Outsourcing, firm size, and product complexity: evidence from credit unions.
Ono, Yukako ; Stango, Victor
Introduction and summary
Outsourcing involves firms' choosing to procure goods or
services from other firms rather than producing them internally. For
example, firms can outsource accounting and other business services to
service providers or maintain internal departments to meet these needs.
An automobile manufacturer can design and produce parts internally or
outsource by relying on suppliers for production, design, manufacturing,
or some combination of these activities. The choices that firms make
regarding outsourcing have increasingly attracted the attention of the
media, policymakers, and researchers. This attention stems in part from
the fact that outsourcing has become increasingly global in scope,
meaning that firms that outsource are often moving production and jobs
across international borders. In addition, a growing number of
researchers in recent years have identified outsourcing as a key
determinant of firm profitability and, therefore, a key component of
business strategy. Competitive pressure continually drives firms toward
more efficient production. Because outsourcing helps firms to achieve
this goal, understanding the drivers of outsourcing improves our
understanding of business strategy.
Like any critical business decision, the decision to outsource
production or services has benefits and costs. By outsourcing, small
firms use more efficient suppliers that can supply goods or services at
lower cost. These suppliers are often larger than their clients and have
economies of scale that smaller firms could not achieve with in-house
production. Lower costs may also result from competition among suppliers
in their product markets, providing firms that outsource with multiple
options. At the same time, outsourcing imposes transaction costs of
writing and enforcing contracts with suppliers. Such benefits and costs
of outsourcing would depend on firm characteristics, the suppliers'
industry structure, and the nature of the outsourced function.
In this article, we shed some light on the determinants of
outsourcing by studying outsourcing practices of credit unions (CUs).
Using data from the National Credit Union Administration (NCUA), we
examine the outsourcing practices of CUs in their data processing (DP).
Data processing is a critical information management function throughout
the financial services industry, as it is in many other industries. Our
data are unique in that they contain rich information both on CUs'
DP choices and a number of other firm-level characteristics. This allows
us to explore questions that have received relatively little attention
from researchers. In particular, we focus on examining how CUs'
decisions to outsource are associated with firm size and the diversity
of their product offerings.
Firm size may be important because it affects the scale at which a
firm can produce internally if it chooses not to outsource. Scale
economies are widely held to influence firms' outsourcing
decisions, particularly for functions that have relatively high fixed
costs. Many technology-based functions, such as data processing, fall
into this category because they impose significant fixed hardware,
software development, and training costs. This suggests that smaller
firms should outsource more to take advantage of scale provided by
specialized DP vendors. On the other hand, larger firms may have more
bargaining power with vendors, rendering them more likely to enter
relationships with suppliers. This will be particularly true if large
customers make up a significant fraction of a given supplier's
business (Besanko, Dranove, and Shanley, 1996).
We also investigate the relationship between outsourcing and the
product offerings of CUs. CUs offer a wide array of financial services,
with specific offerings varying across and within firms. Offering a
greater number of products may have two effects on the decision to
outsource. First, if there are fixed costs associated with offering an
individual product, greater product diversity may change the fixed costs
of internal production. This may change the scale economies of internal
versus external production. A second effect of product diversity may be
an increase in the complexity of the firms' DP requirements. In the
literature on transaction cost economics, which we discuss in more
detail below, product complexity is considered a primary influence on
firms' decisions to outsource (Masten, 1984). The relationship
between complexity and outsourcing is that more diverse product
offerings create a greater number of contingencies regarding future
vendor-firm interactions. This makes contracting costly and discourages
outsourcing.
Using the data from NCUA, we try to estimate the relationship
between firm size, product diversity, and outsourcing. Our empirical
results show that our two measures of interest--CU size and product
diversity--both affect the propensity to outsource. Moreover, they also
interact in interesting ways; the relationship between diversity and
outsourcing is not simple. Up to a point, greater diversity is
associated with more outsourcing, but firms with the greatest product
variety are less likely to outsource. This suggests that the
countervailing factors affecting outsourcing change in importance with
firm size and product diversity.
