Monochromatic personnel scanning at TechMark.
Swinkin, Robert ; Armandi, Barry ; Sherman, Herbert 等
CASE DESCRIPTION
The primary subject matter of this case concerns sexual
discrimination. Secondary issues examined include appraising employees
and management ineffectiveness. The case has a difficulty level of four,
appropriate for senior level courses. The case is designed to be taught
in two class hours and is expected to require two hours of outside
preparation by students.
CASE SYNOPSIS
This field-based case provides a powerful example of how changing
market forces and changes at the top of an organization can uncover core
operational problems, which corporate growth and profitability have been
allowed to fester. It is also a cautionary tale. A company may espouse
equality, empowerment and management, but failure to train, execute and
enforce these policies may have substantial repercussions.
This is a case with misdirection and a twist ending; a grievance
based upon racial discrimination. It is not evident from the case what
the ethnic origins of the people involved are in the case although
perhaps the students might hazard a guess as to Katherine's
national origin given the mention of Mexico and Latin America.
Moreover, the case seems to focus more on Pat's maintaining
her "old girls network" and indoctrinating new employees into
that network. Katherine seems to be a maverick, someone always bucking
the system, and therefore is not allowed to join Pat's "tea
party." Katherine is ostracized by most of the workers in her unit
and even Gloria, the top performer in the group, does not go out of her
way to challenge the way Pat manages the group. The group dynamics of
the participants in the case seem to hold the students' attention
therefore creating the "smoke and mirrors" for the astonishing finale.
INTRODUCTION
"Mike, I need you and Pat to come to my office
immediately," said Jim Taylor, Senior Director of Employee
Relations and EEOC, over the phone to Mike Arend, Senior Director of the
Telesales Group of TechMark. "We have a serious problem regarding
possible discrimination in your group."
BACKGROUND AND HISTORY OF TECHMARK
TechMark was a global, integrated provider of mobile computing,
wireless networking and barcode scanning products sold to an array of
customers in several core markets. TechMark's products were used to
amass, access and distribute information throughout an organization,
thereby increasing efficiency and minimizing human error.
TechMark was headquartered in the New York Metropolitan area and
employed 4500 people globally. In addition, it had a network of 3000
partners across geographic areas to ensure that the demands of the
marketplace for its products were adequately served. In 2003 sales were
approximately $1.320 billion.
The company was founded in 1973, in the garage of current Chairman
and Chief Scientist Richard Johnson. Johnson was a former physics
professor who began with a simple idea, which was to ensure the quality
and readability of barcodes. After creating a verifier that ensured that
printed codes could be accurately read by the large, expensive and
poorly functioning scanners of the day, Johnson would go on to
revolutionize an industry. By harnessing laser technology and with
advancements in miniaturization, Johnson, with a handful of early
employees, invented a barcode scanner that was accurate, inexpensive and
could be held in the palm of one's hand.
This advancement led to the proliferation of the barcode, spreading
from retail to manufacturing, to warehousing and healthcare. This rapid
success served as impetus to further innovation as TechMark moved to
combine scanning with the nascent computing industry and invented the
portable data terminal. Now, instead of bringing the barcode to the
scanner, the worker could move freely about, capturing and storing
information with ease. TechMark's technology progressed further,
and by 1990 it had released a wireless network infrastructure to the
marketplace. "Spectrum One" portended another revolution. Now,
users of TechMark's data terminals could not only collect data at
the point of activity, but transmit it as well.
As the tech bubble of the late 90s began to inflate, TechMark was
growing sales at 25-50% per year. Profits were accumulating at an even
more rapid rate. Every Internet company that opened a warehouse, every
manufacturer that was adding capacity, every shipper that was adding
more trucks was calling TechMark for the infrastructure to manage their
supply chain. TechMark was expanding its scope of activity--consumer
scanning, web based business concepts, personal shopping, new wireless
and voice products--at a rapid rate. Head count was added, and more
partners were signed on.
