Interorganizational relations, proximity, and innovation: the case of the aeronautics sector in Montreal.
Hassen, Tarek Ben ; Klein, Juan-Luis ; Tremblay, Diane-Gabrielle 等
Abstract
Local interorganizational relations are crucial in aeronautics. On
the basis of an empirical research carried out in Montreal, this paper
addresses the role of proximity within the construction of these
interorganizational relations and analyses how these relations are
structured, which actors are crucial for their construction, and to what
extent they foster innovation. The paper shows that aeronautics in
Montreal is characterized by a dense network structured by prime
contractors and intermediate organizations and a strong sense of
belonging. Diverse forms of proximity shape the aeronautics sector in
Montreal, with the specific characteristics of the sector (strong
vertical integration and major spatial concentration of the productive
chains) and of the place, in this case Montreal (priority to
partnership, presence of intermediate organizations), are converging and
contributing to the building of an innovative system at the metropolitan
scale.
Keywords: aeronautics, Montreal, network, proximity, innovation
system, governance
Resume
Les relations locales entre les organisations sont cruciales dans
l'aeronautique. Sur la base d'une recherche empirique mende a
Montreal, cet article aborde le role de la proximite dans la
construction de ces relations et analyse la maniere dont ces relations
sont structurees, quels sont les acteurs cles pour leur construction, et
dans quelle mesure ils favorisent l'innovation. L'article
montre que l'aeronautique a Montreal se caracterise par un reseau dense structure par les donneurs d'ordre et les organismes
intermediaires et d'un fort sentiment d'appartenance. Diverses
formes de proximite structurent le secteur de l'aeronautique a
Montreal, combinees aux caracteristiques specifiques du secteur
(integration verticale forte et la concentration spatiale importante des
chaines productives) et a celles du territoire de Montreal (importance
du partenariat, la presence d'organismes intermediaires),
contribuant a la construction d'un systeme d'innovation a
l'echelle metropolitaine.
Mots cles: Aeronautique, Montreal, Reseau, proximite, systeme
d'innovation, gouvernance
Introduction
The aeronautics industry requires a very high level of
technological competence, in turn requiring ongoing innovation. This
challenge calls for the continuous mobilization of resources and major
R&D investments (Ravix 2000). Strong international competition
moreover requires businesses in the sector to stay at the cutting edge
of technology and to achieve productivity increases by creating new
products and by developing new production techniques. The innovation
process, being long and costly, relies heavily on interorganizational
relations and the cohabitation of actors (e.g., intermediate
organizations, universities, R&D centres) that can advance knowledge
production, knowledge transfer, and innovation.
Aeronautics is thus an industry where proximity and local
interorganizational relations are crucial. Diverse authors point to the
fact that this sector is concentrated in urban centres, such as
Toulouse, Seattle, and Montreal where entrepreneurs find advantages of
scale and of proximity (Scott and Mattingly 1989; Jalabert and Zuliani
2009; Benzler and Wink 2010). In Montreal, for example, the aeronautics
sector can find the conditions for establishing interrelations between
many types of actors: public actors, private businesses, and
intermediate actors (e.g., research centres, industrial associations,
schools, universities, unions, local governance bodies). These
interrelations are facilitated by proximity. The object of this paper is
to analyze, for one, the role of proximity within the construction of
these interorganizational relations, and secondly, how these relations
are structured, which actors are crucial for their construction, and to
what extent they foster innovation.
Social innovation networks and social capital
The link between interorganizational relations and innovation must
be examined within the broader context of the relation between "the
social" and innovation. Here, the works of Schumpeter and Veblen
have laid the groundwork. According to these works, innovation occurs in
places where local culture promotes the social acceptance of risk and
novelties (Fontan, Klein and Tremblay 2008). The works of the
evolutionist school and of studies on innovation systems complement the
research of Schumpeter and Veblen by proposing a comprehensive vision of
innovation. These works place great emphasis on the fact that innovation
involves many socioeconomic actors. Moreover, they perceive innovation
as a cognitive process in which actors of multiple origins coexist and
collaborate in contexts of collective learning (Asheim and Isaksen
2002). The interaction of different actors is at the origin of a
systemic effect that interconnects different knowledge bases according
to the actors and that consequently influences the possibilities of
innovation. According to this perspective, innovation is promoted by
tangible and codifiable information in combination with knowledge
tacitly inserted in networks comprised of diverse types of actors
(Granovetter 2000).
These studies highlight the importance of social innovation
networks. The works on social innovation networks highlight knowledge
sharing and contend that innovation requires diverse forms of intangible
capital, i.e., represented by ideas and by information, coming from
business networks between entrepreneurs, clients, and suppliers. From
this angle, a social network could be seen to comprise a capital good in
terms of social capital (Coleman 1988; Nahapiet and Ghoshal 1998; Amara,
Landry and Lamari 2003), or even as a competitive advantage that
contributes to the competitiveness of the territories. Moreover, access
to new sources of knowledge could then also be seen as a condition for
innovation (McFadyen and Cannella 2004).
