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  • 标题:You are close to your rival and everybody hates a winner: a study of rivalry in college football.
  • 作者:Quintanar, Sarah Marx ; Deck, Cary ; Reyes, Javier A.
  • 期刊名称:Economic Inquiry
  • 印刷版ISSN:0095-2583
  • 出版年度:2015
  • 期号:October
  • 语种:English
  • 出版社:Western Economic Association International
  • 关键词:College football;Football (College);Football fans

You are close to your rival and everybody hates a winner: a study of rivalry in college football.


Quintanar, Sarah Marx ; Deck, Cary ; Reyes, Javier A. 等


We use a recent survey of college (American) football fans to study rivalry, where we find the most intense rivalries occur between in-state teams. Relatedly, within a conference fans are more likely to target rivalrous feelings toward the winningest teams and, in Bowl Championship Series conferences, teams who have been conference members for a longer proportion of time. While the stakes are different from other settings, such as warring nations, college football teams compete for resources and often have loyal followings with strong emotional ties. Thus, examining rivalrous feeling in this setting provides insights into rivalry more generally besides being of interest in its own right as college football is a multi-billion dollar industry. (JEL L22, L83)

I. INTRODUCTION

For millions of Americans, Saturdays in the fall are synonymous with college (American) football. College football has a pageantry all its own as people gather in groups, sometimes in excess of 100,000, to cheer for their team and socialize even though many fans have no real connection to the university. On the field the teams compete to win games and over the course of a season teams compete to win their conference title. However, many fans do not view all opponents in the conference in the same way--games against some opponents are considered more important irrespective from their impact on conference standings. For example, the University of Arizona and Arizona State University have played for the Territorial Cup for over 100 years. (1) Similarly, the University of Wisconsin and the University of Minnesota compete for Paul Bunyan's Axe while the University of Alabama and the University of Tennessee play on "the third Saturday in October." (2) Sanford and Scott (2014) find that fans are willing to pay higher ticket prices for rivalry games and these games generate significant television revenue.

Despite the amateur status of the players, college football is an $8 billion industry. (3) Several high profile teams are valued at over $100 million dollars each (Brewer et al. 2011). Team revenue comes from a variety of sources (television rights, merchandising, fan support, etc.) and on the field success and profit are connected through these channels. In addition, teams find themselves repeatedly battling over the resources needed to compete on the field, namely players and coaches. In this sense, football rivalries are similar to rivalries between siblings, firms, or nations. Sibling rivalries form when children compete for scarce resources (financial, attention, etc.) from their parents (Garg and Morduch 1998; Morduch 2000). The "cola wars" between Coke and Pepsi and the "diaper wars" between Kimberly-Clark and Procter & Gamble arise because these comparable companies offer slightly differentiated products in the same markets. Rivalries between warring nations also often involve prolonged competition over scarce resources (Goertz and Diehl 1993; Klein, Goertz, and Diehl 2006).

Rivalry is a subjective phenomenon (Kilduff, Elfenbein, and Staw 2010), but it has an identifiable set of antecedents. Geographical proximity is typically an important determinant of conflict, even in the context of firm-level rivalries as argued for instance in Yu and Canella (2007). Identity also plays an important role in the creation of a rivalry (Menon, Thompson, and Choi 2006). Finally, history and the outcomes of previous interactions are another key determinant of rivalries (Kahneman and Miller 1986; Miller and Chen 1996). All three of these factors are at play in college football. Conferences are typically comprised of comparable schools in a particular region. Fans identify with their team by wearing certain clothes and in more extreme cases with body paint and other adornments. Despite periodic conference realignment, many teams play each other year after year. Thus, we believe that in addition to being interesting in its own right, examining what drives rivalrous feelings in college football can provide insight into rivalry more generally.

To explore the drivers of rivalrous feelings, we use a unique dataset drawn from an online survey conducted by Sports Illustrated that asked Ians about their team and their rival. We believe that our paper is the first systematic attempt to explain rivalrous feelings in college football, although sportswriters have attempted to group or classify rivalries based on various characteristics (see for example Jones 2005). (4) We consider two different aspects of rivalrous feelings. First, we examine which teams are the target of rivalrous feelings, a unidirectional notion. The data suggest the more historic success a program has had, the more others will harbor rivalrous feelings toward that program. Second we look at mutual rivalries between two teams, a bidirectional relationship. Here the data indicate that rivalries tend to be more intense when the schools are in the same state and have comparable programs in terms of historic performance.

