Policy implementation networks: the impact of economic development on new public management.
Blair, Robert
Abstract
Public policy implementation in the 21st Century often involves a
complex web or delivery network that minimizes traditional direct
service methods employed by governmental entities. These new delivery
systems helped create New Public Management (NPM), a managerial approach
significantly different from conventional public administration. The
intellectual debate on NPM often lacks a systematic examination of its
specific tools and techniques. This paper examines the roots of New
Public Management instruments, demonstrating that shifts in
intergovernmental relations (IGR) altered the mechanisms and processes
of public service delivery, creating new approaches and tools for
administrators to implement public policy. Citing programmatic changes
in the delivery of economic development policy in one state as evidence
of this shift, this paper shows the links between new implementation
approaches and many New Public Management tools.
Introduction
The process of implementing public policy has changed, especially
in domestic areas like economic development. Beginning in mid 1970s the
delivery of large portions of domestic public policy gradually ceased
being the exclusive and direct responsibility of employees on the
government payroll. Instead, by the 21st Century, public service
delivery often occurs in an indirect manner. Implementation in many
cases, then, involves a collaborative effort linking public, private and
non-profit organizations in a complex web that minimizes the use of
direct service delivery methods by public or governmental entities
(Anton, 1989; Kettl, 1993; Salamon, 1989). These collaborations and
partnerships not only altered the basic structure of and approaches to
implementation, they created new and complicated delivery mechanisms
consisting of intersectoral networks often managed by public
administrators.
This paper reviews the emergence of these new public service
delivery mechanisms and systems and examines their links to the rise of
New Public Management (NPM), a loosely connected set of methods with an
over arching general philosophy that significantly departs from
conventional public administration. Using evidence from the changing
implementation of economic development (ED) policy, citing examples from
one state's experience in this transformation, and employing
concepts from the policy tools literature, this paper shows that shifts
in the dynamics of intergovernmental relations (IGR) helped alter the
formulation and subsequent delivery of many domestic policy areas,
therefore contributing to the use of many of the delivery mechanisms
associated with New Public Management. This paper argues, then, that NPM
emerged and grew in part because of changes in the role of government in
the implementation of domestic public policies like economic
development.
New Public Management and Policy Tools
New Public Management generally emphasizes competition in the
public sector, using corporate-like management methods and
administrative structures that focus on quantitative performance
measures (especially outputs) to improve the efficiency of public
services and reduce budgets. Called by some a global reform movement in
public administration, NPM strives to increase management autonomy by
replacing bureaucratic rigidity with market-like competition (Kettl,
1997: p. 447; Lynn, 1998: p. 231).
While the specific mechanisms of the NPM approach often seems to be
only briefly discussed by researchers and commentators, a review of the
literature reveals that practitioners of NPM appear to employ a
wide-range of administrative processes that blend public and private
resources and processes in the implementation of public policy,
including public-private cooperative arrangements and networks,
strategic planning and management techniques, outsourcing and
privatization of public services, and nonprofit service delivery
organizations (Nagel, 1997: p. 350; Peters & Pierre, 1998: p. 231).
Portions of public choice, principal-agent, and transaction cost
theories combine to frame the foundation of this new approach to public
management (Kaboolian, 1998: p. 190; Terry, 1998), relying heavily on
market place factors and business oriented competitive strategies. Of
the primary evaluative criteria for public service delivery: efficiency,
effectiveness, equity, and responsiveness; the NPM approach, then,
appears to focus on improving efficiency.
New Public Management, like most fundamental shifts in thinking and
practice, understandably sparked lively discussions among practitioners
and theorists, often resulting in controversy and the trading of
accusations, warnings, and rebuttals; eventually developing proponent and opponent camps (Nagel, 1997: p. 349). Entrepreneurial management
strategies and behavior, where public administrators take calculated
risks using public resources and employing business-like strategies
(e.g. strategic planning, privatization, public-private partnerships,
etc.) within a competitive environment, probably generated the most
controversy. Some see this aspect of NPM as essential to improving
management capacity (see Frant 1999; Peters & Pierre 1998); others
see entrepreneurial tendencies and the entrance of free market practices
to public administration as a threat to the delicate balance of
democratic governance, accountability and efficient service delivery
(see Adams, 2000: p. 498; Kelly, 1998: p. 207; Terry, 1998: p. 197).