Social capital is defined as being all relations woven within a
community that influence personal interactions and, consequently, allow
entrepreneurs to launch new projects and to innovate. It is based on the
type of social organization that facilitates collaboration among the
economic actors (Coleman 1988). Bourdieu (1986) considers social capital
as the sum of resources, for an individual or a group, emanating from a
more or less institutionalized sustainable network of relations, from
mutual contacts, and from recognition. Access to information constitutes
the main advantage of social capital. For Coleman (1988), access to
information influences the costs of production. This point has been well
studied in network theory, which analyzes how social connections
increase the chances of an actor finding good information (Granovetter
1973; Burt 1992).
Social capital takes on three generic and overlapping forms (Amara,
Landry and Lamari 2003): networks of actors, rules of conduct, and
relations of trust:
* Networks emerge when actors develop reliable and efficient means
of communication and interactivity;
* rules of conduct develop over the course of time through
exchanges and interactions repeated within the created networks; and
* trust is built socially through personal interrelations,
including face-to-face encounters.
For the purposes of our research, social capital is thereby
measured on the basis of the nature of the relations between the actors
(collaboration, cooperation, etc.) and the rules of conduct instituted
tacitly and informally through recurrence. The main significance and
contribution of these works is their hypothesis that the relation
between innovation and social capital arises from a two-fold process:
one, a social process, in that the composition of the social network
influences the capacity to innovate; and secondly, a territorial
process, because social relations take place in spaces that are
configured as a result of an identity and a sense of belonging that is
shared by the actors (Bresnahan, Gambardella and Saxenian 2002;
Grossetti and Bes 2003; Klein 2008).
Proximity, space, and innovation: a short survey of the literature
Interrelations between social actors are important for a
community's social capital, development, and contribution to
innovation. Since the 1980s, there has been a growing interest in
proximity and its potential effects on innovation as well as on the
development and structuring of economic space. Various authors,
including Piore and Sabel (1984) or Benko and Lipietz (1992) have
emphasized the importance of physical proximity for the development and
success of spaces.
However, the effect of physical proximity on development has been
called into question in recent years, along with a questioning of
cluster theories. Several authors have identified the importance of
unformalized compromises between actors (Salais and Storper 1993),
institutional density (Amin and Thrift 1993), and the university-firms
link (Grossetti and Bes 2001; Doloreux, Filion and Klein 2005) in the
differentiated trajectories of local milieus within a largely globalized
economy. Storper (1997) even advanced the hypothesis of a new winning
configuration for the third millennium, namely, a configuration based on
innovation, organizations, and territory. This begs the question of
whether the mere concentration of actors coupled with physical proximity
suffices for constructing locally-based social capital and social
networks.
Markusen (1996) suggests that relations are certainly not
determined merely on the basis of physical proximity, even if the
network of relations between actors (firms, decision-makers, technology
producers) is extensive. In other words, the mere fact of cohabiting in
the same territory is not a sufficient condition for actors to have
relations with each other, as has also been observed in recent research
on Montreal clusters (Tremblay, Chevrier, and Rousseau 2004).
Conversely, some actors develop relations without cohabiting in the same
territory. This finding raises the question of scale for the local
level. What is the scale of "the local" as defined by actors
when they characterize the network of their relations? And is relational
proximity more important than physical proximity, as other authors have
suggested (Tremblay et al. 2002; Britton, Tremblay and Smith 2009)?
The concept of proximity is a key indicator for determining what
socioeconomic actors mean by "local space." In this paper, we
shall present an examination of the precise meaning of this notion,
namely on the basis of a brief overview of the literature on this topic.
Space has long been perceived as a neutral geographical forum for
economic relationships. However, space is now increasingly perceived as
a determining geographical environment when it is invested with
intangible resources that can have a positive impact on the development
of new projects and new initiatives. Distance in quantitative terms is
supplanted by the "proximal" quality of resources that social
actors and entrepreneurs can mobilize.
The increasing importance of the notion of proximity in the recent
literature on the interaction between firms and on innovations has led
some authors to speak of a "proximity economy" (Bellet 1992).
This notion, based on a Marshallian perspective (Marshall 1889) and
again taken up in the 1980s by various authors (Brusco 1982; Piore and
Sabel 1989; Becattini 1992; Benko and Lipietz 1992; Courlet 1994),
initially referred to the concentration of firms in a limited space. At
present, the notion has become polysemic (Kirat and Lung 1995; Vant
1998) and analyses of the links between proximity and innovation have
given rise to several approaches. We thus need to determine which
approach is best suited for examining the attitude of firms toward
cooperation and innovation. What type of proximity are we referring to
in relation to innovation and inter-organizational relations? Are all
forms of proximity determining factors in the localization of firms and
their decision to cooperate and to innovate?
From physical proximity to relational proximity
Physical proximity is the simplest form of proximity. It refers to
the location of firms and institutions of higher learning (e.g.,
research centres and universities) in a given space. The main parameter of this kind of proximity is the distance that separates actors from
each other. Physical proximity is based on the premise that the greater
the number of local firms, the more opportunities for cooperation in
problem solving; and the denser the local exchange of relations, the
more these speed up the research process of individual firms and the
accumulation of technological and other knowledge (Haas 1995). Proximity
among actors thus serves to ensure accessibility to scarce information
(Planque and Py 1986), also referred to as a "spatial
insurance" (Veltz 1996). While physical proximity alone is clearly
not a sufficient condition for establishing a collective dynamic, it
lays the ground for a potentiality that makes social contact possible
(Colletis and Winterhalter 1991; Kirat 1993).
