Issues affecting the integration of emerging information technologies into corporate information technology strategy: a Delphi study.
Cegielski, Casey G. ; Reithel, Brian J. ; Rebman, Carl M. 等
ABSTRACT
The accelerating evolutionary pace of technology creates a
heretofore-unseen dilemma for the information technology executive
charged with the responsibility of developing an IT strategy.
Specifically, an executive who plans an IT strategy using only currently
available commercial technologies must accept the prospect that some, or
perhaps all, of the technologies may become obsolete prior to
implementation. A potential remedy for the aforementioned problem exists
in the form of emerging information technologies. By considering
emerging information technologies as potential components of IT
strategy, executives may be able to minimize the impact of the rate of
technological evolution on IT strategy. This process requires the
executive to evaluate technologies earlier in the product development
life cycle. Accordingly, there are additional issues that executives
must address with respect to emerging information technologies and IT
strategy planning. This paper reports the findings of a four round
web-based Delphi Study designed to elicit a cohesive set of issues that
affect an IT executive's decision to integrate emerging information
technologies into corporate IT strategy.
INTRODUCTION
In the competitive business arena that is the global marketplace, a
strategy may be the single discriminating factor between the success or
failure of an organization. Information technology executives recognize
the importance of an effective organizational information technology
strategy (Brancheau & Janz, 1996; Niederman et al., 1991). However,
the rapid evolution of information technology (IT) injects an additional
degree of complexity into the formulation and implementation of
corporate IT strategy (Gordon, 2002; Low, 2001; Varon, 2000).
Specifically, the innovation rate of IT has reached such a frenzied pace
that organizations face the dilemma of planning a technology-based
strategy with currently available commercial technologies that are often
obsolete by the time of implementation (Benamati & Lederer, 2001;
Davenport, 2001). Using emerging information technologies, strategists
may diminish the evolutionary effects of technology on IT strategy.
However, research suggests most technology executives charged with the
responsibility of developing and implementing corporate information
technology strategies do not employ plans that rely on emerging
information technologies and therefore detrimentally affect the useful
life of newly crafted strategies (Cegielski, 2001).
The research described herein utilized a web-based Delphi method to
solicit, from information technology executives, a cohesive set of
issues that significantly affect the integration of emerging information
technologies into corporate technology strategy. Additionally, an online
chat session with the participating executives provided a forum through
which the practitioners were able to express additional qualitative
sentiments regarding the adoption of emerging information technologies
into corporate strategy.
The general implications of the current study are two-fold. First,
the findings of the study provide significant insights for practitioners
attempting to develop more timely information technology strategies.
More importantly, the issues elicited during the Delphi rounds of the
study offer an initial perspective from which researchers may populate decision models such as the Theory of Planned Behavior or the Theory of
Reasoned Action to explain the adoption-decisions of IT executives
regarding emerging information technologies.
INNOVATION DIFFUSION AND EMERGING INFORMATION TECHNOLOGIES
The most appropriate theoretical perspective from which to extend
the current study is the sociological research domain of innovation
diffusion. For this reason, the following sections include a brief
overview of the research tradition of innovation diffusion.
An innovation is an idea, practice, or an object perceived as new
by an individual (Rogers, 1995). It is important to note that it does
not matter whether the idea, practice, or object is new by the measure
of time that has lapsed since its discovery (Katz, 1961). The perception
of newness by the potential adopter determines the reaction to the idea,
practice, or object. Thus, if an individual perceives an idea, practice,
or object, as new, it is innovation. Generalized knowledge regarding an
innovation is one common measure of newness (Katz & Levin, 1959).
In many instances, innovation assumes the form of technology.