Beyond these relationships, CU size and product diversity are also
linked, with larger CUs offering more products. Holding the number of
products constant, we find that for small/medium size CUs, diversity is
associated with more outsourcing. For large CUs, diversity is associated
with less outsourcing.
The economics of outsourcing
In its simplest form, the decision to outsource depends on the
relative costs of internal versus external production for a given input.
The firm chooses internal production if its net benefits exceed those
associated with external production.
Theories of outsourcing attempt to explain firms' decisions by
modeling the factors that affect costs of internal and external
production. If production involves significant scale economies, both
internal and external production should become cheaper in average cost
terms as the size of the producer increases. In general, however, the
scale of internal production is limited by other constraints on firm
size. This implies that smaller firms are more likely to outsource,
because they can rely on scale economies provided by external producers.
Competition in suppliers' markets also encourages outsourcing.
Internal production may not be subject to market discipline because
internally produced inputs are not sold in competitive markets. Thus,
internal production may be inefficient. A related problem would arise if
managers and workers associated with internal production were not
compensated in a manner aligned with profit maximization at the firm
level or were difficult to monitor and could shirk. In such cases,
outsourcing might result in lower input prices. This competitive effect
may even make the costs of internal production substantially higher than
the costs of using inputs purchased through outsourcing.
Transaction cost economics and outsourcing
The theory of the firm literature (Coase, 1937; Williamson, 1975;
and others) suggests that while outsourcing is beneficial to many firms
because markets have advantages over internal production, it may also be
undesirable because market transactions impose costs in some cases. The
problem arises when the transaction involves relationship-specific
investment: sunk (unrecoverable) costs of entering an outsourcing
relationship with a specific vendor. (1) When a transaction involves
relationship-specific investment, once the two parties have committed to
the relationship, it is possible that one or both parties may try to
demand more out of the transaction than was originally agreed upon,
taking advantage of the fact that the other party has already made an
investment specific to the transactional relationship and so is unlikely
to withdraw. This is often referred to as a hold-up problem. As
Williamson (1975) notes, each party may use the threat of not trading to
appropriate rents from the other; these rents will be directly related
to the sunk costs each side has committed to the business relationship.
While these sunk costs encourage parties to remain in business
relationships once they have begun, the hold-up problem represents a
deterrent to outsourcing. If relation-specific costs are large, internal
production may be preferable.
In principle, firms in an outsourcing relationship can write
contracts to mitigate the risks of such holdups. These contracts specify
the relationship between market events and payments made from one party
to the other. Contracts also specify how contingencies are handled when
information about future events is imperfect. Contracts also may define
patterns of asset ownership in the business relationship in order to
align firms' incentives in particular ways.
However, entering contracts may prove costly for two reasons.
First, contracts carry transaction costs. These are the costs associated
with writing, negotiating, and enforcing contracts. (2) Because these
costs are often high, contracts in the real world are often incomplete:
They do not effectively cover every possible contingency of the
transaction. Thus, there will still be incentives for opportunistic behavior even after the contract is written. Given the risks of such
opportunistic behavior, firms may forego market transactions
(outsourcing) and handle production internally, even if they can not do
so efficiently relative to the market.
Within this transaction cost economics framework, the factors that
make contracting more difficult will deter outsourcing. These include
the level of sunk costs associated with the transaction; higher sunk
costs create greater scope for hold-up. Greater complexity deters
outsourcing, because it increases the cost of writing the optimal
contract. This could occur because complex products are associated with
a wider number of contingencies for future outcomes. These contingencies
could pertain to costs for either party to the contract, demand for the
final good, or some other aspect of the business environment. Complexity
may also make monitoring of the outside production effort difficult.
Related literature
There are not many empirical studies on the relationship between
firm size and outsourcing. (3) The most recent and very relevant study
is Borzekowski (2004), which also uses the data we use in this article.
Borzekowski shows the positive association between CU size and its
likelihood of outsourcing the DP system. However, as we show later on,
CU size and the diversity of its products are also positively
correlated. In this article, we examine whether the positive
relationship between CU size and the likelihood of outsourcing persists
after we control for the diversity of CU products, as well as how size
and product diversity interact.