A second type of proximity is technological proximity, which can
act in a somewhat similar way as organizational proximity. It is based
on a specific notion of technology that evolved from an evolutionist
standpoint and that examines the micro-economic bases of innovation
(Nelson and Winter 1982; Dosi 1988). According to evolutionary theory,
innovation is endogenous, taking the form of continuous and gradual
changes in an incremental process, such as a set of routines (1) and
selections built up through trial and error processes (Tremblay 1989;
2007). Based on this approach, production organizations have specific
knowledge and know-how that comprises collective knowledge that,
although shared within the organization, cannot be immediately
appropriated by the environment. Technological proximity constitutes one
of the bases of inter-firm cooperation, and it is on this basis that
collective learning takes place between firms participating in a
production system or cluster (Kirat 1993; Dupuy and Gilly 1996). Just
like organizational proximity, technological proximity can be favoured
over physical proximity since, aside from reducing transaction costs
(Scott 1999), it can facilitate cooperative relations.
The third form of proximity is relational or organizational
proximity. It implies that firms and organizations, in their collective
dimension, either share or do not share the same patterns of thought,
production, communication, and innovation. Organizational proximity
exists when groups of agents that were initially independent set up
coordination procedures for achieving agreed upon goals. Organizational
proximity exists within organizations (firms, establishments, etc.) and
sometimes between organizations that have common economic or financial
dependencies or interdependencies (e.g., companies that are members of
an industrial or financial group, within a network).
Organizational or relational proximity is characterized by a dual
dimension. The first dimension refers to a proximity of similarity or of
common references (Pecqueur 1989), while the second dimension refers to
the frequency and the quality of interactions among separate
organizations (external coordination between organizations). These
dimensions are reflected in the building of common knowledge that
facilitates the collective learning process, in turn leading to, for
example, the construction of new resources or the development of
opportunities (Amendola and Gaffard 1988). This is how a process of
learning by doing can evolve, which then provides the basis for building
a collective memory. The concept of organizational or relational
proximity has also been shaped by the writings of evolutionary
theorists, such as Lundvall (1988), who highlight the interactions
between users and producers.
Organizational or relational proximity is thus immaterial and
non-marketable; it is supported by multiple relations outside the
market. In addition, it can be independent of all spatial dimensions.
The conditions for the appearance of organizational proximity can be
favoured by physical proximity, but can also be impeded by the latter.
This is the case with multimedia firms, for example, who anxiously
protect their technologies and do not necessarily exchange a great deal
of information, even when they are geographically concentrated (Tremblay
et al. 2002).
Finally, there is a fourth type of proximity, which could be
considered an extension of relational proximity, namely cultural or
institutional proximity. It implies that entrepreneurs share the same
representations, rules of conduct, and values. This type of proximity is
determined by the interactions between firms and agents that are engaged
in a collective learning process. This collective learning process may
involve physical proximity between agents, insofar as this proximity is
a condition for forming long-lasting relationships and a vehicle for
exchanging non-codifiable knowledge (habits, routines, conventions),
i.e., knowledge that cannot be moved in space with technical means.
(Tremblay, Fontan and Klein 2009)
There is now more and more agreement on the fact that physical
proximity can have an influence on a sector or a firm's capacity to
innovate if it also translates into relational or organizational
proximity. Entrepreneurs consider the social, cognitive, and
communicational aspects of proximity to be vital in explaining the
innovation that takes place within the firms of their sector (Cooke
2001; Doloreux 2003; Doloreux and Parto 2004; Julien 2005).
The effect of proximity on the capacity to innovate
The different forms of proximity described above define the many
levels of action of firms, thus determining their capacity to innovate.
A firm's capacity to innovate results from and is defined by the
superimposing of the different forms of proximity, together forming a
territorial innovation system. In this way, the territorial mechanisms
for the coordination and interrelation between firms are established
through processes that include partnership, participation in social
networks, collective sanctions, information sharing, informal codes that
favour trust, frequency of contacts, and relationship building.
This is what Marshall referred to when he suggested that the
relationship between the firm and its immediate environment structures
the processes of learning and industrial cooperation, leading to the
creation of new resources. In this day and age, this immediate
environment is somewhat different from the one observed by Marshall. It
has become more complex and, especially, is organized into a spatial
hierarchy (from the local to the global). While being geographical, its
scale is associated with social capital, which is territorially
structured and cannot be replicated (Storper and Venables 2004).
This is where the link between proximity and innovation comes into
play as the process of knowledge acquisition is facilitated by social
networks. Innovating thus becomes a process that arbitrarily combines
existing experiences leading to the creation of new concepts that are
more effective in terms of solving a particular problem (Dupuy and Gilly
1996).