Technology is a design for action that reduces the level of uncertainty
in the cause and effect relationship involved in achieving a desired
result (Rogers, 1995). Technology has two potential forms--hardware and
software (Rogers, 1995). In innovation diffusion research, hardware and
software have much more encompassing definitions that those definitions
popularly employed in information systems research. Hardware is the tool
that embodies the technology in physical form. Software is the
information basis of the tool. Examples of hardware as technology, like
the airplane or the television, are very common, as they manifest in
tangible form. Technology embodied as software may be less obvious to
casual observation. Political theories like Marxism and religious
ideologies such as Calvinism are examples of technologies that are
composed exclusively of information, and thus described in innovation
diffusion research as software. Most often, technology is a combination
of hardware and software. Because generalized information technology is
the artifact of interest in the current study it is important to
understand that both information technology hardware (i.e. workstations,
routers, servers, printers) and information technology software (any
coded program) are, in the broader constructs of innovation diffusion
research, forms of hardware.
Emerging information technologies (EIT) represent a distinct
category of IT innovation. For the purposes of this discussion, EITs are
innovations that are in the early stages of development. Defining
characteristics of EITs often include incomplete product standardization
and limited availability (i.e. beta versions of software and prototypes
of hardware). There are two distinct categories of emerging information
technologies: 1) evolutionary extensions of existing technologies or 2)
revolutionary new technologies, heretofore, unknown. Regardless of how
an EIT is classified, the explicit business application of the EIT is
the same: the capability of achieving a practical purpose more
effectively or more efficiently than an existing technology. During the
past decade, organizations have integrated a multitude of emerging
information technologies into the ordinary course of business. Currently
pervasive business applications of information technology such as
e-mail, data warehousing, and client/server computing were, at one time,
emerging information technologies.
CORPORATE STRATEGY AND INFORMATION TECHNOLOGY
Corporate IT strategy derives direction from the overall
organizational strategy (Segars, Gover & Teng, 1998; King, 1988).
Many organizations have well-developed IT strategies that complement the
organizational strategy (Segars & Grover, 1998). However, most
corporate IT strategist base future IT strategies upon currently
available information technologies (egielski, 2001; Satish & Ritu,
1999). Simply stated, information technology executives focus on
integrating today's commercially available technologies into
tomorrow's IT strategy. In doing so, most executives develop
corporate IT strategies that dramatically lag behind the evolution of
technology. To remedy the problem of dated IT strategy, IT executives
should focus some attention on emerging information technologies.
Examining EITs during strategy planning affords the IT executive the
opportunity to anticipate tomorrow's business applications of IT
today. The inclusions of EITs in corporate IT strategy planning results
in the development of a proactive, forward-looking, IT strategy.
THE DELPHI METHOD
The qualitative nature of the current study dictated the use of a
non-traditional information systems research methodology. Specifically,
the current study utilized the Delphi Method, a survey research
technique developed by the Rand Corporation in the early 1950s (Dalkey
& Helmer, 1963). Because of the unique characteristics (Table 1) of
the methodology, the Delphi technique is applicable for highly
multi-dimensional research questions that deal with uncertainty in a
domain of imperfect knowledge (Churchman & Schamblatt, 1965;
Paliwoda, 1983). The objective of the technique is to achieve consensus
among experts regarding a specific topic (Taylor & Meinhardt, 1985).
In previous comparative analysis of group survey techniques, Riggs,
(1983) and Rohrbaugh (1979) reported that the Delphi technique achieved
a greater level of accuracy than other group consensus techniques.
Operationally, the application of the Delphi Method involves three
phases: 1) the selection of expert panelist, 2) the collection of
topic-relevant issues, and 3) the ranking of reported issues. The term
"expert" is subjective therefore, a researcher must quantify,
in some measurable terms, exactly what constitutes an expert for the
purposes of the study. Of the Delphi studies published in MIS journals,
researcher typically quantify experts based upon factors such as years
of professional experience, job or position title, level of education,
and professional certifications. To collect topic-relevant issues, the
initial round of the Delphi questionnaire is open-ended (Delbecq, Van de
Ven & Gustafson, 1975). The purpose of the first questionnaire round
is to aggregate information for subsequent the ranking rounds of the
study (Brancheau & Wetherbe, 1987). In the first round, the panel of
experts contribute input that they feel pertinent to the focus question
of the study (Nambisan & Agarwal, 1999). In the second round of the
study, the panelists rank each of the issues from the first round
(Paliwoda, 1983). From the data gathered in the second Delphi round, the
study administrator scores the issues (typically using weighted average
method) and redistributes the results to the panelist (Nambisan &
Agarwal, 1999). In the third round, as well as any subsequent rounds of
the study, the experts review the group rankings and to re-rank the
issues given of the aggregated responses of the group. The process of
ranking and re-ranking continues until the panelist achieve a consensus
(Delbecq, Van de Ven & Gustafson, 1975).
