Interpersonal communication in family planning in Pakistan *.
Farooqui, M. Naseem Iqbal
INTRODUCTION
In order to curb the harmful effects of population growth many
developing countries initiated family planning programmes around the
year 1960. These programmes traditionally consisted of two components
namely provision of family planning services on the supply side and
Information, Education and Communication (IEC) on the demand side. In
many of these countries the IEC component has been performing functions
such as providing information about the locations and types of services
available and motivating couples to adopt family planning. Besides, IEC
has also been performing the function of educating the local and
national leaders and educated people about population problems and
benefits of smaller family size [Rogers (n.d.)]. The channels through
which IEC messages are conveyed are either mass media or interpersonal
communication. Mass media includes television, radio, and print media.
Planned interpersonal channels include person to person contacts by home
visitors etc. Whereas unplanned interpersonal communication consists of
exchanges between husband and wife, among relatives and friends.
Interpersonal communication between husband and wife has assumed
greater importance owing to the fact that it modifies the behaviour of
the couples towards the adoption of family planning methods.
Husband-wife communication development may take place through the
frequency and intensity of family planning messages on electronic media,
through personal motivation by family planning workers and through
interpersonal communication with friends, relatives and neighbours etc.
Besides, husband's favourable attitude towards family planning
plays a dominant role in the development of interpersonal communication
between husband and wife towards the adoption of contraceptive methods.
In a family planning communication study conducted in Pakistan [Rukanuddin et al. (1988)], 63.8 percent of currently married female
contraceptive acceptors attributed husband-wife communication as the
specific source for motivation to adopt family planning. On the other
hand 29.5 percent contraceptive users reported interpersonal
communication with friends, relatives and neighbours as the specific
source for motivation to adopt family planning. On the basis of these
findings, Pakistan Family Planning Programme has placed special emphasis
on the development of interpersonal communication during the Eighth
Five-Year Plan [Government of Pakistan (1993)].
OBJECTIVE OF THE STUDY
Because of the importance of husband-wife communication in the
adoption of family planning methods it becomes imperative to examine the
correlates of husband-wife communication in Pakistan. These correlates
may include the socio-demographic characteristics of the respondents,
their residential status, husband's attitude towards family
planning and respondents exposure to family planning messages through
the electronic media. Last but not least husband's own favourable
attitude towards family planning could exert a positive impact on the
development of effective husband-wife communication in family planning
in regard to the adoption of family planning programmes as well as the
desire of a certain number of children in the family.
DATA SOURCE AND METHODOLOGY
Data derives all its variables under study from the national level
Pakistan Demographic and Health Survey undertaken during 1990-91
[National Institute of Population Studies (1993)]. The survey was based
on national probability samples of clusters randomly distributed across
the four provinces of Pakistan and its regions namely major urban, semi
urban and rural areas. All the currently married women aged 15-49 years
were asked questions on socio-demographic characteristics, KAP, and
health status etc. Besides, questions on husband-wife communication were
also specified which included (a) How often have you and your husband
talked about family planning in the past, and (b) Have you and your
husband ever discussed the number of children you would like to have. In
addition questions in regard to respondent's exposure to electronic
media in family planning messages were also asked which included
"Have you heard a family planning message on radio" as well as
"Have you heard a family planning message on TV". In addition
the husband's attitude toward family planning was also inquired
through "Does your husband approve couples using a family planning
method". Bivariate and multivariate regression techniques are used
to examine the determinants of interpersonal communication.
ANALYSIS OF RESULTS CROSS TABULATIONS
To examine the two-way relationship between family planning
communication and selected socio-demographic variables as well as
communication variables, a series of basic cross-tabulations were run
separately for 6393 currently married women from the Pakistan
Demographic and Health Survey data. The interpersonal communication
variables were 'discussion of family planning with husbands'
and 'discussion of desired number of children with husbands'.
The socio-demographic variables were wife's current age, level of
education, number of living children and work status. The communication
variables were whether wife had heard family planning message on radio
or TV. Positive attitude of husband towards family planning was
represented by husbands approval for couples using family planning
method.
Couples usually discuss family planning among themselves either
when they are on the verge of using contraceptives or when they tend to
use contraceptives either very soon or in the distant future. A
situation may arise in which a partner may be in urgent need of using a
contraceptive or may like to use contraception in the future while the
other partner may not like to use contraception.