There are only a few empirical papers that examine the relationship
between complexity and outsourcing. Masten (1984) studies input
procurement in the aerospace industry, showing that more complex inputs
are less likely to be outsourced. Among more recent efforts, Baker and
Hubbard (2003) study the choice of shippers to use private (in-house) or
for-hire (outsourced) drivers as their carriers and find that market
segments where drivers perform complex tasks are more likely to be
served by in-house drivers and trucks.
Credit unions and data processing
With these ideas in mind, we examine firms' decision to
outsource by using the data from call reports that CUs submit to the
National Credit Union Administration (NCUA). The data include
information on how CUs procure the automated DP systems to manage the
records of their share and loan transactions.
CUs are financial institutions that provide banking services to
their members. In principle, they are nonprofit organizations, owned by
their members. In many cases, the CU is affiliated with an organization
from which it draws members; for example, large companies like Boeing,
state agencies, the Navy, and the Pentagon all have CUs offering
services to their members. Based on the NCUA call reports, the total
number of CU members grew from 65.1 million to 83.6 million between June
1994 and December 2003.
CUs earn income from interest on loans and investments, as well as
fees charged for their services (such as overdraft fees, ATM fees, and
credit card fees). Such income is spent on interest expenses, such as
dividends on shares, interest on deposits, as well as non-interest
expenses, including employee compensation, benefits, travel and
conference expenses, rent, operations, member insurance (that is,
borrower's protection and share insurance), and outside
professional services. Often CUs use net proceeds (income minus expense)
to maintain or improve the financial services they offer to members or
to expand their operations. In many ways, the structure of the CU
industry mirrors that of the commercial banking sector, which represents
the CUs' primary competition. (4) Beyond managing checking and
saving accounts, CUs offer a wide array of financial services, including
more sophisticated saving and investment options, as well as personal
loans and mortgages. Because of their status as nonprofit organization,
CUs are entitled to preferential tax treatment.
Data processing
Like all financial services providers, CUs need to maintain
detailed records of their clients' transactions. The core data for
each customer usually include transaction records associated with
checking or savings accounts. Managing other financial products, such as
credit cards, personal loans, mortgages, as well as share certificates,
increases the complexity of DP requirements. Such data may come into the
CU through teller transactions, mail, phone, deposit boxes, and ATMs
(automated teller machine), or online. While in principle CUs may track
customer data manually (on paper), the vast majority of CUs use some
form of computer system to handle their DP.
Internal versus outsourced DP services
The efficient way to source DP systems is a key concern for CUs;
trade publications (for example, the periodical Credit Union Tech-Talk)
and industry conferences reflect this emphasis by devoting considerable
attention to information technology (IT) issues and outsourcing in
particular. We focus our analysis on CUs that use some form of automated
(computerized) data processing system. (5) Our sample comprises
approximately 10,000 CUs, with the overall number declining over the
sample period 1994-2003 as CUs merge and exit (see table 1).
Among CUs using automated DP systems, some develop their own
in-house and others choose various degrees of outsourcing. In the data,
CUs are given three options to specify the type of their procurement of
the data-processing system. The first is "credit union developed
in-house system," which is the system developed and operated
completely internally. The second is "vendor-supplied in-house
system," which refers to a system in which the CU purchases
software from a vendor, but operates hardware and software within the
CU. And the third is the vendor-supplied online (VOL) system, which is
the most complete form of outsourcing. In this article, we focus on the
choice between this most complete form of outsourcing and the
alternatives, so the term "outsourcing" from here on indicates
the use of VOL.
In the VOL arrangement, the hardware and software used for DP are
located off-site at the vendor's service bureau, which handles DP
for many or all of its customers. The connection is made through a
telecommunications link connected to terminals in the CU and these
terminals may be proprietary terminals supplied by the vendor or
Windows-based PCs already owned by the CU (or purchased by the CU). As
shown in table 1, about 26 percent to 30 percent of the CUs in our
sample choose VOL, with the percentage falling slightly over time.