II. MEASURING RIVALRY IN COLLEGE FOOTBALL

In the fall of 2009, Sports Illustrated (SI) conducted a non-scientific survey called the "College Football Conference Poll' which asked visitors to its website about their favorite Football Bowl Subdivision (FBS) college team and its conference. (5,6) Like all online surveys, these data have some deficiencies, but the SI data are drawn from a broad audience of people whose feelings were sufficient to lead them to participate in the survey. Individuals of any age were allowed to participate and self-report their "favorite team." The SI survey listed 12 collegiate conferences, including independents, and their 120 participating member schools. The poll questions pertain to fan devotion (proportion of respondents who were ticket holders, number of games attended each season, etc.) and ascertain opinions regarding the extent and relevance of activities like tailgating, football traditions, and television viewership.

[FIGURE 1 OMITTED]

The question that provides our main variable of interest was "Which school is your biggest conference rival?" Participants were able to select their answer from a list of the other teams who compete in the same conference. (7) The survey findings include up to five teams most often listed as a team's rival, as well as the proportion of total respondents who chose each team as their biggest rival. Note that the respondents are only allowed to list one other conference member as their team's biggest rival. Because the survey only considers within-conference rivalries, our analysis is also restricted in this way.

We define the percentage of fans of team A who answered team B when asked "Which school is your biggest conference rival?" as the degree of rivalrous feelings by A toward B and denote it by rAB. Figure 1 shows the rivalrous feelings in two conferences, the Pac-10 and the SEC, while the figures for other conferences can be found in the appendix. In the figure, rAB determines the width of the arrow pointing from A to B. One can see that every other team in the Pac-10 reported having some rivalrous feelings toward the University of Southern California, but only the University of Arizona had rivalrous feelings toward Arizona State University, at a much greater strength (visible by the greater width in the arrow directed toward Arizona State).

With [r.sub.AB] we can ask what leads to teams being the target of rivalrous feelings. For this uni-directional relationship we use a Concentration Index (CI) to capture the concentration of rivalrous feeling among other conference members directed toward a team. Specifically, we use [CI.sub.B] = [[[[summation].sub.A][r.sub.AB]/(n - 1)].sup.2] to measure the concentration of rivalrous feelings directed toward B by the other n - 1 members of the conference. This measure is analogous to a firm's component in a Herfindahl-Hirschman Index (HHI) for market concentration and thus it allows for a comparison across conferences with different numbers of member schools. As in a monopoly where the HHI equals 10,000, a team that is the sole focus of all rivalrous feelings from the other members of its conference would have a Cl of 10,000.

While the CI measure captures who is the target of rivalrous feelings, rivalries per se are typically thought of as being mutual or reciprocal. Therefore, we now introduce two measures of bi-directional rivalrous feelings. The first captures the intensity of the rivalry between A and B: [I.sub.AB] = [I.sub.BA] = [([r.sup.2.sub.AB] + [r.sup.2.sub.BA]).sup.1/2]. This measure is preferable to a simple average because it accounts for the distribution of rivalrous feelings between the two schools. For very high and very low levels of intensity the two teams must have similar feelings toward each other. However, in the middle there may be rivalries where it is not possible to distinguish between situations where both parties have moderate rivalrous feelings and situations where [r.sub.AB] is low while [r.sub.BA] is high. For instance, imagine a rivalry where both teams have 50% of fans reporting the other team as a rival, and one rivalry where team A lists B at 70.71 % and team B lists team A at 0%. In this case, both rivalry's intensity measure is 70.71, though the rivalries themselves are quite different as one could be thought of as mutual while the other is perhaps more of a "big fish versus little fish" since team A is not concerned with team B. Therefore, we also consider the lopsidedness of a rivalry with [L.sub.AB] = [L.sub.BA] = [absolute value of [r.sub.AB] - [r.sub.BA]]. Looking again at Figure 1, in contrast to the Pac-10 where teams appear to have strong rivalrous feelings toward a single other team and relationships do not appear to be lopsided, in the SEC rivalrous feelings are more diffuse and more relationships are lopsided. For example, the University of Kentucky considers the University of Tennessee a rival, but the feeling is not mutual. Louisiana State University (LSU) considers the University of Alabama a rival, but Alabama considers Auburn University and the University of Tennessee to be stronger rivals than LSU. The plots in Figure 1 are technically weighted networks, where the nodes are the schools and the strength of the links between the nodes are given by the [r.sub.AB] s. In the Appendix we provide a formal network analysis of each conference, which is not included herein because it does not provide substantive insight into rivalry formation beyond the main analysis presented in the following section.

