Boom and bust in telecommunications.
Couper, Elise A. ; Hejkal, John P. ; Wolman, Alexander L. 等
The telecommunications sector has experienced a spectacular decline
from mid-2000 until the present, after experiencing a spectacular rise
from early 1997. Equity valuations and capital spending soared and then
plummeted, and a flood of initial public offerings turned into a flood
of bankruptcy filings. The boom and bust in telecommunications coincided
with the boom and bust in the U.S. equity market as a whole and with the
"dotcom bubble" of Internet stocks. The dot-coms received most
of the publicity initially, but the telecommunications industry accounts
for a much larger share of market capitalization gained and lost than do
the dot-coms. (1) This article documents the telecom boom and bust, and
contends that it was caused by a combination of major changes in the
regulatory landscape and rapid technological progress. Both factors made
it difficult for telecommunications firms and outside investors to
accurately forecast supply and demand conditions in the industry. (2)
The single most important telecommunications regulatory change in
recent years was the Telecommunications Act of 1996. This Act was meant
to bring competition to the local exchange carrier level, that is local
telephone service. By 1996, long-distance telephone service had a
significant amount of competition, whereas local service was largely
monopolized by the regional Bell operating companies, such as Bell
Atlantic and Southwestern Bell. On the technological side, passage of
the 1996 Act coincided with advances in fiber-optic technology that
dramatically increased the capacity for data transmission and with more
efficient use of the spectrum available for wireless communication. This
was also a time of rapidly increasing Internet use. Growth of the
Internet alone meant greater demand for telecommunications services. The
combination of improving technology for data transmission and the
possibility of a deregulated market for telecommunications services held
out the potential that providers would be able to compete for all of a
household's or firm's telecom needs. The confluence of these
factors led to the tremendous investment surge and high stock valuations
that were the hallmark of the telecom boom. (3)
Within four years of its passage, however, the Act's initial
promise had faded. A series of legal battles had ushered in tremendous
uncertainty about the industry's future. By early 2001, it became
apparent that massive overin-vestment had taken place in the sector,
particularly in the area of long-distance fiber-optic cable. Stock
prices plunged and investment collapsed. These problems were exacerbated
by the U.S. economy's swing into recession early in 2001, and the
telecommunications sector remains in a slump to this day.
We do not subscribe to the view held by many, that the boom and
bust in the telecommunications industry represented a bubble that burst.
(4) According to this view, telecom equity prices were high because
people believed they would be high in the future, though there was no
expectation of high future dividends. In turn, high equity prices drove
the high levels of investment in the industry. Then, when the belief
collapsed, equity prices and investment collapsed (the bubble burst).
With the benefit of hindsight, it is clear that telecom equity prices
and levels of capital spending were "too high" in the late
1990s. However, high equity prices and high investment seem to have been
based on beliefs about future fundamentals, not simply on the
expectation that prices would rise in the future. We are also skeptical
about the view that WorldCom can be blamed for the industry's
fluctuations.
Already much has been written about the fluctuations in the
telecommunications industry around the turn of the 21st century. We look
forward to thorough analyses of this episode in the years to come. Our
purpose in this article is to document some basic facts about what
happened in the telecommunications industry, and to propose an
explanation for those facts. The facts alone make for an impressive
tale. In addition, we hope that a tentative understanding of what drove
the telecommunications boom and bust can help inform policymaking in the
immediate future.
1. THE TELECOMMUNICATIONS INDUSTRY IN THE UNITED STATES
For our purposes, telecommunications services will refer to two-way
transmission of information (to include voice, text, audio, and video)
"between parties that are not in physical contact with each
other" (Cave, Majumdar, and Vogelsang, 2002, 3). Consumers purchase
these services from telephone companies, which include local,
long-distance, wireless, and cable, and from Internet providers. The
divisions between these categories are increasingly blurred, with many
companies providing more than one of the services. The blurring of
divisions between different telecommunications services is, like the
boom and bust, related to technological and regulatory changes. As the
provision of telecommunications services has become less monopolized in
the years since the breakup of AT&T, firms producing intermediate
service inputs also have begun to play an important role in the
industry. (5)
Telephone services include local and long distance, wireless, and
related services such as voice mail, caller ID, and directory
assistance. Local telephone service was originally provided by a single
firm in each area, a regional Bell, or GTE. These firms are referred to
as incumbent local exchange carriers, or ILECs. Since the 1996 Act,
long-distance companies and local entrants known as competitive local
exchange carriers (CLECs) have begun to compete with the incumbents for
the local market. (6) The technology for both the incumbents and the
entrants consists of the copper local loop (the portion of the lines
connecting directly to the house or business), a fiber network for
longer-distance transmission, and switching facilities that route calls
along the network. The technology also includes facilities for providing
other services, such as voice mail, alongside basic local service.
Recently, cable companies have used their existing networks to provide
phone service.
Since the breakup of AT&T in 1984, long-distance service has
been provided primarily by a few large companies (such as AT&T,
Sprint, or MCI) and many resellers. The 1996 Act conditionally opened
the long-distance market to ILECs, and since then several of them have
entered the market.
Wireless service was originally organized by the FCC as a duopoly.