However, with few exceptions, most discussions of New Public
Management focus on its implications to theory and practice, failing to
systematically examine the roots or the characteristics of the specific
mechanisms used by practitioners of the NPM. Policy tools theory, an
alternative approach to implementation, however, offers a way to link
New Public Management to issues relating to public service delivery
practice. The policy tools theoretical approach examines public policy
delivery in terms of sets of government action, characterizing policy
actions by government as specific objects, much like formal legal tools,
rather than a broad collection of management activities and processes
(de Bruijn and Hufen, 1998). Nearly all policy initiatives, programs,
and policy interventions, then, can be identified according to the
structural characteristics of their basic public service delivery
system. A limited number of policy structures can be classified
according to these various characteristics (Salamon, 1989). Policy
tools, or instruments, constitute the categories of the different
classifications. According to tools theory, then, tools affect
implementation patterns and policy outcomes in predictable and regular
ways (Bobrow & Dryzek, 1987), constituting a "blueprint or
template that shapes policy" (Linder & Peters, 1990: p. 51).
Critics of New Public Management, therefore, should also look at
the tools and ask if specific public policies or programs initially
encouraged the use of NPM? What factors encouraged administrators to
employ these tools? What is the source of these tools? While increased
use of New Public Management undoubtedly affects the practice of public
administration, showing the potential for altering the delicate forces
balancing administrators, political leaders and the populace, an
examination of the nature of these new tools and their roots may be a
fruitful and enlightening exercise. Maybe some insight into the threats
and advantages of the NPM approach to public administration may be
gained? B. Guy Peters (2000: p. 36), for instance, proposed that a
policy instrument approach could "bridge the gap" to
appreciating the advantages and limits of New Public Management, and
help us better "understand the policy performance of government in
contemporary political systems." This paper takes Peters'
challenge and attempts to make that link.
Taking a basic political economy approach, much like Felts and Jos
(2000) and Scott, Ball and Tony (1997) who postulated that environmental
forces influenced the shape of administrative organizations, increasing
the tendency to use NPM techniques, this paper argues that
transformations in the policy environment, especially shifts in fiscal
and policy relations between the national and state governments, changed
the formulation and implementation of public policy. Looking at the
delivery of a critical domestic policy area like economic development,
this paper confirms these shifts and discusses its role in the rise of
New Public Management.
A few scholars already empirically researched the impact of
intergovernmental relations on the implementation of state and local
economic development policy. Elkins, Bingham, and Bowen (1996), for
example, verified that when the national government assumes a passive
role states often adopt entrepreneurial economic development policy
initiatives. Agranoff and McGuire (1998: p. 152) in their empirical
study of the policy actions of cities found the delivery systems
comprised of "public-private and state-local linkages" rather
than "functional and agency driven" structures because of
shifts in the intergovernmental context of economic development. And
Clarke and Gaile (1998) determined that new and more innovative
approaches to local economic development resulted from shifts in
intergovernmental relations and changes in the nature of federal
resources.
Evidence on the use of New Public Management tools for local
economic development implementation continues to accumulate, helping
transform the practice of public administration, most notably municipal
management. In fact, one popular text on municipal administration
declares that "entrepreneurship and competitiveness ... are the
slogans now being embraced by a growing number of city officials"
when it comes to economic development (Morgan & England, 1999: p.
365). Others have identified the entrepreneurial methods and skills used
by local governments engaging in economic development (Eisinger, 1988).
(Entrepreneurial techniques, as discussed above, represent one of the
more controversial methods of New Public Management.) Building on
arguments first presented by Elkins, et al (1996), Agranoff and McGuire
(1998), and Clarke and Gaile (1998) that the delivery systems for
economic development policy created a market-like management environment
for public administrators, encouraging them to function like
entrepreneurs, this paper employs policy tools concepts to examine these
new approaches to implementation, further showing how they contributed
to the growth of New Public Management.
IGR and Economic Development Policy
Intergovernmental relations (IGR), the "various combinations
of interdependencies and influences among public officials--elected and
administrative--in all types and levels of governmental units, with
particular emphasis on financial, policy and political issues"
(Krane & Wright, 1998), understandably, constitute a critical
element in the policymaking and policy implementation environment. The
planning, formulation, financing and delivery of domestic public policy
involves many governments at several organizational levels, and the
dynamics of intergovernmental relations helped clarify the roles and
responsibilities of each government unit. Through laws, procedures,
practice and the framework of the federal system, the different levels
of government generally understood their tasks and functions in the
policy process. For example, for many years, the national government
identified public problems, appropriated resources, and set the rules;
and states, in order to receive these funds, followed the national
guidelines, often delivering the programs developed and financed in
Washington D.C.
However, beginning in the 1960s, the neatly sorted, dual, or
"layer-cake" approach to national-state relations (Leach,
1970) began to fade. Shifts in the dynamics of IGR, especially the
growing trend to devolve domestic public policies, contributed to the
creation of a complex third-party government system, where public,
private, and non-profit "agents" deliver public services for
government (Anton, 1989; Kettl, 1993; Salamon, 1989). Devolution changed
the nature of relationships among governments in America, altering the
implementation of economic development policy.
