Perceptions of entrepreneurship, small business management and venture capitalism.
Luthy, Michael R. ; Richards, Curtis A. ; Byrd, John T., III 等
ABSTRACT
Entrepreneurship has been heralded as a key to the 21st Century
economy as well as personal fulfillment (e.g. Amos, 2001; Bailey, 2003;
Dunham, 2003; Medintz, 2003; Smith, 2003). The terms entrepreneurship,
small business management, and venture capitalism have been bandied
about in the popular press and on television as virtually
interchangeable. Perceptions of the attractiveness and activities
associated with various employment fields may influence the career
choices of students. Consequently, understanding how students view the
differences in the meaning of these terms, as well as the similarities,
will provide additional information for students to make better career
decisions and allow business programs to adjust curricula to improve
student outcomes.
Small liberal arts institutions with strong business programs
increasingly find enrollments often include more women than men. An
additional trend is adults returning for advanced business degrees with
dissimilar objectives from those obtaining their first business degree.
The implications of student perceptions and interests in business areas
such as entrepreneurship are relevant to institutions desiring to
provide a quality business education with limited resources and changing
demographics. This research examines some of these perceptions and
whether differences appear to exist based on gender or experience.
THE IMPORTANCE OF A DEFINITION
Definitions tend to be used for purposes beyond simple
understanding--they are also used to distinguish one specific concept
from other concepts. Definitions mark the domain or boundaries of a
concept and in the case of disciplines (such as entrepreneurship)
establish two separate columns; which activities, decisions, and
implications are considered part of the discipline and which are not.
Where there is potential overlap among terms, confusion may arise.
It has long been a precept of the fields of psychology, sociology,
and consumer behavior that individuals make decisions based not upon
reality, but rather their perceptions of reality. Decision-making based
upon a perception of reality has been studied and well documented in a
wide range of arenas including highly autocratic senior executives
(Heller, 1987); stock picks (Antonides & van der Sar, 1990); and
with new product decisions (Forlani, et al, 2002). By extension, the
perceptions of the attractiveness and activities associated with various
career fields will have an effect on the choices students make. Given
the premise that the terms entrepreneurship, small business management,
and venture capitalism have been bandied about in the popular press and
on television as virtually interchangeable, exploring how students view
these terms is warranted. The first step in the process is to review
relevant literature to determine the extent the terms share aspects or
are unique.
DEFINING THE TERMS
According to Malonis (2000), one of the first writers to
investigate the work of entrepreneurs in the national economy was
Austrian, Joseph Schumpeter, a renowned Harvard economist. Schumpeter
argued that the defining characteristic of entrepreneurial ventures was
innovation. Arthur Cole, another Harvard professor, defined
entrepreneurship as purposeful activity to initiate, maintain, and
develop a profit-oriented business. Other efforts to define
entrepreneurship include "a systematic, professional discipline
available to anyone in an organization" (Drucker, 1986) and
"the ability to create and build something from practically
nothing" (Timmons, 1989).
The Encyclopedia of Business (Malonis, 2000) has the following
listings for the three terms: Entrepreneurship, involves taking a risk,
either to create a new business or to greatly change the scope of and
direction of an existing business. Entrepreneurs typically are
innovators who start companies to pursue their ideas for a new product
or service. Small Business Management, [a person who manages a company
that is] independently owned, i.e., not a subsidiary of a large company.
One that employs fewer than 100 employees. Venture capitalist: Venture
capital usually refers to third-party private equity capital for new and
emerging enterprises. Venture capital firms often provide the
entrepreneur with more than just money; since they usually become part
owners in the firm, they frequently take an active role in shaping the
company's business strategy and its management.
In their textbook, The Best of the Future of Business (2003),
Gitman and McDaniel also define these terms. Entrepreneurship: Involves
taking a risk, either to create a new business or to greatly change the
scope and direction of an existing firm. Small Business Management:
Small business managers are people with technical expertise who started
a business or bought an existing business and made a conscious decision
to stay small. Venture capitalists: ... invest in new businesses in
return for part of the ownership, sometimes as much as 60 percent. They
look for new businesses with high growth potential, and they expect a
high investment return within 5 to 10 years. Venture capitalists
generally get a voice in management through a seat on the board of
directors.