The aeronautics sector as an innovating place-based system in
Montreal
Montreal is considered one of the world's main aeronautics
hubs, along to Seattle, Wichita, and Toulouse. The sector brings
together many types of actors: public actors, private businesses, and
intermediate actors, and receives generous support from the three levels
of government. At the business level, it is characterized by a pyramid
structure divided into three groups of businesses: prime contractors,
equipment manufacturers, and subcontractors. There are four main prime
contractors: Bombardier, Bell Helicopters, CAE, and Pratt & Whitney.
These are specialized in the construction of complete aircrafts,
helicopters, simulators and aircraft engines. The equipment
manufacturers produce larger components and assemblies such as engine,
engine accessories, and communications equipment. At the bottom of the
pyramid, there are the subcontractors, in all some 220 SMEs, offering
products and services such as machined parts, casting and smelting works, surface treatment, machinery, and other products (CMM 2004).
As the Montreal aeronautics industry has matured, a network of
intermediate organizations have emerged offering diverse services such
as training, organization, financing, and R&D. The main intermediate
organizations are Aero Montreal, an organization that coordinates the
entire sector; the Association quebecoise de l'aerospatiale (AQA,
the Quebec aerospace association); the Comite sectoriel de la main
d'oeuvre en aerospatiale (CAMAQ, the Aerospace Industry Labour
Board of Quebec) and the Consortium de recherche et d'innovation en
aerospatiale au Quebec (CRIAQ, consortium for research and innovation in
aerospace in Quebec). The innovation process in aeronautics is long and
costly, explaining the importance of external support from various
actors such as universities, organizations, and R&D centres. For
example, for airplanes, the R&D process takes, on average, 10 years
before putting the first airplane into production. The innovation
projects of the prime contractors constitute the driving motor for the
innovation of the rest of the sector. In other words, the equipment
manufacturers and subcontractors innovate according to the needs of the
prime contractors.
Objective and methodology of the research
The research highlights the relations between actors and the social
capital generated by these relations in the case of the aeronautics
sector in Montreal. Our hypothesis is that these relations and social
capital constitute the pillar of an innovation system that is made
possible by the physical and relational proximity between the
variousactors.
The research is based on semi-directed interviews held with the
intermediate organizations and the representatives of businesses in the
aeronautics sector. The interviews took place between June 2007 and
October 2009. The first series of interviews was conducted with ten
organizations that have mandates concerning the aeronautics industry,
such as Aero Montreal, the AQA, the CAMAQ and the CRIAQ. The second
series was with representatives of 18 firms of the sector. These were
chosen to represent the range of firms active in the aeronautics
industry (e.g., prime contractors, equipment manufacturers and
subcontractors) and geographic locations spanning the Montreal
metropolitan region (e.g., North Shore, South Shore, and Island of
Montreal). The interviews lasted on average of 1 hour and 30 minutes and
were transcribed and processed using the software Nvivo (2).
The social dimensions of the innovation system and proximity issues
Montreal's aeronautics sector is characterized by a strong
social network that has evolved through relations of proximity between
actors (frequent meetings, physical proximity, etc.) over the years.
Contrary to other economic sectors in Montreal (e.g., garment, see
Klein, Tremblay and Bussieres 2009), relations in the aeronautics actors
are characterized by fairly solid cooperation. Competition and conflict
do exist, particularly at the level of small businesses that compete for
contracts. However, in general, interviewees emphasized a climate of
cooperation. Some even went so far as to speak of a "big
aeronautics family" ... but, as we know, even families are not
exempt of conflicts.
[Translation]
Rather amicable. [...] It's a small network. They're
people who come from the same sector. One could say that it's like
a big family. People are always happy to see each other. In aeronautics,
there is even a certain passion for aviation. If there's one common
denominator, it's a passion for aviation. So, people always have
something in common. (Director of a professional training school.
Interview, 2007)
This cooperation becomes even more pronounced during common
projects that concern the future of the sector, such as the
Bombardier's C-Series project (Table 1). Often, these projects
entail the mobilization of a good majority of the actors, especially as,
financial stakes being high, a concerted effort is required to lobby for
public financial support. When such important issues are at stake,
relational proximity contributes to getting the actors together behind
the large firms.
Interorganizational relations have become deeper with time and
repeated interaction. Trust was also built over time and frequent
relations and productive exchanges with various projects. This, in turn,
transforms relational proximity into a form of stable cooperation.
[Translation]
I think that it's going relatively well. There's a good
synergy between the players, despite certain diverging interests. The
entire industry is advancing quite well; we have a tradition of working
together. That's a big plus. (Project manager at an industrial
association. Interview, 2007)
As regards the intermediate organizations, these are viewed, for
the most part, as quite specialized and as operating with a certain
division of labour, as explained as follows:
[Translation]
Each organization has its niche. The AQA, for example, is the
developmental force behind the SMEs at various levels. CRIAQ drives
research and development. I, for one, believe that the sector is well
organized. CAMAQ assumes the responsibility for manpower, and it is the
mission of Aero Montreal to make all these people work well together.
(Director of an R&D centre, Interview, 2007,)
However, some interviewees pointed to a small degree of overlapping
and competition in the handling of certain issues. This indicates not
only that relations between intermediate organizations are not always
amicable, but also that relational proximity does not ensure the absence
of conflict.