Unfortunately, leadership was unprepared for the swift and brutal
downturn--first in technology and then the economy as a whole -beginning
in March of 2000. CEO Tom Randazzo, repeatedly and passionately
testified to employees, customers, analysts and shareholders that
nothing had changed: TechMark would defy the industry and continue to
grow and take market share. Indeed, for several quarters, Randazzo
seemed to be proven correct as sales and profits continued to rise,
albeit at a somewhat diminished rate. Unfortunately, on both Wall Street
and within TechMark's halls, rumors about questionable accounting
and sales practices began to surface. Adding to the tension were
TechMark's first major headcount reductions in its history.
Manufacturing was moved offshore. Sales and support ranks were
aggressively reduced. Morale and optimism plummeted.
By early 2002 a new fiscal reality suddenly surfaced. The final
quarter of 2001 was a disaster. Sales dropped nearly 30% from the
previous quarter. Profits became losses. Analysts rushed to downgrade
the stock, shocked by how poor TechMark's guidance had been. Years
of credibility were lost.
The next several months were a whirlwind. Nearly all top-level
executives in finance and sales were purged. SEC and IRS investigations
into TechMark's accounting and financial reporting were launched.
Several shareholder lawsuits were initiated. Randazzo and Fred Blair,
former VP of Sales, as well as several key finance managers were
reportedly under investigation for illegal sales practices.
Rich Johnson stepped back in as CEO, joined by Dave Gable, one of
TechMark's first employees, as President and COO. Damage control
was their imperative. Though layoffs continued and morale sagged, change
was in the wind.
By June of 2002 employees were shocked to learn that Bill Naughton,
a Vice President at Chance Systems, a staunch competitor, was to join
TechMark as its new President and COO. Johnson was back in his role as
Chief Scientist; Gable would take the CEO spot.
Following Naughton came a host of top Chance people: Al Tracy
became VP of Worldwide Sales, John Biondo the Chief Information Officer
and head of strategic business development. Finance and Operations
received new leadership from former Chance executives as well. (See
Appendix A)
GROWTH THROUGH CHANNELING: PARTNERSHIPS
As TechMark's sales and scope, both geographically and
technically, continued to expand throughout the 1980s and early 1990s,
it became clear that the company needed partnerships to adequately
address the marketplace.
While servicing large retail and government clients on a direct
basis had always been the core business, TechMark did not have the
headcount, software development, integration skills, or the geographic
reach to penetrate new markets and develop new applications on its own.
TechMark simply could not expand quickly or effectively enough to meet
demand.
Hence, as in the rest of the Information Technology (IT) business,
a "Channel" was developed. TechMark's Value Added Resellers (VARs) would buy its products, integrate them with software
and/or other computer hardware and provide a solution for their
customer. This symbiotic relationship offered tangible benefits to all
involved. TechMark cultivated what was, in effect, an outsourced sales
force. VARs accrued margin dollars on TechMark hardware, received access
to new products and services and gained affiliation with a well-known
and well-respected manufacturer in key market segments.
Perhaps the most critical benefit of being a loyal TechMark partner
was the receipt of the "golden nugget," i.e. a sales lead.
Potential customers who contacted TechMark for a product or solution to
a business problem (route accounting, inventory management, access
control, etc) were directed to a partner for fulfillment.
In the early days of the channel, these partner relationships were
rather loosely defined and managed; lead-distribution and tracking was
haphazard at best. However, by the mid-90s it was clear that this
"indirect" part of TechMark's business was the fastest
growing and might benefit greatly by increased investment.
THE TELESALES GROUP
In 1999 this investment in partner relationships was realized
through the large expansion of the Telesales Group. The group was formed
in 1994 by Mike Arend, with the assistance of Pat Hagen. Telesales was a
polyglot, performing both customer service and marketing activities.
Most of the staff was comprised of older women who had risen
through TechMark's ranks, often coming off of the manufacturing
floor. In many ways their job was administrative: answering calls,
sending out product literature and calling prospects culled from
tradeshows, direct mailings and other corporate marketing efforts. To
assist in this effort, a third-party call-center (ETI) was employed and
did much of the outbound calling.