THE CURRENT STUDY
The current study utilized a Delphi process to aggregate and assess
the relative importance of the issues that affect the integration of
emerging information technologies into corporate information technology
strategy. As part of the process, each potential panelist received an
email solicitation for participation that included 1) the purpose of the
study, 2) the definition of emerging information technologies advanced
in the current study (EITs), and 3) three short summaries describing
three different current emerging information technologies. Each of the
three EITs used in the study is radically different--a
telecommunications protocol, a programming language, and personal video
technology. All three of the EITs chosen for the study meet the criteria
of the definition of EIT advanced in this paper. Furthermore, the three
EITs chosen for use in the study exhibit the property of
generalizability--they are not technologies that are industry or
application specific. For example, the telecommunications technology
Bluetooth has as many potential applications in the automobile industry as it does in the financial services industry. Likewise, XML holds value
for any organization with the desire to standardize web page
applications, document transfer, or any number of other uses. Finally,
virtual retinal display (VRD) is a technology that is applicable by
end-users regardless of the industry or organization. The descriptions
of the technologies selected for use in the current study, along with
the aforementioned definition, provided the participants a common point
of reference regarding EITs and the impact on IT strategy.
SUBJECTS
A review of Delphi studies published in MIS journals during the
past 15 years revealed most studies utilize between 10 and 30 expert
participants (Nambisan & Argarwal, 1996; Dekleva & Zupancic,
1996; Doke & Swanson, 1995; de Hann & Peters, 1993; Cougar,
1988). Only the SIM Delphi studies conducted by Brancheau et. al (1996,
1987) and a 1996 study by Malhota et al. included more than 50
participants throughout each round of the study. From the cursory analysis of previously published MIS Delphi studies, an initial number
of 30 expert participants seemed appropriate for the current study. In
order to obtain the desired number of participants, 212 CIOs from
Fortune 1000 firms received the aforementioned email soliciting
participation for the current study. Of the 212 individuals contacted,
75 individuals registered to participate in the current study.
Because of the diversity of the individuals who participated in the
current study, it is important to report some associated information for
the respondents. Geographically, there was representation from all major
regions of the United States. Compared to 2000 census data, the South
(46% of the respondents) was over-represented. This occurred mostly at
the expense of the Midwest (11%). The West (19%) and Northeast (24%)
were represented in proportions expected by their respective
populations. The over-representation of the South is a function of the
geographic proximity of the researcher conducting the current study. The
Delphi respondents represented six industries. Information technology
(25%) was the most represented industry followed by financial services
(16%) and healthcare (16%). The employers of the respondents ranged in
size from 3700 employees to over 65,000 employees. Seventy-eight percent
of the respondents in the current study had 15 years of professional
experience or more. Additionally, 81% of the respondents held the
position of VP of Information Technology/Chief Information Officer/Chief
Technology Officer. Finally, all respondents had an undergraduate degree and 35% had earned an advanced degree.
PARTICIPATION BY ROUND
The initial round of the study required the panelist to review the
definition of EIT and read the three EIT summaries. Based on the
definition and descriptions of the EITs, each participating executive
submitted his or her perceptions of potential issues regarding the
integration of each EIT into respective corporate strategy. In the first
round, 37 of the 75 (49.33%) registered participants contributed 63
issues. After submitting comments regarding each of the three EITs, each
executive classified the commonalities in his or her comments regarding
the three EITs. Twenty-four of the original 63 issues were unique (Table
2). The unique issues provided the basis for the first ranking (round
2). In the second round of the study, 33 of the initial group of 75
(44%) registered participants ranked the issues (Table 3). All second
round participants also participated in the first round of the study.
