirement of the collaboration. Other classes
involved two-way travel where each group of students assumed the role of
both host and guest. Each travel experience was approximately one week
in duration.
With the diversity of academic calendars and schedules, including
international travel in such a course presents a number of scheduling
dilemmas dictated by the various start and end dates for academic terms
and university holidays. In general, the European partners start their
academic terms later than the U.S. institutions. Consequently, it was
typically convenient for European partners to travel to the U.S. once
the U.S. partners were in session. U.S. student travel to Europe was
typically scheduled during semester breaks. For example, Clemson
students enrolled in the Fall 2006 course traveled to Bamberg, Germany
during the week which included a scheduled fall break while students
enrolled in the Fall 2007 course traveled during finals week. Since both
travel itineraries require students to miss other course work, emphasis
must be placed on informing other instructors of the unique demands of
the class at the outset of the term. Students and faculty impacted by
the travel dates must make arrangements to re-schedule exams and other
due dates.
STUDENT RECRUITMENT
While the majority of students participating in the various
collaborations were studying in business disciplines (i.e. marketing,
management and entrepreneurship), the collaborations also consisted of
students from a variety of other disciplines based on the policies of
the participating universities.
Students were informed of the courses through a variety of
promotional mediums. Most facilitators used email announcements, flyers
and postings on student websites to advertise the opportunity.
Additionally, academic advisors were invited to attend meetings which
served to organize the collaborations. In this manner, the advisors
became familiar with the objectives of the consortium and were able to
identify students which may benefit from such opportunities. Further,
other instructors on each campus were informed of the exchanges and
asked to promote the opportunity among their students.
Enrollment required students to submit a resume and a cover letter
explaining their interest in the course. Students were selected based on
criteria including G.P.A., accomplishments, service activities, and
expressed interest in the international experience.
Perhaps the most important part of the student recruitment was
establishing expectations for hosting responsibilities. Most students
accepted the responsibility of hosting at least one guest from the
partner university for a one week interval (with the exception of those
courses with only one-way travel). As explained by one facilitator,
hosting meant to "treat your guest as though they are family."
Finally, students were asked to make every effort to free their schedule
during the host period in order to attend all functions. Students were
provided a letter which could be used to inform other instructors of the
unique demands imposed by the course.
The nature of the course and the considerable time commitment does
restrict access to various qualified students. More specifically, the
course structure may exclude students with other time commitments (i.e.
work or other leadership responsibilities). The additional fees and
costs associated with international travel also eliminate students with
financial constraints. Additionally, as described in the preceding
section, some students are unable to participate due to requirements in
other classes in which they are enrolled. For example, some students may
be unable to reschedule a final exam for a course they were required to
complete in order to graduate on schedule. Lastly, some qualified
students may be excluded based on limited hosting resources. For
example, some students may not have the accommodations required to
fulfill the role of host while others were not able to gain the approval
of roommates.
Collaborations involving students enrolled in special topic
seminars benefit from greater student participation. When possible, the
seminars were held outside of the traditional academic calendar thereby
freeing students to participate in a week long itinerary of events.
Student involvement is a greater challenge for those enrolled in
semester long courses--particularly while hosting. Since such students
are typically enrolled in numerous other courses, scheduling conflicts
should be anticipated. Such contexts require students to proactively
engage other instructors and may require the student to volunteer to
complete assignments and/ or take scheduled exams early. It was the
experience of this consortium that a letter from the course facilitator
explaining the unique expectations of the course assisted in this
process.
FINANCIAL SUPPORT
The costs associated with the exchange were covered by a number of
sources. A significant portion of the costs associated with these
collaborations were covered by the aforementioned SMEEE grant. Further,
depending on the university and the nature of the course, most students
were required to pay an additional fee at the time of enrollment (the
average was around $300.00). The consortium was also partially
subsidized by corporate entities; particularly those that have
subsidiaries in the areas of two partner universities (i.e. Bosch,
B.M.W.). Other collaborations received support from Small Business
Development organizations and/or Entrepreneurship Centers. These sources
were particularly helpful for covering costs associated with the hosting
itinerary. For example, providing support for van rentals from a
university motor pool and/ or catered lunches.
Additionally, encouraging students to seek sponsorship for the
exchange provides a practical exercise in entrepreneurial activities.