[Translation]
I think that the relations are generally good, but there are
clashes. There's a kind of battle or struggle among the
organizations with regard to establishing themselves as spokesman. In
other words, the AQA, Aero Montreal, and the Ministere are somewhat
vying with each other as to who could be the umbrella spokesperson for
the aeronautics industry as a whole. So, presently the atmosphere is
somewhat tense between these three organizations. I know that at least
with regard to missions abroad, this surfaces as a difficult issue.
[...] However, the businesses that are members of the AQA and of Aero
Montreal don't have the time to get involved in these squabbles.
(Representative of a provincial funding organization. Interview, 2007)
Concerning the prime contractors and businesses, their relations
change depending on the size of the company and its place in the
hierarchy. After all, the needs of the industry are not uniform and
monolithic (CMM, 2004). In other words, the needs of Bombardier or of
Pratt & Whitney Canada do not always correspond to those of an
equipment manufacturers or a small subcontractor (Table 2).
Among the prime contractors, relations are generally good and are
characterized by collaboration. This is due mainly to the absence of
competition between these corporations, each having its own niche.
Bombardier is specialized in regional and business aircraft, Bell
Helicopters in helicopters, CAE in simulators, and Pratt & Whitney
in engines for aircraft and helicopters.
[Translation]
It's all very friendly. One of the characteristics of
Montreal's aeronautics industry is the absence of competition. In
Montreal, there are four lead firms--Bombardier, Pratt, Bell, and CAE.
These four firms work in different domains and don't have to
compete against each other. So, competition and all the rest is not an
issue here and no problems arise. (Representative of a training
institution. Interview, 2007)
However, the relations between the prime contractors, the equipment
manufacturers and the subcontractors are characterized by domination and
this can give to conflicts. Moreover, since some years, the relations
between prime contractors and their suppliers (equipment manufacturers
and subcontractors) have been undergoing a major transition, namely,
from traditional client-supplier relationship to partnership. Similar to
the automobile industry, the prime contractors of the aeronautics sector
tend to limit their activities to the design, final assembly, and
marketing of the aircrafts. They try to considerably minimize the number
of suppliers by requesting increasingly larger and more complex
sub-assemblies. The realization of other aspects of the projects is also
increasingly entrusted to a more restricted number of large-scale
suppliers. This has led to the appearance of integrators who, instead of
the prime contractors, take full charge of the assembly and delivery of
complete sub-assemblies, such as the assembly as well as the fitting and
furnishing of the cabin, cockpit, and cabin control systems (CMM 2004).
To maintain control of their production process without having to
exercise complete control, the prime contractors have recourse to two
methods. The first method consists of implementing certifications and
quality assurance systems. The second method consists to establishing
more stable and sustainable relations. Prime contractors generally wish
to establish very strong relations with subcontractors and suppliers,
requiring a major investment by both parties involved. Being able to
rely on stable relations with subcontractors and suppliers represents
major savings for the prime contractors, in particular with regard to
risk management and also inventory management (use of just-in-time
method).
[Translation]
When we've been working with a supplier for a long time and
had a good relationship, in other words, when they're satisfied and
we're satisfied, this benefits our future collaboration. It's
just like any relationship in life. But, if you've had difficulties
with a supplier, of course you're not going to work with that
client again on a following project. (Director of R&D of a prime
producer. Interview, 2008)
This stability allows prime contractors to save on expenditures for
certifying suppliers.
[Translation]
There's no use putting your head in the sand. It costs money
to approve and to certify a supplier. So, when we decide to do that, we
have to make major investments. We try to minimize those costs as much
as possible, of course. For example, we try to make sure to select the
right supplier from the start, and that these have a quality system in
place that meets the standards in aeronautics. Once all that is
confirmed, we work on establishing a relationship that we can maintain
over many years. In this way, we would be obliged to find someone else
only under very special circumstances, such as, for example, if a
supplier decides that he no longer wants to do that kind of work. We
don't have, for each repair, a double or triple backup. We try to
avoid that because it's costly to maintain double and triple
sources. (Project manager for an equipment manufacturer. Interview,
2008)
The relations between the SMEs of subcontracting are often marked
by competition, as these are rather hesitant to cooperate and to
exchange information with other businesses, and even with research
centres and universities. Moreover, the prime contractors put them in
competition with each other in order to obtain the best price.
[Translation]
The SMEs are still reluctant to join forces and work together.
It's not in the nature of entrepreneurs to collaborate in this way.
Instead, it's "every man for himself." (Representative of
a union organization. Interview, 2007)
[Translation]
That's the method imposed by Bombardier. It consists of using
competition to lower the prices. (Director of R&D for an equipment
manufacturer. Interview, 2008)
However, in general, the relations between, excluding the prime
contractors, are relations based on a mix between cooperation and
competition, and often firms are clients, competitors, and partners at
once.