In this survey no question has been asked as to after how many
children the couples discussed family planning. However for purposes of
this paper only, emphasis is placed on the relationship between
interpersonal communication and other socio-demographic and
communication variables. Approximately 22 percent (Table 1) of the wives
in Pakistan reported that they had discussed family planning with their
husbands but of these 16.8 percent had discussed family planning once or
twice and 5.1 percent more often (not given in the Table). More often
discussion about family planning is considered to be a prime motivator
of family planning. In urban areas 28.5 percent of the women discussed
family planning with their husbands, out of which 21.5 percent of the
women discussed family planning with their husbands, once or twice and 7
percent more often. In rural areas 15 percent of the women discussed
family planning with their husbands, out of which 11.8 percent discussed
once or twice and 3.2 percent more often. It may be observed that the
level and frequency of interpersonal communication in Pakistan is quite
small keeping in view the fact that Pakistan, since 1965 has been
running a well-established national family planning programme.
The proportion of wives who said they discussed family planning
with their husbands was negatively related to women's age. Younger
women tended to discuss family planning more with their husbands. The
rate increased slowly from its lowest level in the initial phase to the
highest level in fertile age groups, then declined first slowly and then
rapidly till reaching its lowest in terminal age group. The proportion
of wives who said they discussed family planning with their husbands was
positively related to women's age. In other words, younger and more
educated women were more likely than others to discuss family planning
issues with their husbands. Number of living children of a women is also
one of the determinants of family planning adoption. Very few women with
no or one living child ever discussed family planning with their
husbands and they do in fact practice contraception for purposes of
spacing only. Proportion of women discussing family planning increases
rapidly from two living children and reaches the maximum for four living
children. Thereafter they decline slowly till reaching a minimum for 6
and more living children.
Women residing in major cities tended to discuss more (33 percent)
with their husbands as compared to those residing in small cities (23.3
percent) and in rural areas (15 percent). No worthwhile difference is
observed between the women working and not working outside the home in
regard to their family planning behaviour. Significant difference for
family planning was observed in regard to the desire of more children.
Only 12.7 percent women desiring more children discussed family planning
with their husbands as compared to 35.7 percent who desired no more
children.
Exposure to electronic media showed positive association with
family planning behaviour. Women who heard family planning messages on
radio and T.V. were significantly more likely to discuss family planning
with their husbands as compared to those who were not exposed to such
messages.
Similarly women who discussed desired number of children were found
to be young and more educated and were more likely than others to
discuss desired number of children with their husbands. On the whole 33
percent of the women in Pakistan, 49.6 percent in major cities, 32.9
percent in small cities and 24.1 percent in rural areas have discussed
the number of children with their husbands. The discussion tended to
increase curvilinearly with number of living children with maximum
attained at parity four. No worthwhile difference was observed for
women's employment outside the home.
Women who desired no more children were more likely than others to
have such discussion where as women whose husbands bore favourable
attitude towards family planning were significantly more likely than
others to engage in such discussion. Exposure to family planning
messages through the electronic media tended to affect more the
likelihood of the desired number of children.
MULTIVARIATE LOGISTIC REGRESSION ANALYSIS
The results discussed in the previous paragraphs pertained to
simple bivariate analysis. The model under examination (Table 2) shows
that older women are significantly less likely than others to discuss
family planning with their husbands. Similarly, women with middle and
higher level of education tend to significantly discuss more with their
husbands. Similarly women with 2, 3 and 4 and more living children had
more significant discussion as compared to those who had one or no
living children. Keeping other factors constant desire for no more
children exerted significantly positive impact on the initiation of
family planning discussion.
Husbands approval for family planning is more than three times more
likely to induce a woman to initiate family planning dialogue with her
husband. As compared to the rural areas women in major cities are
significantly more likely to have a constructive dialogue with their
husbands in regard to the adoption of family planning techniques.
Exposure to family planning messages on television exert a positive
impact on the modification of reproductive behaviour.
In the foregoing analysis it has been observed that
socio-demographic and communication variables exert a significant impact
in inducing couples to adopt family planning as an end. LOGISTIC
regression analysis on desired number of children indicates that
socio-demographic, attitudinal and communication variables exert a
significant impact on the desire for a certain number of children.
CONCLUSION
The study was designed to examine as to how far socio-demographic
characteristics of currently married women as well as the family
planning message on the electronic media along with husband's
attitude towards family planning affect husband-wife communication in
regard to the adoption of family planning techniques. The study brings
to light the fact that the changes in husband's attitude as well as
exposure to family planning messages in the media along with
women's level of education are the prime determinants of generating
interpersonal communication between husband and wife in regard to family
planning. The family planning programme of Pakistan has therefore laid
great emphasis on the generation of inter-personal communication for the
successful implementation of its Eighth Five-Year Plan.