Environmental factors resulting from these alterations in IGR
include the changing role of the national government in economic
development, the growing role of the state in economic development, the
absence of a national economic development policy, the emergence of
interorganizational and intersectoral implementation networks created by
block grants and other financing mechanisms, and the increasing
complexity of economic development strategies. The following discusses
the implications of these IGR shifts in terms of the emergence of new
policy tools and management strategies.
The Devolution of Economic Development Policy. One of the more
important shifts in IGR in recent years resulted in a decreased role for
the national government in the development and implementation of many
domestic policy areas. From the 1960s to the late 1970s, in the era
called "creative federalism" (Leach, 1970), the national
government assumed primary responsibility for policy leadership in many
policy areas including economic development. Washington D.C. provided
substantial financial resources to the states and localities for various
types of development projects, with significant policy guidance attached
to funds. There were national goals for economic development. Many
categorical grant programs, which outlined the fairly detailed
objectives for implementation strategies, offered dollars for local
development (Peterson, Rabe & Wong, 1986). States and communities
followed the policy lead of the national government and got funding for
economic development and community revitalization projects from federal
programs like Model Cities and Urban Renewal. States, then, generally
played passive policy actors in the era of creative federalism.
Beginning in the late 1970s and crystallized by the Reagan
interpretation of "new federalism" (Levine, 1983), the
function of the national government in economic development and other
domestic policy areas, though, began to shift. The national government
deliberately and consciously began taking less responsibility in the
formulating and final delivery of many public policy areas. Reagan began
his first term as President in 1981 by vowing to reduce the role of the
national government in American society, specifically turning over many
policy responsibilities to state and local government.
Major administrative and legislative efforts significantly
minimized that responsibility for national policy leadership. The
reduced role of the national government in domestic policy can be
measured by tracking the gradual slowing of the flow of resources for
economic and community development from Washington D.C. to the state
capitals (Luke, Ventris, B. Reed & C. Reed, 1988). In addition to
reducing financial resources, national government officials began to
encourage state and local officials to "make the most of [their
own] existing resources" (Eisinger, 1988: p. 69). In general, then,
national officials asked state and local government to take more
responsibility for many domestic policy areas as the national government
began attempts to withdraw itself from involvement in those same policy
areas.
Naturally, this shift in IGR greatly affected economic development,
identified by many as one of the more visible and critical policy
domains in the 1980s (Blakely, 1989; Blair, 1995; Moriarty, 1980).
Devolution, the gradual process where the national government turns back
to the states some key policy responsibilities in an apparent attempt to
return to a form of dual federalism, began to alter the planning,
adoption, and implementation of economic development. A strong
national-level policy statement in economic development, or at least one
clearly articulated, never really existed for more than a few years
(Dubnick & Holt, 1985; Rasmussen & Ledebur, 1983). Now it
appears that a national policy in economic development will likely not
be formulated in the near future (James, 1988). Because of devolution,
then, states needed to react to changes occurring in their economic
structure. As the following shows, Nebraska was one of the states that
reacted early and aggressively.
A Growing Role for States in Economic Development. The devolving of
the system of relationships between the national and state government
changed the planning and implementing of public policy dealing with
improving economic conditions. Probably the biggest change resulted in
an increased role for the states in economic development (Brace &
Mucciaroni, 1990; Levy, 1990). Many states stepped into the policy
vacuum in economic development created by the withdrawal of the national
government.
At the same time as the effects of devolution worked its way
through the policy environment, economic development emerged as a
critical public policy area because of major changes in the structure of
the national economy. These changes include the transition from a goods
producing to a service-producing nation, and the rise of a global
economy, increasing competition among localities for business investment
(Clarke & Gaile, 1998; Eisinger, 1988; Luke, et. al., 1988).
National and world economic changes, then, seemed to indicate an
increased and more important role for government. Because of the scope
of these economic changes and their impacts on citizens, the power of
the national government appeared to be needed to deal with these
fundamental shifts. Jobs and industries, for instance, required
protection from the adverse effects of economic restructuring. However,
these critical economic changes occurred concurrently with important
shifts taking place in the relationships between state and national
levels of government.
State governments, then, assumed a much more critical function in
economic development in part because "changes in the relationship
between states and nation that began in the late 1970s have ushered in
an era of greater state and local fiscal self-reliance" (Eisinger,
1988: p. 64). This new policy independence created a relatively new role
for most states in economic development. The lack of a clearly defined
framework for a national economic development policy, coupled with
devolutionary trends in the federal system and major shifts in the
structure of the national and world economy, clearly forced states to
assume a more active policy role. Consistent with a federal system of
government, some states for a variety of reasons reacted quickly and
effectively to this shift in the intergovernmental policy environment.
