Shared leadership for a green, global, and Google world: the authors propose that shared leadership will foster institutional success in the green, global, and virtual future world of higher education.
Duin, Ann Hill ; Baer, Linda L.
We are in the midst of a new era. Given the extreme economic
challenges facing higher education, many refer to this as a
"crisis" era. In their "2020 Forecast: Creating the
Future of Learning," the KnowledgeWorks Foundation and Institute
for the Future (2010, [paragraph] 1) note that "system shocks and
disruptions in the arenas of energy, finance, climate, and health care
are key forces of destabilization in this century" and that
institutions must build "resilience into their systems."
Higher education institutions indeed must be resilient as we face
vastly increased expectations for sustainable environments, global
focus, and technological support. Speed of response to these
expectations ultimately depends on shared vision, shared agreement, and
shared accountability. Scholars emphasize that speed of response comes
through shared leadership:
Speed of response to environmental pressures that are today far
more turbulent than in the past is now a striking organizational
reality--especially since the global financial crisis. This demand
suggests that organizations cannot wait for leadership decisions to be
pushed up to the top for action. Instead, leadership has to be more
evenly shared across the organization to ensure faster response times to
environmental demands. (Pearce, Manz, and Sims, Jr. 2009, p. 235)
In this article, we challenge all those engaged with planning in
higher education to foster shared leadership throughout all levels of
the organization as a means to meet the challenges and opportunities in
our Green, Global, and Google (GGG) world and, in so doing, reinvent
higher education. Here, "green" represents the need for
ongoing attention to sustainability, "global" highlights the
expanding global market for higher education and the evolution of
approaches to global education, and "Google" denotes the
increasing use of Internet (or "above-campus") resources in
place of local computing resources. Each "G" force represents
a complex issue in demand of shared leadership.
Defining Shared Leadership
To remain relevant in a GGG world, higher education organizations
must evolve from machines with leaders at the top to living, dynamic
systems of interconnected relationships, ready to change in smart ways
to meet and exceed new expectations and demands. Such dynamic systems
require new models of leadership. These new models "conceptualize
leadership as a more relational process, a shared or distributed
phenomenon occurring at different levels and dependent on social
interactions and networks of influence" (Fletcher and Kaufer 2003,
p. 21).
Figure 1 includes characteristics present in more traditional
(i.e., vertical) and in shared leadership situations. According to
Pearce, Manz, and Sims, Jr. (2009, p. 234), "Shared leadership
entails broadly sharing power and influence among a set of individuals
rather than centralizing it in the hands of a single individual who acts
in the clear role of a dominant superior." For shared leadership to
be successful, there must be balance of power, shared purpose and goals,
shared responsibility for work, respect for each person, and willingness
to work together on complex issues.
While higher education organizations largely embody vertical
leadership models, given the complexities of GGG work, we attest that
leaders must proactively identify, understand, and foster shared
leadership characteristics. These characteristics are best illustrated
through examples in which shared leadership is being practiced as a
means to address GGG challenges and opportunities.
Figure 1 Characteristics of Vertical and Shared Leadership
Vertical Leadership
* Identified by position in a hierarchy and downward influence from
a superior
* Evaluated by whether the leader solves problems
* Leaders provide solutions and answers
* Distinct differences between leaders and followers
* Communication is formal
Shared Leadership
* Identified by individuals' knowledge sets and consequent
abilities to influence peers
* Evaluated by how well people work together
* Leaders provide multiple means to enhance process
* Members are interdependent
* Communication is critical
Green
The complexity of "green" requires shared leadership.
Associations, colleges and universities, and local teams are sharing
leadership to address sustainability issues across multiple sectors, as
being "green" has become a major competitive factor in
recruiting and retaining students as well as in addressing the
ever-changing landscape surrounding energy costs. Students take climate
change seriously and expect academic leaders to share leadership in
providing sustainable environments. James Elder (2009), director of the
Campaign for Environmental Literacy, emphasizes the need for
students' greater understanding of the complex connections and
interdependencies surrounding this landscape: "The education
required to accomplish this is a new way of thinking and learning about
integrated, systemic solutions not just to the economic and
environmental challenges but also to the interdependent health, social,
and political challenges" (p. 108). Stakeholders also expect shared
leadership as we work to reduce computer power consumption (see climate
saver initiatives at www.climatesaverscomputing.org/).
