California--in an effort to prevent more students from dropping out of high school, the Los Angeles Unified School District (LAUSD) has launched a new campaign targeting at-risk teenagers that will draw on the popularity of Internet Web sites such as YouTube and MySpace as well as on radio spots to feature testimonials from former dropouts.
CALIFORNIA -- In an effort to prevent more students from dropping
out of high school, the Los Angeles Unified School District (LAUSD) has
launched a new campaign targeting at-risk teenagers that will draw on
the popularity of Internet Web sites such as YouTube and MySpace as well
as on radio spots to feature testimonials from former dropouts. In
addition, the district has created a Web site,
http://www.myfuturemydecision.com, to highlight alternative ways of
earning a diploma and to describe its numerous continuation schools and
community college programs. With more than 25 percent of Los Angeles
students dropping out in 2006, LAUSD--the nation's second-largest
district--is seeking to reduce the dropout rate by 5 percent this school
year.