The State of Nebraska, for example, when initially given a choice
in the early 1980s, was one of the first states to seize the opportunity
to coordinate the federally funded Small Cities Community Development
Block Grant Program. The state take-over of this federal program,
however, did not proceed without some criticism from local grant winners
and losers (Jennings, Krane, Pattakos & Reed, 1986). Many states
left the administration of this federal program to Washington D.C. as
long as they could.
In addition to the effects of devolution, changes in the methods of
allocation of federal resources also altered the role of states in
economic development. The increased use of block grants by the national
government transformed the role of states in formulating and
implementing economic development policy, especially since less precise
national policy guidelines permitted increased flexibility in
establishing state priorities. States could now set their own policy
objectives as long as they were consistent with broad national goals.
For many states this added responsibility for developing public policy
objectives in economic development represented a new frontier for
elected officials and administrators.
The Nebraska Department of Economic Development used this new
administrative responsibility in policy development, for example, to
craft a locally delivered business and industrial development initiative
from the Small Cities Community Development Block Grant program.
Initially used to fund community infrastructure projects, employing CDBG as an economic development resource reflected the entrepreneurial policy
perspective of Nebraska state officials, prompted by the election of an
activist governor in 1983, a prominent businessman with a strong
commitment to innovative business and economic development (Jennings, et
al, 1986.) Instead of relegating economic development responsibilities
to their area chambers of commerce, then, local officials in Nebraska
could now tap CDBG funds for financing business development activities,
representing a new function for municipal government.
Prior to the State of Nebraska opening up the CDBG program to
economic development, cities' business assistance and industrial
development tools only consisted of state laws permitting municipal
publicity and industrial development bonds. Both of those tools tended
to be coordinated by the local chamber of commerce or development
corporation. With the expansion of CDBG, however, city officials
suddenly found themselves economic developers. Before the mid 1980s, for
instance, no city administrators joined the Nebraska Economic Developers
Association, the professional support group for the state's
economic developers.
Today, because of devolution, states and cities must be ready to
use their political power and resources to strengthen and revitalize area economies. When industries begin to weaken, when branch plants
reduce the size of their workforce, or when a company looks for a site
for a new facility, most state governments must willingly and quickly
use their resources to influence the business decision-making process
(Eisinger, 1988; Luke, et al, 1988). The public also expects the same
aggressive policy action from city officials (Morgan & England,
1999). Mayors and city administrators often call on their state capital
to provide direct assistance in their local economic development
efforts. Part of the growth in state and local government involvement in
economic development, and their creative policy initiatives, then,
results from devolutionary shifts in intergovernmental relations (IGR).
Local Sources of Financing Economic Development. Changes in IGR not
only caused state and local governments to be more aggressive in policy
development, they also made sub-national governments search for more and
increasingly innovative ways to finance economic development, a key
component of the development process. Since one of the outcomes of
devolution and shifts in IGR reduced the flows of dollars from
Washington D.C., it soon became obvious that new state and local sources
for development dollars needed to be identified. Fewer federal dollars
created a new context for domestic policy areas, like economic
development, often dubbed "post-federalism," increasing
"local strategies [for finding ED finance] undertaken in the
absence of federal resources" (Clarke & Gaile, 1992: p. 188).
Nebraska, in 1991, as a way to provide more local resources,
enacted the Local Option Municipal Economic Development Act, enabling
cities to use local tax funds for economic development activities. Prior
to this law local officials relied almost exclusively on federal CDBG
pass-through funds for financing economic development projects. A
dramatic departure for the role of local government in economic
development, the Nebraska Constitution, in fact, needed to be amended in
the late 1980s to enable municipal governments to use taxes for economic
development or other business assistance efforts. The state constitution
prohibited public funds to be used for private purposes.
Economic Development Implementation and New Public Management
As shown above, changes in intergovernmental relations, namely
devolution, and the resulting post-federalism, affected the planning,
organizing, and financing of economic development policy. The following
describes the new implementation approaches and the structure of these
delivery mechanisms, or policy tools, associated with them, highlighted
with examples from Nebraska.
New and More Actors in the Delivery Networks. As shown above, IGR
changed the structure of the delivery networks for implementing local
economic development policy. In the past, administrators (usually
employed by local development corporations) implemented programs by
directing the work of people in a single organization. Today, economic
development managers often work for local government, spending an
increasing amount of time and energy forming and strengthening complex
linkages among public agencies and various levels of government,
nonprofit and private nongovernmental organizations, business
enterprises, and educational institutions. An extensive network of
service providers now collaborates to deliver economic development
programs (see Agranoff & McGuire, 1998), often consisting of some
type of public-private-nonprofit organizational partnership or
structure.