III. ANALYSIS AND RESULTS

We consider the two types of rivalrous relations, uni-directional and bi-directional, in separate subsections. However, we first ask whether or not the respondents simply responded to the question of interest randomly. First, we note that the strongest identified rivalries correspond to common fan and sportscaster perceptions of the strongest rivalries implying that survey responses were not random. Second, we conducted a simulation exercise to look at the likelihood that team A's rivalrous feeling toward its greatest rival, i.e., [r.sub.AB*] where B* = [argmax.sub.B][r.sub.AB], is as large as what we observe. For every single team, our simulation gives a p value < .0001 for testing the responses is random. (8)

A. The Uni-directional Target of Rivalrous Feelings

Table 1 lists the team with the largest CIB for each conference. These teams are the ones that are the recipient of the most rivalrous feelings in the conference. The column labeled Overall Ranking gives the team's Cl ranking taken over all 117 teams in the 11 conferences. Thus Boise State is the team with the greatest concentration of (with-in conference) rivalrous feelings directed toward it in college football. The Cl for every team in the 11 conferences is available in an online appendix (Table SI).

To explore what drives rivalrous feeling, we provide the ordinary least squares (OLS) analysis in Table 2. In addition to conducting the analysis on the whole sample, we also estimated separately for the BCS or "power" conferences, which had automatic berths into the most lucrative post season bowl games known as the Bowl Championship Series. (9) The results show that the most dominant determinant is a team's historical winning percentage. These results based on past performance are robust as using a 20-year window for long-term success or a 5-year window for recent success do not substantially alter the findings. Finally, as the length of time a team has been in the conference increases so does the amount of rivalrous feelings directed toward it. These findings are consistent with previous studies of rivalry in other contexts (Kahneman and Miller 1986; Miller and Chen 1996).

An additional implication of the results from Table 2 is that rivalries can be dynamic. As winning histories change over time, our data suggest that this may alter the beliefs of fans about their main rivals. Hence, while rivalries are certainly durable in the short run, one cannot rule out the possibility that they may change in the long run (as winning histories change).

B. Bi-directional Rivalries

Table 3 provides the most intense rivalry, as determined by the two teams with the highest IAB, in the conference. The most intense rivalry is between Central Michigan University and Western Michigan University. Out of the power conferences, the most intense rivalry is between the University of Arizona and Arizona State University. The intensity of all nonzero rivalries between any two teams in a conference is given in an online appendix (Table S2).

To determine the factors that lead to a more intense rivalry, we conducted the analysis reported in Table 4. The data include all nonzero rival pairs which existed in the data. (10) This allows us to investigate what makes a rivalry stronger, conditional on the fact that some feeling of rivalry exists. As discussed in the introduction, one would expect geographic proximity and history of interaction to affect the intensity of a rivalry. Thus, we collected information about the driving Distance in miles between the two schools using Google Maps and use this as a control variable in the analysis. The regression in Table 4 also includes a dummy variable for the two schools being in the Same State and another dummy variable for the two schools being in Bordering States. History between the schools is captured by the number of Games Played against each other and by Relative Strength, where Relative Strength = [[[(Win Percentage of A over B - 50).sup.2] + [(Win Percentage of B over A- 50).sup.2]].sup.1/2]. (11)

Jones (2005) argues that college rivalries are more intensive if the funding status between schools is different: where one school is publicly funded and the other is privately funded so the dummy variable Status takes a value 1 for this case and a value of 0 if the status of the schools are the same (both public or both private). On the one hand, this has an intuitive appeal as funding type may serve to form an identity. However, if rivalry is based on resource competition then one would expect schools with similar funding structures to have a greater rivalry because they are competing for the same resources off the field.

The survey was conducted mid-season in 2009, but robustness tests including a dummy if the teams played in 2009 prior to the survey do not change the results. The relative strength measure includes the history of play for 30 years from the 1979 to 2008 seasons.

The analysis presented in Table 4 reveals that being located in the same state has a dramatic effect on rivalry intensity. While the number of games played also has a statistically significant effect, it is not large in magnitude. The effect of the two schools being in the same state is comparable to the two schools having played each other for over 100 additional years. Relative strength does not appear to matter overall, but is an important factor in the BCS conferences where the stakes are arguably higher. Status is never positive and significant suggesting status does provide identity. In fact, when one controls for the schools being in the same state, status is negative and significant meaning that schools with the same funding structure have greater rivalries as they are competing for the same dollars.