The FCC reserved one license for the incumbent local exchange carrier and auctioned the other. When the FCC auctioned rights to previously
restricted parts of the spectrum in 1995, many other firms entered the
market; many areas now offer a choice of several wireless companies.
Recently, wireless has become increasingly popular as a substitute for
land lines (Noguchi 2002). Calls are transmitted from wireless phones to
towers and then are connected to the local or long-distance networks.
Internet service is available from local phone companies, cable
companies, and other providers such as AOL. Dial-up access, which still
accounts for roughly 70 percent of the market (Noguchi 2003), allows
users to connect to the Internet through the phone lines. Digital
subscriber line (DSL) service also travels over the local loop, but is
much faster than dial-up access. This service is most commonly offered
by the ILEC, but any company can purchase capacity from the incumbents
on a wholesale basis to resell to consumers. CLECs currently have a
20-percent market share in digital subscriber line service (Fitchard
2002). Cable companies also offer high-speed service over their own
networks in some areas, and this has been more widely adopted than DSL.
Both DSL and cable are commonly referred to as broadband connections.
Finally, wireless Internet services have recently gained popularity,
offering access at home or at other locations with transmitters, such as
coffee shops or airports.
A significant part of the telecommunications sector now consists of
service wholesalers. These firms, such as Global Crossing and Level 3,
constructed long-haul fiber networks in the 1990s in the hopes of
selling capacity to telecom retailers and selling final services to
large firms with high telecom demand.
(2.) QUANTIFYING THE BOOM AND BUST
From April 1997 to March 2000, the Nasdaq index of
telecommunications stocks rose spectacularly, from 198 to 1,230, an
average annual increase of approximately 84 percent. As of May 16, 2003,
the index stood at 136, an average annual decrease of approximately 50
percent since March 2000. To put these figures in perspective, the
Nasdaq Composite Index rose and fell at respective annual rates of 61
percent and 32 percent over the same periods. Figure 1 displays a plot
of the time series for the Nasdaq telecommunications and composite
indices over this period, with both series normalized so that April 4,
1997, equals 100.
[FIGURE 1 OMITTED]
Equity price behavior illustrates the telecom boom and bust most
vividly, but the evolution of the sector's investment spending,
employment, and profitability is also dramatic. In contrast, increases
in the consumption of telecommunications services and the price of local
phone service, and decreases in the price of long-distance phone service
have all been gradual.
From the first quarter of 1996 to the fourth quarter of 2000,
investment in communications equipment grew from approximately $62
billion per year to over $135 billion per year in constant 1996 dollars
(Figure 2). This represents average annual growth of nearly 18 percent.
Since the final quarter of 2000, year-over-year communications
investment growth was negative for seven straight quarters. In terms of
investment levels, the low point came in quarter four of 2001, at under
$93 billion--only 69 percent of the same figure one year earlier. As a
percentage of total private investment, communications equipment fell
from nearly 7 percent in 2000 to 4.8 percent at the end of 2002. Real
investment in telecommunications structures was flat through most of the
1990s at approximately $12 billion. Enormous growth occurred in 1999 as
investment in structures rose $9 billion in that year alone, to more
than $21 billion in the fourth quarter. Such investment has fallen since
then to about $13 billion at the end of 2002.
[FIGURE 2 OMITTED]
Telecommunications industry employment (services plus
manufacturing) peaked at approximately 1.59 million workers in March
2001. Employment in telecom-related industries declined 22 percent--an
average annual decrease of 8 percent--to about 1.30 million by July 2003
(Figure 3 shows services and manufacturing employment separately).
Announced figures for job cuts have been even more staggering, and media
reports have cited numbers of over 500,000. That is nearly one-third of
the sector's total employment at its peak. Observed declines in
telecom employment have not been as large as the number of job cuts for
two reasons. First, some new jobs were created even as others were being
eliminated. Also, announced job-cut figures often include reductions in
payroll through attrition, so there may be a significant lag between the
announcement of cuts and observed employment declines. The boom and bust
in employment is less dramatic than that in investment when measured
relative to the U.S. economy. As a share of total employment, telecom
employment fell only from 1.2 percent to 1.0 percent from March 2001 to
July 2003.
[FIGURE 3 OMITTED]
Corporate profits for the communications industry started on a
rapid downward trend after 1996. Current returns were negative for the
year in which telecom stocks reached their highest market
capitalization. Profits continued to be negative in 2001, the most
recent year for which industry data is available: the communications
industry lost nearly $20 billion in 2001, as seen in Figure 4.
[FIGURE 4 OMITTED]
Consumption of telecommunications services grew steadily during the
boom in investment and equity valuations, from approximately $88 billion
in 1995 to $151 billion in 2001 in constant 1996 dollars. Telecom
consumption's growth rate rose slightly during the boom--its
average year-over-year growth was 6.7 percent from 1990 to 1995 and was
7.4 percent from 1996 to 2001. Consumption of telecom services grew
faster than total consumption before, during, and after the boom. In
1995, consumption of telecom services amounted to approximately 1.7
percent of total personal consumption. By 2001, that number was 2.4
percent.
Figure 5 displays price indices for telephone service. Prices for
longdistance telephone service fell 18.5 percent from December 1997 (the
earliest date available) to March 2003, as measured by the consumer
price index. Over the same period, prices for local service rose 21.7
percent. The rise in local service prices is particularly striking when
compared with data from earlier in the 1990s. From January 1990 to
January 1997, prices for local service increased only 8.9 percent. The
price index for wireless service fell roughly 32 percent from July 1997
to early 2003, with most of the decline occurring before 2001.