The group tracked its performance by "sales closed against
leads" that they delivered to TechMark partners. In 1994 the annual
quota was 4 million dollars. By 1999 it had grown to nearly $40 million
and the workload, or growth expectations, showed no signs of
diminishing.
In response to this success, the company funded a "College New
Hire" program to grow the Telesales group. New grads would be
positioned as "Team Leaders," each responsible for managing
partner relationships and small to mid-market sales opportunities within
a given geographic area. Any solid sales leads that developed out of the
efforts of ETI or the in-house telesales team would be distributed to
partners and tracked by a Team Leader until a sale was completed.
The job was promoted to new applicants as an early opportunity to
learn TechMark's business while having line responsibility and
performing a junior management role. The job was seen as a
stepping-stone to a field position or grooming for a mid-level
management job within another TechMark division. (See Appendix B)
THE NEW HIRE
Katherine Anderson was quite pleased. Though she had done
exceedingly well in school and the economy seemed to be besting the most
optimistic forecasts, she never expected to land such a desirable
position so quickly. Not only was TechMark a technology company, but it
was local, sparing her the commute to Manhattan that her classmates were
enduring.
The job, as it was positioned to her by her recruiter, allowed her
to learn many aspects of TechMark's business, played a key role in
directing sales activity, and prepared her to take an official
management position within a two-year time frame. The job was
phone-intensive, but Katherine was very sociable and thought that
speaking with customers was interesting, if not fun.
She acclimated quickly and was soon appointed "Team
Leader" of the Western Territory. While not officially managing
staff, she directed the flow of leads produced by a call center staff of
10 people, as well as 8 in-house reps. Though it made her somewhat
uncomfortable to be leading a team of older women, some of whom had been
working for TechMark for a decade or more, she quickly adapted.
Initially, she spent much of her time learning about the skills and
capabilities of partners in the Western Territory to better match sales
leads with the companies best able to fulfill their customers'
requirements. Nevertheless, as the incoming volume of calls was often
very heavy, she readily helped the others by answering the general line.
This often produced some uncomfortable conversations, as she found
herself unable to answer seemingly basic questions about TechMark's
products and services.
When Katherine went to Pat with questions about her job or
TechMark's products, she was always referred to Gloria or one of
the other older women for answers. As the other new hires-Tara, Rob, and
Rhonda--joined the team, they were instructed to do the same.
PRODUCT TRAINING QUESTIONS
When Katherine asked Kerri how she managed to deflect calls
requiring product knowledge she simply shrugged:
"I tell them that it's not my job to know, but that I can
get them help. I either transfer them to tech support or get a partner
to talk to them ..."
Katherine replied, "I thought that tech support was only for
customers who already purchased equipment, not presales.... and
aren't we supposed to send qualified prospects to business
partners, and not people just fishing for information?"
Kerri shrugged, "I haven't gotten too many complaints
yet....." Unsatisfied, Katherine approached Pat.
Katherine: "Pat, I wanted to talk to you about something that
keeps coming up--and the rest of the new hires are experiencing it
too."
Pat: "What is it Katherine?"
Katherine: "I was wondering about getting some formal product
training for us. Quarterly sales training is coming up for the field
sales force. I was wondering if we could attend."
Pat: "Well, Telesales never has before ... Besides, we need to
have people on the phones ..."
Katherine: "But the customers are asking questions that we
don't know the answers to. Sometimes I feel stupid that I
can't answer questions about our own products."
Pat replied, "How you feel is your concern. We all know that
you are not stupid. In your job, we find it is counterproductive to know
too much about product ... we diagnose, we don't
prescribe...."
Pat continued, "If we direct a caller to a specific product
and then refer that prospect to a partner for purchase and the partner
thinks that an alternative product is a better fit, then we just caused
confusion for the customer and complicated things for our business
partner ... Besides we have so many products, it can get very confusing
... believe me, it's easier this way."
