Instinctive behaviour, producer surplus, and corporate social responsibility.
Khan, Naheed Zia
This paper addresses a phenomenon that cuts across many disciplines
of the formal tradition of learning. Out of numerous multifaceted
academic disciplines involved in the argument, psychology, economics and
business management stand out, as reflected in the title of the study.
The research on the topic is carried out by adopting an inductive
approach involving intangible aspects of psychology and tangible
parameters of sociology centred around the disciplines of economics and
business. The author maintains that the phenomenon of Corporate Social
Responsibility (CSR) represents a challenge of finding the resolution to
the paradox of selfish and altruistic human motives. It is argued that
quality of that resolution will be determined by the quality of positive
laws of sociology and the quality of intrapersonal regulation to help
appreciate social responsibility in the presence of opportunities for
maximising self-interest. The review of the literature on CSR underpins
factors of international political economy responsible for promotion of
the phenomenon in North and South during the last century and in the new
millennium respectively. The findings lead to the conclusion that
rhetoric of CSR in countries like Pakistan merits the analysis of both
its motives and fall out within a North-South divide.
JEL classification: L20
Keywords: Social Responsibility, Instinctive Behaviour, Positive
Law, Ethical Behaviour, Stockholders, Technical Barriers to Trade.
INTRODUCTION
In a broader sense, CSR became an issue mainly in the recent years.
The evolution of this phenomenon is largely to be credited to the
neoliberalist era that began in the last quarter of the 20th century and
continues to dominate the new millennium. Not surprisingly, the
conceptual and operational definitions of CSR are subject to as many
controversies and disappointments as is the outcome of neoliberalist
economics manifested in looming threats to social, economic and
environmental sustainability. The scope of this study is, however, only
limited to addressing the issue of CSR. The analysis is carried out by
adopting an inductive approach while probing into both interconnected
aspects and disconnected separate currents of the phenomenon. The
interconnectivity of CSR relates the capitalist paradigm with the
individual/collective human behaviour. The disconnection on the other
hand refers to specific real world issues with local and global contexts
involving simultaneous but unequal capitalist development in the North
and the South. The paper is divided into three parts. Part 1 reflects on
the relationship between instinctive and ethical behaviour of the
entrepreneurs. The former is driven by the motivational force of
self-interest exhibited in efforts to accumulate producer surplus, while
the latter demands social responsibility under the influence of
intrinsic and/or extrinsic regulations. Part II presents a brief review
of the literature on CSR, largely relating to the corporate sector in
the North. Finally, Part III of the paper analyses the literature on CSR
in the developing countries and highlights its recent origins in a world
where Technical Barriers to Trade (TBTs) are increasingly underscoring
the North-South divide in gains from economic globalisation.
I. ELEMENTS AND COMPOUND (1)
Human society happens to be an artificial construct evolved through
a process of successive making and remaking of positive laws in the
realm of both sociology and technology. The positive laws in sociology
are the rules and regulation governing the edifice of human society at
each level of existence. Before getting into different forms of positive
laws, it is important to first understand their rationale which, in
turn, requires the understanding of biologically governed behavioural
traits. At a broader level, the latter are recognised as instinctive
behaviour with the survivalist instinct being strongest of all. It
therefore follows that effort to remain the fittest, widely recognised
as self-interest, happens to be a natural right of all creatures. That
said, a vast majority of humankind also like to call themselves the
supreme creature or the higher organism owing to another two natural
endowments; namely, superior intellect and the ability to change the
things for better or for worse. These two endowments and self-interest,
the strongest of all instincts, together underscore the significance of
positive laws of sociology which have always existed in every society,
however small or big, developed or underdeveloped, ancient or modern.
More explicitly, the positive laws in sociology provide a regulatory
mechanism for human behaviour which is driven by both selfish and
altruistic motives. The selfish motives come spontaneously and
effortlessly with submission to dictates of the instinct. The altruistic
motives on the other hand require relentless philosophising to help
regulate instinctive impulses in a manner ensuring both survival and
self-control, an enlightened resolution of paradoxical endowments,
though widely considered and interpreted as self-sacrifice.
Positive laws of sociology merit an understanding both at the
intrapersonal and interpersonal spheres. In the former case, it happens
to be a system of self-regulation. The most reliable barometer for
measuring the efficacy of each individual system is personal integrity.
Although the intrapersonal positive laws, usually called principles
and/or convictions, essentially happen to be intrinsic to a person, the
social environment is the provider of major explanatory variables which
determine the relativity of selfish and altruistic traits of an
individual's character. Therefore, interpersonal variations in
behavioural patterns are frequently a source of conflict in human
society, warranting widely recognisable and/or generally applicable
positive laws for conflict resolution. These laws represent a continuum
of both social norms and governance structures including all prevalent
forms of informal and formal laws of sociology respectively.