[FIGURE 5 OMITTED]
(3.) UNDERSTANDING THE BOOM AND BUST
The interaction of technological and regulatory changes goes a long
way toward explaining the behavior of the telecommunications industry at
the turn of the 21st century. Technologies involved in producing
telecommunications services advanced dramatically in the late 1990s,
opening the door both to lower prices for existing services and to the
introduction of a plethora of new services. At the same time, the
regulatory environment appeared to be on the verge of transformation.
The telecommunications boom was predicated on technology and regulatory
changes interacting propitiously. (7) In the event, the regulatory
environment became clouded with uncertainty, undercutting the virtuous
circle scenario on which the telecom boom was based.
With the benefit of hindsight, most people would say that
telecommunications stocks were overvalued at their peak, and that too
much investment took place in the telecommunications sector in the late
1990s. However, any time there is great uncertainty or rapid change in a
market environment, one should not be surprised, ex post, to observe
large forecast errors. Thus, our explanation for the telecommunications
boom and bust does not involve fraud, irrationality, or a bubble. To be
sure, as the bust became apparent, fraud did occur. But it is not clear
that fraud played an important role in the boom and the early stages of
the bust.
Technology-Related Changes
While the period of the telecommunications boom saw significant
improvements in technology, many of the basic elements forming the
infrastructure remained the same. Switches and routers form a connection
between the originator of the communication and its destination. Copper
wire continues to connect most consumers to the nearest local switching
center. For voice communication, an analog signal travels to a local
switching center, where the signal is converted to a digital format. (8)
Switches also direct the signal toward its destination. Fiber cables
known as trunks carry the digital signal between switches. At some point
sufficiently near the destination, the signal is converted back to
analog format and directed to its destination in the local loop via
copper wire. (9)
Fiber has proven to be far superior to copper in its ability to
transmit data. However, the existing infrastructure running into homes
and businesses primarily is made up of copper wire. Consequently,
technology that increases the amount of data that can be carried over
copper wire (in particular, digital subscriber line, or DSL) has been an
important part of the development of telecommunications.
Technologies that increase the capacity of glass fiber also have
been important. These arguably have been the most impressive advances in
telecommunications in recent years. In 1996, a strand of fiber
transmitted data at approximately 2.5 gigabits per second (Gbps). By
2000, the capacity of the same fiber could reach 100 Gbps. (10) This
increase in capacity resulted from developments in
"multiplexing," the transmission of more than one channel of
information over a single medium (Freeman 1999). Instead of 2.5 Gbps
over one wavelength, companies could replicate this flow over 40
wavelengths on the same fiber. Fiber capacity has since increased
further, with equipment maker Cisco in July, 2002, claiming a maximum
capacity of 320 Gbps over relatively short distances. (11)
A similar change took place in wireless communications.
First-generation wireless was analog. Digital
"second-generation" wireless networks, introduced in 1993,
transmitted data at a much faster rate. (12) The shift from first-to
second-generation technology increased the quality and security of the
wireless network, and consequently increased the substitutability of
wireless for wireline voice communication. Third generation digital
wireless, defined by the International Telecommunications Union to be
technologies with rates of 114 Kbps to 2 megabits per second (Mbps), is
now widely available in South Korea. There, the maximum rate of
transmission is 153 Kbps, nearly three times the top capacity of a
typical dial-up connection. Tests have shown that rates as high as 1.8
Mbps are possible, but the technology has not been deployed to
consumers. (13) Besides the improvements in data capacity,
third-generation technology makes more efficient use of the spectrum,
easing the constraints on areas with dense demand for mobile voice
wireless service. However, third-generation technology is still
unavailable in most areas in the United States, and its prospects for
deployment are hampered by its incompatibility with earlier systems.
Another technological change affecting the telecommunications
industry has been the shift from circuit to packet switching.
Historically, voice calls have been circuit switched, meaning that an
entire circuit--and therefore all the bandwidth on that circuit--is
devoted to a single call end-to-end. Much of the capacity of the circuit
goes unused. Over the past few years, as voice communication has moved
to digital transmission and switching, telecommunications providers are
gradually shifting to packet switching. With packet switching, the voice
signal, which is analog by nature, is converted to digital packets of
data. These packets can be transmitted separately to their destination,
over whatever bandwidth is available. There, the data is reassembled and
converted to sound again. This is the same basic process used for
transmission of data over the Internet. Because bandwidth is distributed
as needed, packet switching leads to more efficient use of available
capacity. However, packets can be delayed or lost. Such losses are
usually insignificant for data transmission, but they interfere with the
quality of voice calls. Note that voice communication is transmitted and
switched mainly in digital form even when circuit-based switching is
used. Packet-based and circuit-based switching differ in how the network
allocates bandwidth, but neither type handles information in an analog
format--except at the level of the local loop.
If widely disseminated, these advances in basic technology for
providing telecommunications services would have two implications.
First, because the capacity of existing networks would increase
dramatically, the price of existing services would be expected to fall.