An example of a local business development program, as operated in
many Nebraska localities, outlines the complexity of the implementation
networks, the actors involved, the structure of the delivery systems,
and the interdependencies of levels of governments and organizations
collaborating in economic development. Many city governments in the
state, through their city administrators, for instance, directly manage
revolving loan programs for small business development, providing
financial assistance to existing and budding local businesses to develop
new products, or enter new markets. Early in their administration of the
Community Development Block Grant program the State of Nebraska provided
local government recipients the opportunity to retain the proceeds from
dollars repaid by private business participating in the direct loan
program if the dollars were used to capitalize a local revolving loan
program (Jennings, et al, 1986). Local governments, however, needed a
plan approved by the State to set up the revolving loan program financed
by these repayments. In some cases cities delegated this management
task. Day-to-day responsibility for this program, then, rested not with
city administrators but with a not-for-profit development corporation,
possibly affiliated with an area development district. Many actors exist
in this network, beginning with an award to the city by the state to
finance this program. Nebraska awarded funds to the city following a
competitive process involving other cities vying for the same state
dollars. The U.S. Department of Housing and Urban Development, Community
Development Block Grant Program, provided the source of funds for that
state program. Three levels of government and a local nonprofit, then,
constitute the actors in the network.
The U.S. Small Business Administration (SBA) 504 Program provides
another example in Nebraska of the complex nature of the network
structure for economic development. A state wide nonprofit certified development company, Nebraska Economic Development Corporation,
functioning as the delivery agent for SBA, might partner with a city
government in arranging financing for a small business assistance
project in their community. Other participants in the deal might include
a local nonprofit development corporation, a council of government, or
the Nebraska Department of Economic Development. SBA issues a loan
guarantee to a local financial institution providing the loan. The
private business owner must also contribute equity to the finance
package. This local business assistance project, then, involves a
network of partners from government, a private financer, and nonprofit
organizations.
As these Nebraska examples illustrate, a number of governments and
mixture of private and nonprofit organizations cooperate in a network
structure to deliver the benefits of economic development policy.
However, the local government typically retains ultimate responsibility
and reports to the state on the success of the project. The nature and
type of involvement by the parties in the delivery network varies,
including:
* The area development district, largely financed by a voluntary
area council of governments, which actually delivers the project to
recipients, possibly through an affiliated not-for-profit entity;
* Other area local governments that initially competed for funding
for a different project, but may receive benefits because of the area
impact of the project;
* An agency of state government that awarded grant funds to the
city in the first place through a state-wide competitive process, and
monitors the expenditure of funds for the project;
* An executive agency of the federal government, the primary source
of funds allocated to the state, will eventually audit the state and
examine the local project for effectiveness and efficiency.
How effectively these different governments and organizations
interact and the nature of these interactions, of course, contributes to
the critical success of local economic development programs.
Intergovernmental and interorganizational relations, then,
constitute an important element of the framework of the delivery network
of economic development programs. To successfully implement economic
development public administrators need to examine and facilitate the
relationships and interactions among levels governments and many types
of public, private, and not-for-profit organizations. Public
administrators, as these Nebraska examples and illustrations show, must
employ some of the tools of New Public Management to make these complex
implementation networks work, including public-private organizational
arrangements, non-profit service delivery organizations, and strategic
management methods for coordination.
New Ways to Finance Economic Development. Changes in
intergovernmental relations also affected the financing of economic
development projects and policy initiatives. The transfer of resources
constitutes a key function of IGR. As mentioned previously, fewer
federal dollars means states and localities need more local dollars and
more innovative ways to generate development finance sources.
State and local officials need to identify at least three basic
sources of funds for economic development projects (Clarke & Gaile,
1992). General tax funds, the first source, have become more important.
States must identify or create their own sources for economic
development finance. (Nebraska citizens, remember, amended the state
constitution to allow communities to use local tax funds to assist
companies in the interest of area economic development.) Federal funds,
the second source, must be used more creatively to fund economic
development activities. For instance, many states now permit the
Community Development Block Grant program to fund economic development
projects (e.g. job creation activities) as well as community development
(e.g. infrastructure, housing, etc.) projects. Nebraska was one of the
first states to do so. Thirdly, states and communities use loan paybacks
from funded projects as revenues to finance other economic development
projects, employing revolving loan fund programs to support area
economic development activities. Also, in general, states and localities
have learned to leverage public funds with private funds to expand
economic development resources.