For example, participants at Clemson University created a
"club" motivated by the collaboration which allowed the group
to apply for financial assistance through student government. For each
of the collaborations students were responsible for covering daily
expenses such as meals.
THE HOSTING EXPERIENCE
As noted by Giamartino, McDougall and Bird (1993), the availability
of resources for the study of international entrepreneurship represents
a substantial obstacle. The consortium overcame this challenge by having
students host each other. This eliminated the costs associated with
hotels as well as logistical and cost concerns associated with local
transportation when hosts assumed the responsibility for transporting
their guests for exchange related functions. Finally, and most
critically, hosting represents a significant learning opportunity for
cultural exchange when students reside with each other, serving to
strengthen cross-cultural education. Indeed, many of the students listed
the hosting experience as the greatest learning component of the course.
Hosting, however, creates an opportunity for conflict due to
personality differences, sleeping arrangements or other environmental
conditions (i.e., smoking, roommates, Internet access). While there were
isolated incidents of conflict due to the hosting component, the
obstacles were best attributed to personality differences as opposed to
cultural. Furthermore, adapting and working through such conflict
represents a valuable learning opportunity for individuals as well as
the groups. Of course, teachers can play a major role in channeling
conflicts and helping the students to reflect on their experiences.
Student feedback suggested in-group team building as a way to
create a successful hosting experience so as to allow the hosting group
to feel comfortable with one another before the arrival of their
counterparts. Such in-group team building was found to foster a
perception that it is not the responsibility of one student to host
another student but the responsibility of the entire group. This has
important implications for the overall experience when - as a result of
in-group team building students are more likely to volunteer to assist
one another with hosting responsibilities. Finally, the team spirit
served to encourage additional activities outside the scheduled
itinerary (e.g. group movie nights, meals, etc.).
Team building can be accomplished through classroom activities or
by scheduling opportunities for the students to interact in a social
setting such as a pre-exchange dinner where students can get to know
each other outside of the classroom environment (appropriate for
semester-long programs). For those students enrolled in a seminar which
does not meet on a regular basis prior to the exchange, such in-group
team building may require greater coordination. For example,
participants from Otto-Friedrich-University Bamberg met in Washington,
D.C. for several days before traveling to Clemson University. This
provided the students the opportunity to get to know each other prior to
the start of the collaboration.
CULTURAL EXPERIENCE
One of the most important components of the learning experience
associated with the various collaborations offered through this
consortium is the opportunity for students to gain a cross-cultural
experience. While most universities provide student exchange
opportunities, such experiences typically demand substantial time
commitments (usually one semester at a minimum). Further, such
experiences require significant costs and substantial planning in order
for a student to maintain progress toward the completion of degree
requirements.
The exchange opportunities offered through this collaboration
provided students with a brief but highly engaging learning opportunity.
The cultural experiences offered through the course described here
varied widely. Most included several dining opportunities where students
were able to interact in a social atmosphere. Other opportunities
included attending sporting events (American football games and soccer
matches in Europe), tours of various cities, and various team building
exercises (a day spent white water rafting, team rope courses, etc.).
One risk of such team building activities is that some student
participants may be uncomfortable with those experiences involving
physical activity. However, student feedback suggests these cultural
experiences are critical for both team building and as an educational
tool.
PRACTITIONER INTERACTION
Facilitators adopted a synergistic approach to the exchange program
by allowing students to interact with a variety of entrepreneurs or
companies that engage in entrepreneurial activities (Collins, Smith,
& Hannon, 2006). Consistent with the observations of other scholars
(Bell, et. al. 2004), while the collaborations included lectures from
scholars and facilitators, the opportunity to interact with
practitioners was considered a vital component. Such direct interactions
included presentations by entrepreneurs in a classroom setting,
specially organized for the exchange program, as well as during visits
to business incubators in the regions visited. For example, during the
visit to Alicante, Spain, students visited the European Center for
Entrepreneurship and Innovation in Alcoi
(http://www.redceei.com/ceei-alcoy/ceei.aspx). During this visit,
students could observe first hand how newly established small businesses
can benefit from the services offered by the center, and speak directly
with the entrepreneurs, ask questions and interact with them. European
students had the opportunity to visit Small Business Development Centers
at Clemson University, the University of North Florida, and at
Appalachian State University. In addition, visits with established
companies known for fostering an entrepreneurial culture (e.g. BMW both
in the U.S. and in Germany) and small and/or start up entrepreneurial
companies in both Europe and the US allowed for further learning and
discussion.