Credit union size and DP outsourcing
The VOL system is likely to differ from in-house production in its
scale requirements. It involves lower fixed costs, both in terms of
software development and hardware. For these reasons, we might expect
smaller firms to employ VOL more often than larger firms.
CUs vary widely in terms of size. In December 2003, 14.2 percent of
the CUs in our sample had less than $2 million in assets, 14.9 percent
had between $2 million and $5 million, 16.2 percent had between $5
million and $10 million, 32 percent had between $10 million and $50
million, and 21 percent had $50 million or more. Table 2 shows the size
distribution of CUs employing both in-house and outsourced DP services
for December 2003. An interesting pattern emerges. The mean firm size
for CUs that outsource is smaller than for those that do not outsource,
while median firm size for CUs that outsource is larger than for those
that do not outsource. Among the CUs that do not use VOL, there are some
that are very big, while many others (about 67 percent) are smaller than
the median CU that uses VOL. Size distribution is much tighter for those
that use VOL, which also suggests that both very small and very large
CUs are more likely to retain in-house DP services. (6)
Many small CUs offer less complex products than bigger CUs, thus
requiring a lower-tech DP system (such as Microsoft Excel). If
lower-tech DP systems have lower fixed costs, it may be worthwhile for
smaller firms to handle DP internally. Of course, small firms could
outsource these activities as well. However, if search and transaction
costs are lumpy or fixed, it may not make sense to outsource such simple
activities for which a supplier may not provide large cost advantages.
It also might be easier for firms to monitor internal production given
the simplicity of their DP requirements.
On the other hand, medium and large firms offer more sophisticated
products, which require complex DP systems. While performing DP in-house
allows flexibility in dealing with complex DP tasks, it could be that
only the largest CUs achieve efficient scale for internal DP functions.
Transaction costs may also account for this discrepancy. In the context
of DP, the relationship-specific investment arises from the necessity to
train employees to use the systems specific to a vendor. Vendors may
also have specific hardware and data organization requirements that are
not easily transferable to competitors' systems. These sunk costs
make it difficult for CUs to switch vendors. In such circumstances, CUs
would be vulnerable to the opportunistic behavior of vendors. This
requires contracting. If the costs of contracting for DP are relatively
fixed, smaller firms will be deterred from outsourcing while medium
firms will find it worthwhile. Larger firms may find it worthwhile to
outsource but may also be able to achieve efficient scale internally.
Product offerings and outsourcing
Here, we discuss the relationship between outsourcing and product
offerings. Most CUs' data processing requirements involve handling
data on share (deposit) information. This includes both share (savings)
and share draft (checking) data. Beyond these basic saving and checking
accounts, many CUs offer more sophisticated vehicles for saving and
investing, as well as various types of loan options. Included among
these are saving instruments such as share certificates, IRA accounts,
money market accounts, auto loans, credit cards, fixed rate mortgages,
variable rate mortgages, and home equity loans. We count how many of
these eight products are offered by each CU and use this as a measure
for the diversity of product offerings. (7)
Table 3 shows data covering our entire sample period, 1994-2003. On
average, for about 21 percent of our sample, the data-processing systems
deal with only one additional type of financial transaction beyond the
basic savings and checking account data, while for about 16 percent of
CUs, the DP systems process seven or eight additional types of
transactions.
The degree of product diversity might affect outsourcing decisions
in two ways. First, diversity might increase the minimum scale necessary
to adequately produce DP services in-house. Diverse products require
more sophisticated software, requiring a larger on-site IT staff to
maintain the system. This would make multi-product firms more likely to
outsource than single-product firms of similar size.