Later, Katherine pulled Gloria aside.
Katherine: "Gloria, you know a lot about TechMark equipment.
How did you learn?"
Gloria smiled; she took pride in her reputation as a resource.
"Some of it comes from the days on the shop floor, some of it from
calling the product managers; the rest from sneaking a peak at the sales
kits when they are sent out." Katherine: "So, you never went
to any training classes?"
Gloria: "Oh no, Pat doesn't like that.... She says we
don't need it, but I think it's because it is too much trouble
to set up, coordinate schedules and everything. Besides, Pat thinks
training is boring."
Katherine: "But isn't that a manager's job? I mean,
what exactly does Pat do?"
To which Gloria laughed and shrugged. "The girls and I have
wondered about that for years! On the other hand, it's very nice to
have a boss that just lets you do your job and doesn't interfere
... you'll learn ..."
Soon, however, tech support was sending callers back to Telesales,
as they were being told not to spend their time on pre-sales inquiries.
One afternoon, after a particularly frustrating call,
Katherine popped her head into Mike's office.
Katherine: "Mike, sorry to bother you ... do you have a
minute?"
Mike: "Sure, Katherine. When the door is open I am always
available. You look concerned ... is there a problem?
Katherine: "Well, the group and I feel that some product
training will really help us do our jobs better. Callers are asking us
questions about our products all the time, and we don't know how to
answer them. Tech support is refusing to take any more presales calls
and my partners are complaining about being used as a help desk."
Mike asked: "Product knowledge has never been that important
before ... has something changed?"
Katherine: "I think it's always been important, only that
the women in the group have tried to get bits and pieces on their own
... besides, in the four months I've been here, the levels of
inquiries keeps increasing.... buyers are getting smarter...."
Mike: "Does Pat know about this?"
Katherine: "I talked to her twice but she doesn't think
it's a problem."
Mike: "I'll see what I can do."
The next week, a manager from the Mobile Computing Systems Group
came up to do an overview on the product line. During the 2-hour session
Katherine could swear that she saw Pat-seated between Kerri and
Tara--glaring at her from across the room.
Over the next several months, training would continue to be a
casually implemented, somewhat haphazard affair. As such, it would
remain a point of contention.
TELESALES INTERACTIONS
Through the remainder of 2000 Katherine continued to do well. She
had consistently made her quota and received bonus pay at the end of
each quarter. The group had continued to grow, with two new graduates
joining the Telesales group. Though the NASDAQ had swooned, TechMark
seemed secure in its core markets and all the talk in the hallways
centered on expansion, growth and new opportunities.
Though generally content in her position, Katherine found herself
somewhat troubled. The cohesiveness and excitement shared by the new
hires started to wane and factions started to form. Though she was still
close to Gloria, most of the older women in the group stayed to
themselves. Gloria acknowledged to Katherine that there was some
resentment toward the rapid ascendancy of the college grads. They were
finding themselves more and more as workhorses and less as valued
members of the team.
As for the new grads, Kerri and Tara were fast friends. Where the
group used to dine together, Katherine found herself uninvited most
days. More disturbing was the fact that Pat seemed to be her
replacement, often disappearing with Kerri and Tara for lunches that
extended well past the allocated hour. Occasionally an invitation would
be made, but this was more the exception than the rule. As she was
accustomed to being a favorite of past professors and employers, this
worried Katherine. She did not exactly feel that she was out of a
favored circle, but she knew she was no longer an active participant.
The phones were an area of concern. Though the older women did
their best to answer the incoming calls, at times the volume was simply
too heavy. While Rob, Katherine and Cathy regularly picked up the
general line, Tara and Rhonda did so quite infrequently, Kerri only
rarely.
The lack of oversight and clear direction was perhaps the most
disturbing element to Katherine. Mike was traveling or in
Directors' meetings most of the time and Pat's active
involvement seemed to be limited to social planning. Her only interest
in the daily functioning of the group was to see that all quarterly
sales figures were entered into the system in a timely fashion, as her
bonus pay was tied to this number.