The encyclopedia definitions for entrepreneurship echo many of the
same themes found in textbook definitions, namely the notion of risk
taking, opportunity, and innovation (see Allen, 1999; Coulter, 2003;
Hisrich & Peters, 2002; Kuratko & Hodgetts, 2004; Lambing &
Kuehl, 2003; Longenecker, Moore & Petty, 2003; Megginson, Byrd &
Megginson, 2003; Scarborough & Zimmerer, 2003; Zimmerer &
Scarborough, 2002).
The definitions of small business management appear to differ most
from the encyclopedia to the textbooks. Encyclopedias do not directly
define the phrase small business management so the terms management and
small business were combined to provide a comparative definition.
Encyclopedias stick with the use of company size when defining small
businesses. They make use of the categories as provided by the U.S.
Chamber of Commerce and The Small Business Administration. Textbooks
expand their definitions to include the activities in which the small
businesses do or do not engage; such as "they do not engage in any
new or innovative practice" (Coulter, 2003). "They make a
conscious decision to stay small" (Gitman & McDaniel, 2003).
"They have relatively little impaction on their industry"
(Allen, 1999).
Similarly, the encyclopedia and textbook definitions for venture
capitalism/venture capitalist/venture capital include the ideas of
investing in high risk ventures with the potential for high returns.
Both address the fact that venture capital firms generally play a
significant role in the management as well as the ownership of the
venture in which they invest, thus providing guidance as well as
capital.
In an article entitled "Split Personalities" (Green,
2002) there was an extensive discussion on the confusion between the
terms entrepreneurs and small business owners. In that article, Bruce
Kemelgor, a University of Louisville Professor of Management, asserts
that small business owners and entrepreneurs have different goals,
strategies and styles. This underscores the need for examining whether
people view these terms differently. Two of the group characteristics of
interest are gender and experience.
GENDER AND EXPERIENCE DIFFERENCES WITH RESPECT TO ENTREPRENEURSHIP
Previous research has pointed to various explanations as to why
female entrepreneurs might differ from their male counterparts. One
study found that differences between female and male entrepreneurs
become larger if the entrepreneurs are married with dependent children
(DeMartino & Barbato, 2003). It is not unreasonable to assume that
having dependent children is in part an age related phenomena.
Traditional undergraduates (i.e. 18-22 years of age) would therefore be
less likely to have dependent children than their graduate program
counterparts. It is important to note however, that an increasing number
of adult students, particularly women, are returning to complete
undergraduate educations and that over time potential differences
between those attending undergraduate business programs versus graduate
programs, if any, may tend to lessen.
The importance for educational institutions that wish to promote an
interest in entrepreneurship is that numerous studies indicate gender
does play a role in explaining the different decisions and choices made
by owner/managers (Mukhtar, 1998). Furthermore, according to Mukhtar
(1998) the differences between male and female entrepreneurs persist
even when the owner/manager has been in business for a long time. The
implication that gender influences choices with respect to
entrepreneurial decision-making provides additional support that the
motivations for starting and continuing a business may be quite
different for men relative to women (see: Nelton, 1990; Brush, 1992;
Catley & Hamilton, 1998, for examples). Given that male and female
business owners make different choices over the lifetime of their
respective businesses would suggest that their individual needs during
this time period might also be different. If so, then their educational
preparation might very well benefit from some sort of adjustment that
would take into consideration the differences in how male and female
entrepreneurs operate their respective businesses. The issue of whether
experience also has a potential impact on entrepreneurial activity is a
different question.
Early studies on the subject indicated that previous work
experience is critical in developing future entrepreneurs, yet its
relative importance does varies with gender (Watkins & Watkins,
1984). Male entrepreneurial ventures were related to previous work
experience at twice the rate of those begun by females. The traditional
explanation has been that women had less business experience prior to
starting their own businesses than their male counterparts. Therefore,
the experience viewed critical for entrepreneurial success would be
gained primarily from their own businesses. Consequently, these
different paths into entrepreneurial activity were viewed as factors
contributing to perceptions that women had weak financial skills,
average marketing and operating skills, and that their primary
advantages were in idea generation and people skills (Hisrich &
Brush, 1984). Such perceptions may be reinforced by the more traditional
approaches to entrepreneurial study that do not force female students to
confront not only their classmates' perceptions of their skills but
also their own perceptions.