Social responsibility is therefore a phenomenon lying on the
crossroad of intrapersonal and interpersonal spheres of the positive
laws of sociology. Both logic and ethics vote in favour of socially
responsible individual and collective human conduct: an altruistic act
of one person/group serves the interest of the other and vice versa,
while conduct blinded by self-interest would set in motion a collision
course. (2) Unfortunately, the former case universally happens to be
less prevalent in practice because not only the persuasive values for
guidance of conduct are usually established without studying the motives
and impulses, the regulatory rules also very often fail to take fuller
account of the opportunity set, involving both options and constraints,
of participants. This is as much true for CSR as it is for any other
form of social responsibility, specifically in developing countries like
Pakistan. The author agrees with the opinion of Pickford (1940) that in
practice, a normative science such as ethics must be inextricably bound
up with purely realistic psychology (p. 379). It must, however, be added
that the normative science of CSR also must not overlook the context
specific social physiology and social pathology since in this case one
size does not fit all.
That said, what usually fits all is the purely realistic psychology
of the economic agents, universally translated into self-interest. Each
and every member of human family always remains an economic agent on the
consumption side of the spectrum. Similarly, with the exception of those
identified with unmanageable mental and physical disabilities, people
also remain producers, in one way or the other, for better part of their
lifetimes. Although economic theory is limited in its application only
to the producers and consumer making exchange in the market, its
limitations ought not make those outside the market lesser of consumers
and producers. Theory, nonetheless, provides the analytical framework to
develop the cognition of purely realistic psychology of economic agents
translated into impulses and motives of the consumers and producers for
utility maximisation and profit maximisation respectively. The most
sought after form of the latter is economic profit making, while
economic profit is the producer surplus after the revenue has been
accounted for all costs including the opportunity cost of production.
(3) In so far as CSR is considered to add to the short-run costs of the
firm, it fails to convince the purely realistic psychology which usually
fears the long-run as a dead end. (4)
II. WEIGHTS AND MEASURES
To begin with, CSR is essentially a concept providing ethical
guidance to profit seeking private corporations operating in a market
environment. The concept can't therefore be applied to government
departments, non-profit private companies and/or to organisations
functioning under socialist economic system.
The debate on CSR has emerged through a process spanning over the
entire length of last century, but the phenomenon still remains a
subject of intense controversy. Therefore, management is hampered by the
of lack of a paradigm which addresses both the "what" and the
"how" of social corporate behaviour [Murray and Montanari
(1986), p. 815]. Indeed, social responsibility was not intelligible on
the agenda of the corporate sector that largely evolved in 18th and 19th
century, the centuries widely identified with the first liberalist era
responsible for ferociously ruthless form of capitalism which ultimately
invited the Communist Manifesto. In the next century, the innovative
mantra of Ford assembly line and other technological developments doled
out illusionary possibilities of unprecedented size of producer surplus.
Unfortunately, the majority, driven by short-sighted self-interest, went
headlong through successive short-runs of vertical and horizontal
industrial expansion until most of them plunged into the long-run which
is documented in the business archives under the unforgettable heading
of Great Depression. The latter is a colossal jinni, once again bottled
up in a huge corporate vessel which is now increasingly feared to
breakdown anytime and release the monster to punish the humanity for
collective sins of complacency. The Asian crisis of 1990s and ongoing
financial melt down in North are the preambles of a saga which threatens
to render the earlier Great Depression a tempest in the tea cup, given
the spaghetti-bowl of backward and forward linkages of today's
corporate world. (5)
In the author's opinion, it is the insight into the spaghetti
bowl which is behind the stockholder theory for business ethics. An
analytical framework which considers CSR simply as a managerial
obligation to maximise the financial returns to the stockholders [Bowie
and Freeman (1992); Friedman (1962, 1997)]. (6) The theory is pretty
well justified, if the managers have the collectivist insight to seek
after profit making rather than economic profit making. (7) That said,
this insight usually tails to make a manager one of the highest paid CEO in the real corporate world where the market tends to produce monopolies
which frequently happen to be coercive, if not unnatural and illegal;
causing negative externalities and besetting market failure of a
magnitude which is currently responsible for making US the champion of
state managed economies; hence validating the argument that the private
pursuit of profit simply cannot be relied upon to secure the common good
[Evan and Freeman (1988)] and CSR ought to go beyond profit making
[Backman (1975); Davis (1960)].