Though required by HR, no formal performance reviews were done at
year's end. When she asked Gloria about this, Katherine was told:
"Pat doesn't like doing those too much. In a couple of months
HR may notice that no forms were filed ... then Pat may have you do your
own and she will sign them."
Katherine: "That's the way she does it every year?"
"Yup" chirped Gladys.
THE COMPUTER DISCOUNT WAREHOUSE SCARE
In early 2001 Katherine uncovered a problem in the marketplace. Her
partners--mainly smaller companies that had invested money in creating
software, providing on site support and professional service--were
increasingly faced with a new competitor. Computer Discount Warehouse
(aka: CDW), the largest of several Internet based direct marketers, had
begun to broadly sell TechMark's product line. The company offered
no technical support, no integration capability and no software
development. Its business model was simple: offer buyers the lowest
possible price on all technology gear, put it in a box and ship it to
them. CDW used the tremendous sales volume to get rebates and marketing
funds from vendors to make up for their slim margins. The result was
that customers would often use partners for technical information and
advice, perhaps a site visit, and then purchase the hardware from CDW.
While a TechMark partner might still be able to sell their value
added services, CDW and its ilk were putting such pressure on hardware
margins that formerly loyal partners were losing all incentive to lead
with TechMark products.
After watching two deals that she worked on come
"unhooked" by CDW, Katherine raised her concerns to Pat.
Pat: "Oh, don't worry about it." I've been
working with partners for 10 years, and they always blame it on somebody
when they lose a deal."
Katherine: "But this is different. CDW is selling at prices
below what our partners can buy it for. This is a problem that
isn't going away; it's going to get worse!"
Pat: "I've never heard of CDW, but if management wants to
let them sell our product, it must be okay."
With that, Pat turned her back to Katherine and resumed her
activities. Katherine fumed when she saw that Pat had Amazon.com on her
computer.
Katherine stayed late that night and produced a report for Mike on
the situation and emailed it to him the next morning. Later that
afternoon Mike circulated Katherine's report to the entire
Telesales group.
"Has anyone else encountered this?" he queried by email.
It turned out that the group had seen several similar instances,
prompting Mike to elevate the situation to senior management. Within a
year, TechMark had constructed a special program to both focus and
restrain CDW's activity in the marketplace, allowing for
significant growth while limiting damage to the VAR community.
When Mike congratulated Katherine for the thoroughness of her work
at a team meeting, she tried not to notice Pat's angry stare.
AN INTERNATIONAL OPPORTUNITY FOR KATHERINE
Shortly after, Katherine was asked to take on responsibility for
Mexico and Latin America, while transitioning her existing territory to
the other team leaders.
"It's going to be a lot of work, but Pat and I think that
you are up to it, "Mike commented. "I think this is going to
be an area of tremendous growth and we want you there to help drive
it."
Though it involved enhanced language classes at night and
occasional travel to Brazil and Mexico, Katherine took up the challenge.
She expected that a raise or promotion would be forthcoming but the
subject was never broached.
Soon after, TechMark--and the Telesales group--would be rocked to
its very foundation. The implosion of the tech bubble finally engulfed
the company, exposing its most senior executives to charges of
incompetence at best, criminal fraud at worst. Profit targets and growth
estimates became losses and contingency plans. Layoffs came swiftly, the
first substantial headcount reductions in company history. Manufacturing
was moved off shore. Executive management began leaving--or was forced
out--in droves. Shareholder lawsuits and Federal investigations into
accounting and sales practices started to make headlines.
The Telesales group, a beneficiary of two years of investment, was
among the hardest hit divisions. Two of the new hires and some veterans
were let go. The budget for the call center was slashed by more than
half and most calls now went directly to TechMark headquarters.
Though quotas were reduced, the need to generate revenue was
pronounced. While this was happening, an internal audit was performed
questioning the accuracy of all sales reporting. The pressure was
palpable.