Women and men both aspire to entrepreneurial undertakings given the
opportunity to do so. Male and female entrepreneurs have been found to
be motivated by similar needs for autonomy, achievement, a desire for
job satisfaction and other non-economic rewards as well as improving
their financial situation (Cromie, 1987). Cromie (1987) also found that
female entrepreneurs were frequently less concerned with making money
than dealing with previous career dissatisfaction and finding a
mechanism for meeting their own career needs and that of their family.
It is reasonable to assume that in real terms there are no substantive
differences in the capabilities of men and women in terms of
entrepreneurial skills. But clearly there have been differences captured
in both motivating factors and values.
Given these findings, it is warranted to explore whether
differences in perceptions exist among male and female students with
different levels of experience at one critical point in time (i.e. in
their post-secondary educational programs) when they may consider future
career plans.
METHODOLOGY
Convenience samples of advanced undergraduate students in business
and graduate students beginning their MBA programs of study were
surveyed. The undergraduate sample was comprised of 84 juniors and
seniors enrolled in a required New Venture Creation class (58% male /
42% female; average age = 23). The graduate sample was comprised of 43
students (63% male / 37% female; average age = 35). Students in both
groups were provided with a short pencil and paper questionnaire. They
were asked a series of questions to respond to anonymously.
RESULTS
When asked on the first day of class, "how would you rate your
level of knowledge about what entrepreneurship is and how it
works", on a 1 (extremely low) to 10 (extremely high) scale
undergraduate students rated their level of knowledge as substantially
higher (5.7) than their graduate counterparts (4.7) (See Table 1). Part
of the explanation for this gap may rest with the background of the two
sets of student respondents. Members of the graduate cohort are largely
returning to higher education, some after a considerable number of
years. The undergraduate student respondents by comparison, while not
having had course instruction in entrepreneurship, may by virtue of
their previous two to three years of coursework simply perceive that
they hold higher levels of knowledge in many areas. While there were
numerical differences between averages of males and females at both
experience levels, they were not as pronounced as when experience levels
were combined.
Aside from self-reported levels of knowledge, the intention of
starting their own business may speak more directly to how respondents
view entrepreneurship. When asked the likelihood of starting their own
business over three different time frames, graduate students expressed
more immediate plans for doing so in the next year as well as within the
next 5 years than their undergraduate counterparts, although the gap
narrowed in the longer time frame. Interestingly, the percentages were
virtually identical in response to the question of starting their own
business at some point in their lives. That, combined with the
likelihood level (in the mid 70% range) indicates that both groups
envision this activity as not just a potential activity but a likely one
although males are more likely at both experience levels (see Figure 1).
[FIGURE 1 OMITTED]
In response to the question to list three adjectives that they
associate with the term entrepreneur, the undergraduate student cohort
provided 127 responses, 62 of which were either unique adjectives or
constructs so similar they were grouped together. The most frequently
mentioned were related to risk and risk taking. A listing of those
mentioned by at least three or more students are presented in Table 3 in
decreasing order of popularity (see Table 2).
The cohort of graduate students provided 61 total responses, 31 of
which were unique adjectives or constructs. The listing of those
mentioned by at least three or more students are presented in Table 2 as
well. The similarities among the four sub-groups in their responses
indicate that to at least a significant degree, all groups have similar
perceptions (right or wrong) about entrepreneurship and its activities.
It should be noted that with the exception of the adjective "stubborn" (not part of the presented list) all are considered
as positive or positive leaning. Indeed even stubborn may be considered
as positive by some and in some circumstances. The pattern of responses
reinforces the overwhelmingly positive nature of entrepreneurship with
this generation of students.
When asked to assess what the typical entrepreneur does on a number
of 5-point Likert scales the response of both student cohorts were in
agreement for the most part--without significant differences (see Table
3). One area to note is the expressed view by graduate student
respondents that entrepreneurs deal more with marketing services than
goods--a view not particularly shared by their undergraduate
counterparts.
The final question posed to students was in actuality, a task.
Specifically, each student was asked to construct a Venn diagram involving entrepreneurship, small business management, and venture
capitalism. The intent was to see whether graduate students, with their
presumed greater experience with business issues, would have a
significantly different perspective than that of undergraduate students.