Economic development projects, like those involving local business
investment decisions, new industrial locations, or local expansion
projects often require access to capital. These projects may hinge on the ability of economic developers to leverage public funds and private
resources. Often a project proceeds only if there is a sharing of
financial risk by the company and the political jurisdiction. This risk
sharing aspect of capitalizing economic development projects mandates
that public administrators now must be more creative, and
entrepreneurial, in discovering ways to use public resources to assist
in the development of private projects that benefit the public. Legal
and ethical issues complicate this task.
The financing role of state and local government changed partly in
response to shifts in intergovernmental relations. In addition to new
sources of finance, government also found itself paying for different
aspects of economic development. For many years governments'
contribution to a local economic development project often consisted of
paying for infrastructure costs, such as sewer or water extensions,
parking garages, transportation connections, etc. Governments'
role, then, focused on reducing the supply side costs of the project to
business. Now, in addition to minimizing the costs of supplies,
government must also address and help reduce the cost of items that
relate to demand side issues that affect the private enterprise. For
instance, local economic development policies often include programs
designed to improve the firm's competitive position by increasing
demand through increasing productivity or developing new product lines.
These new kinds of responsibilities in economic development forced
government to formulate new and more innovative strategies. For example,
state and local government often initiated revolving loan programs to
provide financially help to get entrepreneurs started, or help existing
firms improve products to make them more competitive. Often public
jurisdictions maintain direct or indirect equity positions in economic
development projects, especially in revitalization projects located in
the central or neighborhood business districts. Public administrators,
then, need to be able to evaluate the financial viability of a company,
judge the merits of new products or services, and be able to assess if a
company will be able to repay a loan to the political jurisdiction.
In the 1980s, Nebraska started two government-sponsored enterprises
to direct the state's efforts in these new economic development
initiatives, especially those that related to demand side assistance to
firms. The Nebraska Investment Finance Authority (NIFA) issued tax-free
bonds to help reduce the interest rates for loans to private developers
engaging in economic development, and community and housing development
projects. The Nebraska Enterprise Funds used public resources to
capitalize a venture capital fund, often maintaining equity positions,
by providing start-up dollars to promising new companies that would help
diversity the state's economic base and potentially employ Nebraska
citizens in technical high paying jobs. In the 21st Century, NIFA
continues to function as a viable and important organizational component
of the state's efforts in community and economic development, while
the Enterprise Fund struggles to meet its policy goals, undergoing a
number of organizational transformations.
Public administrators, especially local government administrators
responding to these changes in their responsibilities, needed to develop
and sharpen skills to become business analysts in order to work with
private firms needing capital for economic development projects in their
community. For instance, often administrators need to judge the merits
of market research studies submitted by firms requesting development
assistance. City administrators now consider knowledge and skills in
economic development essential to professional development.
Advertisements for city administrator positions often require experience
in economic development. Of course, many of the techniques and skills
needed to administer economic development programs mirror those
considered part of the New Public Management tool chest.
Accordingly, there has been a growth in supporting materials and
professional programs for public administrators involved in economic
development finance. Bingham, Hill and White (1990), for instance,
comprehensively cataloged in a useful source the vast number of complex
economic development financial tools. In addition, in recent years there
has been a growth in professional education seminars in economic
development finance for public sector administrators. These workshops
help educate public sector professionals on how to work effectively with
private businesses. The National Development Council, which sponsors a
popular series of workshops resulting in the Certified Economic
Development Finance Professional for eligible participants, typifies the
trend in educational programming for the public sector in economic
development. Public administrators, then, flock to these workshops to
learn how to employ the New Public Management tool of entrepreneurial
management to find ways to finance economic development projects.
Growing Complexity of Economic Development Strategies. In summary,
then, there appears to be little risk in overstating that changes in
intergovernmental relations transformed the fundamental nature and
structure of economic development strategies, as well as its
implementation. In the past most state and local economic development
strategies focused on supporting place-specific projects (such as the
provision of infrastructure, or roads or sewers connected to development
projects) or improving business climate factors that benefited most
local firms (such as reducing taxes, or providing tax incentives). In
other words, local economic development historically strived to raise
nearly all the boats in the community. Today, however, state and local
development strategies tend to be more market-oriented and
entrepreneurial, partly because of devolution and the less availability
of federal dollars (Gaile & Clarke, 1992). Eisinger (1988) said that
as a result of shifts in funding sources the focus of economic
development strategies shifted from supply-side development, with an
emphasis on reducing the cost to do business in an area, to demand-side
strategies, with a concentration on ways to increase the productivity,
improve the product, or expand the market coverage of a local firm.
Demand-side economic development strategies result in state and
local governments taking a more creative and much different approach to
implementing economic development policy than supply-side strategies.
