A test of the role of universities in regional development: the case of international education students in the Northern Territory.
Gerritsen, Rolf
1. INTRODUCTION
The involvement of universities in regional development is a
gathering international trend. Leading this development has been the
United States, where many universities have a long history of community
engagement, particularly those established under the Morrill Land Grant
Acts of 1862 and 1890 (Harloe and Perry, 2004). Regional economic
development is becoming core business for many American universities
(Goldstein, 2010). Europe has followed, seeing contributions to regional
development as being intrinsic to universities' community
engagement (cf. Thanki, 1999; Franklin, 2009; Glasson, 2003). Australia
has seen some emphasis on the community engagement of universities
(Garlick and Pryor, 2002) but little interest in their role in regional
development. This paper takes one aspect, international education, of
one university, Charles Darwin University in the Northern Territory
(NT), to argue that regional universities can have a positive regional
development impact.
CDU was constructed in 2004 out of various institutions, plus the
faltering Northern Territory University (Berzins and Loveday (1999). The
university is one of only two universities in Australia which is the
sole university within an Australian state or territory, which makes
managing its statistical effects simpler relative to universities in
other states. The only other sole jurisdictional institution is the
University of Tasmania. All other states (and the ACT) have multiple
universities. Like the University of Tasmania, CDU has a formal
partnership with its territorial government (CDU's governmental
partnership arrangements were originally modelled on those of Tasmania).
However, CDU is a dual-sector university, incorporating Vocational
Education and Training (VET) as well as Higher Education (HE). These
factors make it a uniquely useful institution in terms of measuring its
regional economic impact.
This paper was prompted by two papers from the Grattan Institute
(Daley and Lancy, 2011: p.30ff; Daley, 2012). They argued, inter alia,
that many regional programs (i.e. regional universities) were in effect
subsidies and thus could not be justified on economic but only on equity
or social grounds. There is a significant international literature that
universities have considerable impacts on their local economies
(Goldstein and Renault, 2004; Bowen, 2007; Bramwell and Wolfe, 2008;
Bagchi-Sen and Lawton Smith, 2012). Crase et al. (2011) provide a
methodological critique of the Grattan papers. Nevertheless, I
acknowledge the logic of Daley and Lancy's general
point--essentially an argument against horizontal fiscal
equalisation--but disagree with them about the particular case of
regional universities. In effect this paper contraposes their
'using Australian taxpayers money' argument with a 'using
other people's (i.e. foreigners) money' case, focusing upon
the revenues garnered from international education. Nonetheless this is
paper is not an evaluation of the general regional economic development
role of universities. It merely proposes that their role in garnering
export income qualifies the Grattan critique.
Using Australian taxpayers' money to establish regional
universities might facilitate the conditions where substantial exports
of their services (i.e. via revenue from international students)
would/could be created by those regional investments. This is not to
enter into the myriad of other arguments about whether regional
universities are more expensive per student, might retain trained people
in regional areas, boost productivity or reduce transaction costs. The
Grattan case is strong in some regards and would need a rebuttal not
provided here. The Regional Universities Network has provided
alternative data (RUN, 2012) without addressing the taxpayer's
money or relative efficiency issues (see Brett et al. (2015) for a
further discussion).
2. METHODOLOGY
This investigation into the economic value of international
education and training to the Northern Territory follows an earlier
report from the Centre of Full Employment and Equity at the University
of Wollongong (Flanagan and Mitchell, 2014). This determined that
international education netted $43 million to the NT economy in 2012,
making it at that time the Territory's eleventh biggest export
earner. It employed the single case study methodology (cf. Drucker and
Goldstein, 2007) replicated here. The present exercise used new data to
estimate that in 2014 international education exports earned over $51
million to the NT economy (cf. Table 1 below). Difficulties in securing
the data--especially with regard to people doing non-award courses not
being registered on the student visa system--means that this estimate is
slightly conservative, although the same as the ABS figures for 2014.
The methodology (and its omissions) here employed is briefly outlined in
the Appendix (below).
The definition of the international education export sector is
broader than just the conventional 'overseas students enrolled in
HE or VET institutions' (cf. Australian Government 2015). The
sector includes school students, working holiday visa students, short
course and externally-taught students. In addition the local expenditure
of visiting families and friends (VFRs) must be counted as a
contribution from the international education sector. This latter
expenditure can be calculated using orthodox tourism industry
multipliers, except that a discount would need to be made for that
proportion of the VFR group that uses private (friends, relatives)
accommodation rather than motels and hotels. It is estimated by industry
sources that a third of VFRs used local private accommodation.
3. OVERVIEW OF INTERNATIONAL EDUCATION
This sector of the Territory's exports is important and will
grow further in importance, both absolutely and relative to the other NT
export industries. So the international education sector is a promising
industry for the NT. It has the added advantage of growing in a stable
and planned manner. This means that it is not subject to the booms and
busts of the resource extraction industries and so provides a more
predictable contribution to the NT economy in the long term. It also
avoids the seasonal peaks and troughs of tourism, the NT's largest
services industry, which means more efficient utilisation of capital and
the potential for a better trained labour force.