Second, the increase in capacity, and in speed, would lead to the
development of new applications which benefited from high-speed,
high-capacity transmission. To cite one example that has already been
observed, the World Wide Web is a telecommunications application which
relied on relatively high-speed modems for its practicality. Looking
ahead, high-quality streaming video is an application that relies on
data transfer speeds greater than are currently available. The
interaction between basic technology (speed and capacity) and new
applications represents a virtuous circle in which new applications lead
to demand for bandwidth, and demand for bandwidth provides the impetus
for new supply of bandwidth, which in turn makes new, bandwidth-hungry
applications feasible. To a large extent, belief in the relevance of
this interaction fueled the telecommunications boom.
Changes in the Regulatory Environment
The Telecommunications Act of 1996 was designed to open up local
phone service to competition. Similar liberalization of long distance in
the previous decade had produced significant entry, and hopes were high
that the 1996 Act would be equally successful. Prior to the 1996 Act,
the telecommunications sector consisted of highly regulated monopolies
in local service, competitive producers (and resellers) of long-distance
services, and a large number of relatively small-scale Internet service
providers. The distinctions between these sectors and between others
such as cable were strictly preserved. As of September 1, 1995, a
majority of states allowed competition in switched local service, but
only four states (Illinois, Michigan, New York, and Washington) had any
firms actively competing with the incumbent (Federal Communications
Commission [Fall 1995]). And while the competitive access providers
nearly doubled in size each year in the early 1990s, they accounted for
less than 1 percent of revenues in 1993 (Federal Communications
Commission [Spring 1995]). Meanwhile, the long-distance market had
become increasingly competitive. AT&T's share of long-distance
revenues had fallen to 55 percent in 1994; MCI, Sprint, and LDDS (WorldCom) together had 31 percent, and a fringe of smaller companies,
14 percent (Federal Communications Commission [Fall 1995]). By 1995,
interstate toll call prices had fallen to roughly half their
inflation-adjusted 1984 level (Federal Communications Commission [Spring
1995]).
The authors of the 1996 Act hoped to promote competition
specifically in local phone services while maintaining universal service
subsidies for residential users. (14) Economides (1999) identifies four
crucial regulatory changes in the 1996 Act that were designed to
encourage entry.
* All incumbents were required to sell unbundled network elements
(such as rights to use the copper local loop or access to central office
equipment) to entrants; the FCC and state utilities commissions would
set the pricing methodology for unbundled network elements.
* Entrants were permitted to purchase at wholesale prices any ILEC
service for resale.
* Incumbents and entrants were required to set reciprocal
termination charges on their networks.
* Regional Bells that faced significant competition according to a
list of criteria (the "competitive checklist") were permitted
to enter the long-distance market.
Other rules pertained to cable, Internet, and long-distance
service, but were not as sweeping (Economides 1999).
While the Act clearly aimed to bring competition to local telephone
service, the specific means of implementation were ambiguous and
difficult to interpret. The Act endowed the FCC with considerable
discretion in implementing the Act's provisions; the telecoms used
a variety of legal tactics to shape the FCC's interpretation of the
Act. When the FCC's choices favored entrants, the incumbents
challenged provisions in court, and vice versa when the FCC's
choices favored incumbents. Of course, challenges were typically met
with counter challenges (either by the FCC, state regulators or one
segment of industry), further complicating implementation.
Incumbents challenged the FCC's rules concerning (1) whether
the FCC had the authority to institute unbundled network element schemes, (2) which network elements must be unbundled, and (3) what
conditions entrants must satisfy in order to gain access to those
elements. A series of court cases ending with a January 1999 Supreme
Court decision established the FCC's jurisdiction. In February 2003
the FCC completed revised rules for unbundling exempting upgraded
systems from resale and allowing states to grant further exemptions, but
leaving the unbundled network element platform largely intact.
Incumbents and state utilities commissions fought against entrants
and the FCC over the FCC's choice of total element long-run
incremental cost as the pricing methodology for unbundled network
elements. This pricing scheme is based upon the forward-looking cost
faced by a hypothetical efficient network, including
"reasonable" profits for the incumbents. Believing that the
pricing methodology would not allow them to recapture the costs of their
network, the incumbents challenged the FCC's pricing order in
court. Arguments that the methodology was contrary to the intent of the
1996 Act or was unconstitutional were rejected by the Supreme Court in
May 2002.
The FCC's 1999 Collocation Order allowed entrants to place
necessary equipment in incumbents' central offices and set a
cost-recovery methodology for collocation. Incumbents who felt the
entrants were given too much access challenged the order, and the
Washington, D.C. Circuit Court of Appeals issued a mixed decision in
March of 2000. The court agreed with the incumbents that the definitions
of "necessary" and "physical collocation" were too
broad; however, it approved other features of the Collocation Order,
including the FCC's cost recovery methodology and a broad
definition of the premises to which entrants had access (Ryan 2000).
Since 1978, the FCC has set rates for cable and telephone companies
that were able to establish that electric utilities were charging
monopoly rents for the right to string wires from utility poles; the
1996 Act gave the FCC authority to set pole attachment rates for all
telecommunications providers. In 1998, the FCC added cable Internet and
wireless attachments to the list of regulated attachments. The power
companies challenged that policy in court, arguing that because
"telecommunications services" did not include cable lnternet,
an "information service," the FCC could not set rates. The
Supreme Court agreed with the FCC that the 1996 Act had in fact granted
that authority, and the rules were upheld. Internet access charges,
universal service subsidies, and the competitive checklist, among other
things, have also been the cause of controversy.