Instead of focusing almost exclusively on macro strategies, like
building the economic development infrastructure or improving the
climate for all businesses (or preferred groups of businesses), state
and local governments now also employ strategies that take a micro
approach, using development tools that influence the business
development process itself. In other words, partly because of changes in
intergovernmental relations and fewer development resources coming from
Washington D.C., state and local economic development officials now
often focus on assisting individual businesses, by providing low cost
loans, for example, rather than strictly working to improve broad
industry groups, by granting incentives to manufacturing firms, as a key
strategy to improve area economies (Reese, 1993). Macro economic
development policies assist groups of firms by reducing supply side
costs, while micro economic development policies assist individual or
smaller groups of firms by reducing demand side costs.
These more complicated economic development strategies required the
employment of complex delivery systems and the formulating of new and
creative ways to finance projects. As a result public administrators
needed to learn how to work closer with businesses in an increasingly
competitive public and private environment. Changes in a number of
federal programs in the 1980s reflected this shift in policy emphasis,
including the Economic Development Administration Title II and Title IX
(Business Development Loans), and the Department of Housing and Urban
Development (Community Development Block Grant and Urban Development
Action Grants). Both programs introduced "market-oriented tools and
financing techniques" to local officials (Clarke & Gaile, 1998:
p. 59). Also, the Small Business Administration 504 program, previously
discussed, a source of financial assistance to expanding small
manufacturers, uses loan guarantees as the primary financing mechanism,
requiring the participation of private lender, as well as the
involvement of public agencies and nonprofit organizations.
Market-like tools, typical of New Public Management, emerged from
the new delivery structures of economic development, enabling and
encouraging public administrators to function in a competitive, more
business-like mode. Public administrators, understandably then, need to
understand and more greatly appreciate market forces and the impact of
competition required by the new economic development policy
implementation environment.
Challenges for Economic Development Program Managers
As the result of these shifts in intergovernmental relations (IGR)
and changing implementation structures, public administrators now face a
number of issues relating to the management of economic development
programs. The following discusses some of the implications of those
management issues for economic development. Nebraska developed a
professional development program to address many of these issues.
Accountability and Control of Programs. Because of the complexity
of the program delivery networks resulting from changes in IGR, public
administrators encounter more difficulties in tracking the activities of
a program. Because so many actors impact the success of a program,
public administrators often struggle to manage activities, having
difficulty meeting all the criteria for good public service delivery
(effectiveness, efficiency, equity, and responsiveness.) Most
importantly, the complex delivery systems greatly affect the ability to
maintain program accountability--or who is responsible for what? Some
researchers point to principal-agent theory, a foundation of many of the
tools of New Public Management, as a way to ensure accountability,
especially where complicated public-private delivery networks operate
(Kettl, 1993). Management control and organizational communication
continue to be a critical issue in the administration of these new
implementation networks.
Responsiveness to Public Interests. Changes in the implementation
of economic development policy also affected the way public
administrators respond to or define the public interest. In the macro,
or public-benefit approach to economic development, public
administrators can justify how the policy meets public interests. For
example, infrastructure improvements funded by government often benefit
the whole community, as well as individual firms. However, in the new
micro, or private-benefit approach to economic development (see, for
example, Eisinger, 1988), brought in part by changes in
intergovernmental relations, policies focus on individual firms.
Economic development policy now often provides specific publicly funded
benefits to a private firm, (e.g. a loan, grant, subsidy, etc.) It is
much more difficult for administrators to show responsiveness to the
public interest for these kinds of economic development efforts. The
private-benefit strategies of economic development target the benefits
to smaller groups of recipients. These particular economic development
strategies employ New Public Management concepts and tools, raising
questions regarding responsiveness to the public interest.
Program Evaluation and Assessment. One of the more important
developments in public policy implementation in the past few years
involves the legislative or administrative requirement to evaluate the
success or outcome of a public program. Since many public programs
contain social or human service goals, the quantification of their
outputs and outcomes becomes a difficult task. Program evaluation
methods approximate policy results at best. Therefore, because of the
wide variety and complexity of many of the newer economic development
programs and instruments, officials rarely attempt systematic program
evaluation and measurement. The economic development research literature
took many years to formulate a quality dialogue regarding the
effectiveness of specific policy initiatives. A lack of agreement on
many issues relating to measuring programs still slows evaluation
research efforts. Public administrators, then, must manage complex
economic development efforts, the efficacy of such efforts largely
unknown, and with little guidance on methods to evaluate program
efforts. Public administrators, it appears, use techniques of New Public
Management to implement the programs of economic development not sure if
the programs or tools work.