Before calculating the direct value of the NT's international
education exports, a brief background is provided on the state of play
in the international and national environments of the international
education export industry.
The International Education Industry
The international education industry comprises different elements.
The most visible are the HE (university) and the VET students. But also
part of this export sector is the schools, English language instruction
(ELICOS) and non-award courses. ELICOS and non-award students (this
latter category including people on study tours) are statistically
problematic, as these students might enter Australia using a tourist or
working holiday visa. So they are hard to identify in official
statistics. The international education sector also includes the
economic contribution of visiting friends and relatives (VFRs), who come
to the Australia to visit students here and may stay for a period as
tourists. Calculating the economic contribution of this group is
complicated by the facts that the reason for their visit may not be
identified in the immigration statistics and that some of them might
stay with friends or relatives and thus not make the standard economic
contribution of a tourist using commercial accommodation and hospitality
facilities.
Consequently different methodologies are required to calculate the
economic impact of each of these categories within the international
education sector.
The Larger Context
Worldwide, between 2000 and 2012, the number of students that
studied outside their home country grew at an annualised rate of seven
per cent. By 2012 there were 4.5 million such students. Australia's
involvement in the industry started more than half a century ago with
the Colombo Plan. Since then the international education has shifted
from an overseas aid-based activity to an industry (Meadows, 2011).
Between 2002 and 2012 Australia maintained its position as the fifth
largest provider of HE services and increased its market share from 5.1
per cent of the global total to 5.5 per cent (OECD, 2014). The
Australian international education industry was worth over $17.6 billion
in 2014 (DET, 2015a). It was then Australia's largest services
export earner and fourth largest exporter overall, behind iron ore, coal
and gold. Notwithstanding a dip between 2010 and 2013 the industry is
growing strongly. In addition to earning export revenues
Australia's international education sector helps in establishing
closer long term social and economic ties with other countries,
particularly those in South, Southeast and East Asia.
4. THE NT EXPERIENCE
The NT is a late-comer to the international education market only
entering it in 1999. Until 2009 its international student load increased
very slowly. Between 2009 and 2013 the increase was large and in the
last two years dramatic, with very strong growth in HE and Intensive
English (ELICOS) students (ref. Figure 2 below). The VET and non-award
sectors have grown more slowly. This HE growth was facilitated by a
large expansion of accommodation suitable for students. CDU has also
opened a stand-alone campus in Sydney and a joint operation with a
private provider in Melbourne. In 2014 the enrolments at these two
centres accounted for about 34 per cent of CDU's international HE
students. They were all HE students. The significance of this
development will be expanded upon later.
The University's late entry into international education may
be a factor in its unusual student profile when compared with Australia
as a whole as figure 1 below indicates.
The NT's share of Indian students is mostly based in Melbourne
and the Nepalese are predominantly at CDU's Sydney campus. Removing
these cohorts makes the NT's resident international student market
quite distinct from the national pattern. Especially in the small
numbers of Chinese students, who constitute over 28 per cent of
Australia's international students but only seven per cent of
CDU's international student numbers.
Nevertheless the NT's international student profile is robust.
It mostly draws students from countries--such as the Philippines, Nepal,
Thailand, Vietnam, etc.--that have education institutions that will not
soon challenge Australia for the international student market (De Jager
and Soontiens, 2015). Nevertheless, such countries are producing (albeit
more slowly than China and India) an aspirational middle class that will
be prepared to invest in an international education for their children.
In this situation Australia's proximity is an advantage,
particularly if the students' family and friends intend to visit
during the student's stay.
International Education Compared with other Northern Territory
Exports
As noted above, the NT Government is keen to grow the
Territory's international education exports. ABS figures show that
in 2014 international education was the NT's eleventh largest
export industry (cf. Figure 2 below). Since then the Territory's
iron ore industry has closed, the victim of a cost squeeze caused by
international prices falling by over $120 per tonne since 2013.
The NT Government wants the international education sector to
become one of the Territory's top five export earning industries
within the next decade (International Education Taskforce, 2014). That
would place it behind the (soon to be even more dominant) natural gas
industry as well as base metals, tourism and live animal exports. It
would more closely reflect the national position, where international
education is the largest service sector export and, in 2015, even became
the third largest export sector overall (after iron ore and coal).
Achieving similar growth may be possible for the Territory. There are
sound reasons for this optimism.
Firstly, it is likely that HE exports will continue to grow
strongly. This point is elaborated on below in the case study how HE on
its own (with some help from ELICOS growth) could virtually achieve the
NT Government's ambitions for this sector's growth. Secondly
it seems that the VET sector may soon begin expanding. This is
consequential upon the simplification of the student visa process which
will apply from July 2016 and the end of the reputational threat
demonstrated by on-going private VET provider scandals.
The new visa process (DIBP, 2015) will be important for VET, which
recently has not achieved anywhere near the growth of HE or ELICOS (cf.
Figure 2 below). The Commonwealth's Department of Education and
Training's data shows that, nationally, 30 per cent of ELICOS
students transition to HE and 25 per cent to VET. These sectors
interact; many students will do both ELICOS and another qualification
and may do ELICOS after VET as part of transitioning to HE.