[Translation]
Aviation is a strange environment where one and the same business
can be a supplier, competitor, and partner at the same time. So,
Rokwell, Thales, and co. are suppliers, clients, as well as partners on
certain projects, and sometimes even our competitors. The nature of the
relation changes on the basis of the project and the client. (Director
of R&D for an equipment manufacturer. Interview, 2008)
However, with regard to human resources, the relations between
firms are characterized by competition. We remind that following the
events of 9/11, the aeronautics industry experienced a period of crisis
with a drop of sales. As a result, young people, afraid of not being
able to find jobs in the sector, became less interested in working in
aeronautics, in turn explaining the drop in registrations for
aeronautics-related training programs and institutions. As a
consequence, for some years now, and especially with the return to a
growth course, the sector is experiencing a labour shortage in certain
aeronautics professions such as the technicians. Presently, this
constitutes one of the biggest challenges of the industry. The majority
of firms encountered confirmed the existence of competition among each
other for the recruitment of labour. However, the economic crisis of
2009 and its accompanying layoffs decreased the intensity of this
competition.
[Translation]
The SMEs are in confrontation with the businesses from here, above
all with the prime contractors who are capable of offering better
salaries. (Director of an SME in subcontracting. Interview, 2008)
This competition also concerns affiliated sectors, among them
metalworking, where aeronautics businesses tend to look for qualified
labour.
[Translation]
In this sector of activities salaries are generally higher. So, in
our smaller businesses, there are a lot of comments going around
concerning good workers being quote on quote stolen [...]. Finally, in
the aeronautics sector, the emphasis in on quality. So, those folks have
the capacity to pay and to offer more and better social benefits. So
yes, for sure, effectively it's a "labour drain"
(Director of an economic development organization. Interview, 2007)
The relations between firms thus oscillate between competition and
cooperation. But, in general, relations are good because firms are aware
of the importance of cooperation for advancing their projects and for
ensuring the overall development of the sector.
[Translation]
Relations are pretty smooth between the businesses. OK, at times
there are certain issues, so to speak, where interests just don't
overlap; but that's entirely normal. But on the whole I think we
all benefit and, as mentioned, we're in the right industry.
(Project director at an industrial association. Interview, 2007)
Governance of the aeronautics innovation system in Montreal: Formal
and information rules
As in many other sectors, relations between actors in the
aeronautics sector are defined by a series of expected behaviours based
on common rules and norms. Some rules and norms are formal, others
informal. Concerning innovation and R&D, the rules are well
established by contracts that carefully define and establish the role of
each party in the research project. This is explained by the nature of
the aeronautics industry: a strategic industry where questions of safety
hold a prominent place. Also, R&D demands a lot of time and money,
explaining the importance of intellectual property and of protecting
innovations.
[Translation]
In fact, it is very open, because it has already been established
at the contractual level when drafting the intellectual property
agreements. So, what belongs to us and what doesn't belong to us
was discussed right at the start. (Director of an SME in subcontracting.
Interview, 2008)
Certifications also hold a prominent place in the structure of the
relations between firms, in particular the client-supplier relations. To
maintain control over their production process, the prime contractors
make use of certifications and quality assurance systems allowing them
to ensure the reliability of firms with which they do business.
Traditionally, the choice of the suppliers and subcontractors was
considered essentially as a short-term decision (Lefvre et al. 1993).
The choice was made largely on the basis of price. Today, however, in
addition to price, quality and prompt and timely delivery have also
become major criteria in performance evaluations. Most of the prime
contractors have set up a rigorous certification procedure allowing
equipment manufacturers and subcontractors, to do without the inspection
of goods receiving and shipping. The firms interviewed in the categories
of equipment manufacturers and subcontractor declared investing a lot of
energy to produce quality products that respond to the needs of the
prime contractors as well sa their own demands in terms of quality. The
quality of the products supplied by the subcontractors and equipment
manufacturers is a necessary condition for the reliability of the final
product. The majority of businesses of this category have been put under
pressure to become certified.
[Translation]
If we don't comply with them and tend to every detail, we
could lose our accreditation. And if we lose our NADCAP accreditation,
we're out of business. Because that's the bottom line. I
cannot deliver parts [...] Bombardier or Bell or any other prime
producer will not accept to receive parts processed by us knowing that
we do not have the required accreditation, that we are not certified by
the required quality system to produce those parts. So, no one is going
to take that chance. (Director of an SME in subcontracting. Interview,
2009)
This stability, and we could add relational proximity, also favours
the establishment of standards of conduct that develop over time and
that facilitate communication:
[Translation]
We always try to retain the same subcontractors because
there's a whole history that takes shape, a relationship that
develops, and an expertise that facilitates the communication. We
therefore avoid changing frequently. (R&D project manager for an
equipment supplier. Interview, 2008)
However, informal rules nevertheless occupy a major place, in
particular in the relations between the prime contractors and the rest
of the actors. The four prime contractors realize 70% of sales ($7.8
billion) and account for 58% of jobs (22,700) of the sector. Therefore,
all the actors acknowledge that the prime contractors constitute the
most important actors in the sector, as underlined by the representative
of a sectoral association of aeronautics:
[Translation]
The prime contractors are fairly independent. They have their own
agenda, [...] the "big boys agenda." Thus, in terms of
leadership, it's always important that prime contractors are
present. (Interview, 2007)
Prime contractors thus hold a key place in the governance and
decision-making of the sector. They are also consulted by all levels of
government in matters concerning the sector. Also, the organizations,
aware of the importance of having prime contractors at the table, often
try to gain the active support of the latter before launching their
projects (e.g., the creation of Aero Montreal). Often, it is the
businesses that initiate projects, which are then followed up by the
organizations (e.g., the Special Committee on Defence (3)). The same
applies to firms. The innovation projects of the prime contractors
constitute the driving motor for innovation in the rest of the sector.