Managing Diverse Organizational Partnerships. In addition to the
issue of accountability, effectiveness, and responsiveness, the new
complex delivery systems spawned a growth in a variety of organizational
linkages among the public, private, and not-for-profit sectors. The
facilitation of inter-organizational cooperation for the planning and
delivery of economic development programs requires a long-term and very
complicated undertaking. Few researchers have systematically examined
how such linkages among diverse organizations and networks affect
implementation (see Alexander, 1995; Milward & Provan, 1998; Peters
& Pierre 1998). Public administrators, as stewards of public
resources, often take the lead in forming and monitoring these
inter-organizational partnerships for economic development. Many times
the leadership and control of these organizations rests in nonprofit
hands. While the employment of New Public Management tools often result
from the efforts of coordinating the activities and tasks of these
implementation networks, many critical questions remain regarding the
public's interest in these partnerships for service delivery.
To help ensure the responsiveness, effectiveness, and the
accountability of these complex local delivery systems, and address many
of the management issues discussed above, the Nebraska Department of
Economic Development in the early 1990s began a Certified Community
Development Block Grant Administrators program. The state required local
grant administrators to attend continuing education workshops and
seminars. The University of Nebraska at Omaha, Department of Public
Administration, cooperated with the Nebraska Department of Economic
Development in managing and delivering this certification program. In
addition to providing information and testing basic competencies in
grants management, the program also offered a number of workshops in
community and economic development planning and administrative
management, including program evaluation, collaboration, budgeting,
strategic planning, small business assistance, financial analysis, and
research methods. Other states have expressed interest in this
undertaking. Nebraska continues to be a national leader in CDBG grants
administration.
New Public Management and Policy Tools
This paper discussed the impact of the implementation of public
programs, especially the growth in complex local economic development
delivery networks, on the growth of New Public Management techniques and
processes. Changing interpretations of federalism and the dynamics of
intergovernmental relations, culminating in the 1980s, contributed in
part to new patterns of policy implementation, creating new tools and
methods, and ultimately affecting the nature of public administrators.
Key changes include devolution, or shifting of critical responsibilities
for many domestic policy areas from the national government to state
governments, and the increased use of block grants, where the national
government allocates large grants of funds to state governments designed
to meet broad national policy goals and the state, in turn, sets
specific state-level spending priorities and develops implementation
strategies. These new intergovernmental funding relationships between
the national and state governments played important roles in helping
spark a revolution in methods of public service delivery.
Nebraska's experience in this transformation was highlighted.
Devolution of policy responsibilities and the increased reliance on
block grant funding formulas, then, fostered large-scale adoption of a
new set of tools and techniques used by public administrators to
implement public programs. Public-private cooperative arrangements,
privatization of public services, competition among nonprofit service
delivery organizations, strategic planning techniques, government
enterprises, Total Quality Management, reinvention of government, and
entrepreneurial management approaches comprise some of the more popular
tools available in the new arsenal of public administration. This
arsenal of "tools" constitutes what many call the New Public
Management.
This paper examined the connection between intergovernmental
relations (IGR), a key institutional factor that influences policy
implementation, and economic development policy, and their combined
impact on transforming the practice of public administration, helping
foster New Public Management. Not enough of the NPM literature examines
the causal roots of the New Public Management techniques. Namely, why do
public administrators use NPM tools and instruments? This paper showed
how intergovernmental relations, the changing nature of the relationship
among different levels of government, in particular, the increase in
devolution strategies and block grant funding mechanisms, dramatically
altered the delivery of one of the more important and emerging domestic
public policy areas, economic development. (This shift in IGR would also
likely affect the formulation and delivery of other policy areas like
health care, housing, social services, etc.) With a fundamental
understanding of one of the roots of New Public Management, the debate
could now address such issues as the best and proper uses of the tools
and techniques of NPM.
Policy tools theory provides a useful framework for looking at New
Public Management. As this paper showed, transformations in the policy
environment created some new tools and techniques for public managers.
Public administration teachers and researchers should first try to
understand the nature of these tools and help the practitioner learn how
to use them ethically and responsively, resulting in efficient and
effective policy implementation. That is quite a challenge. Berman and
West (1998) have already examined the link between entrepreneurial and
risk-taking management practices and public administration ethics.
Public administration researchers need to do more work in understanding
the practice of NPM. This paper provided a start.
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Biographical Sketch
Robert Blair spent 14 years in state and local government prior to
becoming an assistant professor of public administration at the
University of Nebraska at Omaha. His research interests include public
policy, state and local government, urban development, and program
implementation. He has contributed to the Journal of the Community
Development Society, Public Administration Review, Public Administration
Quarterly, Public Works Management and Policy Journal, and the Journal
of Public Administration Research and Theory. Dr. Blair has also written
chapters for policy textbooks. He can be reached at
rblair@mail.unomaha.edu.
Robert Blair
Department of Public Administration
University of Nebraska at Omaha