Additionally, the computation of Kendall's Coefficient of
Concordance was not significant therefore, a third round of the study
was necessary to achieve a consensus.
For the next round of the study, the same 33 executives again
responded. The computation of Kendall's Coefficient of Concordance
proved to be significant. Thus, the group achieved a consensus of the
relative importance among the issues with respect to the integration of
an emerging information technology into corporate IT strategy (Table 4).
To improve the degree of consensus among the panel, each of the 75
registered participants received an email solicitation for a final
ranking round (round 4). Thirty-one of the panelist responded to the
final call for participation. All were participants in the previous
three round of the study. Analyses of the fourth round data resulted in
the desired outcome--a stronger degree of consensus among the panelists
(Table 5). Figure 1 provides a graphical representation of the movement
of the issues by round.
[FIGURE 1 OMITTED]
EVALUATION OF GROUP CONSENSUS
Following the completion the fourth round of the study, the
computation of Kendall's Coefficient of Concordance (W) revealed a
consensus existed among the participants with respect to the round 4
rankings of the importance of the issues. Kendall's W is a measure
designed to determine the degree to which a set of ranked scores agree
(Sigel, 1956). A significant W indicates that the participants applied
essentially the same standard in judging the importance of the issues
and they are in consensus. The formula to compute W is:
W = s / 1/12[k.sup.2]([N.sup.3] - N)
In this expression, s is sum of squares of the observed deviations
from the mean of [R.sub.j], k is number of sets of the rankings, N is
number of issues ranked, and 1/12[k.sup.2]([N.sup.3] - N) is the
maximum) possible sum of squared deviations, i.e., the sum s that would
occur with perfect agreement among k rankings. For the final round
rankings of the Delphi study, W was (W = 0.6103, p < .001)
statistically significant.
Two additional estimates of consensus, the percentage of
respondents whose issue rank matched the group rank and the percentage
of respondents who ranked a given issue with a rank of 10 or higher
(Table 5) provided an additional support to the assertion that the group
is in accordance. Based on the Kendall's W and both of the
aforementioned rank percentages, it is clear that the group achieved a
consensus. Consequently, no additional Delphi rounds were necessary.
VALIDATION OF DELPHI FINDINGS
One limitation of the Delphi technique is the generalizability of
the results. That is, the ranking of the issues is valid only with
respect to the panel sampled. An exploratory survey utilizing the Delphi
results provided a mechanism through which to validate the
aforementioned findings The use of exploratory survey techniques are
common in IS research (Pinsonneault & Kraemer, 1993), and one of the
primary purposes of exploratory survey research is to define the
dimensions of a construct within a population of interest. Given the
exploratory nature of the current study, the utilization of an
exploratory survey instrument is an appropriate research design by which
to assess the Delphi findings.
The instrument developed served the single purpose of corroborating
the findings of the Delphi process. Thus, the instrument did not solicit
from the respondents additional issues that may affect the integration
of EITs into corporate strategy. The data collected using the
exploratory instrument provided a means to comparative analyze the
findings of the Delphi rounds.
The membership of two international professional IT organizations,
Society for Information Management (SIM) and the Association for Systems
Management (ASM) participated in the exploratory survey round. One
hundred and thirty-one members of the SIM and ASM groups received a
solicitation for participation via email. Each individual received the
same definition of EIT and technology examples presented to the Delphi
participants. Jointly, 75 SIM and ASM members responded to a 24-question
survey instrument. The instrument required the participants to rate, on
a 7-point Likert scale, the importance the previously identified issues
with respect to integration into corporate IT strategy. A comparative
analysis of the results of round 4 of the Delphi process and the
exploratory survey reveal a considerable level of agreement among both
groups with respect to the ranking of the issues (Table 6).