However, the domain lying outside the tangible parameter of profit
is ridden with controversies. Moreover, it goes without saying that
long-run perfectively competitive optimum of a firm, without committing
deception or fraud, remains a prerequisite for corporate social
responsiveness which, many argue, ought to be considered as the managers
having a fiduciary duty not merely to the corporation's
stockholders, but to the corporation's stakeholders. The latter
include anyone who has a stake in or claim on the firm [Evan and Freeman
(1988), p. 97] i.e., all those who can affect and are affected by the
corporation. The literature on CSR widely considers stockholders,
customers, employees, suppliers, community residents and the natural
environment as primary stakeholders [Clarkson (1995); Starik (1995)].
Clarkson (1995) further incorporates into the panorama government and
communities, the group of public stakeholders that provide
infrastructure and market and whose laws and regulations, including
taxes and other obligations, must be obeyed.
The vast canvass of stakeholders approach to CSR inevitably invites
philosophical controversies. For example, Friedman (1962) maintains that
managers ought not accomplish benevolent goals without prior consent and
due authorisation of the stockholders whose money is actually involved
in altruistic transactions. Indeed, spending other people's money
without their explicit consent will violate Kant's principle of
persons having absolute worth [Kant (1804-1981), p. 37]; namely, that
one who breaches an agreement with a party is treating the
person/persons of that party merely as a means to her/his own ends
rather than the other way around i.e. the other party being an end in
itself. That said, the Kantian principle could be turned on its head
while considering that every human being is entitled to be treated as an
end in herself/himself rather than merely as a means to some other end.
Therefore, it can be morally justified to spend stockholders' money
without their consent as long as it is done to promote the public
interest [Donaldson (1982, 1989)]; and the firm's management has an
obligation to act in the interests of the stakeholders as their agent
[Evan and Freeman (1988), p. 1031.
Finally, a large body of literature on CSR considers a corporate
entity as a set of interdependent relationships among primary
stakeholders [Chakravarthy (1986); Evan and Freeman (1988); Hill and
Jones (1992); Kotter and Heskett (1992); Harrison and . John (1994);
Donaldson and Preston (1995); Jones (1995); Greenley and Foxall (1996)].
Some of the authors also maintain that effective stakeholders management
leads to financial performance [Kotter and Heskett (1992); Harrison and
John (1994)]. Indeed, many empirical studies have been carried out to
determine the relationship between CSR and financial performance.
However, the researchers have largely failed to reach a consensus on
this issue. For example, Arlow and Gannon (1982) reviewed seven
empirical studies and concluded that economic performance is not
directly linked, in either a positive or negative fashion, to social
responsiveness (p. 240). Similar findings were reported by Kenneth, et
al. (1985), whose study revealed that varying levels of corporate social
orientation do not correlate with their performance differences.
III. STRENGTH OR WEAKNESS?
In practice, there are different definitions of CSR both within a
country and between the countries. Indeed, it is still not an
established term in developing countries like Pakistan; though very much
a part of the popular vocabulary of global business executives and
organisations. The author has made an effort to go through a vast body
of CSR literature relating to both North and South. Unfortunately, in
the latter case the phenomenon does not appear to have emerged through a
spontaneous process reflecting both social consciousness and
mobilisation, as it has been the case in the North where the CSR happens
to be a synthesis born of the archives recording a demographic
composition of enlightening one tenth of the people during the
liberalist era of capitalist development; the remaining nine tenth
served only as the material and means to that end. (8) On the contrary,
the overabundant literature on CSR in decolonised South embarrassingly
appears to be a recent corporate response to the foreign consumers and
the World Trade Organisation (WTO). Indeed, TBTs played up on the WTO
forum by the developed countries, though still part of the Doha Round
stalemate, are virtually operational in various disguises since after
the conclusion of the Uruguay Round in the 1990s.
The argument in the foregoing is demonstratively supported by the
relative age of the literature on CSR in developed and developing
countries. The earliest study [Huxley (1945)] on CSR in the West
introduces the social man, the phenomenon which was to replace the
economic man of the age of liberalism. The latter, as mentioned earlier,
invited the Communist Manifesto, but still ensured the triumph of the
economic man by turning the tide of socialism to the autocratic Russian
empire, until Great Depression broke out in the capitalist citadels,
namely; the United States of America (US) and Europe. (9)
Huxley (1945) held that when a big employer talks about his
democratic right to individual freedom, meaning thereby a claim to
socially irresponsible control over a huge industrial concern and over
the lives of tens of thousands of human beings whom it happens to
employ, he is talking in a dying language (p. 17). He considered
laisser-faire a false abstraction which, in his opinion, had lost
relevance it once possessed. Perhaps the first ever echo of stakeholders
theory of CSR is recorded in the following passage:
But when Mr. Henry Ford, for instance, says that the principle of
individual freedom gives him the right to do what he likes with his
business, he is confusing the issue. He is now dealing with a large
and powerful group, in which social relations ought to be the
overruling consideration--relations of the management to the
thousands of workmen employed, of the firm as a whole to the
national economy, to the regional and local planning, and so on (p.