The NT Government expects the international education sector to
achieve endogenous growth. The NT educational sector could achieve solid
growth but be exceeded by a single large resource project which could
bring in billions of dollars of investment and earn tens if not hundreds
of millions of dollars of revenue. This becomes a question of what
indices to take seriously. International education revenue is mostly
spent and creates jobs in the Territory. After the construction phase,
large resource extraction projects may be capital-intensive and thus low
on local employment outcomes. In addition a substantial proportion of
the tax revenue they generate goes to the Commonwealth via company tax
(and resource rental taxes in the case of offshore LNG).
The International Student Recruitment Process
The decision-making process for the pursuit of international
education features three sets of factors: the quality of the
program/experience; the university's image and reputation and
personal factors (Cubillo et al, 2006). The latter factors involve
issues such as the country's and the city's image and the
experiences of family and acquaintances. The last factor is largely
beyond the control of education providers. There is also another factor
for students from 'developing' nations: the possibility of
emigration (Bashir, 2007, Jackling, 2007). The importance of that factor
was seen in the recent past when the Commonwealth Government tightened
immigration rules and international student demand, especially in VET,
immediately fell (Bashir, 2007). In this case the rise of the Australian
dollar after the GFC may also have had an adverse effect. Between 2011
and 2012 the number of international students dropped by 7.2 per cent as
the Australian dollar reached parity with the US dollar. This coincided
with a temporary slump in Indian students as a result of the violent
deaths in Melbourne of some Indian students and the publicity this
received in India. VET enrolments also declined in these years, though
that may have been affected by the concurrent exposure of some sharp
practices amongst some private providers.
Australian International Education has two major assets: the
provision of high quality education in English and the immigration
advantage (Productivity Commission 2015: p. 194). Australian
international education providers benefit from the possibility of their
students obtaining permanent residence and eventual citizenship in an
advanced democracy. Australia also have two other, minor, advantages:
secure regulation and advanced services, though these are shared with
its main competitors, the United States, the UK, Canada, Germany and
France. Australian international education services have a further, at
present latent, advantage: its universities are highly productive in
global terms (Deloitte, 2014: Fig. 42, p.88). That means they are well
placed to weather future market fluctuations.
The provision of international education by NT providers largely
shares these national advantages. Nonetheless the NT has some
comparative disadvantages nationally. It is widely believed in the
industry that international students, all things being equal, prefer
large cities and their more prestigious universities (cf. Norton and
Cherastidtham, 2015a, Larkins and Marshman, 2016) because these offer
amenities, part-time employment and an environment they find attractive.
Darwin, as a small high-cost city could suffer by such comparison,
although the part-time and casual employment opportunities are good
(Manicaros, 2016).
Regulatory Environment
The larger regulatory environment also affects international
student enrolment. For example, Simplified Visa Processing (SVP)
supposedly produced a 19 per cent increase in HE visa applications (CIE,
2014). Universities Australia (2014) also saw the SVP system as
attractive for international students, although with some risk of
inappropriate applicants (DIBP, 2015).
Risks
The recent Productivity Commission report on barriers to service
exports (Productivity Commission, 2015) focused upon the risk that SVP
would encourage students into HE even if it were more beneficial to them
to do a VET course (Productivity Commission, 2015: 201). The Commission
was also concerned with reputational risks to the system, such as with
unscrupulous agents and inadequate educational or training provision for
the supposed qualifications. In the past decade we have seen these
problems revealed repeatedly. Anomalous operations by private VET
providers seem currently endemic (Loussikian, 2016a, 2016b, Bita, 2016).
Another risk is posed by Australian international education providers
using overseas agents to secure students.
5. INTERNATIONAL EDUCATION'S CONTRIBUTION TO THE NORTHERN
TERRITORY ECONOMY IN 2014
At present international education is the tenth-largest export
sector of the NT's economy (cf. Figure 2). Properly managed this
industry can realise the NT Government's ambition for its value to
the NT to triple over the coming decade. The direct economic impact of
the international education sector can be estimated through the
value-added from the expenditure of the international students, the
income earned from international education activities not officially
documented (estimated below), and the employment demand created from
those two streams of income.
The Challenges of the Data
Data used here derives from several sources--the ABS, Australian
Education International, the NT Government and Tourism Research
Australia. There are several challenges in obtaining data that provides
a complete picture of international education in the NT. The official
data only captures student visa holders. Over 135 000 people who entered
Australia in 2014 marked on their entry documents the purpose of their
stay as education. But they were not on a student visa. Working holiday
visas and short term study tours were not captured. The proposed changes
to student visas (reducing their number from eight types to two) might
improve the inclusion of these international education consumers into
official education data.
ABS statistics about students are presented by institution and not
by campus. Yet whether the student is studying at the Darwin campus or
CDU's Sydney or Melbourne campuses has a significant bearing on
that student's value to the NT economy. This has implications
returned to below. In addition visa information is very poor for
ascertaining the number of international students in NT schools.