Specifically, 7 of the top 10 issues from the final Delphi round also
appeared as top 10 ten issues in the exploratory survey rankings.
Additionally, the first two issues in both rankings coincided. Given the
concordance between the two sets of rankings, it is reasonable to assert
that some level of generalizability exist regarding the findings in the
study. However, additional testing is required to validate the
assertion.
ANALYSIS
Qualitative feedback, obtained via an online chat session with the
panel following the fourth Delphi round revealed that the overwhelming
majority of the participating IT executives believe the EIT integration
decision stratifies into two separate but interrelated assessment areas:
business alignment issues and technical alignment issues (Table 7).
Interestingly, alignment, in numerous facets, appears as a key issue in
IT strategy in several previous research studies (Table 7). According to a CIO from a global information technology firm whose sentiments were
widely supported by the group, the two areas differ in that,
"business issues address the general ways and means that a
particular technology will support an organization's
objectives" while technical alignment issues focus on "the
nuts and bolts of a particular technology like compatibility with
existing systems." Generally, the panel agreed that business
alignment issues reflect concerns that are universal to all
organizations--competitive advantage, customer relationship management,
and organizational fit. Interestingly, the study participants defined
all of these issues in qualitative assessment measures. Conversely, the
technical alignment issues are firm specific and, as the study group
described, tend to focus on very quantifiable aspect of a technology.
According to the panelist, the consensus rankings of the top 10 issues
illustrates a clear distinction between these two areas. The feedback
from the panelist provides the foundation for the Emerging Information
Technology Assessment Model (Figure 2)
[FIGURE 2 OMITTED]
CONCLUSION
The results of the current study imply that the process through
which EITs become part of corporate information technology strategy may
center upon two distinct factors. The first, business alignment,
represents the leveragability of an emerging information technology
within the general context of the organization. The dimensions of
business alignment include the competitive advantage offered by an EIT,
the current and future compatibilities of an EIT, as well as the general
usability of an EIT. Typically, all firms contemplating integrating an
EIT into IT strategy must consider these aspects of the technology
regardless of organizational scope or nature. The other factor,
technical alignment, includes more firm-specific "nuts and
bolts" concerns of an EIT. Reliability, security, and performance
are some of the issues that comprise the technical alignment factor.
Each firm must addressed, in specific IT context, the appropriateness of
an EIT as a component of IT strategy. Finally, although two constructs
emerged in the current study, additional research is necessary to frame
the factors into a cohesive decision criteria.
REFERENCES
Benamati, J. & Lederer A. L. (2001). Coping with Rapid Changes
in IT. Communications of the ACM. 44(8), August, 83.
Brancheau, J. & Janz, B. (1996). Key Issues in Information
Systems Management: 1994-1995 SIM Delphi Results. Management Information
Systems Quarterly. 20(2). June, 225-243.
Brancheau, J. & Wetherbe, J. (1987). Key Issues in Information
Systems Management. Management Information Systems Quarterly. 11(1),
23-46.
Cegielski, C G. (2001). A Model of Factors that Affect the
Integration of Emerging Information Technologies into Corporate
Strategy. An unpublished doctoral dissertation, The University of
Mississippi.
Churchman, C. & Schamblatt, A. (1965). The Researcher and
Manager: A Dialect of Implementation. Management Science. 2(4),
February,.69-88.
Cougar, J. (1988). Key Human Resource Issues in IS in the 1990s:
Views of IS Executives versus Human Resource Executives. Information and
Management. 14, 161-174.
Dalkey, N. & Helmer, O. (1963). An Experimental Application of
the Delphi Method to the Use of Experts. Management Science. (April),
458-467.
Davenport, T. (2001). The New, New IT Strategy. CIO Magazine (May
1), http://www.cio.com/archive/050101/davenport.html.
De Hann, J. & Peters, R. (1993). Technology: Toys or Tools?
Results of a Dutch Delphi Study. Information and Management. 25,.
283-289.