The results are presented in Table 4 (see Table 4). Graduate students
tend to view small business management and venture capitalism activities
as more significant in terms of all business activity than their
undergraduate counterparts. The amount of perceived overlap between the
activities associated with these fields is very similar. This general
agreement between graduate and undergraduate student groups regarding
their perceptions of entrepreneurship, small business management, and
venture capitalism appears to be influenced by the different degree of
experience between the two groups as well as their age difference (a 15
year age difference on average).
CONCLUSIONS
Given the experience differences between the undergraduate and
graduate student samples, the amount of agreement between respondents
concerning how they view entrepreneurs and entrepreneurial activity is
notable. The fact that such a high percentage of both groups plan to
start their own business at some point in their lives also supports the
reviewed literature that points to entrepreneurship as a career path
increasingly significant to the economy.
Differences in the relative reporting of entrepreneurial knowledge
between female MBA students and male undergraduate business students as
compared to other reference groups may be worth additional exploration.
Women, as reported earlier, have often viewed entrepreneurial activities
through a different experiential lens than men. Most gender differences
in entrepreneurship research are believed to be absorbed by variables
such as education and experience with little evidence of a pure gender
effect (Delmar & Davidsson, 2000). Still, the question remains
whether altering either the approach or content used to discuss
entrepreneurship, teach entrepreneurial concepts or encourage
entrepreneurial activity would enhance the educational experience female
business creators. Even with women now constituting the majority of
college students men are roughly twice as likely to be active in
starting a business as women are (Anonymous, 2001).
The social, political and economic consequences inherent in the
creation of new businesses are of great importance. If the primary
distinction between male and female entrepreneurs is primarily that of
experience and education as has been suggested in the literature (e.g.
Scherer & Brodzinski, 1990) then two additional observations may be
appropriate. First, that the experience component will eventually become
less relevant as more women move through the workforce and obtain
advanced business degrees. Business experience will become sufficiently
diffused that gender is no longer even an issue. Some evidence of that
effect is seen in how female MBAs in our sample reflect upon
entrepreneurship. Second, the educational component may become more
relevant as female driven business startups create a cadre of women
whose experiences can be passed back into the educational system (e.g.
Wang, 2004). It may very well be that as business schools increase the
number of female deans, faculty members, advisors, board members,
contributors, guest speakers etc. their input will change the content
and approaches used to teach various business skills and/or include new
ones.
While the specific boundaries of business that entrepreneurship,
small business management, and venture capitalism occupy are viewed
differently by these groups, again there is significant agreement--with
differences more likely attributable to the increased experience of
graduate students rather than any fundamentally different view by
undergraduate students of entrepreneurial activity's value.
From this data one might conclude that there is a need to assure
that scholars and teachers deliver a consistent and clear message when
discussing terms such as entrepreneur, small business manager and
venture capitalist. Such distinction will enable the students, both
undergraduate and graduate, to assess their interest in one of these
fields and thus design an academic and career path toward the
appropriate goal. Altering some portions of business curricula to
reflect these findings would benefit all of the entrepreneurs of
tomorrow.
Beyond this exploratory study, a more in-depth investigation of
different populations, their attitudes toward entrepreneurship, and
their current understanding about these areas is warranted. Knowledge
about the role of gender, ethnicity, and different levels of work
experience in individual's attitudes and decisions to start their
own business should afford insights for more efficient allocation of
human and financial resources by potential business owners, creditors,
and others.
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Michael R. Luthy, Bellarmine University
Curtis A. Richards, Bellarmine University
John T. Byrd III, Bellarmine University
Mike H. Ryan, Bellarmine University
Table 1. First Day Self-reported Knowledge about Entrepreneurship
1 2 3 4 5
Extremely
Low
MBA Males (5.0) 4% 15% 7% 15% 19%
MBA Females (4.3) 6% 19% 13% 31% 0%
Undergraduate 0% 0% 8% 14% 18%
Males (5.9)
Undergraduate 3% 0% 14% 11% 20%
Females (5.5)
All Males (5.6) 1% 5% 8% 15% 18%
All Females (5.1) 4% 6% 14% 18% 14%
All MBA (4.7) 5% 16% 9% 21% 12%
All Undergraduate 1% 0% 11% 13% 19%
(5.7)
6 7 8 9 10
Extremely
High
MBA Males (5.0) 11% 15% 11% 0% 4%
MBA Females (4.3) 0% 31% 0% 0% 0%
Undergraduate 17% 30% 6% 4% 2%
Males (5.9)
Undergraduate 17% 20% 11% 3% 0%
Females (5.5)
All Males (5.6) 15% 25% 8% 3% 3%
All Females (5.1) 12% 24% 8% 2% 0%
All MBA (4.7) 7% 21% 7% 0% 2%
All Undergraduate 17% 26% 8% 4% 1%
(5.7)
Table 2. Entrepreneurial Adjectives and Traits *
MBA Students Undergraduate Students
Males Risk ** Risk
Self *** Self
Independent Confident
Ambitious Hard Worker
Adventure Motivated
Hard Worker Creative
Females Risk Risk
Creative Self
Innovative Creative
Self Leader
Aggressive Organized
Open Minded Adventurous
* Presented in decreasing order of mention.