A recent study by the EDUCAUSE Center for Applied Research titled
Powering Down: Green IT in Higher Education (Sheehan 2010) summarizes
green information technology (IT) practices in higher education and the
influence of these factors on environmental outcomes. Further, in a
prospectus titled A Call for Climate Leadership, the American College
and Universities Presidents Climate Commitment (2007) sets out an agenda
for the future that would embrace a concern for the environment and for
sustainability as an institution-shaping goal of the nation's
colleges and universities. Hundreds of university presidents have signed
the Climate Commitment, pledging to share leadership on eliminating
greenhouse gases. In 2006, the group now called the Association for the
Advancement of Sustainability in Higher Education (which supports the
work of the Climate Commitment) had about 35 members. As of July 2010,
the Climate Commitment had nearly 700 signatories. (For more
information, see www.presidentsclimatecommitment.org.)
Example: Winona Green. One of the participating campuses in the
Association for the Advancement of Sustainability in Higher Education is
Winona State University in southeastern Minnesota. President Judith
Ramaley regularly promotes shared leadership as she articulates the
campus commitment to "green." Figure 2, taken from the Winona
Goes Green Web page, illustrates the breadth of shared leadership
surrounding this initiative. In fact, in 2010, two Winona State
University seniors won an international contest for their green
solutions technology design.
[FIGURE 2 OMITTED]
President Ramaley determined that the bottomline is that colleges
and universities that create smart, connected, and open environments in
their campus operations, physical spaces, approach to education, and
approach to scholarship and creative activity will be successful. In
summary, a sustainability agenda--spearheaded through shared
leadership--can transform higher education institutions and confer
advantages that will allow us to make a successful transition into the
21st century while preserving and accentuating our distinctive
qualities.
Global
According to the recent international report The Future of Higher
Education: Beyond the Campus (2010), a key driver of change is the
expanding global market for postsecondary education: "The number of
students pursuing tertiary education has skyrocketed worldwide over the
past 37 years, growing from 28.6 million in 1970 to 152.5 million in
2007" (p. 3). The evolution of approaches to global
partnerships--international, transnational, and ecosystem--illustrates
how global education has changed over time:
* An international focus was in place largely throughout the 20th
century, with the goal of building understanding through faculty and
student exchanges. These exchanges usually require relatively few
partners and limited shared leadership, and metrics report numbers of
exchanges, countries, and resources invested.
* Expanding largely in the 1990s as a result of increased access to
the Internet, a transnational focus has the goal of expanding particular
niches or areas of excellence; as a result, branch campuses or
franchises are established abroad. This transnational focus requires
increased levels of shared leadership to develop a shared strategic
vision, performance metrics, and overall direction to support the
initiative.
* Most recently, the ecosystem focus works to position global
regions as creative knowledge hubs. Here, higher education, business and
industry, and political leaders share leadership to create an ecosystem
in which complementary and interconnected campuses and curricula are
designed, launched, and assessed. A prime example of this focus is the
Bologna Process in the European Union (European Commission Education and
Training 2010).
The new learning and research environments resulting from these
global partnerships require shared leadership; those developing them
must deliberately encourage participation and shared understanding of
faculty, programs, institutions, companies, civil society organizations,
community organizations, and/or other entities (Starke-Meyerring et al.
2008).