Dekleva, S. & Zupancic, J. (1996). Key Issues in Information
Systems Management: A Delphi Study in Slovenia. Information and
Management. 31(1), 1-11.
Delbecq, A., Van de Ven, A. & Gustafson, D. (1975). Group
Techniques for Program Planning: A Guide to Nominal Group And Delphi
Processes. Glenview: Scott-Foresman.
Doke, E. & Swanson, N. (1995). Decision Variables for Selecting
Prototyping in Information Systems Development: A Delphi study of MIS
Manager. Information and Management. 29, 173-182.
Gordon, M. (2002). How to Succeed in Strategic Planning. CIO
Magazine (March 15) http://www.cio.com/archive/031502/hs_succeed.html.
Katz, E. (1961). The Social Itinerary of Social Change: Two Studies
on the Diffusion of Innovation, in W. Scharamm (Ed.), Studies of
Innovation and Communication to the Public, Stanford CA, Stanford
University
Katz, E. & M. Levin (1959). Traditions of Research on the
Diffusion of Innovation, an unpublished paper presented at the American
Sociological Association, Chicago, Ill.
King, W. (1988). How Effective is your Information System s
Planning. Long Range Planning. 21(2), 103-112.
Low, L. (2001). Co-Evolving Business and IT Strategies. CIO
Perspectives @ 25--Different Voices, Shared Visions: Getting Alignment
Right. (Oct. 14-1 6, 2001);
http://www2.cio.com/conferences/october2001/coverage33_content.html.
Malhotra, M., Steele, D. & Grover, V. (1996). Important
Strategic and Tactical Manufacturing Issues in the 1990s. Decision
Sciences. 25(2), 189-214.
Nambisan, S. & Agarwal, R. (1999). Organizational Mechanisms
for Enhancing User Innovation in Information Technology. Management
Information Systems Quarterly. 23(3). (September), 365-396.
Niederman, F., Brancheau, J. & Wetherbe, J. (1991). Information
Systems Management Issues in the 1990s, Management Information Systems
Quarterly. 15(4). (December), 474-500.
Paliwoda, S. (1983). Predicting the Future Using Delphi, Management
Decision. 21(1), 31-38.
Pinsonneault, A & Kraemer, K. L. (1993). Survey research
methodology in management information systems: An assessment, Journal of
Management Information Systems. 10(2), 75-106.
Riggs, W. (1983). The Delphi Technique: An Experimental Evaluation.
Technological Forecasting and Social Change. 23, .89-94.
Rogers, E. (1995). Diffusion of Innovations, (4th ed.). New York:
Free Press.
Rohrbaugh, J. (1979). Improving the Quality of Group Judgments:
Social Judgments Analysis and the Delphi Technique. Organization
Behavior and Human Performance. 24, 73-92.
Satish, N. & Agarwal, R. (1999). Organizational Mechanisms for
Enhancing User Innovation in Information Technology. Management
Information Systems Quarterly. 23(3). (September), 365-396.
Segars, A. H. & Grover, V. (1998). Strategic Information
Systems Planning Success: An Investigation of the Construct and Its
Measurement. Management Information Systems Quarterly. 22(2), June,
139--164.
Segars, A. H., Gover, V. & Teng, J. T.C. (1998). Strategic
Information Systems Planning: Planning System Dimensions, Internal
Coalignment, and Implications for Planning Effectiveness. Decision
Sciences. 29(2), Spring, 303--347.
Siegel, S. (1956). Nonparametric Statistics for the Behavioral
Sciences, New York: McGraw-Hill Book Company.
Taylor, R. & Meinhardt, D. (1985). Defining Computer
Information Needs for Small Business: A Delphi Method. Journal of Small
Business Management. 23(2), 3-10.
Varon, E. (2000). Be Nimble, Be Quick. CIO Magazine (June 15,
2000); http://www.cio.com/archive/061500/nimble.html
Casey G. Cegielski, Auburn University Brian J. Reithel, The
University of Mississippi Carl M. Rebman, The University of San Diego
Table 1: Characteristics of the Delphi Method
Characteristic Description
Anonymity By interacting only with the administrator,
the panelist remain anonymous to one another.