Students (particularly primary schools students) may pay fees but are in
the Territory on their parents' visas. So Immigration does not
record them as an international student. Potentially this may mean that
there are many more international students in NT schools than reported
in AEI data. In addition there are an array of short-term study
programs--run by government agencies such as the NT Museum, the
hospital's National Trauma Centre and NT Emergency Services--that
benefit the NT economy. There are several other institutions delivering
international education that are not included in the data that makes up
the calculations, in Table 1 below, on the value of international
education to the NT. All these short term projects bring people into the
NT but none are counted in official student data. While the direct
economic value of these types of programs may not be great, in terms of
the calculation of a $51 million plus benefit to the NT economy from
international education, they are significant and exhibit a potential to
export NT expertise and training.
The NT Government's data on government schools is used here.
These figures do not show how many fee-paying international students
there are at non-government schools. The number would be small--and
mostly in secondary schools--but it would act to increase the economic
value of international education. As canvassed elsewhere, it is possible
that the official estimates for school students is under-estimated if
they are on parental visas and so not registered with Immigration and
AEI. So by whatever amount this shortfall involves, the calculations in
this paper underestimates the total value to the economy of Territory
schools' international education exports.
6. THE VALUE TO THE NT ECONOMY OF THE INTERNATIONAL EDUCATION
SECTOR IN 2014
Essentially the direct economic contribution of the international
education export sector to the NT economy is the product of the
value-added that the sector's students create and the consequent
increase in the demand for labour. This standard methodology uses
accepted industry multipliers. The total contribution is calculated to
be $40.9 million in value-added to the economy. This expenditure created
in 2014 over five hundred full-time-equivalent jobs in the NT (cf. Table
1 below).
Standard industry multipliers were used to produce Table 1 (see the
Appendix below for an outline of the methodology). With one exception;
calculations of the effect of family visitors and friends were included
in both Table 1 and Table 2 (see Appendix). The calculations presented
in Table 1 have the caveats noted above. Suffice it to say that the HE
sector has the largest impact on the economy. This point is germane to
the model, presented below, of rapidly expanding the HE sector as the
quickest means to achieve export growth in international education
exports.
7. THE SECTORS RECEIVING THE MOST SIGNIFICANT POSITIVE IMPACTS FROM
INTERNATIONAL STUDENTS
International students directly benefit the Northern Territory
economy. Calculations of that effect indicate that in 2014 the industry
contributed over $51 million to that economy. This is primarily to the
benefit of the delivering institutions as well as to the retail and
other sectors. However, most sectors of the NT's services economy
benefit from the expenditure of international students, as demonstrated
by the calculations shown in Table 2 below:
Similarly the small number of off-shore/transnational students
(about 10 per cent of the total) provide tuition fees for their courses.
These have been treated as 100 per cent realised to the NT economy.
However, their local expenditure is minimal and probably confined to a
proportion of them coming to Darwin for their graduation. There is no
data for this and it is not included in the VFR category in Table 1
above.
8. GROWING THE ECONOMIC IMPACT OF INTERNATIONAL EDUCATION EXPORTS
ON THE NT ECONOMY FOR THE PERIOD FROM 2014 TO 2024
This is a tricky exercise. The future is not known, which means
that projections have to have explicit assumptions. Any future variation
from these predictions should then be easily explained. Some variables,
such as the price of the Australian dollar are clearly outside the
NTG's control. On others, such as the regulatory regime run by the
Federal Government, the NT is such a minnow that it can only have
limited impact on national policy. Additionally there are issues that
are strategic for Charles Darwin University as well as for the NTG.
The Sydney/Melbourne Problem
It is natural to assume that past growth patterns will be
replicated in the future. Thus the NT Government assumes that
international student numbers would have to increase to 4 500 (about
three times the current level) to reach its international education
export target of $150 million (in current dollars) in 2024. But
achieving the export income target is as much about where the numbers
increase--in Darwin, rather than on the Sydney or Melbourne campuses of
CDU. This affects the number of students needed to achieve that result,
as does the fees they are charged. If tripling the economic impact on
the NT of international education is the target, then expansion in
Darwin is best. If simply tripling the number of students attributed to
the NT is the goal, then expansion in the non-NT campuses of CDU could
achieve the objective. However, here the NT economy receives the full
benefit of the students' fees, expenditure and labour supply
(although the last is not calculated).
The Context of International Education Export Growth
We can see from Figure 3, that in recent years the number of NT HE
students has grown rapidly. As noted above, the figures for HE do not
distinguish between campuses. For HE these are CDU figures, not NT
figures. There may also be international students residing in the NT but
pursuing HE through universities other than CDU. These students would be
counted in the figures for their institutions in other states, despite
their consumption of local goods and services in the NT. This reinforces
the claim that the calculations in this report are conservative.
[FIGURE 3 OMITTED]
Here we need to consider what assumptions are relevant and to then
produce figures for the effects of those assumptions. A set of figures
will be nominated that will be within a plausible, conservative, range.
There are two sets of factors that will influence the growth of
international education in the NT economy: structural and economic.
Structural Factors
We have to consider international education exports within a larger
context.
The longer term future
Let us examine (a modified version of) the orthodox interpretation
of how international education moves through defined phases (McBurnie
and Ziguras, 2007) and how that might impact the NT's providers.
* Demand for tertiary education exceeds local supply and students
go abroad to university. This is the current phase for CDU's
recruitment of international students, though there probably is a
migration motive.