PROJECT/COLLABORATIVE WORK
Fiet (2001a; 2001b) believes that entrepreneurship education should
be theory driven as opposed to descriptive. He does not feel that
exposing students to experienced visitors who inspire through personal
stories and advice is an effective, stand alone approach to
entrepreneurship education. Focusing on theory strengthens
students' ability to predict entrepreneurial outcomes, contributing
more to their future success than merely learning about a variety of
experiences of other entrepreneurs. Fiet (2001b) adds that, for best
results, theory should be combined with practical application, which
allows students to apply theory to real events. Thus, "offering
student's opportunities to 'experience' entrepreneurship
and small business management" is a popular component of
entrepreneurship programs (Solomon, Duffy, & Tarabishy, 2002, p. 7).
In each of the collaborations students were given the
responsibility of developing a business plan for a new venture. Some of
the collaborations asked students to focus on a venture with potential
in both countries while others required a comparison of the respective
markets and a recommendation as to which country appeared to be the best
market for entry. Students formed small groups (typically 3-4 members)
with the caveat that each group consist of at least one member of each
partnering institution.
Student Work Groups
The formation of the groups and means by which each group selected
the venture on which they would work varied across collaborations. The
experience of the consortium suggests the best approach to group
formation and idea selection is to have each student determine several
potential ideas for a new venture prior to the start of the
collaboration. The initial days of the hosting week (or, for one-way
travel, the period prior to the physical meeting) are then allocated to
allow students to communicate their ideas. For two-way travel, ideally
this communication may occur in both a formal setting (i.e. presentation
to the group on the first day) and casual setting (hosted dinner where
students mingle and discuss their ideas).
This approach to group formation and idea generation was found to
have two important benefits. First, group formation occurs more
organically and is driven by interest areas and personality matches.
This is viewed as a preferred approach to the facilitator assigning
students to a group. Second, the group is encouraged in the initial days
of the collaboration to explore several of the ideas offered by each
member. Such an approach encourages organized "brain-storming"
sessions among the group members which, in turn, fosters team building
and involvement among all participants. This approach is preferred to
having each participant determine a specific venture on which they would
like to work prior to the collaboration which forces some participants
to sacrifice their own ideas in order to fulfill the group requirement,
creates a group with members of varying levels of interest and
involvement, and removes the educational opportunity presented by
collective idea generation and selection.
Work Group Interaction
The nature of the exchange dictates a variety of schedules for the
interaction and completion of the project. For those collaborations
utilizing one-way travel, emphasis is placed on fostering these
interactions prior to the travel dates. More specifically, the student
groups used a variety of mediums (i.e. tele--and video-conferencing,
Skype[TM], email, My Space[TM], Facebook[TM]) to determine the nature of
the project and content prior to meeting in person and such
communications may be viewed as an important and integral part of the
educational experience (Gavidia, Mogollon, & Hernandez, 2004).
For those collaborations involving two-way travel, the first
meetings were used to develop the idea and interactions between physical
meetings were used to update group members on the progress of the
project. Encouraging a formal plan for continuing the work on the
project between physical meetings is an important component of the
two-way exchange. This is of particular importance for the group
traveling for the second portion of the exchange. If work on the project
does not progress during the period between visits, the final week is
accompanied by the stress associated with preparing the final project
and presentation. Groups that wait to complete the project for the final
week limit the cultural and social opportunities sought by those
students serving as guests.
In all but one of the collaborations, the final projects were
presented in a classroom setting with all participants in attendance.
The lone exception involved the presentation of the final projects via
videoconferencing. The requirements for the final project consisted of
both a formal presentation and either a written Business Plan or some
variation such as a Feasibility Project.
Student feedback revealed different approaches to group work. These
differences may be best attributed to individual/ personality
differences--not systematic cultural differences. Perhaps the greatest
issue across the various courses is the age difference between many of
the U.S. and European students. U.S. students participating in the
exchanges tend to be younger. This, in some instances, may lead to
differences in maturity and commitment to work.