A key resource to guide the development of global initiatives is
International Partnerships: Guidelines for Colleges and Universities,
developed by the American Council on Education (ACE). In this book, Van
de Water, Green, and Koch (2008) ask university officials from a variety
of institutions around the world about their biggest challenges in
partnering with a U.S. college or university and what advice they would
provide. The advice includes clear requests for shared leadership,
noting the need to "make sure the partnership is based on a real
exchange where both sides benefit," to sustain "ongoing
communication and review of agreement goals and outcomes," and to
include "commitment to support personnel to accomplish and sustain
partnerships" (p. 31).
Example: lUPUI's strategic partnerships. The ACE book contains
useful resources for establishing global partnerships that focus on
shared leadership; these resources are also available online at
www.acenet.edu /Content/NavigationMenu/ProgramsServices/cii/pubs/ace
/partnership_guide.htm. Of particular note is Appendix A1, in which
Indiana University Purdue University Indianapolis (IUPUI) shares details
of its Strategic Partnerships initiative. IUPUI's Memorandum of
Strategic Partnership with Moi University, Kenya, states:
In contrast to more ordinary university partnerships, Strategic
Partnerships cut across disciplinary boundaries, harnessing the full
capacity of each institution for work that is of significant mutual
benefit. Strategic Partnerships reflect key interests of both university
and community, create linkages to important areas of the world, and have
the capacity to advance international learning, research, and engagement
for all involved. Such Partnerships both model and encourage the
international dialogue and collaboration that are critical to life in
the 21st century. (Memorandum of Strategic Partnership n.d., [paragraph]
6)
This memorandum also states that such a shared vision
"demonstrates the power of robust, reciprocal university
partnerships for tackling some of the most pressing challenges of our
times. And it has drawn agencies, organizations, and individuals from
both communities into active engagement with this work as well"
(Memorandum of Strategic Partnership n.d., [paragraph] 10).
The decision to elevate partnerships to "shared
leadership" levels enabled IUPUI to move well beyond student and
faculty exchanges. This same strategic framework continues to guide
IUPUI as it forges alliances throughout the world, for example, with Sun
Yat-sen University in China (Indiana University Purdue University
Indianapolis 2009). The challenge for IUPUI will be to foster shared
leadership with other institutions of higher education to develop an
ecosystem focus in which complementary and interconnected campuses and
curricula are designed, launched, and assessed.
In summary, shared leadership for addressing the expectations of an
increasingly global world and global curriculum begins with identifying
interdependent members who develop a shared vision and goals emanating
from real exchange where all sides benefit. The global platform of
choice for the collaborative development of such shared vision, goals,
and implementation plans increasingly involves the use of Google Apps, a
prime example of the third force, "above-campus" computing
resources.
Google
The "father of Google Apps," Rajen Sheth, was interviewed
recently about how he organized and brought Gmail into the business
enterprise. Interviewing Sheth, Jon Brodkin (2010) reports that
"more than two million businesses run Google Apps"
([paragraph] 15). In addition to services like Google Apps, Sheth
emphasized that the proliferation of new types of devices, such as
netbooks, tablets, and smart phones, will completely overhaul the way
users interact with their data and applications.
Google's goal is to organize the world's information.
According to an article in The Futurist, "Google is not only on
track to meet its lofty goal; it's actually ahead of schedule"
(Tucker 2009, [paragraph] 15). Clearly, what Google represents--i.e.,
cloud computing--represents a force equal to or possibly even greater
than that of green and global in terms of its impact on higher
education. Despite one's political or philosophical views of
Google, one might argue that its increasing prominence is a direct
result of shared leadership; that is, shared opportunity with millions
of users who click through to gain access to its latest applications and
resources.