20).
Author's argument can be rejected by the die-hards on the
solid basis that Julian Huxley, a biologist by training, is neither
known for a business researcher nor he wrote in a corporate journal.
That said, the archives, unfortunately, do not end with Julian whose
grandfather Thomas Henry Huxley, himself a writer, lived in the times
when the US corporate sector thrived successively on slavery and convict
labour. Similarly, it took a long struggle, spanned almost over a
century, to eliminate child labour in Europe in 1920. It does not mean,
however, that WTO rules on TBTs ought not to relate with CSR. The only
problem is that not only the CSR literature on developing countries
happens to have its genesis in TBTs, a large part of the literature is a
vivid reflection of the same phenomena [see, for example, Blowfield
(2003, 2004); Dolan and Opondo (2005); Schrage and Ewing (2005); Hussain
(2004); Kaufman, et al. (2004); Nielsen (2004)].
Furthermore, the arguments of the CSR studies on developing
countries are advanced with an apologetic tone rather than a
self-assured rhythm. The earliest work referred in the literature on CSR
in developing countries is by Visser and Macintosh (1998). The authors
attempt to take pride in the religious tradition of Asia homing
Hinduism, Buddhism, Islam, and Christianity. The ethical condemnation of
usurious business practices by all these faiths is considered an example
of CSR in the region dating back thousands of years. Similarly, Frynas
(2006) quotes the 4th century BC Indian statesman and philosopher
Kautilya who advocated the business practices based on moral principles.
In Far East Asia, Nelson (2004) gives the credit for CSR to the Buddhist
traditions of the region. This naive approach to CSR in Asia also finds
its counterpart in Latin America. Vives (2006) reported, after surveying
over 1,300 small and medium-sized enterprises in the region, that the
religious beliefs of people in Latin America are one of the major
motivations for CSR, while Logsdon, et al. (2006) relate the phenomenon
to the pre-Hispanic cultural traditions of community self-help and
solidarity.
Not only the religious cultural and traditional appreciation of CSR
in developing countries is a late appearance in the literature,
coinciding with the erection of TBTs in the post-Uruguay Round era, the
argument analysed in the foregoing is clearly out of context while
considering that origin of CSR lies in the controversies of capitalist
expansion during the last century. The author is again tempted to refer
to Huxley (1945) who, in spite of his deficit of the relevant expertise,
encompassed both the contemporary rationale for CSR and its and cultural
parallel in Europe:
Our old order contains two principles which, derived from very
different historical sources, have now combined to deadlock
progress. One is the liberal principle of economic individualism
and the sacredness of profit motive; the other is the conservative
principle of class privilege based on property and on social
position. In a society based on these principles, social services
are considered a mixture of charity and of Palliatives designed to
patch up defects in the system. For the most part, the individual
human being or the groups that go to make up the nation are tied
together by impersonal bonds such as the economic motives, not by a
living framework of rights and duties. Consumers, being unorganised
and without the force of profit motive behind them, find their
interests neglected as against those of producers and distributors
(p. 18).
The upshot is that CSR happens to be a Western term where it is
mainly linked with big firms, the firms whose activities are visibly
present for public rating. Moreover, with the advent of neoliberalist
era CSR has lost the status that the phenomenon once held in the
developed countries' academic circles of business management. (10)
The criteria for evaluating the globally most admired 10 companies,
reported in the Fortune magazine, is a case in point. (11)
In the developing countries on the other hand the largest number of
businesses still takes the form of sole proprietorship or partnership.
As a matter of fact, developing countries, even when considered as one
entity, poorly compare with US and Japan alone who, by the end of 1980s,
together accounted for 70 percent of total global capitalisation
[Becker, et al. (1990)]. This is evident from the fact that, by the end
of 1980s, India and Pakistan ranked 85th and 92nd in the world league
table of corporate size, with average company size of US$19.1 and US$6.6
million respectively. These measures poorly compare with Japan who
ranked 13th in the same table with average company size of US$911.3
million [Standard and Poors (2002), p. 27]. Table 1 in the following
provides three broad measures for comparison of the corporate sector of
Japan with four major South Asian countries at the end of 1999.