Often, the equipment manufacturers and the subcontractors innovate
according to the needs of the prime contractors, and try to anticipate
their problems and needs:
[Translation]
We try to identify with the problems that the prime contractors
have; not with regard to marketing, but with regard to engineering.
That's our strength. (Director of an SME. Interview, 2008)
The same phenomenon applies to the rest of the sector. The prime
contractors are the drivers of innovation for the entire sector. As a
result, university research in the aeronautics field often focuses on
the needs of the prime contractors. Thus, on the whole, the relations of
the prime contractors with the rest of the actors, in particular with
the equipment suppliers and the subcontractors, are characterized by
dominance. This leads to the prevalence of informal rules of conduct.
[Translation]
Ultimately they're the ones that keep the wheel turning.
I'm not saying that they determine every detail of our daily life,
but everything comes from them, everything. [...] At the end of the day,
it's them that manufacture the aircrafts. So, of course, everything
that's made to go on the aircraft is done according to their
demands. This is something that occurs across all levels. (Director of
an SME in subcontracting. Interview, 2009)
[Translation]
I even asked my clients whether they have agreements that protect
them against these kinds of decisions. Oh, they all say, it is written
black on white in the contract that if there's a delivery delay,
there'll be a penalty. But we can't use it. The penalties are
in the agreement, but they're useless because it's still the
prime contractor who carries the big stick, and who'll simply say:
So, do you want the contract? So, your clause in the contract, look, you
may as well forget it. (Director of an SME of subcontracting. Interview,
2009)
Intermediate organizations, proximity, and social capital
Intermediate organizations play an important role in developing
relational proximity and social capital between the actors within the
sector. Since its founding and until the 1970s, the Montreal aeronautics
sector consisted of an accumulation of businesses that coexisted
alongside each other yet that did not interact. The relations between
these firms were restricted to their productive relations and involved
little cooperation in other fields such as R&D and innovation.
Montreal was thus no more than a number of loosely associated firms that
hardly interacted with their environment (Zhegu 2007). This period also
lacked organizations dedicated to aeronautics, apart from the AIAC
(Aerospace Industries Association of Canada), with headquarters in
Ottawa. The activities of the different organizations (Aero Montreal,
AQA, CAMAQ, CRIAQ) fostered the development of a relationship of trust
and a relational proximity between the actors, as well as a sense of
belonging to the same territory and sector, an aspect that was mentioned
in many of the interviews. The great majority of these interviewees
liked to point out, with pride, that Montreal is the only place in the
world where it is possible to manufacture an aircraft "from A to
Z" within a radius of thirty kilometres. This territorial pride was
then complemented with a certain sectoral pride. The majority of
stakeholders expressed their pride of working in aeronautics and their
passion for the sector.
The intermediate organizations help the firms and different actors
to network and collaborate through activities and networking events.
They facilitate relations between the different actors, in particular
the firms. For example, the activities organized by the AQA are
important for the businesses, allowing them to network and develop their
markets.
[Translation]
Thanks to the dinners organized by the AQA, networking is quite
easy. There is at least one networking activity every three months, not
counting the networking sub-activities. There are also quite a few
events in the innovation sector. CRIAQ holds an annual forum, and makes
a point of inviting the universities to attend, so that these can better
understand the needs of industry. (Representative of a government
organization. Interview, 2007)
Also, a brief look at the composition of the board of directors of
aeronautics associations (Table 3) reveals the high participation of
firms in these bodies. Usually, the associations try to have all the
actors around the table to ensure their involvement and the success of
their projects.
[Translation]
We wanted our council to be as big as possible; we tried to get
representatives from all the categories: the big and the small, from
training and R&D. (Project manager at a sectorial association.
Interview, 2008)
According to certain respondents, the participation on boards of
directors constitutes an important means of establishing relations and
creating a network of contacts with other organizations and businesses
whose representatives are sitting on the same board or committee.
[Translation]
Presently, we have more affinities with the people from ETS, due to
contacts. When I founded the Research Chair, the ETS put me in contact
with people, and these relations have lasted. I have been sitting on
ETS's board of administration since 2002. So, I'm very
attached to the ETS. (Head of engineering for an equipment supplier.
Interview, 2008)
Some respondents confided that their main objective of sitting on
these boards or committees was to establish business relations with
other businesses. In response to the question concerning the objective
of their participation in a committee organized by Aero Montreal, of
which Bombardier is also a member, the head of engineering of an
equipment manufacturer responded:
[Translation]
We hope that in the long term Bombardier will have an interest in
working with people like us. This is something that evolves over the
long term and that is very much based on human relations. So, the trust,
I've known him for about 5 years. I see him regularly. If I get a
new project, I'll go talk to him to see if there's an
interest. (Interview, 2008)
Relational proximity as a determining factor?