Again, note that we use "Google" here to refer to more
than Google Apps per se; we are referring to cloud or
"above-campus" computing support and the changing face of the
higher education enterprise that results. People can choose whatever
computing resources they need directly from the Internet rather than
relying on software programs available through campus licenses and the
associated computing support. As The Future of Higher Education:
Beyond the Campus (2010) notes:
In a traditional model, an institution
estimates current and future capacity
needs, invests time and money in
building an infrastructure and associated
systems to meet those needs, and uses
operational resources to maintain those
systems. With cloud computing, the
operation of services moves "above
the campus," and an institution saves
the upfront costs of building technology
systems and instead pays only for the
services that are used. As capacity needs
rise and fall, and as new applications and
services become available, institutions
can meet the needs of their constituents
quickly and cost-effectively. (p. 13)
Further, the Society for College and University Planning's
Trends in Higher Education emphasizes that "options for providing
connectivity and storage via cloud computing will require institutions
around the world to fundamentally rethink their information technology
strategies" (Grummon 2009, p. 9). Any higher education
organization's assumption of a monopoly on computing resources has
now dissolved into messy complexity. And once again, institutions
struggle in this environment if they depend on a vertical leadership
model; rather, this environment requires shared leadership as
institutions share services with other institutions and/or companies.
According to Sheth and as reported by Brodkin (2010),
Google's biggest challenge, most likely, is
convincing customers with complex legal
requirements that it's safe to move
e-mail and collaboration systems into
the cloud. Many companies [and higher
education institutions] want assurances
that their data won't be moved outside
certain legal jurisdictions, but Google's
systems are designed to move data
from country to country at will in order
to provide the best possible experience
for users, possibly running afoul of
government regulations.... That being
said, Google has complied with the
United States and European "Safe
Harbor" framework, and is building
a government cloud to meet the
specific needs of customers in the
public sector. ([paragraph] 36, 38)
In addition, Google has built interoperability bridges so
institutions can keep protected/private data outside of the Google cloud
while still using the Google Apps to collaborate.
Example: University of Minnesota's Google initiative. The
Office of Information Technology at the University of Minnesota is in
the midst of launching Google Apps for use by the entire university
community (see figure 3). [cr] In addition to e-mail, a university
Google account provides access to the university Google Apps suite and
allows users the opportunity to share documents with others in the
university Google space. Prior to launching Google Apps with all
faculty, staff, and students, the university completed due diligence
that involved shared leadership with the Office of the General Counsel,
internal audit department, internal IT security and assurance
department, HIPAA compliance officer, and information technology
directors across the university system.
Working from a model of shared leadership, the university's
Office of Information Technology identified a working team based on
individual knowledge sets. These leaders continue to connect with the
broader community through an open and transparent Web site and
associated Listserv; ongoing communication and transparency is critical
to the project's success. In addition, senate committees, faculty
consultative groups, deans, IT directors, and academic technology
advisory groups are all involved in this process.
This effort, however, hardly represents something revolutionary:
Google Apps for Education are currently being used by thousands of
higher education institutions. Our point is the need for fostering
shared leadership as a means to reinvent an organization as faculty,
staff, and students use above-campus resources. Starting from a model of
shared leadership, higher education leaders can work to ensure that an
above-campus technology or support system is well managed and cost
effectively supported by an internal or outsourced technology unit;
safe, secure, and compliant with data protection policies; and
innovatively applied, with expert help, to redesign academic and
administrative programs and services to improve institutional
performance.
[FIGURE 3 OMITTED]
In short, Google--i.e., above-campus resources--empowers faculty,
staff, and students to think and work in new ways. Embracing shared
leadership as we integrate and deploy such resources offers a means by
which to reinvent higher education.
A Model for Shared Leadership
Sustainability and success in higher education require leadership
that can navigate the constant, turbulent, and complex factors of
change. Figure 4 represents a model for shared leadership in a GGG
world. This model is a highly modified version of a leadership model
that, along with Doreen Starke-Meyerring, we put forth in 2001 as a
means to examine the ways in which leaders might enhance their ability
to foster partnerships.
To begin, a critical competency of shared leadership is the clear
demonstration of GGG literacy, i.e., the requirement that leaders are
conversant in and knowledgeable about green, global, and above-campus
resources and build teams of experts and project managers to implement
needed work. Additional competencies include regular communication to
increase accessibility to the work underway and the sharing and
transparency of all information. The ability to distinguish between
different types of change is also paramount; details of these types of
change can be found in a Planning for Higher Education article titled
"Smart Change" (Baer, Duin, and Ramaley 2008).