The Industry Responds with Boom and Bust
With dramatic changes in basic technology, new products, and the
regulatory environment, it is not surprising that during the period from
1996 to 2002 the telecommunications sector experienced significant
volatility. The magnitude of the volatility, and the fact that it
involved a sharp ascent followed immediately by a sharp descent, is
nonetheless striking. Some observers have blamed fraud and irrationality
for the boom and bust, and others have described the episode as a
bubble. We see the boom and bust as--in large part--a rational response
to the changing fundamentals of technology and regulatory environment.
Boom
In the wake of the 1996 Telecommunications Act, there was
tremendous optimism about the eventual opening up of local telephony to
competition. With the local exchange open to competition, all manner of
firms would be free to compete to be the single provider of a
household's or business's telecommunications services (that
is, local, long distance, data, and wireless). It was expected that the
1996 Act would encourage the competition and innovation seen in the
long-distance market after the breakup of AT&T in 1984. Services
would become cheaper for business users especially, and new services
would become available. Writing in May 1996, Dennis R. Patrick, FCC
chairman from 1987 to 1989, expounded the early optimistic view:
"The Telecommunications Act of 1996 represents a significant
milestone. It announces that the federal government is finally, largely,
out of the way, or at least headed in that direction. It will usher in an era of radical transformation in the industry the scope and import of
which will make divestiture [of AT&T] look like a footnote in
history" (Patrick 1996).
Early optimism was mitigated somewhat by questions about exactly
how the Act would be implemented, but these questions were expected to
be resolved relatively quickly. Thus, the regulatory uncertainty that
existed in the immediate aftermath of the Act's passage was a
secondary factor; it may have affected where telecommunications
investment was channeled, but did little to discourage investment in the
industry as a whole.
Questions about the Act's implementation were most pressing in
the short-run for new entrants, but early FCC rulings and court
decisions seemed to bear out optimistic assessments of the
entrants' prospects. The pricing methodology that the FCC had
chosen for unbundled elements was favorable for entrants, making it
appealing for those firms to compete by leasing at least some unbundled
elements rather than by building entirely separate facilities. The
Supreme Court's January 1999 decision in AT&T vs. Iowa
Utilities Board supported the FCC's authority over pricing, and
this was widely interpreted as a victory for entrants (CLECs). Robert
Taylor, chief executive officer of Focal Communications, a Chicago
competitive local exchange carrier, called the decision "great news
for CLECs," (15) and William Kennard, FCC chairman at the time,
said that the ruling would create certainty in the industry. (16)
The competitive local exchange carriers--while relatively
small--experienced a tremendous boom after the Act was passed. From 1996
to 2000 the number of CLECs rose from 30 to 711, and their revenue
increased from less than $5 billion to $43 billion over the same period.
From 1996 to 1999 CLECs' market capitalization rose from about $3
billion to $86 billion. (17) Over this same period, however, S&P 500
telecommunications services companies grew in market capitalization by
about $500 billion. Thus, while the growth rate of the entrants was high
by any measure, the increase in their market capitalization did not
account for a large part of the telecom boom.
Investment from 1996 to 2000 was channeled primarily into long-haul
fiber optic networks. There were few regulatory barriers to building
such networks, and the value of these networks was expected to rise for
two reasons. First, as mentioned above, eventual opening of local
exchanges to competition would allow owners of such networks to compete
to be a single provider; this was viewed as a prize, particularly if a
firm could attract a large number of customers. (18) Second, Internet
use was growing rapidly, and with it the demand for bandwidth was
increasing. From 1994 to 1996, traffic on Internet backbones in the
United States is estimated to have grown from 16.3 to 1,500 terabits per
month (19) (Odlyzko 2002). Rapid growth in demand for bandwidth was
widely forecast to continue as part of the virtuous circle, with new
applications being developed to take advantage of bandwidth as it came
online, (20) A May 1998 article about Qwest in Wired typified this view:
Qwest is operating under an if-you-build-it-they-will-come vision.
Band-width restrictions, the company believes, have held back
development of all manner of innovation. Now the prospect of
virtually endless throughput will free up the planet for a host of
new applications in such areas as high-speed video and multimedia.