The GDP measure of market capitalisation shows in Table 1 that the
corporate sector in Japan, the second largest economy of the world, is
much more influential than the corporate sector in India, leave alone
Pakistan or any other country in South Asia. Although India appears to
have an edge over Japan in terms of the number of corporation registered
on the stock exchange market, her average company size is much small
than that of Japan. However, both India and Pakistan have shown progress
in average company size compared to the end of 1980s. That said, the
decade of 1990s was a period of cut throat global competition where not
only the new markets were emerging, the players already in the market
were also strengthening their strongholds, as is evident by the average
size of Japanese companies which, compared to their size at end of
1980s, were more than twice bigger at the end of 1999. Finally, a very
high turnover rate in Pakistan, compared to other four countries listed
in Table 1, invites some heart searching by those who believe that
speculative investment is one of the most reliable barometers for
determining socially responsible performance of the corporate sector.
More specifically, the foul play of inside trading, if goes undetected,
is sometimes responsible for high turnover rate. Indeed, both these
issues ought to be fundamental to any measure of CSR in emerging
markets.
Table 2 provides more recent information on the relative
significance of corporate sector in South Asia and two largest economies
of the world, US and Japan. India ranks 13th in terms of the absolute
size of market capitalisation and also fares pretty well while
considering the GDP measure. However, it still has to go a long way to
match the two largest economies of the world on the per capita measure
of market capitalisation. Pakistan with a rank at 51 is much below India
also on the per capita account of market capitalisation, while faring a
little less poorly on the GDP measure.
The figures listed in Table 1 and Table 2 are representations of
the developing countries' effort to catch up with the global
capitalist development. Baskin (2006) studied three generic indicators
of CSR on the data for 127 leading firms from 21 emerging markets across
Asia, Africa, Latin America, and Central and Eastern Europe. The
findings reveal that firms representing the emerging markets have a
respectable representation in the Dow Jones Sustainability Index and
show rising levels of take-up of the Global Reporting Initiative and ISO 14001. The author, however, identifies that competitive advantage in
international markets remains one of the key drivers for CSR in Central
and Eastern Europe and Asia. Similar conclusions are recorded by Araya
(2006) whose survey of top 250 companies in Latin America revealed that
businesses with an international sales orientation were almost five
times more likely to report on CSR than companies that sold products
regionally or locally.
Finally, a sizeable part of market capitalisation in South accounts
for foreign direct investment and standardisation imposed by
multinationals, striving to achieve consistency among their global
subsidiaries and operations, is one of the major drivers behind formal
practices of CSR in recipient countries. The findings of Asia study by
Chapple and Moon (2005) suggest that multinational companies are more
likely to adopt CSR than those operating solely in their home country.
However, the authors also pointed out that the profile of multinationals
CSR tends to reflect the profile of the country of operation rather than
the country of origin (p. 415).
IV. CONCLUSION
The normative science of CSR must not tailor a straight jacket for
the context specific economic physiology and social pathology. The
phenomenon did not evolve in its own right even in the Western corporate
world which, after failing the stockholders in the 1930s, had to extend
its social accountability matrix to the inclusion of stakeholders in an
atmosphere charged with the revolutionary hype. In the developing
countries on the other hand, CSR is a recent arrival. The available
literature on the subject shows that CSR is being warmly courted by part
of the corporate sector having direct stakes in WTO measures under
Non-agricultural Manufacturing Access (NAMA). The global trading
interests of the business community in countries like Pakistan warrant
appeasement of foreign consumers by giving in to TBTs which are still
not binding in the backdrop of Doha Round stalemate. Not only the CSR
rhetoric is inconsistent with the reality check in the South, its
proclaimed targets appear to create serious distortions involving
suboptimal choices which manifestly compromise the image of domestic
consumer in favour of the consumer in the West. More importantly, in the
presence of the Bastille erected by their agricultural subsidies, CSR
backdoor in developing countries also conveniently spares the West from
organising inconvenient Rounds of trade talks for getting the TBTs
through.
REFERENCES
Abt, C. C. (1974) The Social Audit Technique for Measuring Socially
Responsible Performance. In M. Anshen (ed.) Managing the Socially
Responsible Corporation. New York: Macmillan. 92-122.
Anshen, M. (1974) The Socially Responsible Corporation: From
Concept to Implementation. In M. Anshen (ed.) Managing the Socially
Responsible Corporation. New York: Macmillan. 1-22.
Araya, M. (2006) Exploring Terra Incognita: Non-financial Reporting
in Latin America. JCC. 21, 25-38.
Arlow, P. and M.J. Gannon (1982) Social Responsiveness, Corporate
Structure and Economic Performance. Academy of Management Review (AMR)
7,235-41.
Backman, J. (1975) Social Responsibility and Accountability. New
York: New York University Press.