Competencies in shared leadership across GGG also require new and
expanded ways of doing business. Some practices require routine changes,
such as the environmental practice of recycling; some are more
strategic, such as cost containment plans and energy conservation
planning; others are transformative, as campus leaders establish new
awareness; cultures of inquiry; curricular changes; and collaboration
with communities, businesses, and industries as a comprehensive and
integrated approach to climate commitment evolves. And all of these
practices or ways of doing business may in fact result in disruptive
changes to the status quo.
Given these essential competencies for shared leadership, how does
one identify if a leader is "authentic"; that is, if he or she
is genuinely committed to developing these competencies and sharing
leadership. To check for authenticity, one can look closely at how
leaders work with others and at the value they place on the resulting
relationships. Any number of references point to the need for emotional
intelligence or one's self-perceived ability to identify, assess,
and manage the emotions of one's self, of others, and of groups. In
the case of shared leadership, one can identify authenticity by
determining if leaders visibly work to develop and promote shared
leadership in others and in their organizations. One can watch for
collaboration and trust, work to develop these dimensions in others, and
exhibit transformational leadership through a focus on shared vision.
One idea is to use the characteristics of vertical and shared leadership
included in figure 1 as a means to examine GGG work currently underway,
evaluating a project for evidence of authenticity in shared leadership.
Managing polarity refers to the need to pay attention
simultaneously to what appears to be opposites. As part of sharing
leadership, one must foster the ability to work simultaneously on both
"poles" of an issue; e.g., seeking to verify and convey the
security of using an above-campus computing system amid the need for
protected health information. Through managing polarity, one can
identify disparate interests and bring them toward a shared vision.
Indeed, managing polarity requires the ability to seek partners among
one's competitors or among competitive views; it also requires the
ability to view innovation as a balance between improving existing
processes and creating new ones.
Above all, sustainability and success in higher education require
shared leadership in reimagining higher education. Leaders must share
leadership to design multiple approaches/ scenarios for the future; to
articulate the flexible and adaptable organizations required for
resiliency in the "new normal"; to join with all stakeholders
in new visions of sustainability, competencies, and affordability; and
to use analytics and risk assessments to determine when and how to
launch and sustain an agenda of reinvention.
Reinventing Higher Education
Leadership in higher education requires increased resiliency during
these difficult times. In a speech at the 2009 annual meeting of the
Society for College and University Planning, George Pernsteiner,
chancellor of the Oregon University System, challenged the audience with
an address titled "Are We Wasting a Perfectly Good Crisis?"
(Pernsteiner 2009). Pernsteiner called for institutional leaders to
engage faculty, staff, students, community partners, and business
leaders in reinventing themselves and how they do business in order to
improve student learning, increase degree production, refocus research
and innovation, and reduce costs. This was a call for reinvention in the
way higher education conducts the fundamental business of the day; this
was also a wake-up call, indicating that what we have now is not
sustainable. The shared leadership principles, when applied to the major
foundational initiatives of sustainable environments, global
opportunities, and technological support, can provide a powerful roadmap
for leaders and institutions seeking to reinvent themselves.
Institutional leaders will need to join with all stakeholders in
developing this shared vision of sustainability, competencies, and
affordability. Insights will be drawn from understanding the current and
future savings and sustainability gained from a strategic Green, Global,
and Google agenda. The roadmap also must include robust development in
analytics, risk management, and predictive modeling. If an agenda of
reinvention is to be sustained, it must seek shared insight from
short-term decisions, mid-term commitments, and long-term strategies for
the future.
To conclude, the following is a list of five directions and a
streamlined graphic (figure 5) to use in developing roadmaps for
reinventing higher education:
1. Locate identifiers that indicate your institution's
understanding of the transforming and significant context of GGG work.
For example: What green initiatives are underway, such as recycling,
videoconferencing to reduce travel expenses, increases in telecommuting,
and/or compliance with green standards?