* Local capacity expands and student mobility reduces
(international providers set up campuses in host countries). At present
there is no evidence for most of the NT's student-supplying
countries that students are being diverted from overseas travel by
expanded local capacity. Australia has a small number of universities
and so competition to CDU from Australian universities' overseas
campuses does not hinder CDU. It is uncertain that overseas campuses are
profitable and several have closed in the last decade.
* Local capacity expands and local universities try to attract
international students. This is currently the Chinese strategy
(Loussikan, 2015; Zhang and Tobias, 2015), which is using scholarships
to attract foreign students, mainly from Africa, Indo-China and the
Middle East (China did this for a time in the 1960s before the Cultural
Revolution). Because an education in English has a premium, such
developments will not threaten the international student market for the
NT/CDU within the next decade. The migration factor augments that
conclusion. So these possibilities are not factored into these
calculations.
Economic Factors
Deloitte (2015: p.35) expects international education to grow by 7
per cent between now and 2020. This is the historical average growth
figure. They predict that income will grow at 3.9 per cent pa (Deloitte
2015: Fig. 8, p. 11). So they incorporate a small rise in real income
per student (assuming that inflation remains within the 2-3 per cent
band over the medium term future). The NT is going to have to grow its
international education market substantially if it is to have
international education export income pass other export sectors to
become the Territory's fifth largest export sector.
Intangible Factors
One intangible factor in the growth of the NT's international
education effort is the effect of word-of-mouth reporting on future
demand. If a student has a good experience with their HE, VET or ELICOS
studies in the NT, they are likely to pass that on to family and friends
at home (Ling and Tan, 2015). This will enhance future demand for NT
international education services. This demand is likely to add
arithmetical rather than exponential growth. Even so, considered
provider investment in the things that matter to international students
is merited. CDU has reacted by, for example, providing students with
access to free transport between the Casuarina campus and the Waterfront
business school. Students also have concessional travel on public
transport. Together this removes one of the three constraints on student
demand (accommodation costs, cost of living and cost of transport).
Recently the Committee for Melbourne (2014) looked at the
experience of international students and proposed five areas that would
repay investment: increase student accommodation; extend student travel
concessions; volunteers to interact with students to boost their
conversational English; employers offering internships to foreign
students or post-study work rights; and accommodation close to the
university. The NT has some of these features. Student accommodation has
recently dramatically expanded and is close to the university. As
mentioned above, students at CDU get free travel on the CDU bus and
concessional travel on the Darwin bus service. There are part-time and
casual jobs readily available in Darwin.
At present the NT exhibits most of the advantages that the
Committee for Melbourne ascribes to the need to develop the
international student market. What scale effect these advantages will
have is uncertain; what is certain is that they will be to the advantage
of the NT international education sector.
9. THE FIVE CORE ASSUMPTIONS BEHIND THE PROJECTIONS
The Value of the Australian Dollar
Unlike Deloitte, whose modelling assumed an Australian dollar at
about US 80 cents. The model advanced here assumes that the Australian
dollar will remain at about US 75 cents over the next decade. The US
dollar is the benchmark in the case of international education; its
price sets the comparative advantage of Australian international
education. The Australian dollar valued at US 75cents was the historical
experience of the 25 years after the deregulation of the Australian
dollar. That was temporarily changed by the mining boom of the early
21st Century, which was extraordinary and unlikely to be replicated
within the next decade. The low Australian dollar, plus the relative
advantage of Australian universities, as identified by Deloitte, means
Australian (and CDU) HE will remain internationally competitive over the
next decade. Probably it will be increasingly internationally
competitive.
Economic Growth and Relative Advantage in the Market Region
Growth in Asia will slow from the early 21st Century boom but will
remain adequate to grow the aspirational Asian middle class. The
migration element will remain important in a region with somewhat
turbulent politics. Deloitte gives Australian HE a relative advantage of
eight, which is conservative, based as it partly is, on an assumption of
an Australian dollar valued higher than historical experience suggests.
Student Retention
This is an important self-interest issue both for the provider and
the student, neither of whom profit from a failure by the student to
complete their course. In the longer term it is also important in
developing the reputation of the provider. The NT's main provider,
CDU, seems to have paid particular attention to this issue and has
improved international student retention dramatically in recent years.
Real Fee Increases
One aspect of the position of international education exports that
has not received much attention is the issue of price, especially for
undergraduate and postgraduate education.
CDU is part of the Innovative Research Universities group. So it is
relevant to consider CDU in comparison with those institutions as well
as the entire sector. As befits its 2014 Austrade award-winning
reputation, CDU has rapidly grown its international student cohort in
recent years. Table 2 below shows that, albeit from a low base, CDU has
grown its international student numbers faster than relevant comparators
and the HE sector in general (cf. Larkins and Marshman, 2016: Table
A.1). It also avoided the slump in national recruitment that followed
the rise of the Australian dollar to parity with the US dollar between
2009 and 2012.