Physical and mostly relational proximity are extremely important in
order to develop interorganizational relations that can lead to
innovation. Relations can often be superficial in business networks;
however, the work of intermediate organizations as well as the common
interests of the sector have clearly led to a strong relational
proximity--one that is conducive to good productive relations and to
cooperation in innovation. Therefore, physical proximity facilitates
face-to-face interaction, the development of trust between actors, and
subsequently relational proximity:
[Translation]
There's no doubt that this proximity helps a great deal when
developing this relationship of trust, which grows from one year to the
next. So, we're very satisfied. (Director of an SME of the supplier
category. Interview, 2008)
[Translation]
It's very practical to have visual, face-to-face contact when
you need to sit down and they're only 10 minutes away. For example,
I live downtown. So, every morning on my way to work I stop there, and
it makes things so much easier. (Project manager for a supplier.
Interview, 2008)
Over the years, this physical proximity helped the businesses and
other actors to establish relations, harmonize their standards, and
develop a sense of belonging with regard to the territory and the
sector. In this way, physical proximity stimulated the development of an
organizational and relational proximity that is anchored more in the
territory.
[Translation]
That is exactly our professional trademark, if you like:
personalized contact. I can't say that it's a magic wand; but
here, at least, it works. We developed a level of trust, a credibility
that took shape [...] This evolved over the course of the years. (Head
engineer with a supplier. Interview, 2009)
While strong relational proximity serves to establish a solid
cooperation, it is also accompanied by a negative dominance of the large
firms over the smaller ones, who are not always invited to participate
in innovation activities or to benefit otherwise from these activities.
Thus, the smaller firms would do well to decrease their dependence on
the larger firms, for example, by doing more business with other
sectors.
Conclusion
We found that the aeronautics sector in Montreal is characterized
by a strong relational proximity, one which fostered cooperation without
stifling healthy competition. This tradition of cooperation has its
roots in the difficult crisis and reconversion period of the 1980s. Back
then, in order to face the economic crisis of the 1980s, the
stakeholders in development, political institutions of all levels of
government, and the community of business people, created many new
platforms of dialog and strategic plans. Eventually, through the agency
of intermediate and governmental organizations, the firms were then
brought to work together.
The origins of the culture of cooperation and partnership in the
aeronautics sector can be traced back to this decade of concerted action
on the part of all stakeholders. As mentioned, this close cooperation
and proximity does have some drawbacks for the smaller firms, who, prone
to rely excessively on the larger firms, forego other business
opportunities and fail to diversify their activities. In so doing, they
suffer the full force of the upswings and downswings of the aeronautics
industry. We observed, on the one hand, an alignment of all the
relations and interactions in the aeronautics industry around certain
well identified prime contractors, who dominate the sector and who
impose their rules on the rest of the actors. On the other hand, we saw
that all these relations and intermediaries are facilitated by the
proximity of the actors within the metropolis. It is not physical
proximity per se that is important, although this does play a role in
the case of the productive collaborations between prime contractors and
subcontractors. What matters, rather, in addition to being located in
Montreal, is to have access to the social capital developed by the prime
contractors and to receive support from the intermediate organizations.
It is this social network that, as a whole, has given rise to the strong
territorial identity, and in particular a strong sense of belonging to
the metropolis, in the aeronautics sector. The diverse forms of
proximity thus shape the aeronautics sector in Montreal, with the
specific characteristics of the sector (strong vertical integration and
major spatial concentration of the productive chains) and of the place,
in this case Montreal (priority to partnership, presence of intermediate
organizations), converging and contributing to the building of an
innovative system at the metropolitan scale.
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Tarek Ben Hassen
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Universite du Quebec a Montreal
Juan-Luis Klein
Geography Department and Centre de recherche sur les innovations
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Notes
(1) Routines are interaction models that constitute effective
solutions to specific problems. These interaction models are specific to
group behaviour, although some inferior routines may be specific to
individual behaviour (Dosi, Teece, and Winter, 1990).
(2) http://www.qsrinternational.com
(3) The Comite special sur la defense is responsible for promoting
the unique capabilities of the Greater Montreal aerospace cluster to the
federal government and its suppliers with regard to Canadian Armed
Forces military equipment purchases and related Canadian industrial
offsets.
Table 1
The actors and their contribution to Bombardier's C Series project
Actor Contributions
Governments Financial contributions
Workers and unions Concessions with regard to social
benefits and working conditions
Suppliers Financial contributions
Comite sectoriel de la main Training
d'oeuvre en aerospatiale (CAMAQ)
Table 2
Types of relations according to the type of business
in the aeronautics sector
Prime Equipment Subcontractors
contractors manufacturers
Prime Collaboration Dominance Dominance
contractors
Equipment Dependence Collaboration, Dominance
manufacturers
Competition
Subcontractors Dependence Dependence Competition
Table 3
Composition of the boards of directors of the
four principal aeronautics associations
Association Businesses Organizations Public
agencies
Aero Montreal 15 8 3
Association quebecoise de 12 2
Paerospatiale (AQA)
Consortium de recherche et 32 19 1
d'innovation en Aerospatiale
au Quebec (CRIAQ)
Comite sectoriel de la main 4 8 2
d'oeuvre en aerospatiale
(CAMAQ)