Bauer, R. A. (1972) The Corporate Social Audit. New York: Russell
Sage Foundation.
Baskin, J. (2006) Corporate Responsibility in Emerging Markets.
Journal of Corporate Citizenship (JCC) 24, 29-47.
Becker, K. G., J. E. Finnerty, and M. Gupta (1990) The Intertempral
Relation Between the US and Japanese Stock Markets. Journal of Finance
45, 1297-1306.
Blowfield, M. (2003) Ethical Supply Chains in the Cocoa, Coffee and
Tea Industries. Greener Management International 43, 15-24.
Blowfield, M. (2004) Implementation Deficits of Ethical Trade
Systems: Lessons from the Indonesian Cocoa and Timber Industries.
Journal of Corporate Citizenship (JCC) 13, 77-90.
Bowie, N. E. and R.E. Freeman (1992) Ethics and Agency Theory: An
Introduction. In N. E. Bowie and R. E. Freeman (ed.) Ethics and Agency
Theory. Oxtford: Oxford University Press.
Bowman, E. H. and M. A. Haire (1975) Strategic Posture Toward
Corporate Social Responsibility. California Management Review (CMR)
18:2, 49-58.
Braudel, F. (1988) Civilisation and Capitalism (15th-18th Century):
The Perspective of the World. London: Collins/Fontana Press.
Chakravarthy, B. (1986) Measuring Strategic Performance. Strategic
Management Journal 7:5,437-58.
Chapple, W. and J. Moon (2005) Corporate Social Responsibility in
Asia: A Seven-Country Study of CSR Web Site Reporting. Business and
Society 44:4,415-41.
Clarkson, M. (1995) A stakeholder Framework for Analysing and
Evaluating Corporate Social Performance. Academy of Management Review
20, 92-117.
Davis, K. (1960) Can Business Afford to Ignore Social
Responsibilities? CMR 2:3, 70-6.
Davis, K. and R. L. Blomstrom (1975) Business and Society:
Environment and Responsibility. New York: McGraw-Hill.
Dierkes, M. and R.A. Bauer (1973) Corporate Social Accounting. New
York: Praeger.
Dolan, C. S. and M. Opondo (2005) Seeking Common Ground:
Multi-stakeholder Processes in Kenya's Cut Flower Industry. Journal
of Corporate Citizenship 18, 87-98.
Donaldson, T. J. (1982) Corporations and Morality. New Jersey:
Prentice-Hall, Englewood Cliffs.
Donaldson, T. J. (1989) The Ethics of International Business. New
York: Oxford University Press.
Donaldson, T. J. and L. Preston (1995) The Stakeholder Theory of
the Corporation: Concepts, Evidence and Implications. Academy of
Management Review 20, 65-91.
Dostoevsky, F. (1873-1994) Demons. Translated by Richard Pevear and
Larissa Vollkhonsky. London: Vintage.
Evan, W. M. and R. E. Freeman (988) A Stakeholder Theory of the
Modern Corporation: Kantian Capitalism. In T. L. Beauchamp and N. E.
Bowie (ed.) Ethical Theory and Business. (3rd). New Jersey:
Prentice-Hall, Englewood Cliffs. 97-106.
Folger, H. R. and F. A. Nutt (1975) Note on Social Responsibility
and Stock Valuation. AMJ 18, 155-59.
Friedman, M. (1962) Capitalism and Freedom. Chicago: University of
Chicago Press.
Friedman, M. (1997) The Social Responsibility of Business is to
Increase Its Profits. In T. L. Beauchamp and N. E. Bowie (ed.) Ethical
Theory and Business (5th eds.). New Jersey: Prentice-Hall, Englewood
Cliffs. 56-61.
Frynas, J. G. (2006) Corporate Social Responsibility in Emerging
Economies. Journal of Corporate Citizenship 24, 16-9.
Greenley, G. and G. Foxall (1996) Consumer and Non-consumer
Stakeholder Orientation in UK Companies. Journal of Business Research
35, 105-16.
Hardin, G. (1968) The Tragedy of the Commons. Science 162, 1243-48.
Harrison, J. C. St. John (1994) Strategic Management of
Organisations and Stakeholders. St Paul, MN: West Publishing.
Heinze, D.C. (1976) Financial Correlates of a Social Involvement
Measure. Akron Business and Economic Review 7:1, 48-51.
Hill, C. and T. Jones (1992) Stakeholder-Agency Theory. Journal of
Management Studies 29, 131-54.
Holmes, S. L. (1977) Corporate Social Performance: Past and Present
Areas of Commitment. Academy of Management Review 20, 433-38.