One can also use our data to predict if a rivalry exists between schools. To do this, we rely upon a probit model and use data on every pair of schools in the same conference. Using the same control variables as the regression in Table 4 we find that rivalries are most likely to occur between schools located in the same state who have played often with the other factors not having a significant effect. The results are suppressed for brevity.

The above analysis looks at the intensity and existence of a rivalry, but it does not capture the similarity in rivalrous feelings between two schools. To investigate similarity in feelings, Table 5 considers the factors influencing lopsidedness, [L.sub.AB]. The results show that lopsidedness is impacted by similar characteristics as rivalry strength, as was seen in Table 4. One surprising finding is that lopsidedness is not impacted by relative strength for BCS schools. It is also interesting that being in the same state increases the lopsidedness of a rivalry. This suggests that frequently one of the in-state schools is really focused on another in-state school but the other school's attention is split between the in-state school and an out-of state school. Perhaps this occurs due to the fact that the state identity causes a competition for scarce resources which is more relevant for the weaker team. For example, the weaker team may have negligible odds to reach the conference championship, but some faith for beating their in-state rival if they put forth an additional effort (along with a bit of luck). Meanwhile, the stronger team might feasibly be able to compete outside of the state for the conference championship itself. The most extreme example is in the appendix where Oklahoma State is almost exclusively focused on Oklahoma, but Oklahoma is far more rivalrous toward Texas than Oklahoma State. In fact, the Oklahoma-Oklahoma State rivalry is the most lopsided in our sample.

IV. CONCLUSIONS

College football evokes very strong feelings among fans. One topic that is discussed frequently is rivalry, and heated debates often erupt regarding which ones are the most intense. This paper provides a systematic answer to questions that often form the heart of such discussions.

Using recent survey data we find the most intense bi-directional rivalry within a conference is between Central Michigan and Western Michigan. Of course, this does not mean that the feelings are stronger here than in the second-place rivalry between Arizona and Arizona State, only that the fan base's feelings between those two are more aligned. In general, bi-directional rivalries are strongest between schools from the same state but if one school tends to win more often, then the winner's fan base loses interest.

The team considered a rival by the most of its conference foes is Boise State. This is likely due to the sustained success that Boise State has experienced. More generally, the more games a teams has won, the more the fan base of other schools will consider it a rival. Fans also tend to direct rivalrous feelings to those teams their favorite school has played the longest. There is the possibility of endogeneity in that schools may opt to be in conferences in order to play their rival; however, that does not appear to be the case. Since the 2009 survey, 27 teams have switched conferences. In other analyses, we investigated whether or not the concentration of rivalrous feelings or the intensity of a team's rivalries impacted the decision to switch conferences, but found no evidence to suggest these relationships matter in an economically significant way. Instead, it seems that the movers have gone to more highly ranked conferences with higher earning potential independent of what it means for existing rivalries. (12)

Overall, our results correspond with more general findings in the rivalry literature. Schools battle over resources, as do companies competing for customers in similar markets and warring nations (Goertz and Diehl 1993; Klein, Goertz, and Diehl 2006). Geographical proximity was found to be the most important indicator as well as the outcomes of previous interactions (similar to Miller and Chen 1996; Yu and Canella 2007, for example). Though rivalries are not impacted by being a public versus private school, identity itself matters outright for BCS schools in that schools which share the same funding source have stronger rivalries. Similarly, identity in college football is important in revenue considerations for both ticket prices and memorabilia sales for rivalry games (Sanford and Scott 2014).