Pat's advice to the group: "Have plan B ready for
yourself."
In this charged atmosphere, all of the early seeds of conflict
burst into full bloom. As there was no longer any "first
line," team leaders were now essentially teams of one. Though the
call volume dropped with the economy, headcount had fallen faster. The
group was left with a heavy workload and it soon became evident that
certain group members were not sharing the burden equally.
Katherine and Cathy stayed late nearly every evening for several
weeks to handle the backlog. Rob and Tara worked diligently during the
day as well, though they, like Pat and Kerri, were out the door by five.
Cathy sent several emails to Pat asking her to make sure that
everyone was shouldering an equal share of the workload. Pat sent out a
single missive asking that everybody pitch in. The situation improved
temporarily but soon deteriorated. After returning from an unannounced
and unscheduled 30-minute coffee break, Kerri found herself the target
of Cathy's frustration. A shouting match ensued.
Upon hearing of the disturbance, Pat pulled Cathy aside and
chastised her for her outburst in the workplace. When pressed about the
personal phone calls, long lunches and unscheduled breaks taken by
"certain members of the team," Pat's response: "Work
it out." Afterwards, Katherine approached Pat with words of support
for Cathy--who was clearly distraught.
"Pat, while I don't agree with how Cathy said what she
said, I think she does have a valid point. Some of us are doing a lot
more than others, and it doesn't seem very fair."
"Life is not fair," snapped Pat as she walked away.
INITIAL DISCUSSION WITH HUMAN RESOURCES
From that point on, Katherine was certain that there was a definite
undercurrent of hostility directed toward her. Uncertain as to its
cause, she began to talk with Jim Taylor, in charge of employee
relations and EEOC issues at TechMark. She did not want to lodge a
formal complaint; she was simply looking for some advice and support.
There were few black associates at TechMark and she started to feel
quite isolated.
Jim listened closely as Katherine described her past year at
TechMark. He agreed that there was not enough evidence to actually lodge
a complaint but encouraged her to document treatment or incidents that
demonstrated preferential treatment or discriminatory behavior on the
part of management. "A feeling is not enough for me to take action
on," stated Taylor. Though somewhat uncomfortable with this,
Katherine agreed.
Over the next several months Katherine would find much cause. Among
the incidents she noted: Others, generally Kerri, Tara and Pat, took
extended lunches and coffee breaks. Katherine was cited the one time she
returned 15 minutes late in the afternoon.
While others regularly had friends from other parts of the company
sit in their cubes and chat, Katherine received an email from Pat
informing her that she was not to be visited during the work day. On two
occasions Katherine walked over to Tech Support or Product Management to
ask a product question and was cited for leaving her desk without
letting the other group members know where she was going. Pat would
often pull Kerri and Tara into unscheduled meetings at the last minute
with no explanation, rationale or advanced notice. This was perhaps most
painful of all, as Katherine distinctly felt like an outsider, unable to
contribute to the group or participate in steering its direction.
At Jim's urging Katherine scheduled a meeting to sit down and
talk with Mike to solicit some feedback. She heard nothing but
positives. When Katherine conveyed her impression that Pat did not like
her, Mike told her to dismiss the notion out of hand.
"She thinks the world of you," Mike commented.
Later that week Pat pulled Katherine aside and complimented her on
the work she was doing. "Is there anything I should be doing
differently?" asked Katherine. "Nothing at all" Pat
replied.
Yet the ill feelings seemed to linger and Katherine repeatedly
documented instances of what she deemed unequal treatment and
expectations. As her morale was fading, TechMark was going deeper into a
tailspin. Executive management was being purged and the organization
seemed directionless and drifting. With Mike on the road all the time
and Pat effectively absent, Telesales seemed rudderless. Instead of
feeling like a young manager Katherine was feeling more and more like an
administrator--forced to handle unanswered customer service calls and
send out marketing literature. The fact that others in the group were
doing far less made her feel more and more resentful. She accessed a
manager's report from the calling system that TechMark used. It
showed that she had taken 3300 calls in the first reporting period of
2002; Kerri had scarcely taken 800.