A second factor affecting the relationship between product
diversity and outsourcing is transaction costs. Outsourcing a DP system
that manages diverse products would require more detailed contracts and
greater contingency coverage. Tellers would also require more training
to use a specific vendor system. Such factors increase the sunk costs of
entering outsourcing relationships, making hold-up more likely. If CUs
with more diverse products have greater scope for data analysis,
transaction costs might be higher for those with many product offerings
as well. In addition, because software is not located on-site and data
are also managed remotely, CUs face the risk of unanticipated downtime for the online system. While disaster recovery is usually covered in the
standard vendor contract (Klepper and Jones, 1998), the services may not
always be satisfactory. These problems might also be more severe for CUs
with complex products. Given that the system is not owned by the CU, the
CU would not have full control over how the problems are resolved. All
of these factors may encourage CUs with a wide range of products to
perform data processing in-house.
Table 3 provides details of the interesting relationship between
product offerings and outsourcing. A greater number of products is
associated with a greater likelihood of outsourcing, but only to a
point. CUs with six additional loan or share data-processing
requirements are most likely to outsource their data processing. Those
offering either fewer or more than six products are less likely to
outsource. Again, this suggests that there are countervailing influences
at work. As we mentioned before, as the number of products increases, DP
needs become more complex, which might reduce the attractiveness of
outsourcing if it increases transaction costs. On the other hand,
product diversity might also incur greater fixed costs, which would
increase the attractiveness of outsourcing.
It is also possible that this relationship between the propensity
to outsource and product diversity is simply picking up the relationship
between the propensity to outsource and CU size. Figure 1 illustrates
the positive relationship between CU size and product variety. CUs that
offer more products are typically larger. Because they achieve internal
scale economies, larger CUs may prefer not to outsource data processing
when their product range is diverse, because the increased complexity in
data processing reduces the benefit of outsourcing. However, outsourcing
may still be preferred by smaller CUs offering more products, because
smaller CUs do not have the same internal scale economies.
[FIGURE 1 OMITTED]
To distinguish the effects of size from the effects of complexity,
in table 4 we stratify CUs by size and examine how the propensity to
outsource changes with the number of products. While some cells in the
table use a small number of CUs and are therefore noisy, the table
suggests some fairly clear patterns. For smaller CUs, we see that
outsourcing becomes more likely as the number of products increases.
This is consistent with the notion that smaller CUs do not have scale
economies in dealing with complex data processing, forcing them to use
vendors if they offer complex products. The pattern also exists for
medium-sized CUs, although the effect is not quite so dramatic. For
large CUs, however, the relationship is reversed--a greater number of
products seems to be associated with in-house DP. This relationship is
more consistent with a transaction-cost-based explanation, whereby
complex DP creates a difficult contracting environment and, therefore,
encourages in-house production.
Probit analysis
To further explore these relationships, we perform a probit
analysis, specifying cross-sectional variation in outsourcing as a
function of size and product diversity. The general empirical framework
we employ is a discrete choice model in which a CU outsources when
[Y.sup.*.sub.it] = [alpha] + [[beta].sub.1] [Size.sub.it] +
[[beta].sub.2] [N.sub.it] + [[beta].sub.3] ([Size.sub.it] x [N.sub.it])
+ year dummies + other control variables + [[epsilon].sub.it] > 0,
where [Y.sup.*.sub.it] represents the net benefit of outsourcing
for CU i in year t. CU size is measured by the logarithm of assets that
is deflated by GDP deflator (base year is set at 2003) and N stands for
the number of products that a CU offers. As we mentioned, based on table
4, it appears that product mix has different effects based on CU size,
so we include the interaction term [Size.sub.it] x [N.sub.it]. We assume
that the error [[epilon].sub.it] is normally distributed and estimate
the above equation by performing probit analyses, (8) where a CU
outsources when [Y.sup.*.sub.it] > 0 based on our whole sample of
98,449 observations. We also include a dummy variable indicating whether
the CU is located in an urban area. Existing studies (Hubbard, 2001;
Ono, 2001) suggest that local market size affects the propensity to
outsource. (9) In our data, while CUs in urban and rural markets offer
roughly the same number of products, urban CUs are on average larger.