** Includes risk-tolerant, -taker, -seeker, etc.
*** Includes self-motivated, -actualizer, -employed, reliant,
etc.
Table 3. Evaluation of Entrepreneurs
MBA-- MBA-- Undergraduate
Males Females Males
Relatively unorganized (1) / 4.0 4.1 4.1
relatively organized (5)
Has many good ideas (1) / 2.6 2.8 2.5
has one good idea (5)
Older individual (1) / 3.2 3.3 3.2
younger individual (5)
Markets a service (1) / 2.7 2.8 2.9
markets a good (5)
Relies on planning (1) / 3.3 3.1 2.9
relies on inspiration (5)
Delegates few tasks (1) / 2.9 3.3 3.3
delegates many tasks (5)
More interested in numbers (1)/ 3.5 3.5 3.5
more interested in ideas (5)
Easy going (1) / intense (5) 3.9 3.4 3.5
Undergraduate All All
Females Males Females
Relatively unorganized (1) /
relatively organized (5) 4.4 4.1 4.3
Has many good ideas (1) /
has one good idea (5) 2.4 2.5 2.5
Older individual (1) /
younger individual (5) 3.0 3.2 3.1
Markets a service (1) /
markets a good (5) 2.9 2.8 2.9
Relies on planning (1) /
relies on inspiration (5) 3.0 3.0 3.0
Delegates few tasks (1) /
delegates many tasks (5) 3.5 3.1 3.4
More interested in numbers (1)/
more interested in ideas (5) 3.5 3.5 3.5
Easy going (1) / intense (5)
3.5 3.6 3.5
All All
MBA Undergraduate
Relatively unorganized (1) /
relatively organized (5) 4.0 4.2
Has many good ideas (1) /
has one good idea (5) 2.7 2.5
Older individual (1) /
younger individual (5) 3.3 3.1
Markets a service (1) /
markets a good (5) 2.7 2.9
Relies on planning (1) /
relies on inspiration (5) 3.2 2.9
Delegates few tasks (1) /
delegates many tasks (5) 3.0 3.4
More interested in numbers (1)/
more interested in ideas (5) 3.5 3.5
Easy going (1) / intense (5)
3.7 3.5
Table 4. Student Perceptions of Interrelationships
Entrepreneurship Small Venture
Business Mgt Capitalism
a b c
MBA--Male 19.3% 24.1% 15.5%
MBA--Female 22.8% 27.2% 17.5%
Undergraduate--Male 34.1% 20.7% 14.6%
Undergraduate--Female 30.9% 21.6% 12.1%
MBAs 20.5% 25.1% 16.2%
Undergrads 32.8% 21.1% 13.6%
All Males 29.2% 21.9% 14.9%
All Females 28.7% 23.1% 13.6%
Entrepreneurship Entrepreneurship
and Small and Venture
Business Capitalism
d e
MBA--Male 13.2% 10.1%
MBA--Female 9.5% 10.6%
Undergraduate--Male 11.1% 7.5%
Undergraduate--Female 11.1% 9.8%
MBAs 12.0% 10.3%
Undergrads 11.1% 8.4%
All Males 11.8% 8.4%
All Females 10.6% 10.0%
Small Business Intersection
Mgt. and of all three
Venture areas
Capitalism
f g
MBA--Male 8.0% 9.7%
MBA--Female 6.2% 6.7%
Undergraduate--Male 6.2% 5.9%
Undergraduate--Female 8.2% 6.3%
MBAs 7.4% 8.8%
Undergrads 7.0% 6.1%
All Males 6.8% 7.2%
All Females 7.7% 6.4%