Hussain, K. S. (2004) Eliminating Child Labour from the Sialkot
Soccer Ball Industry: Two Industry-Led Approaches. Journal of Corporate
Citizenship 13, 101-7.
Huxley, J. (1945) On Living in a Revolution. London: Chatto and
Windu.
Ingram, R. W. (1978) An Investigation of the Information Content of
(Certain) Social Responsibility Disclosures. Journal of Accounting
Research 16, 270-85.
Jones, T. (1995) Instrumental Stakeholder Theory: A Synthesis of
Ethics and Economics. Academy of Management Review 20,404-37.
Kant, I. (1804-1981) Grounding for the Metaphysics of Morals.
(Trans. by J. W. Ellington). Indianapolis, IN: Hackett Publishing.
Kaufman, A., E. Tiantubtim, N. Pussayapibul, and P. Davids (2004)
Implementing Voluntary Labour Standards and Codes of Conduct in the Thai
Garment Industry. Journal of Corporate Citizenship 13, 91-9.
Keim, G.D. (1978) Corporate Social Responsibility: An Assessment of
the Enlightened Self-interest Model. Academy of Management Journal 3,
32-9.
Kenneth, E. A., B. C. Archie, and J. D. Hatfield (1985) An
Empirical Examination of the Relationship between Corporate Social
Responsibility and Profitability. Academy of Management Journal 28:2,
446-63.
Khan, N. Z. (2008) Politics, Vulnerability and Ratcheting up the
Identity of Pop Terrorism. Paper Presented at the International
Conference on Terrorism, Organised by National Institute of
Psychological Sciences (NIPS), Quaid-e-Azam University, October 15-7.
Islamabad, Pakistan.
Kotter, J. and J. Heskett (1992) Corporate Culture and Performance.
New York: Free Press.
Lerbinger, O. (1975) How Far Toward the Social Audit? Public
Relations Review 1:1 38-52.
Linowes, D. F. (1974) The Corporate Conscience. New York: Hawthorn
Books.
Logsdon, J. M. D. E. Thomas, and H. J. Van Buren III (2006)
Corporate Social Responsibility in Large Mexican Firms. Journal of
Corporate Citizenship 21, 51-60.
Marshall, A. (1925) Principles of Economics (8th ed.). London.
Mishan, E. J. (1968) What is Producer's Surplus? The American
Economic Review 58:5, 1269-82.
Moskowitz, M. (1972) Choosing Socially Responsible Stocks. Business
and Society Review 1, 71-5.
Moskowitz, M. ((1975) Profiles in Corporate Responsibility.
Business and Society Review 3, 29-42.
Murray, K. B. and J. R. Montanari(1986) Strategic Management of the
Socially Responsible Firm: Integrating Management and Marketing Theory.
Academy of Management Journal 11:4, 815-27.
Nelson, J. A. (2004) A Buddhist and Feminist Analysis of Ethics and
Business. Development 47:3, 53-60.
Pickford, R. W. (1940) Ethics and Instinct. Journal of Business
Ethics 50:4, 379-401.
Schrage, E.J. and A. P. Ewing (2005) The Cocoa Industry and Child
Labour. Journal of Corporate Citizenship 18, 99-112.
Sethi, S. P. (1974) The Unstable Ground: Corporate Social Policy in
a Dynamic Society. Los Angeles: Melville.
Starik, M. (1995) Should Trees Have Managerial Standing? Toward
Stakeholder Status for Nonhuman Nature, Journal of Business Ethics 14,
204-217.
Standard and Poors (2002) Emerging Stock Markets Fact Book 2002.
New York: S&P.
Vives, A. (2006) Social and Environmental Responsibility in Small
and Medium Enterprises in Latin America. Journal of Corporate
Citizenship 21, 39-50.
Visser, W. and A. Macintosh (1998) A Short Review of the Historical
Critique of Usury. Accounting, Business and Financial History 8:2,
175-89.
Naheed Zia Khan <nzk1984@yahoo.com> is Professor, Department
of Economics, Fatima Jinnah Women's University, Rawalpindi.
(1) The headings of Part 1, II and III, metaphoric phrases
befitting arguments, are borrowed from Braudel (1988), p. 280, 298 and
484 respectively.
(2) Indeed, majority of the social problems are symptomatic of
socially irresponsible behaviours manifested in the actions that are
apparently advantageous to individuals/groups within a selfish,
shortsighted view, but harmful to the long run collective interest of
the society including the individuals/groups originally responsible for
those actions [for developing further insight into the argument, see
Hardin (1968)].