Thus, not controlling for location may cloud our interpretation of the
size coefficient. (10) We also include dummies indicating the CU's
field of membership, or group that it serves. Such groups are defined by
community, association, educational institution, military group,
government entity, as well as companies (Borzekowski, 2004). Specific
types of membership groups are likely to be associated with other
characteristics of CUs as well as their outsourcing propensity; by
controlling for the field of membership, we can net out the effect of
the group that the CU services from that of CU size and the diversity of
their services. Table 5 shows the summary statistics of the variables
included in the analysis.
Table 6 shows our results. The coefficients for CU size, the number
of products (N), and the interaction terms between them are all
significant. The coefficients for CU size and N are both positive, and
that for the interaction term is negative. (11)
This suggests that both size and product diversity (N) increase the
propensity to outsource, but that at higher levels of N, the
relationship reverses. Based on the results in table 6, for CUs with
average characteristics, the relationship between the probability of
outsourcing and the number of products is:
d (Prob of Outsourcing) / dN = 0.581-.0340 Size.
d (Prob of Outsourcing) / dN is positive for a CU with log(assets)
below 17.09. (12) For CUs larger than this, offering additional products
is associated with a lower probability of outsourcing. Again, this is
consistent with the idea that when DP requirements are more complex,
larger CUs may prefer to perform the services in-house in order to avoid
the costs of specifying many details on the contract. It is also
possible that larger CUs experience greater benefits from retaining the
flexibility that in-house DP allows, or that DP complexity makes
monitoring the outsourced relationship more difficult. (13)
For small CUs, on the other hand, the probability of outsourcing is
greater for those that offer a wider range of products. It is possible
that for small CUs, the benefit of relying on scale economies in a
vendor may outweigh the benefits of performing DP in-house.
The outsourcing options might have influenced the number of
products that CUs offer. Among CUs that do not use vendor online
systems, however, the majority purchase the software from vendors, which
usually can accommodate as wide a range of products as the VOL. We also
ran the probit analysis excluding the CUs that reported they develop the
software by themselves, and our results remained qualitatively the same.
Another way of interpreting our empirical results is to focus on
size. From table 6,
d (Prob of Outsourcing) / dSize = 0.1679-.0340 N.
The effect of Size is zero when N is about five. For CUs offering
more than five products, the relationship between the likelihood of
outsourcing and CU size is negative. Again, when the product offered is
complex, larger CUs may be more likely to perform DP in-house, in order
to avoid high transaction costs. For CUs offering fewer than five
products, the relationship between size and propensity to outsource is
positive. When the degree of product diversity is low, small CUs may
find in-house DP less costly, considering the search costs and contract
costs associated with outsourcing. In contrast, large firms have more
negotiating power and may receive favorable treatment from vendors; thus
for them, the benefits of outsourcing may outweigh the contracting costs
as long as the DP requirements are not too complicated. Therefore, when
a big CU offers a relatively small range of products--and, consequently,
when the contract it has to negotiate if it chooses to outsource is less
complicated--the CU might see more benefit from outsourcing compared
with performing DP in-house.
Conclusion
Outsourcing has become a much examined and debated issue.
Researchers are increasingly recognizing that, in addition to the
economic issues associated with outsourcing across national borders,
outsourcing decisions are a key component of business strategy. Little
is known, however, about the factors that affect firms' outsourcing
decisions. We have addressed one aspect of this issue by examining
CUs' outsourcing decisions. We find that both CU size and product
diversity are important factors influencing a CU's decision to
outsource DP. While it appears that CU size and product diversity may
have independent effects, they also interact; the relationship between
outsourcing and CU size depends on the number of products that the CU
offers and vice versa. Our analysis reveals that, in general, larger CUs
are more likely to outsource their DP function, although the
relationship is reversed for the very largest CUs. This stands in
contrast to a simple scale-based explanation for outsourcing. Product
diversity in general has an intuitive impact. For smaller CUs without
the capacity to handle sophisticated DP functions, having more products
increases their propensity to outsource. Again, for larger CUs the
relationship is reversed. Large CUs exhibit a positive relationship
between the number of products and in-house data processing. This may
reflect larger firms' desire to make their data processing part of
their core competency, a strategy they can pursue because they have
sufficient scale.