(Diamond 1998)
Spurred by expected increases in demand for bandwidth from the
Internet and by the promise of future access to local exchanges,
construction of long-haul fiber networks exploded after 1996. Much of
this investment was undertaken by new firms such as Qwest, Level 3, and
IXC. In 1996, the "old guard" of AT&T, MCI, WorldCom, and
Sprint together accounted for 72 percent of long-haul fiber in the
United States, but by 1999 they accounted for only 30 percent of the
total. Over this same period, annual fiber deployment increased more
than four-fold (Dunay 2000). One of the major producers of fiber was
Lucent Technologies. Early in 2000, Lucent was expanding its facilities
to enable it to increase fiber output by 60 percent. A Lucent executive
said, "We've seen fiber growth at 17 percent forever. Now we
think the growth rate will be 30 percent this year. There's an
enormous amount of fiber required to have the penetration needed by
long-hauls, cable, and others." (21)
One of the mantras of the telecom boom was that Internet use
doubles every three to four months. Many people attribute the origins of
the statement to WorldCom (now called MCI) (Dreazen 2002). WorldCom
carried the plurality of Internet traffic for a time, so their reports
may have carried substantial weight (Sidak 2003). (22) Even so, the real
effects of such a claim and the extent to which WorldCom should be
faulted are hard to establish. According to research by Kerry Coffman
and Andrew Odlyzko (2002), such growth did in fact occur for a time in
1995 and 1996. They estimate that the amount of data sent over the
Internet has approximately doubled every year since then. However,
throughout the boom major players outside WorldCom, such as Duane
Ackerman, CEO of BellSouth, continued to assert that Internet traffic
was doubling every 100 days (Calicchio 1999). In addition, although
WorldCom was the biggest carrier, Sprint also carried a large portion of
Internet traffic (16 percent to WorldCom's 37 percent, according to
the U.S. Department of Justice's announcement that it was suing to
block WorldCom from acquiring Sprint [2000]).
During the boom period, contrarian forecasts of Internet use and
the resulting demand for fiber could be heard. Odlyzko has pointed out
that growth rates of 100 percent every three months would have implied
that between 1994 and 2000 Internet use grew by a factor of 17 million
(Odlyzko 2002). Forecasts based upon those growth rates and 1994
Internet usage data have every Internet user in the year 2000 constantly
downloading streaming video. Even admitting that in 1998 no one knew
what applications would be available in 2000, it is difficult not to
view this growth rate estimate as excessively optimistic. In the
contrarian view, fiber deployment based on such optimistic forecasts
would also be excessive: a May 7, 1999, opinion piece from the Industry
Standard referred to "an unprecedented network overbuild and a
looming glut of bandwidth and connectivity. Precious capital has been
funneled into too much connectivity, and too few smart applications that
could put all this bandwidth to use" (Aguirre and Bruneau 1999).
Pessimistic views regarding the progress in implementing the Act
could also be heard. For example, the view that the Supreme Court's
1999 decision would create certainty was not held by all. Writing in the
Business Communications Review, March 1999, Michael Weingarten argued
that in the wake of the January 1999 decision, "matters may be as
uncertain as ever" (Weingarten 1999). As Weingarten noted, the
decision settled neither the precise set of unbundled elements which
incumbents were required to provide, nor the precise pricing scheme to
be used.
In the presence of rapidly changing technologies and market
conditions it is not surprising that there was heterogeneity in
forecasts. During the telecommunications boom, market outcomes evidently
reflected the optimists more than the pessimists. Recent research in
finance has suggested that when there are heterogeneous forecasts
associated with new or rapidly changing technologies, pessimistic voices
will have "too small" an effect on the market. These theories
rely on restrictions on taking short positions in stocks. If the
distribution of forecasts has a mean at the true expected value, it may
nonetheless be the case that equity prices reflect a higher value. (23)
Bust
Even in 1996, industry observers did not believe that competition
would arrive overnight in local telecommunications. By late 2000,
however, four years had passed, meaningful competition had not arrived,
and implementation of the 1996 Act was bogged down in the courts. In
addition, the macroeconomy was weakening, and it was becoming clear that
there was significant overcapacity in the long-haul fiber market.
Together these factors spelled gloom for the telecommunications sector.
While the competitive local exchange carriers grew extremely fast
from 1996 to 2000, their share of the local telephone market was still
small, less than 8 percent in 2000. (24) Furthermore, only about 40
percent of that share comprised so-called facilities-based competition,
that is, local service provided by competitors using their own lines
rather than by reselling ILEC service or by purchasing some unbundled
elements from incumbents. This strategy left them particularly exposed
to the adverse ruling on the FCC's pricing methodology by the
Eighth Circuit Court of Appeals in Iowa Utilities Board vs. FCC, which
in July 2000 moved in the opposite direction from the 1999 decision. The
market capitalization of CLECs fell 63 percent from $86.4 billion in
1999 to $32.1 billion in February of 2001 and then 88 percent to just
$3.77 billion in February of 2002. (25) In contrast, the respective
market values of two major ILECs, BellSouth and Qwest, each fell less
than 15 percent from March to December 2000. (26) Relative equity
valuations, together with the bankruptcy of many CLECs, suggests that
the ILECs' market power increased after the Eighth Circuit's
decision. This assessment is supported by the price indices displayed in
Figure 5; the price of local telephone service relative to long-distance
and wireless rose noticeably after July 2000.