Theoretically there is significant room for CDU to grow its
international student numbers. CDU's proportion of International
EFTSL against its total EFTSL is 15 per cent. The Innovative Research
University average is 24 per cent and the national average is 26 per
cent. So, without unbalancing itself institutionally, CDU could look to
rapidly increasing its proportion of International EFTSL over the next
decade. Nevertheless there are two major matters which CDU and the NTG
have to consider:
1. The fact that it may be easier for CDU to grow its international
student cohort in Sydney and Melbourne than in Darwin.
This point was dealt with above. It remains that it is easier to
recruit good academic staff in major metropolitan cities than to Darwin.
There is a much larger pool of qualified people there and they
don't have to uproot their families to take a post in these large
cities, unlike any shift to Darwin. So, by and large, it would possibly
be easier for CDU to rapidly expand its international student load in
these major cities. Students in Sydney and Melbourne add multipliers to
those economies. So the NT economy benefits only by a proportion of the
students' fees paid to CDU.
2. The issue of CDU's fee structure
CDU fees are very low by national standards (Larkins and Marshman,
2016: Fig.7). Indeed it is one of a small cohort of Australian
universities whose fees decreased in constant dollar terms between 2004
and 2014 (Larkins and Marshman, 2016: Fig.7) and decreased in real terms
per individual student (Larkins and Marshman, 2016: Table 5) over this
period. This may be a result of a previous university administration
making the judgement that students didn't want to come to Darwin
and needed a price incentive to do so. This argument is not convincing.
Darwin has a relaxed tropical lifestyle and the advantage of several
direct air links to SE Asia. The gap in the cost of living, relative to
the rest of Australia, is declining as Darwin grows. Indeed the next
five years will probably see the cost of living in Darwin nearing the
national average (allowing for the transport cost effect).
This issue is important. CDU charges are markedly below those of
the other Innovative Research Universities, which are generally below
the Technology Universities, let alone the Group of 8 (Norton and
Cherastidtham, 2015a: fig. 4). For my purpose here, the University of
Western Sydney is a relevant point of comparison because that university
is a competing low-cost provider. Table 4 below shows this disparity in
fee-setting.
If CDU raised its fees to the level of UWS, then it would
automatically earn about $16 million more from the current cohort
numbers. That would instantly propel international education exports
earnings up in the NT's exports; it would leapfrog aluminium
concentrates and near inorganic chemicals (cf Fig. 2 above).
Consequently this approach merits serious consideration. As an
illustration of the upper reaches of pricing, Melbourne University
charged over $37 000 more than CDU for a Master of Business; so the
market should be able to bear some increase on CDU's current
prices, which are lower in real per student terms than they were five
years ago.
This point also applies more generally to all of the NT's
education exports. This does not mean that all the international
education sectors are equally able to expand. Over the 2014-16 period
VET fees are slated to increase by 6.4 per cent. This probably reflects
a realistic assessment of the current VET market. This does not
counteract the real reduction in VET prices because of the 25 per cent
depreciation of the Australian dollar. This means that CDU VET fees have
decreased in International Purchase Parity Pricing terms by about 20 per
cent. Australian VET generally has to deal with adverse Federal
policies, plus a series of visa, completions and other scandals that has
possibly inflicted collateral damage on Northern Territory's VET
providers. VET education in the NT has not expanded, probably because of
the difficulty of tailoring offerings to an international market and the
SVP restrictions. Growing VET appears to be a relatively high-cost,
high-risk means of growing international education exports from the NT
when compared with the HE alternative. This may change in July 2016,
when the visa categories are due to be drastically simplified down from
eight categories to two.
Similarly, the schools contribution to the international education
sector is modest (cf. Table 1 and Table 4 above). At present most of the
international demand for schools seems to come from parents working in
the Northern Territory on working visas. A dedicated college for
international education may have some market appeal as a launching pad
for entrance to HE and this is currently being considered in the draft
CDU strategic plan. Nationally about 33 per cent of international users
of Australian schools eventually enter HE (DET, 2015b). That is not
surprising as they are often the children of parents working in
Australia on work permit visas and possibly seeking Permanent Resident
or Citizen status.
Tripling HE Exports
This paper will propose a model that could achieve the NTG target
for an increase (in 2014 dollars) of $100 million of exports for this
sector by 2024. The focus will be upon HE, because both the return to
the regional economy is higher from HE students and that an HE-led
strategy has the best prospects. The model also proposes that the growth
required to achieve an effective tripling of the value of the
international education export sector be concentrated in Darwin.
The model is built on two core assumptions:
* that CDU should aim to grow its Darwin-based international HE
student component at 10 per cent per annum; and
* that it increase fees at five per cent per annum.
If this model was achieved, then in 2024 CDU would add $62.9
million (in current dollars) to its international exports from tuition
fees and charges, as well as the value-added of student expenditure of
another $49.6 million. That would double the HE part of this export
sector in current dollar terms. The other elements of the sector would
have to be increased at half the rate of HE if the NTG's ambitions
for the tripling of the NT's international export budgets was to be
achieved. The ELICOS effect would come into play consistent with this
strategy. Nationally about one-third of ELICOS students go on to HE. So
ELICOS is integral to any growth in HE. ELICOS both leads and follows HE
growth.