Our results imply that outsourcing is probably driven by a
combination of factors rather than any one simple influence. While scale
economies are an important determinant of firms' outsourcing
decisions, the transaction costs associated with using vendors, which
vary based on firms' characteristics, seem to affect their
decisions.
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NOTES
(1) Sunk costs are investment costs that can never be recouped. For
example, when an investment made by a firm has no intrinsic value to
other firms, cannot be sold in a secondary market, or cannot be
allocated to another use within the firm, the investment represents sunk
costs.
(2) Coase (1937) and Williamson (1975) identified four types of
transaction costs. "First, some contingencies which the parties
will face may not be foreseeable at the contracting date. Second, even
if they could be foreseen, there may be too many contingencies to write
into the contract. Third, monitoring the contract may be costly. Fourth,
enforcing contracts may involve considerable legal costs." (Tirole,
1988)
(3) Some evidence on the relationship between outsourcing and firm
size can be found in Abraham and Taylor (1996) and Ono (2001) although
it was not the main focus of these papers. Examining the relationship
between manufacturers' decision to contract out business services
and manufacturers' characteristics, Abraham and Taylor (1996) found
support for the scale-based story for outsourcing practices for business
services, including janitorial, accounting, and computer services. In
contrast, using the Annual Survey of Manufactures and examining
manufacturing establishments' practices of outsourcing advertising,
accounting and bookkeeping, legal services, as well as data processing,
Ono (2003) finds evidence inconsistent with the scale-based story.
(4) See Emmons and Schmid (2000) for a discussion of the
competitive interplay between CUs and commercial banks.
(5) We exclude CUs that use manual or paper-based systems. Because
we examine the procurement of DP systems that manage share and loan
information, we also exclude CUs whose loan or lease amount recorded is
zero and those that do not indicate that they offer any typical loan
products, including auto loan, credit card, and mortgage. We also limit
our analysis to CUs of more than 100 members. None of these restrictions
has a qualitative impact on our analysis.
(6) As shown in table 2, 90th percentile assets of CUs with
in-house data processing are greater than those of outsourcing CUs.
(7) The banking literature draws a distinction between products
that appear on the bank's balance sheet as assets (such as loans)
and those that appear as liabilities (such as checking accounts). For
our purposes, we assume that consumers view all financial services as
"products" defined broadly.
(8) Our data are a panel, but for simplicity here we present
results from a specification that does not fully exploit this dimension
of the data, for example, by including firm fixed effects. We did
estimate a fixed-effects model and obtained qualitatively similar
results.
(9) It is possible that urban locations have a greater supply of IT
personnel, allowing CUs to carry an internal IT department at lower
cost. At the same time, a dense local IT labor market might be
associated with greater turnover of IT personnel. In such a case, CUs
may decide to outsource in order to avoid the costs associated with high
IT personnel turnover.
(10) See Ono (2001) for an analysis of local market effects on
outsourcing.
(11) We also ran the probit analysis, excluding military and
governmental CUs as well as some very small and very large CUs whose log
assets (deflated) are below and above 3 standard deviations from the
mean. This left us with 85,156 observations. The results of the probit
remained qualitatively the same. For this restricted sample, we also ran
the probit for each year. The coefficients for size, product complexity,
and their interaction terms were qualitatively the same across years.
(12) This corresponds to assets of roughly $26 million (deflated by
the GDP deflator, base year = 2003).
(13) See Baker and Hubbard (2003).
Yukako Ono is an economist at the Federal Reserve Bank of Chicago.
Victor Stango is an associate professor in the Tuck School of Business at Dartmouth College. The authors wish to thank Thomas Hubbard, Matthew
Nixon, Muliyil Shridhar, Craig Furfine, and Tara Rice for helpful
comments, and Carrie Jankowski for excellent research assistance.
TABLE 1
Credit unions using vendor online DP system
Sample with % with
automated DP vendor online
Year system system
1994 10,542 30.7
1995 10,481 29.2
1996 10,355 27.2
1997 10,245 26.4
1998 10,150 26.4
1999 9,859 26.4
2000 9,546 26.6
2001 9,323 26.4
2002 9,105 26.0
2003 8,843 26.2
Source: Authors' calculations based on NCUA call reports.