(3) The area above the supply curve, between the competitive
equilibrium price and the supply curve intercept, is called producer
surplus. The term was introduced by Marshall (1925, p. 811) and,
sometimes, it has been subject to controversy. For example, Mishan
(1968) recommends that the term "producer's surplus" be
struck from the economist's vocabulary (p. 1279). However,
Mishan's elaborate analytical model failed to defy the concrete
phenomenon of producer surplus which essentially exists in a
producer's psyche even when not verifiable from firm's balance
sheet. On a technical note, it is an empirically established theoretical
construct that a monopoly, natural or legal, producing under favourable
cost conditions may continue to have producer surplus even in the
long-run. On the other extreme, a perfectly competitive market is
usually perfect in an imperfect fashion, very often allowing some firms
to make economic profit within an industry where, simultaneously, the
sister firms might have been operating on or below their long-run
optimum.
(4) The dead end here is the metaphoric adaptation of the famous
saying by John Maynard Keynes that in the long-run we all are dead.
(5) The author has coined the term Spaghetti Bowl for backward and
forward industrial linkages which are responsible for setting in motion
a cumulative process of industrial growth both with a positive or a
negative sign. The dread of a negative growth sign, especially in a
world witnessing an ever increasing size of the Spaghetti Bowl, warrants
that the times when growth is positive are monitored and regulated with
an insight favouring caution over complacent euphoria.
(6) There is one and only one social responsibility of business-to
use its resources and engage in activities designed to increase its
profits so long as it stays within the rules of the game, which is to
say, engages in open and free competition, without deception or fraud
[Friedman (1962), p. 133)].
(7) 1n the microeconomic principles, profit making is a producer
optimum where a firm covers all costs including the opportunity cost of
production. While considering the assumptions of perfectly competitive
industry (all firms being of equal size and efficiency, with unchanged
techniques, some inelasticity in the supply of each factor, and an
absence of external economies; [see, Mishan (1968), p. 1276] a firm may
have the ability to make economic profit only in the short-run, while
the long-run optimum only allows profit making with a break-even. The
latter happens to be a necessary but not sufficient condition for any
measure of CSR.
(8) The rhetoric is borrowed from Dostoevsky's Diary of a
Writer for January 1876, quoted in Dostoevsky (1873-1994), p. 727.
(9) The author has always held the position that Keynesian
economics was more of a an antidote for the looming threat of socialism
than it was a cure for the Great Depression. Thus, the Marshall Plan to
reconstruct Western Europe in the aftermath of World War II was a timely
response to Europe's dollar gap crisis which otherwise might have
been responsible for another Animal Farm, denying US all chances of
world supremacy [for further support of the argument, [see, Khan
(2008)].
(10) Indeed, the Western literature on CSR owes its origins to an
implicit paradigm that emerged from the cold war between socialist and
capitalist blocks. Hence it is all but a coincidence that the largest
body of Western CSR literature appeared in the years before the
triumphant hegemony of neoliberalists, recorded in the Washington
Consensus on the Thatcherite and Reaganite economic agenda [see, for
example, Bauer (1972); Moskowitz (1972. 1975); Dierkes and Bauer (1973);
Abt (1974); Anshen, (1974); Linowes (1974); Sethi (1974); Davis and
Blomstrom (1975); Lerbinger (1975); Bowman and Haire (1975); Folger and
Nutt (1975); Heinze (1976); Holmes (1977); Keim (1978); Ingram (1978)].
(11) The criteria includes in order of appearance innovativeness,
quality of management, employees' talent, financial soundness, use
of corporate assets, long-term investment value, social responsibility,
quality of products, globalness.
Table 1
Stock Exchange Market: South Asia and Japan (1999)
Market Capitalisation
No. of Listed
Country Companies US$ Billion (% of GDP)
Bangladesh 211 0.9 1.9
India 5863 185 41.5
Pakistan 765 7 11.9
Sri Lanka 239 1.6 10.1
Japan 2470 4547 104.6
Average
Company Size Turnover
Country 11S$ Million US$ Billion
Bangladesh 4.01 0.8
India 31.5 279
Pakistan 9.09 21
Sri Lanka 6.6 0.2
Japan 1841 1849
Source: Standard and Poors (2002).
Table 2
Market Capitalisation in South Asia: International Comparisons
Market Capitalisation in 2005 *
Per US$ 1,000
Country US$ Billion US$ Per Capita of GDP
Bangladesh 4 87 21 109 51 104
India 819 13 505 81 686 39
Pakistan 46 51 295 87 415 51
Sri Lanka 8 73 292 88 244 72
Japan 4,737 2 37,070 18 1,045 25
United States 16,998 1 57,346 7 1,369 15
Source: Nation Master, accessed on November 16, 2008.
* Italic figures represent the country rank in the league table for
each of the three separate measures of market capitalisation.