Possibly the most encouraging aspect of the exchange, and one that
all facilitators universally agreed on, was that the projects resulting
from the various collaborations exceeded expectations. This is
particularly encouraging given the tremendous time constraints placed on
the students and the cultural barriers. In spite of the previously
mentioned challenges, cross-cultural student groups were capable of
producing high quality output. Further, the presence of such challenges
may be representative of realistic work place conditions. More
specifically, the workplace is often characterized by group work with
members of different cultures, different motives for participating and
ambiguous group objectives. In this regard, the structure of this
exchange represented a valuable learning opportunity.
PROJECT ADMINISTRATION
Faculty Compensation
Faculty compensation for the time and effort involved with course
design, preparation, instruction and actual exchanges varied across
participating institutions. Expenses incurred during the exchange were
partially covered by the SMEEE grant and partially by student fees so
that faculty did not incur any out-of-pocket expenses during the
international travel component of the programs. Compensation, however,
varied significantly across institutions. Some faculty received no
additional compensation beyond what is normally provided per credit hour
(as was the case for the participating faculty members of the European
Universities and Clemson University) while others were financially
compensated. For example, at Appalachian State University, courses
taught 'in-load' during the semester, entitled the faculty
member to an additional $1000. Courses taught as part of summer exchange
programs were compensated at 8% of the faculty member's annual pay
for a 3-credit exchange.
Student Grading
Students were graded based on the quality and international reach
of their final project which consisted of both a formal presentation and
either a written Business Plan or some variation such as a Feasibility
Project. A second component of the grade was based on students'
participation in group activities, requiring students to not only be
'physically' present during class and other activities, but
also be engaged and attentive. Finally, some exchanges included a third
component, requiring students to produce a personal journal in which
they reflect on their international experience, addressing for example,
an analytical discussion of the differences between their home
country's business culture and the business culture of the country
visited.
SUGGESTIONS FOR FUTURE PROJECTS AND CONCLUDING REMARKS
As presented in the Sample Itinerary provided below (Appendix B),
it is recommended to start with an introductory session the very first
day where students can give "informal" presentations of their
ideas for a business concept. Another approach would be for students to
present the ideas of a peer. That might take the "ownership"
of the idea away from the individual and give it to the group. Further,
it may be of value to go immediately into a social setting after the
students present some of the general ideas they would consider pursuing.
Such a setting may encourage the students to begin forming informal
groups around interest areas in a casual setting. Given the success of
the dinner events in prior exchanges, it seems feasible to go through an
afternoon of presentations early in the week and then move straight to a
neighboring restaurant or home for more casual group time and dinner.
Alternatives may also include an agreement among the instructors on
three or four general topic areas, and to then ask the students to
brainstorm within these limited areas, exercise their creativity skills,
and develop proposals together early in the exchange. That way, the
resulting proposals are the property of the groups from the beginning.
The advantage of this approach is that students are forced to be
creative and open-minded while learning about each other. The
disadvantage is that the ideas might take a while to emerge.
Facilitators would have to be very active at this step to help students
focus their thoughts and direction.
Other suggestions for future itineraries may include specific
training on group collaborations. This is perhaps most important in the
early stages of the collaboration. Such training may include lectures on
the topic of team building and/or greater moderation by instructors and
other facilitators at various intervals in the process. It may also be
of value to include in the early stages of the course training on the
various mediums which may be used to maintain communication between
group members (such as Skype[TM]).
Based on experiences gained through these exchanges, it is of value
to avoid scheduling the presentation of the business concepts on the
final day of the visitation. Ideally, the schedule allows the
instructors to prepare formal feedback on each project and to then share
this feedback in person with the entire group. By the end of the
collaboration, each student is familiar with the projects of their
peers. Consequently, it is of considerable educational value to organize
a constructive feedback session where all participants may contribute
their thoughts.
Given the importance of the hosting experience as part of such an
exchange, it is critical for the instructor to set very clear
expectations for those serving as host. These expectations could be
established through discussions regarding sleeping arrangements, meals,
access and availability of transportation, access to Internet, and
introduction of roommates. Additionally, it would be of value to provide
those students with hosting responsibilities the chance to interact with
their guests prior to arrival. This may be accomplished through any of
the aforementioned communication mediums. Clearly, this type of course
is quite time-consuming for the facilitators as it requires substantial
coordination. The courses require coordination in order to guarantee the
quality and the homogeneity of the project work, the organizing of
logistics and the scheduling of a week-long hosting itinerary. Further,
instructors must seek to harmonize grading methods. For logistic,
instructional and/or financial reasons, these courses are a challenge to
organize. From the student's perspective, these collaborative
exchanges place unique demands on both their time and financial
resources.