As a caution it should be noted that Deloitte (2014) predicted only
a 3.4 per cent growth in students and a 3.9 per cent growth in revenue
in Australia's international education exports over the period
2014-30. They have taken an historical average that does not allow for
innovative institutions operating from a low base; since 2009 CDU has
grown its international student numbers at far higher rates than the
national average (Larkins and Marshman, 2016). They also have
over-valued the dollar. Consequently the Deloitte prediction does not
contradict the superior possibilities for CDU.
However there are some further considerations to this beguiling
scenario.
* Student numbers: A target of 10 per cent per annum growth in
student numbers appears ambitious but the average annual growth rate for
the years 2009-2012 was over 18 per cent. The last two years have seen
growth rates of 30 percent (albeit with big growth in Sydney and
Melbourne). So a long term plan to grow the student cohort by 10 per
cent is realisable and realistic.
* Fees rises: Fee rises of five per cent per annum for a decade are
achievable in the context of both the likely stability of the Australian
dollar at about US 75 cents and the possibility of some
'catch-up' with the fees charged by other Australian HE
institutions. Currently (ie from 2015 to 2016) fees for high-demand
courses are rising by eleven per cent (cf Table 5 above). CDU fees are
at the lowest end of fees for international students (Norton and
Cherastidtham, 2014, p.57).
* Capital costs in 2016/17: If a Darwin-centric strategy was
pursued by CDU the University would either have to construct new
accommodation at a higher rate than in the past or to form partnerships
with and/ or encourage private developers to provide the accommodation.
There would be a role for the NT Government/CDU partnership in securing
this goal.
Alternative of Mixed Model (some expansion in Melb/Sydney)
If the growth strategy included allowing the Melbourne and Sydney
campuses to develop to having 1 000 EFTSL each, that (even at the
reduced rates of revenue to the Casuarina campus) would bring in $22.2
million in tuition fee income directly to the NT economy (in 2014
dollars). Together with the value-added impact, that would further
increase the international export sector by about another $39.7 million.
These strategies, coupled with a rise in ELICOS, would mean that
the NTG ambition of a tripling of the international education sector by
2024 is realisable. The CDU is currently developing its
offshore/internationalisation strategy, which is not incorporated into
these prognostications.
10. CONCLUSION
The international education export industry netted over $51 million
dollars to the NT economy in 2014. That is at least $9 million more than
Flanagan and Mitchell's estimate for 2012. For a variety of
reasons, both figures are likely to be under-estimates for their time.
If all the activities indicated above were included, then the
international education exports of the NT may probably have been close
to $52 million in 2014. This compares with the ABS estimate of $51
million.
This is important for regional development. The international
education export sector creates employment in a variety of industries,
principally for the service providers and local retail industries. It
supplies some labour to local industry (probably of a casual or
part-time nature) but also creates well over 500 EFT jobs in the local
economy of Darwin. So it is an increasingly important contributor to the
NT regional economy.
Although international education exports are at present the tenth
largest of the NT's export industries they have a solid growth
potential. Such is its potential that the industry can triple its
contribution to the NT's exports by 2024. So, contra the Gratton,
'other people's money' critique of regional universities,
growing international education exports is a viable regional development
strategy and more promising than any other alternatives currently
available to the NT.
APPENDIX 1. A Note on the Methodology
To determine the effect that international students provide to
their university's regional development impact, two methodologies
are possible: cost-benefit analysis or regional input-output analysis.
1. Cost-Benefit Analysis
Students bring in fee income and impose marginal costs. Prima
facie, the costs are relatively fixed and the benefits more elastic. The
costs--e.g. more accommodation and staffing--are borne by the university
but they are inputs into the regional economy. Builders get money for
building and lecturers spend money on goods and services in the local
economy. So for this exercise these costs don't vitiate the model
of the benefits of international students.
Nevertheless a reason for not using cost-benefit analysis was that
it would require calculating the marginal social benefits of
universities: spillovers such as improved democratic participation,
social mobility, health and longevity, as well as, for example, reduced
demand for social welfare and reduced crime rates (eg Fare et al, 2016).
To say nothing about injecting 'creative people' into the
regional economy as per Richard Florida. It was decided not to introduce
any such complications into the direct economic impacts of international
students because this paper is not a measure of the aggregate regional
impact of the university, merely of one cohort of its students. Suffice
it to say that student fee income has risen in recent years (Norton and
Cherastidtham, 2015a). This rising income from student fees creates a
'virtuous circle' for universities. Given that student fees
are used in part to cross-subsidise research (Norton and Cherastidtham
2014, p58, Norton and Cherastidtham, 2015b), the increase in research
output then secures increased Federal research infrastructure block
grants, and so on. Between 2011 and 2015 CDU's grants for the four
major block grant programs (excluding those to directly fund
international and domestic postgraduate student scholarships) rose from
$9.6 million to $12.3 million, or by 28 per cent in a period when total
funding declined in real terms. International students pay between 50
and 100 per cent more than domestic students, so their level of
cross-subsidy of research is even greater than for domestic students.
2. Regional Input-Output analysis
This alternative approach to measuring regional economic
development impacts (Access Economics, 2009) is the one used here. The
problem is really that such estimates rely on regional input-output
models that assume the same economic structure as national input-output
models. This doesn't apply to the NT, where most goods are
imported. So the multipliers in this paper may be slightly inflated.
