Kombar rex: adventure film producers.
Bell, Janice ; Williams, Melanie Stallings
CASE DESCRIPTION
The primary subject matter of this case concerns the interpretation
of contracts and the calculation of revenue. Secondary issues examined
include distinguishing cash flow vs. GAAP (Generally Accepted Accounting
Principles) income, understanding the timing of revenue recognition and
understanding how to budget revenue. The case has a difficulty level of
three (appropriate for junior level). The case is designed to be taught
in 1-1.5 class hours and is expected to require 3-5 hours of outside
preparation by students.
CASE SYNOPSIS
In this case study, students must examine a film distribution
agreement to determine its validity, scope and consequences. Adventure
Film Producers entered a movie distribution agreement with a large movie
theatre chain, Mammoth Theatres, Inc. One of Adventure's
"hit" movies was bundled with four "filler" films,
each requiring a certain number of screenings. Consideration for the
contract was based partly on lump sum payments and partly on the number
of screenings. In exchange, the distributor was given exclusive
screening rights. After the distributor discovered that the films were
being shown in Canada (where Mammoth had no theaters) they alleged that
Adventure breached the agreement and demanded a return of all monies
paid. Students must examine whether Adventure breached the exclusivity
provision of the contract by allowing showings in Canada and must then
perform the financial analyses to determine revenues. In order to
analyze revenue, students must prepare a budget of expected minimum
revenues, apply established revenue recognition criteria, and calculate
the reportable revenue using GAAP principles. Students then prepare a
schedule showing cash flow and distinguish that number from revenue.
CORE CONCEPTS
Accounting concepts: Financial Concept 5, cash flow vs. GAAP
income, Financial Concept 8, understanding the timing of revenue
recognition, and Managerial Concept 5, understanding how to budget
revenue.
Business Law concepts: Business Law Concept 1: offer and acceptance
of contracts; enforcement of contracts: interpreting the parties'
intent.
CASE
Adventure Film Producers (Adventure) is a producer and distributor
of motion picture films. It specializes in action adventure films
popular with males, mostly in the teen and young adult market. While it
has only been in business for 7 years, it has produced several
moneymaking hits as well as many more minor "B" films that are
shown on cable networks and through video rental stores.
Adventure has recently completed the production of five new films.
This set of five films contains one film ("Kombat Rex") that
marketing research indicates will be a top box office hit. The other
four (KR II, KR III, KR IV, KR V) are "filler" films that will
be bundled with the hit and licensed to theatres for exhibition. To
receive access to the hit, theatres must agree to show all films a
minimum number of times.
In July 2003, Adventure entered into an exclusive contract with
Mammoth Theatres, Inc. (Mammoth), a large theatre chain with
approximately 475 theatres across the United States. This contract
provided in part as follows:
Agreement: Mammoth is granted the right, license, and permission to
display the five films listed herein during the contract period. In
consideration of this contract, Adventure will receive:
$5,000,000, payable $2,500,000 upon contract signature and
$2,500,000 on September 1, 2003. $500 for each film showing in each
location.
Contract period: The contract period shall be the six months
commencing on September 1, 2003.
Limitation on screenings: Mammoth agrees to show Kombat Rex no more
than 42 times per theater and the four accompanying films (KR II, KR
III, KR IV and KR V) no fewer than 18 times each per theater.
Exclusivity: Mammoth shall have exclusive screening rights during
the contract period. Adventure acknowledges that an integral
inducement in consideration of the contract is Mammoth's interest
in being the sole source, without competition from other theaters in
the market, during the contract period.
At the signing of the contract, Mammoth paid $2,500,000 of the
$5,000,000.
Mammoth sent checks to Adventure for $2,500,000 on September
1,2003, and $5,462,500 on January 20, 2004, along with an audited
statement detailing the number of showings as of December 31, 2003. The
following is a summary of that information:
In March 2004, Adventures received a demand notice from Mammoth
that all monies previously paid were to be returned or they would file a
lawsuit. In their letter, they enclosed a newspaper clipping from a
movie theatre in Toronto, Canada that was advertising the set of five
films for showing the second week of February, 2004.
Required:
In your analysis of this case, include the following:
1. Did Adventure breach the contract? Specifically discuss whether
the showing by a competitor movie chain in Toronto constituted a
violation of the Adventure/Mammoth agreement.
2. Assuming the contract is valid, prepare the following financial
analyses:
a. Prepare a budget of expected minimum revenues under the
contract. Show the sources of revenues from the set of five films and
the fee.
b. What are the general revenue recognition criteria established
under Generally Accepted Accounting Principles (GAAP?
c. How would you apply the GAAP criteria for revenue recognition to
account for the revenues under this contract? Explain your logic for
both realizable and earned.
d. Using the logic you developed in part c, calculate the revenue
that Adventure Films should report for the set of five films for the
year ended 12/31/2003,
e. For the year ended 12/31/2003, prepare a schedule that shows the
cash flows received from Mammoth from the contract.
f. Why do cash flows and revenues recognized differ, if they differ
under your calculations?
Note: To the extent that you may recognize any antitrust issues
(which we would not expect) please ignore them for purposes of this
analysis.
Janice Bell, California State University, Northridge
Melanie Stallings Williams, California State University, Northridge
Film Number of Showings Amount Due
Kombat Rex 8,550 $4,275,000
KR II-V 2,375 1,187,500
10,925 $5,462,500