The teaching and entrepreneurial contributions of this type of
course largely compensate for the specific difficulties which they
generate. At the end of such a course, students will have gained
additional skills that will potentially turn them into better
international entrepreneurs. These skills include improved intercultural
communication, potential for improved fluency in another language, a
knowledge of the cultural aspects of entrepreneurship specific to other
countries and the ability to form a reflexive view on the business
practices particular to his/her own culture.
Appendix A
Results of Internet Search for International Entrepreneurship
Curriculum (July 2007)
* Harvard Business School
MBA Program
Course Number 1640 International Entrepreneurship
http://www.hbs.edu/mba/academics/coursecatalog/1640.html
* Cornell University
NBA 593 International Entrepreneurship
http://eship.cornell.edu/esh_composer.php?
aud=st&col=all&cmd=6&ent=19316
* University of Colorado at Denver
Bard Center for Entrepreneurship
International Entrepreneurship
http://thunder1.cudenver.edu/bard/courses.htm
* Georgia State University
International Center for Entrepreneurship
IB 8100: International Entrepreneurship
http://rcbweb.gsu.edu/rec/mbaconcentration_intl.htm
* Iowa State University, Pappajohn Center for Entrepreneurship
Mgmt 567 - International Entrepreneurship (Graduate course)
http://www.isupjcenter.org/education/graduate/
* University of Maryland, Dingman Center for Entrepreneurship
BUMO 758: Special Topics in Mgt: International Entrepreneurship
(Grad course)
http://www.rhsmith.umd.edu/dingman/education/grad.html
* University of Nebraska: Lincoln
University Honors Freshman Seminar 189H
(Comparative International Entrepreneurship) (Undergrad course)
http://www.cba.unl.edu/outreach/ent/eclasses.html
* Florida International University
Global Entrepreneurship Center
Entrepreneurship: An International Phenomena
http://www.entrepreneurship.fiu.edu/downloads/publications/
external_presentations/Entrepreneurship-MIB-Abo2004.ppt
* Penn State
ENGR 497B International Entrepreneurship and Organizational
Leadership
http://www.eldm.psu.edu/core.htm
Appendix B: Suggested Itinerary for Two-Way Exchange
Day Goal Content
1 Interaction and Arrival, settling in
establishment of Afternoon presentations of
expectations new venture ideas.
Social activity/ Dinner
2 Formation of Lecture on cross-cultural teams
Groups Lecture on Brainstorming
and Creativity
3 Practitioner Interaction
4 Group Work Research Time
Special Topic Lectures
Moderated teamwork sessions
5 Team Building/Recreation Ropes course, White water
rafting, Cultural activity
6 Group Work Research Time
Training on various
virtual, audio-video
conferencing
7 Establish continuing Presentation of business ideas
expectations Evaluation of the week
and the teamwork
Social gathering
Day Goal Content
1 Interaction and Arrival, settling in.
reaffirmation of Updating progress of the
expectations project and plan for
completion.
Social activity/Dinner
2 Group Work Research Time
Special Topics Lectures
3 Practitioner Interaction
4 Enhance team learning International Entrepreneurship
Group Work
Moderated teamwork sessions
5 Group Work Wrap-up and Presentation
Preparation
Final Presentations
6 Team Building/ Free day or other planned activity
Recreation
7 Presentation feedback Wrap-up
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Scott A. Jones, Clemson University
Diane Denslow, University of North Florida
Frank Janssen, Universite Catholique de Louvain
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Table 1: Summary of Collaborations
Term(s) Partner Partner Travel
(class (class
structure) structure)
Spring 2005 UCL (semester) UNF (semester) one-way
(UCL to UNF)
Summer 2005 & 2006 Alicante ASU (seminar) one-way (ASU
(seminar) to Alicante)
Fall 2005 Bamberg ASU (seminar) two-way
(seminar)
Fall 2006 & 07 Bamberg Clemson two-way
(seminar) (semester)