TABLE 2
In-house data processing versus outsourcing,
year-end 2003
In-house Outsourcing
Number of
credit unions 6,523 2,320
Assets ($mil.)
Mean 78.3 46.1
Median 9.0 21.6
Standard deviation 377 154
10th percentile 10.8 49.3
90th percentile 164 88.5
Source: Authors' calculations based on NCUA call reports
for December 2003.
TABLE 3
Credit unions using vendor online DP system
Number of % of % using
products credit unions vendor online
1 20.64 12.0
2 14.73 17.4
3 12.51 25.2
4 12.96 36.5
5 12.23 40.8
6 11.12 41.3
7 10.19 33.2
8 5.62 23.7
Total 100
Source: Authors' calculations based on NCUA call reports.
TABLE 4
Percentage of Cus outsourcing by size and number of products,
1994-2003
Number of products
Assets (deflated) 1 2 3 4
Less than $10 million 10.5 15.1 20.8 29.0
(19,393) (12,841) (9,552) (6,846)
$10 million-$50 million 40.3 34.8 40.6 45.9
(821) (1,526) (2,571) (5,377)
$50 million or more 66.3 34.8 38.0 37.5
(101) (135) (184) (539)
All 12.00 17.40 25.20 36.50
Number of products
Assets (deflated) 5 6 7 8
Less than $10 million 33.8 39.5 45.3 34.2
(2,954) (948) (192) (38)
$10 million-$50 million 45.8 47.6 45.6 44.8
(7,468) (6,761) (4,192) (1,014)
$50 million or more 30.7 28.7 23.6 18.8
(1,623) (3,243) (5,648) (4,482)
All 40.80 41.30 33.20 23.70
Note: Number of observations in parentheses.
Source: Authors' calculations based on NCUA call reports.
TABLE 5
Summary statistics: Sample size 98,271
1994-2003
Standard
Variable Mean deviation
Log assets (deflated) (a) 16.05 1.69
Number of products 3.84 2.22
FOM: Community 0.070 0.26
FOM: Association 0.058 0.23
FOM: Education 0.082 0.27
FOM: Military 0.014 0.12
FOM: Government 0.118 0.32
Located in urban areas (b) 0.79 0.41
(a) Base year is 2003.
(b) Areas within PMSA under 1994 definition.
Source: Authors' calculations based on NCUA call reports.
TABLE 6
Results of probit analysis
Robust
standard
dF/dx error
CU size: log assets (deflated) 0.1679 *** 0.0061
Number of products 0.5812 *** 0.0189
Number of products x CU size -0.0340 *** 0.0011
FOM: Community (a) 0.0243 ** 0.0127
FOM: Association (a) -0.0558 *** 0.0143
FOM: Education (a) -0.0576 *** 0.0116
FOM: Military (a) -0.0446 0.0266
FOM: Government (a) -0.0179 * 0.0103
Dummy: located in urban areas (a) 0.0094 0.0096
Dummy: y95 (a) -0.0079 *** 0.0028
Dummy: y96 (a) -0.0291 *** 0.0041
Dummy: y97 (a) -0.0400 *** 0.0042
Dummy: y98 (a) -0.0407 *** 0.0044
Dummy: y99 (a) -0.0442 *** 0.0045
Dummy: y00 (a) -0.0446 *** 0.0047
Dummy: y01 (a) -0.0503 *** 0.0048
Dummy: y02 (a) -0.0598 *** 0.0043
Dummy: y03 (a) -0.0593 *** 0.0045
Predicted probability at mean 0.2730
Number of observations 98,271
(a) dF/dx is for discrete change of dummy variable from 0 to 1;
assets are deflated by GDP deflator (base year = 2003).
Notes: Base year is 1994; White-correlated standard errors with
clustering over credit unions were calculated; *** indicates
significant at 1 percent level; ** indicates significant at 5
percent level; and * indicates significant at 10 percent level.
Source: Authors' calculations based on NCUA call reports.