Controlled feedback Information is gathered and redistributed via
the administrator.
Group response Individuals contribute information to form a
group response.
Expert opinion Panelists are selected based on knowledge of
the topic.
Reduced cost/time There is no need for the to arrange costly and
time-consuming face to-face meetings
Table 2: Unique Issues from Round One
1. Cost of the technology to deploy
2. Security of the technology
3. Ability to support the technology with current IT staff
4. Cost to maintain the technology
5. Acceptance of the technology by end-users
6. Current uses for the technology
7. Acceptance of technology by customers/clients
8. Reliability of the technology
9. Perceived future uses of the technology
10. Standardization of the technology
11. External support for technology
12. Use of technology by competitors
13. Commercial access to the technology
14. Training for users of technology
15 Compatibility with knowledge management practices
16. Performance aspects of technology
17. Potential measurable return on investment in technology
18. Technology development life cycle
19. Ability to integrate technology over time
20. Integration of technology with organizations outside the firm
21. Ability to gain competitive advantage through use of technology
22. Ability to sustain competitive advantage using technology
23. Compatibility of technology with current business operations
24. Compatibility of technology with future business operations
Table 3: Rank of Issues from Round Two
Issue Rank % of
Participants
who Ranked
the Issue
Equal to The
Group Rank
Ability to gain competitive advantage through the 1 48.48
use of technology
Ability to sustain competitive advantage using 2 39.39
technology
Security of the technology 3 33.33
Acceptance of technology by customers/clients 4 36.36
Current uses for the technology 5 48.48
Perceived future uses of the technology 6 51.52
Reliability of the technology 7 30.30
Performance aspects of technology 8 33.33
Compatibility of technology with current business 9 27.27
operations
Compatibility of technology with future business 10 39.39
operations
Cost to maintain the technology 11 42.42
Integration of the technology with organizations 12 33.33
outside the firm
Compatibility with knowledge management practices 13 36.36
Cost of the technology to deploy 14 54.55
Acceptance of the technology by end-users 15 36.36
Standardization of the technology 16 69.70
Ability to support the technology with current 17 54.55
IT staff
Commercial access to the technology 18 42.42
Training for users of technology 19 60.61
Ability to integrate technology over time 20 69.70
Potential measurable return on investment in 21 63.64
technology
External support for technology 22 69.70
Use of technology by competitors 23 81.82
Technology development life cycle time 24 87.88
Table 4: Rank of Issues from Round Three
Issue Round Round % of
2 Rank 3 Rank Participants
who Ranked
the Issue
Equal to The
Group Rank
Ability to gain competitive advantage 1 1 60.61
through the use of technology
Ability to sustain competitive 2 2 48.48
advantage using technology
Security of the technology * 3 4 51.52
Acceptance of technology by customers/ 4 3 36.36
clients *
Current uses for the technology 5 5 63.64
Perceived future uses of the 6 6 51.52
technology
Reliability of the technology 7 7 57.58
Performance aspects of technology 8 8 63.64
Compatibility of technology with 9 9 45.45
current business operations
Compatibility of technology with 10 10 63.64
future business operations
Cost to maintain the technology 11 11 57.58
Integration of the technology with 12 13 51.52
organizations outside the firm *
Compatibility with knowledge 13 14 54.55
management practices *
Cost of the technology to deploy * 14 12 60.61
Acceptance of the technology by 15 17 48.48
end-users *
Standardization of the technology * 16 15 66.67
Ability to support the technology with 17 16 36.36
current IT staff *
Commercial access to the technology 18 18 51.52
Training for users of technology 19 19 48.48
Ability to integrate technology over 20 20 69.70
time
Potential measurable return on 21 21 75.76
investment in technology
External support for technology 22 22 75.76
Use of technology by competitors 23 23 87.88
Technology development life cycle time 24 24 90.91
* Italic Denotes Change in Rank from Previous Round