[FIGURE 5 OMITTED]
On March 10, 2000, the Nasdaq telecom index peaked at 1,230.06; by
the end of 2000 it had fallen by 62 percent. With hindsight, it is clear
that 2000 was the year in which the telecommunications industry began
its sharp decline. If anything, this decline was especially pronounced
in the long-haul fiber segment. However, industry observers did not
generally catch this development before late 2000. Early in 2000, we saw
that Lucent was optimistic about demand for fiber, and even as share
prices had begun to fall, in September of 2000 Broadband Week published
an article with the headline, "Future Looks Bright for Fiber Optic
Manufacturers." It soon became apparent, though, that there was
massive overcapacity in long-haul fiber. Media reports of the glut in
long-haul fiber became widespread early in 2001. In an 'article
titled "The Coming Bandwidth Bubble Burst," Grahame Lynch wrote in America's Network, February 1, 2001, "It's the
pain phase for America's fiber barons. Nearly 600,000 miles of new
inter-city fiber is on the way. Capacity prices are dropping and major
dot.com and CLEC customers are failing." And by June 2001, when
Canadian equipment producer Nortel announced a $19 billion quarterly
loss, the bust was clear to all. Compounding the problems that were
specific to the telecommunications sector, the U.S. economy weakened
over the course of 2000, with the National Bureau of Economic Research
eventually declaring that a recession had begun in March 2001. This
broad decline in economic activity coincided with the regulatory turmoil
to send the industry into a sharp decline in 2000 and 2001, from which
it still may not have emerged.
Overcapacity in long-haul fiber had three sources. First, the
long-haul fiber industry was in its early stages, and it is typical in
the evolution of an industry to see an initial overshooting of
investment, followed by a shakeout period (Klepper 2002). Second, the
dramatic increase in the capacity of a given strand of fiber may have
been greater than anticipated when construction on various networks was
begun (Sidak 2003, 216). Third, and perhaps most importantly, demand for
long-haul fiber capacity had not grown as fast as many had forecast: the
pessimists turned out to be right.
Above we explained the forecasts of high growth in demand for
bandwidth as being based on the positive interaction between increases
in bandwidth and the development of new applications to soak up that
bandwidth. This interaction did occur; as average bandwidth to
households has increased (mainly through digital subscriber line and
cable broadband), it has become increasingly common for music to be
disseminated over the Internet. However, the magnitude of increases in
demand for bandwidth has been small compared to the forecasts embedded
in equity valuations and investment numbers. The optimistic forecasts
seem to have been based on a much wider adoption of fiber-to-the-home
than actually occurred. Because the 1996 Act's implementation has
been bogged down in the courts, neither ILECs or CLECs have undertaken
large-scale investments in fiber-to-the-home, and thus bottlenecks at
the level of the local loop remain (this is often referred to as the
last-mile problem).
4. CONCLUSION
At any given time, some sectors of the U.S. economy are expanding
and others are contracting. The behavior of the telecommunications
sector since 1996 is particularly interesting because the magnitudes are
so great. The decrease in market capitalization of S&P
telecommunications firms alone from 2000 to 2002 was roughly $700
billion, more than 3.5 percent of the entire value of U.S. corporate
equities at the stock market peak in 2000.
According to our analysis, the 1996 Telecommunications Act was an
important factor in both the boom and the bust. High hopes for a new
world of competition in telecommunications followed passage of the Act,
and played a major role in the dramatic rise in equity valuations. Even
as the boom was effectively over, in February 2000, then FCC Chairman
William Kennard spoke of "the miracle of the American model for
unleashing competition in telecommunications," competition that was
"creating unprecedented investment and job growth in every sector
of the communications industry." (27) Two years later, with the
bust apparent to all, Kennard's successor Michael Powell described
it in a speech as "an unbelievable disaster," and did not
hesitate to assign some of the blame to "legal instability in the
court system." Referring to the Telecommunications Act of 1996,
Powell said
I have rarely seen a 750,000-word document come out of the United
States Congress with clarity, and I have rarely seen one that long
and complex that isn't going to trigger years of uncertainty and
litigation about the parameters of that statute. I was always sort
of amazed by the degree to which people didn't have that expectation
built into the way things would go. (28)
Of course, some people did have that expectation built into their
forecasts, but market valuations were more optimistic. We do not have a
definitive explanation for the market's valuations. However,
theories of asset pricing in the presence of heterogeneous beliefs and
restrictions on short sales imply that asset valuations will be driven
by the market's optimists. Optimism about the fundamentals of the
telecom sector was widespread during the boom years, leading us to be
skeptical about claims that there was a bubble in telecom stocks.
In addition to the 1996 Act, technological advances in
telecommunications also played important roles in both the boom and the
bust. Investment in long-haul fiber was predicated on the idea that
as-yet-unknown applications would be developed to take advantage of the
new bandwidth. Failure of those applications to materialize at the rate
that had been predicted translated into a capacity glut, and the glut
was exacerbated by the dramatic advances in technology for increasing
the capacity of each strand of fiber.
While our analysis of the telecommunications boom and bust has
merely touched the surface of this issue, we do come away with two
recommendations for policymakers. First, they should take seriously the
idea that lack of clarity in the regulatory framework under which an
industry operates can lead to substantial volatility in that industry.
Our second recommendation is related to the mantra or myth of Internet
traffic doubling every three months. While we are skeptical of the
extent to which irrational belief in such growth rates drove the telecom
boom, it is clear that good aggregate data on Internet use was
difficult, if not impossible, to acquire after 1994. The federal
government is involved in many data collection efforts, and the data it
collects are viewed as a public good. With the benefit of hindsight,
collection and dissemination of data on lnternet use would have been a
productive activity for the U.S. government to be involved in during
this period, and will be in the future. (29)
There is much room for future work on the telecom boom and bust.