REFERENCES
Rogers, A. Everett (n.d.) Family Planning Communication in the
Developing Countries. New York.
Rukanuddin, Abdul Razzaque, M. Naseem Iqbal Farooqui and Yun Kim (1988) An Evaluation of Communication Strategy of Family Planning in
Pakistan. Islamabad: National Institute of Population Studies.
Pakistan, Government of (1993) Eighth Five-Year Population Welfare
Plan. Islamabad: Ministry of Population Welfare.
National Institute of Population Studies (1993) Pakistan
Demographic and Health Survey 1990-91. Islamabad.
* Owing to unavoidable circumstances, the discussant's
comments on this paper have not been received.
M. Naseem Iqbal Farooqui is Senior Fellow at the National Institute
of Population Studies, Islamabad.
Table 1
Percent of Currently Married Women Discussed Family Planning
and Number of Children by Socio-demographic and Communication
Variables, PDHS 1990-91
Discussed
Discussed Number
Family of
Planning Children
with with
Characteristic Husband Husband
Total 21.9 33.1
1. Current Age
15-19 14.2 28.4
20-24 21.1 35.0
25-29 24.2 38.3
30-34 25.5 35.6
40-44 24.9 34.2
45-49 19.6 26.8
2. Level of Education *
No Schooling 17.3 26.7
Primary 30.2 43.2
Middle 38.5 51.3
Secondary 40.4 65.5
Higher 48.2 66.1
3. Number of Living Children
0 10.6 29.3
1 17.9 35.4
2 22.8 37.6
3 22.9 34.5
4 26.2 37.1
5 25.7 34.7
6+ 24.2 28.0
4. Residential Status *
Major City 33.0 49.6
Small City 23.3 32.9
Rural 15.0 24.1
5. Women Work Status
Currently Working 24.9 40.6
Working not Working 24.7 31.8
6. Desire More Children 12.7 (4152) 34.7 (2670)
Desire no More Children 35.7 (2241) 42.3 (2417)
7. Heard Family Planning
Message on Radio *
Yes 30.8 43.9
No 19.5 30.3
8. Heard Family Planning
Message on T.V. *
Yes 34.4 48.8
No 18.3 28.7
9. Husband Approves Couple using
Family Planning Method
Yes 47.3 57.1
No 9.2 21.2
* Chi Square Significant at 0.05 level.
Table 2
Likelihood of Wifes Discussing Family Planning and Number of
Children with Husbands by Socio-demographic and Communication
Variables; Results of Multivariate Logistic Regression Analysis,
PDHS 1990-91
Discussed Family
Planning with Husband
Odds Wald
Ratio Statistics
Characteristics
1. Current Age
15-29 1.00 --
30-39 0.88 1.63
40-49 0.47 * 32.46
2. Level of Education
No Schooling 1.00 --
Primary 1.20 2.01
Middle + 1.68 * 22.20
3. Number of Living Children
0-1 1.00 --
2-3 1.51 * 11.81
4+ 1.91 * 24.03
4. Desire for Children
More Children 1.00 --
No More Children 1.75 * 28.15
5. Husband Approves Family
Planning
Disapproves 1.00 --
Approves 3.57 * 224.02
6. Exposed to Family Planning
Message on Radio
Not Exposed 1.00 --
Exposed 1.15 1.37
7. Exposed to Family Planning
Message on TV
Not Exposed 1.00 --
Exposed 1.30 * 6.73
8. Residential Status
Rural 1.00 --
Small Town 1.19 2.50
Major Town 1.42 * 18.65
Number of Women 6393
Discussed Number of
Children with Husband
Odds Wald
Ratio Statistics
Characteristics
1. Current Age
15-29 1.00 --
30-39 0.97 0.08
40-49 0.53 * 22.61
2. Level of Education
No Schooling 1.00 --
Primary 1.14 1.20
Middle + 2.32 * 57.43
3. Number of Living Children
0-1 1.00 --
2-3 1.08 0.53
4+ 1.22 * 2.37
4. Desire for Children
More Children 1.00 --
No More Children 1.25 * 3.43
5. Husband Approves Family
Planning
Disapproves 1.00 --
Approves 2.57 * 158.40
6. Exposed to Family Planning
Message on Radio
Not Exposed 1.00 --
Exposed 1.14 1.35
7. Exposed to Family Planning
Message on TV
Not Exposed 1.00 --
Exposed 1.27 * 4.25
8. Residential Status
Rural 1.00 --
Small Town 1.11 1.20
Major Town 1.55 * 20.65
Number of Women 6393
* Significant at 0.05 Level.