Table 5: Rank of Issues from Round Four
3 Rank 4 Rank
Ability to gain competitive advantage through 1 1
the use of technology
Ability to sustain competitive advantage using 2 2
technology
Security of the technology * 4 3
Acceptance of technology by customers/clients * 3 4
Current uses for the technology 5 5
Perceived future uses of the technology 6 6
Reliability of the technology 7 7
Performance aspects of technology 8 8
Compatibility of technology with current 9 9
business operations
Compatibility of technology with future 10 10
business operations
Cost to maintain the technology 11 11
Integration of the technology with 13 13
organizations outside the firm
Compatibility with knowledge management 14 14
practices
Cost of the technology to deploy 12 12
Acceptance of the technology by end-users 17 17
Standardization of the technology 15 15
Ability to support the technology with 16 16
current IT staff
Commercial access to the technology 18 18
Training for users of technology 19 19
Ability to integrate technology over time 20 20
Potential measurable return on investment in 21 21
technology
External support for technology 22 22
Use of technology by competitors 23 23
Technology development life cycle time 24 23
% of % of
Experts Experts
Ranking Ranking
Issue Equal Issue in
to Group Top Ten
Rank
Ability to gain competitive advantage through 77.42 100.00
the use of technology
Ability to sustain competitive advantage using 61.29 100.00
technology
Security of the technology * 54.84 96.55
Acceptance of technology by customers/clients * 45.16 93.10
Current uses for the technology 70.97 93.10
Perceived future uses of the technology 51.61 86.21
Reliability of the technology 54.84 72.41
Performance aspects of technology 61.29 65.52
Compatibility of technology with current 64.52 55.17
business operations
Compatibility of technology with future 74.19 51.72
business operations
Cost to maintain the technology 64.52 44.83
Integration of the technology with 64.52 48.28
organizations outside the firm
Compatibility with knowledge management 61.29 44.83
practices
Cost of the technology to deploy 64.52 37.93
Acceptance of the technology by end-users 58.06 27.59
Standardization of the technology 67.74 27.59
Ability to support the technology with 51.61 17.24
current IT staff
Commercial access to the technology 58.06 13.79
Training for users of technology 54.84 3.45
Ability to integrate technology over time 64.52 6.90
Potential measurable return on investment in 74.19 0.00
technology
External support for technology 70.97 0.00
Use of technology by competitors 90.32 0.00
Technology development life cycle time 93.55 0.00
* Italics Denotes Change in Rank from Previous Round
Table 6: Comparison of Round 4 Delphi and Exploratory Survey Rankings
Issues Exploratory Round 4
Survey Issue Issue
Rank Rank
Ability to gain competitive advantage through 1 1
the use of technology *
Ability to sustain competitive advantage using 2 2
technology *
Security of the technology 14 3
Acceptance of technology by customers/clients 3 4
Current uses for the technology 4 5
Perceived future uses of the technology 5 6
Reliability of the technology 12 7
Performance aspects of technology 11 8
Compatibility of technology with current 6 9
business operations
Compatibility of technology with future 7 10
business operations
Cost to maintain the technology 13 11
Integration of the technology with 10 13
organizations outside the firm
Compatibility with knowledge management 9 14
practices
Cost of the technology to deploy 8 12
Acceptance of the technology by end-users 16 17
Standardization of the technology * 15 15
Ability to support the technology with current 17 16
IT staff
Commercial access to the technology 20 18
Training for users of technology 18 19
Ability to integrate technology over time 22 20
Potential measurable return on investment in 21 21
technology *
External support for technology 19 22
Use of technology by competitors * 23 23
Technology development life cycle time * 24 24
* Italics denotes a matching Issue rank between both study groups
Table 7: Stratification and Definition of EIT Integration Issues
Business Alignment Issues Technical Alignment Issues
Gain/Sustain Competitive Advantage Current/Future Uses of Technology
Internal/External Usefulness of Performance of Technology
Technology Implementation Impact on Systems
Compatibility of Technology with
Operations