2. Determine level of commitment to GGG work. For example: Is your
institution a signatory of the American College and Universities
Presidents Climate Commitment? What level of shared leadership is
evident in your institution's international memoranda of
understanding?
3. Embed commitment to GGG in curricular and overall institutional
planning and development, evaluation, and accountability initiatives.
For example: How are above-campus computing resources being identified
and used to provide greater efficiency and effectiveness? How are
ongoing faculty and student advisory groups involved in prioritizing the
uses of these resources?
4. Seek public and private partners to leverage GGG actions. For
example: How are community and advisory groups integral to the
initiatives? How might resources be leveraged and expanded through
shared leadership?
5. Communicate, foster, and promote commitment to shared
leadership. For example: How do the initiatives underway represent a
focus on building understanding, expanding presence through partnership,
and/or positioning the campus or region to increase relevance in the
global economy?
As leaders in higher education, we must call upon multiple
approaches and scenario-based planning as we strive for best-preferred
futures within the Green, Global, and Google landscape. The
organizational culture of higher education requires us to share
leadership as we work in this new normal. The constant cycle of
budgetary uncertainty further forces us to build on core foundational
efforts and claim value-added measures from work within the GGG
landscape. Such work both demands and builds resilience. In fact, we
contend that fostering shared leadership is the most critical asset for
building and sustaining resilience as we face these challenges and, in
so doing, reinvent higher education.
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Ann Hill Duin is associate vice president and associate chief
information officer in the Office of Information Technology at the
University of Minnesota, where she provides strategic alignment and
oversight for academic computing, administrative applications, network
and telecommunications, and operations/infrastructure/ architecture. She
is also a professor in the Department of Writing Studies at the
university. Her more than 30 years of teaching, scholarship, and
administrative experiences focus on collaboration and excellence through
innovative uses of technology. She has spearheaded state- and
system-wide partnerships and facilitates interinstitutional teams in the
design of sustainable partnerships. Her recent publications and Webinars
focus on shared leadership and the transformation of higher education.
Her ongoing goal is to serve as a catalyst for leveraging technology to
advance and support extraordinary education, breakthrough research, and
dynamic public engagement.
Linda L. Baer is a senior program officer for the Bill &
Melinda Gates Foundation. Before joining the foundation, she was the
senior vice chancellor for academic and student affairs for the
Minnesota State Colleges and Universities system. She also served as the
senior vice president and interim president at Bemidji State University.
She has chaired the Internet System for Education and Employment
Knowledge (ISEEK), a statewide resource for information about careers,
education, jobs, and business. Her recent publications and presentations
focus on building successful partnerships and alliances with K-12 and
industry and the dynamics and dimensions of smart change in higher
education. She currently provides leadership in the delivery of
workshops on smart change in higher education and the development of
action analytics for improved student success.
Figure 4 Shared Leadership Model
Competencies Authenticity Managing Reimagining
Polarity Higher
Education
Demonstrates Exhibits Works Seeks multiple
GGG literacy emotional simultaneously approaches and
intelligence on both poles scenario-based
of an issue planning to
work toward the
best preferred
GGG future
Communicates Demonstrates Balances an Articulates the
and consults values of environment of organizational
regularly to collaboration openness with culture
increase and trust validity of required amidst
accessibility information GGG forces
Functions in Develops Seeks Joins with all
multi-linear multidimensional multi-sector stakeholders in
mode, networks, leaders partners a new vision of
and shares among sustainability,
resources competitors competencies,
and
affordability
Distinguishes Exhibits Seizes Uses analytics
between strategic and innovation as a and risk
routine, transformational balance between assessment to
strategic, and leadership improving launch and
transformative through focus existing sustain an
change on a shared processes and agenda of
vision creating new reinvention
ones
Source: Based on Duin, Baer, and Starke-Meyerring 2001, p. 112.
Figure 5 A Streamlined Roadmap for Reinventing Higher Education
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complex identifiers; stakeholders robust shared
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