Soon Katherine found herself soliciting Tony Sassone for a position
reporting directly for him. While Tony was too mindful of corporate
politics to actively poach her from Mike, he let her know that he was
open to the change when "the time was right."
FEEDBACK TO THE TOP
As new management swept into power, a series of "all-hands
meetings" was held. Their purpose was to introduce the new
executives, address questions of strategic direction and, importantly,
raise employee morale. TechMark Associates were once again encouraged to
"take risks, challenge the status quo, and commit to personal and
professional growth."
"Tell us how we are doing," CEO Gable exhorted, "and
how we can do it better."
Katherine took his words to heart and sent emails directly to
Gable; they also found their way to Bill Naughton and Al Tracy. In her
missive she introduced herself, the Telesales Group, and made several
suggestions for needed improvements. She neglected to copy Pat or Mike
on any of her letters.
Surprisingly enough, Gable responded and asked Katherine to
schedule a meeting to discuss Telesales. Surprised and pleased with the
response, Katherine sent the CEO's reply to Mike. Pat was never
copied. Later that day Pat was in Katherine's cubicle with a
printed copy of the email thread.
Pat snapped. "What are you trying to do?"
"Nothing at all. Gable asked for feedback and I thought I
might have something to say that could really help out," Katherine
replied, somewhat taken aback by the forcefulness of Pat's
approach. "I thought this was a good thing."
Pat: "Now he wants a meeting! What do you plan to tell
him?!?"
Katherine: "I just wanted to talk about what this group does
and how we could do our jobs a little better--perhaps with a dedicated
tech support resource to answer customer's presales
questions."
Pat: "We've been doing just fine for all these years.
What makes you think that you need to change it?"
Pat walked away, shaking her head "you're going to get us
all fired...."
Katherine's private meeting soon would include both Pat and
Mike who insisted on crafting the agenda. Katherine did not openly
object but was distraught and sought Gloria's council.
Katherine: "Why does this keep happening to me? Why does Pat
hate me so much?
Gloria: "Hate you? She's terrified of you...."
THE LAST STRAW
Soon morale was on the rise, both within the company as a whole and
inside the Telesales group in particular. Senior management seemed to be
matching words with actions and investing in growth. Mike's job in
distribution development was given to a new hire, and he was tasked with
turning Telesales into a focused Inside Sales team. (See Appendix C) He
would be given the resources to hire 20 new employees. Clearly,
Katherine had every reason to believe that nearly three years of
unflinching service would finally be rewarded.
To her dismay, when applicants for the new jobs were being brought
in, Pat, Rob, Kerri and Tara were doing all of the interviews. She was
not asked to do a single one. Disturbed, she approached Pat.
Katherine: "Pat, I could not help but notice that I was not
being asked to interview any of the job applicants. Should I be
worried?"
Pat: "Not at all" was the warm and reassuring reply.
"You are our Latin American champion ... These applicants are not
bilingual."
Somewhat reassured, Katherine tried not to think about events at
headquarters as she flew down to Brazil for a week long tour of
territory operations.
Coming back, she was shocked to learn that there would be no
promotion. While Kerri, Tara and Rob had been promoted to supervisory
status, she was still frozen in the same pay "zone." Where the
three would be directly reporting to Mike, she was still under Pat.
Though she tried to bear up, she found herself so distraught that
she had difficulty functioning. Getting no satisfaction from Pat and no
audience with Mike, Katherine finally picked up the phone:
"Jim, I think we need to talk. Can I come down and see
you?"
Later that afternoon, Mike was shocked to learn that both he and
Pat had been implicated in a formal racial discrimination claim
(discrimination against an African-American). Pat knew immediately who
filed it.
* All events are true. Names have been changed for confidentiality.
Robert Swinkin, Long Island University
Barry Armandi, SUNY-Old Westbury
Herbert Sherman, LIU-Southampton College