Nonetheless several countervailing elements that would increase the
economic contribution of international students were ignored as too
difficult to calculate. For instance, many of them work either part-time
or casually. This labour increases the productivity and output of the
Darwin regional economy. But by how much it is impossible to ascertain.
On a minor note, estimates for the impact of VFRs have averaged the
best extant estimates. Tourism Research Australia (TRA, 2007) estimated
that VFRs were at 0.5 visits per EFTSL international students and
Davidson et al. (2010) estimated that at 0.7 per student. I have used a
figure of 0.6 per student.
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DATA SOURCES USED
Australian Bureau of Statistics:
* International trade in Services by Country, by State and by
Detailed Service Category (2014)
* Australian National Accounts: State Accounts 2013/14
Australian Education International
* International students in Australia: State and by Education
Sector 2002-2014
* International student data: pivot table
Department of Immigration and Border Protection
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Rolf Gerritsen
Professorial Research Fellow, Northern Institute, Charles Darwin
University, Alice Springs, NT, 0871, Australia. Email: rolf,
gerritsen@cdu.edu.au
Table 1. The Value of International Education to the
NT in 2014.
Economic Value Added Employment
Contribution ($ mill.) (FTE)
($ mill.)
Higher Ed. 40.915 32.322 421
VET 4.933 3.847 50
Schools 2.18 1.744 22
ELICOS 2.229 1.782 23
Non-Award 1.224 1.02 14
Totals 51.481 40.715 530
Source: the Author's calculations.
Table 2. International Student Expenditure by Industry,
2014 ($, 000).
Industry Higher VET Schools Elicos Non-
Ed. Award
Utilities 123 19.5 5.3 3.4
Retail 7 884.00 1 183.00 228.3 394.5 179.2
Accom. & Food 11 420 1 671.50 217.8 536.5 252.9
Transport, Postal 2,577 398 69.2 115.5 60.1
ITC 660 104.8 66.5 30.7 15.9
Financial Services 366 58.4 50.1 16.9 9.1
Rental, Hiring & 56 8.64 2.1 1.1
Real Estate
Admin & Support 94 15.1 4.20 2.3
Educ & Training 17 192 1 387.00 1 449 1,098.60 706.6
Arts & Rec. 543 87.6 100.2 25.4 13.6
Grand Total
51 5034
Source: the Author's calculations
Table 3. Comparative University Growth Rates for
International Students and International EFTSL
(as a per cent of total, 2009-13).
Growth Rate Proportion of
total enrolments
Innovative Research 11.10% 24%
Universities
Charles Darwin University 15.10% 15%
National University System 2.2% 26%
Source: Australian Education International.
Table 4. Selected CDU Course Prices and Comparison with
University of Western Sydney.
CDU
Rate Incr.
2014 2015 2016
Master of Engineering 21 440 22 400 24 488
Master of Business/Commerce 20 560 21 440 23 448
Master of Information Technology 18 480 19 520 20 800
Study Abroad (2 Sessions) 16 160 16 160 17 000
Bachelor of Engineering 21 360 22 240 24 320
Bachelor of Commerce 16 880 17 600 19 360
Bachelor of Accounting 16 880 17 600 19 360
Bachelor of Nursing 20 800 21 600 22 680
Bachelor of Computer Science 18 320 21 600 22 680
CDU UWS
(2014-16) 2015
Master of Engineering 14.20% 26 560
Master of Business/Commerce 14.00% 25 320 *
Master of Information Technology 12.50% 26 560
Study Abroad (2 Sessions) 5.00% 17 600
Bachelor of Engineering 13.80% 26 360
Bachelor of Commerce 14.60% 21 800
Bachelor of Accounting 14.60% 21 800
Bachelor of Nursing 9.00% 24 280
Bachelor of Computer Science 13.80% 24 640
Note: * For this course Melbourne University charges over $64,000,
in effect cashing in on some price inelasticity associated with
prestige (for a discussion of this point see Norton and
Cherastidtham, 2015a p.1 and passim). Source: Norton
and Cherastidtham (2015a).
Figure 1. International students' country of origin.
Australia
Brazil 4%
China 26%
India 11%
Indonesia 3%
Malaysia 4%
Nepal 3%
Other 33%
Pakistan 2%
South Korea 5%
Thailand 4%
Vietnam 5%
Northern Territory
Bangladesh 7%
China 7%
India 11%
Indonesia 7%
Nepal 10%
Other 39%
Pakistan 4%
Taiwan 6%
Thailand 4%
Vietnam 5%
Source: Australian Education International.
Note: Table made from pie chart.
Figure 2. The Northern Territory's Top 15 Export
Sectors (2014).
Natural gas 3,096
Ores and base metal ... 1,211
Tourism 262
Live animals (excl. fish) 178
Iron ore and concentrates 139
Government goods ... 115
Business Travel 104
Transport 79
Inorganic chemical ... 69
Aluminium ores and ... 52
Education 49
Petroleum oils 33
Pearls and precious ... 31
Hides and skins 18
Other business services 17
Sources: NT Department of Business (from
Australian Bureau of Statistics, DFAT).
Note: Table made from bar graph.