Here we mention just two areas of interest. First, while
telecommunications experienced particularly extreme fluctuations from
1996 to 2002, other sectors also rose and fell, as did the U.S. economy
as a whole. Biotechnology, in particular, experienced fluctuations of
nearly the same magnitude as telecom, though the spike in biotech was
very brief and came toward the end of the telecom boom. A comparative
study of biotech and telecom might be revealing about the causes of the
fluctuations in both sectors. Second, there have been other episodes of
sectoral booms and busts in the history of the United States, and one
that immediately invites comparison with telecom is the railroad boom
and bust of the 1870s. Like telecommunications, railroads consist of
networks, and a comparative study of these episodes would shed light on
the question of whether network industries are particularly prone to
large fluctuations. (30)
(1) As will become clear, the two industries are closely related.
(2) We concentrate on the U.S. telecommunications sector. A similar
telecom boom and bust occurred in other countries; this does not seem to
be at odds with our explanation for the U.S. experience, but further
study is warranted.
(3) Firms seem to have viewed the prospect of offering a broad
range of telecommunications services (being a "'single
provider") as carrying with it high profit margins. This raises
interesting questions: Are consumers willing to pay higher prices to a
single provider? Are there production efficiencies in being a single
provider?
(4) A Google search on "telecom bubble" yields 1,860
hits. One might think that any two-word phrase would yield hundreds of
hits when typed into Google. This is not true: "textile
bubble" yielded only five hits.
(5) On the industry's historical evolution in the United
States, see Brook's chapter in Cave et al. (2002). Other chapters
in that book also have been tremendously helpful to us in researching
this article.
(6) Prior to 1996, four states had firms competing against the
ILECs, but these accounted for only a small share of telecom revenues.
(7) Of course, technological progress was not entirely exogenous.
Firms undertook research and development projects with the expectation
of generating future profits.
(8) Analog signalling uses variations in some physical property
such as frequency or amplitude to transmit information. Digital signals
are composed of discrete "on" or "off" units.
(9) For further explanation along these lines, see Sharkey's
chapter in the Handbook of Telecommunications (2002).
(10) As a benchmark, a 56-kilobits-per-second (Kbps) dial-up
connection is the same as a 0.000056 Gbps connection! To put the fiber
capacity increase in perspective, compare the increase in capacity to
the growth in the speed of integrated circuits, also considered quite
rapid. Whereas the number of transistors per square inch on integrated
circuits has doubled roughly every 18 months (Moore's law),
fiber's capacity to transmit data doubled approximately every nine
months between 1996 and 2000 (Doms Forthcoming).
(11) http://newsroom.cisco.com/dlls/prod_062402d.html
(12) Time division multiple access, the first second-generation
technology, was introduced in 1993. The global system for mobile
communication, based on time division multiple access technology, is
standard in Europe and most of the world. Some major U.S. carriers such
as Cingular use it as well. Code division multiple access, which
followed in 1995, is standard in South Korea and for U.S. carriers such
as Verizon.
(13) QUALCOMM press release, Nov. 8, 1999.
http://www.qualcomm.com/press/pr/releases1999/press378.html.
(14) Rural phone customers are more expensive to serve than their
counterparts in more densely populated areas. In the interest of
providing phone service to all at the same low prices, "universal
service charges" average the cost over the two groups; the subsidy
to rural customers conies at the expense of urban customers.
(15) Quoted in Schmelling (1999).
(16) Quoted in Mills (1999).
(17) Sources: FCC, Association for Local Telecommunications
Services, and Progress and Freedom Foundation. Cited in Lenard (2002).
(18) This reasoning relies on some form of increasing returns to
scale.
(19) "A terabit is one trillion bits."
(20) The "'virtuous circle" involves complementarity
between applications and network capacity.
(21) Kuhl (2000). The executive quoted is Tim Cahall.
(22) Prior to 1995, the National Science Foundation administered
the backbone for the lnternet and kept accurate records of its growth.
However, private backbones replaced the government's during 1995,
hence public data was no longer available.
(23) See Ofek and Richardson (2003) and Scheinkman and Xiong
(Forthcoming).
(24) FCC, cited in Crandall (2002).
(25) Association for Local Telecommunications Services, and
Progress and Freedom Foundation. Cited in Lenard (2002).
(26) Large mergers completed in 2000 greatly increased the market
value of the other two ILECs, SBC and Verizon (formed from Bell Atlantic
and GTE).
(27) Speech to National Press Club. February 8. 2000.
(28) Remarks of Michael K. Powell, Chairman, Federal Communications
Commission, at the Thomas Weisel Partners Growth Forum 4.0, Santa
Barbara, California, June 17, 2002.
(29) Sidak (2003) cited FCC Commissioner Michael Copps as making
this argument in testimony before a Senate Committee.
(30) The analogy between telecom and railroads has been made by
many. The first reference we have found is the August 31, 2001, episode
of PBS's NewsHour with Jim Lehrer (PBS. 2001).
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Hejkal and Wolman are with the Federal Reserve Bank of Richmond.
Couper is a Ph.D. student in economics at the University of California,
Berkeley. We are grateful to Huberto Ennis, Andrew Foerster, Tom
Humphrey, John Weinberg, and Roy Webb for comments on an earlier draft.
The views here are the authors' and should not be attributed to the
Federal Reserve Bank of Richmond, the Federal Reserve System, or the
Board of Governors of the Federal Reserve System.