ABBREVIATIONS

BCS: Bowl Championship Series

CI: Concentration Index

FBS: Football Bowl Subdivision

HHI: Herfindahl-Hirschman Index

OLS: Ordinary Least Squares

SI: Sports Illustrated

doi: 10.1111/ecin.12215

APPENDIX

NETWORK ANALYSIS OF EACH CONFERENCE

Mathematically, each conference network can be represented in a square matrix, R, where the row A, column B entry is given by [r.sub.AB]. This matrix, which is plotted in Figure 1 for the Pac-10 and SEC, is often referred to as the weighted proximity matrix. (13) Figure A1 shows the network graphs for the other conferences. In this appendix we are interested in studying the structure and pattern of the rivalries across conferences. We use a clustering coefficient measure in order to assess which conferences present a more tightly knitted network through the rivalries reported in the data. In particular we chose to compute the clustering coefficient for each conference. In the context of the rivalry networks, this measure can be interpreted as the overall probability for the conference to have adjacent teams reporting each other as rivals and also report a third (same) team as rival (i.e., a complete triangle pattern). The higher the clustering coefficient, the higher is the existence of these mutual and adjacent rivalries, thus revealing the existence of a tightly connected conference. Given that the link between teams in conference, [r.sub.AB], denotes the degree of rivalrous feelings by A toward B, we can compute the binary and the weighted clustering coefficient following Fagiolo (2007). Doing so further extends the analysis to take the degree of rivalrous feelings that form the complete triangles (weighted clustering) and not just the mere reporting of a team as a rival (binary approach).

The idea is to see which conferences present a more tightly knitted and balanced structure, taking into consideration the degree (level) of the rivalries reported. A more clustered conference would correspond to one where more rivalry triangles are reported thus suggesting that there is a lower number of dominant pair-rivalries, i.e., a more balanced rivalry network. Given that the number of teams in each network can vary, we need to provide a benchmark for each conference to be able to make comparisons across conferences. To do so, we build a fully connected and balanced network for each conference where the weighted proximity matrix presents 0's in the diagonal of the matrix and all other cells are equal to 1/(1 - n). These assumptions result in a weighted clustering coefficient for these benchmark networks equal to 1/(1 - n). Using this clustering as a reference in each conference, we can use the ratio of the computed clustering coefficient using the actual data to this benchmark to assess how close to a fully connected and balance network each conference is, given the number of teams that form the conference. The closer the ratio is to 1 the more the conference in question resembles a balanced rivalry network.

[FIGURE A1 OMITTED]

Table A1 shows the weighted and binary clustering coefficients by conference. The results indicate that the linkages forming rivalry triads are more prevalent in the Big East, Big 12, and Pac-10 conferences, but these are not very strong (rivalrous) triads. In fact the more rivlarous triads (which approximate more the tightly connected and balanced rival networks) are present in the USA and the WAC conferences. These conferences should be perceived as the ones where the rivalrous feelings reported depict more prevalent triads which form clustered sub-sets of teams (cliques) while for the other conferences the rivalry pattern is that of rivalrous pairs.

Intuitively, the presence of clusters points toward the existence of strong rivalries among a group of teams, a dominant group defined by mutual rivalries among the cluster. On the other hand, the conferences with no prevalent triads suggest a rivalry pattern with no clear dominant sets of teams, a more balanced distribution of rivalrous feelings among all teams in the conference.
TABLE A1
Clustering Coefficients by Conference

Conference   Weighted Network   Binary Network

ACC               .42867            .48512
Big Ten           .34297            .54641
Big 12            .48672            .63586
Big East          .49181            .68413
MAC               .5856             .25762
MW                .56252            .51867
Pac-10            .30915            .6252
SEC               .32727            .56507
Sun Belt          .53619            .37647
USA              1.02412            .58553
WAC               .93787            .58022


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SUPPORTING INFORMATION

Additional Supporting Information may be found in the online version of this article:

Table S1. Uni-directional Rivalry Measures (Concentration Index) for All Teams

Table S2. All Rivalries: Intensity and Lopsidedness

Table S3. Conference Changes from 2009 to 2012

Table S4. Team Abbreviations Explained

(1.) Considered the best rivalry trophy in college football by http://sports.yahoo.com/news/top-25-greatest-collegefootball-rivalry-trophies-time-163400769-ncaaf.html

(2.) Scheduling issues sometimes lead this game to be played on a different weekend, but even so it is typically referred to by this moniker.

(3.) According to a January 29, 2011 PBS interview with Andrew Zimbalist available at http://www.pbs.org/wgbh/ pages/frontline/money-and-march-madness/interviews/ andrew-zimbalist.html.

(4.) In fact, the economics literature on rivalries in sporting competitions is rather limited. Osborne (2008), where rivalries are modeled as a habitual good, and Amegashie and Kutsoati (2005), who argue that rivalries lead to greater effort in boxing rematches, are the only theory papers to our knowledge. Empirically there are a few studies that have used rivalries to explain game day fan attendance (Leonard 2005; Owen and Weatherston 2004; Price and Sen 2003). Sanford and Scott (2014) investigate factors in secondary market ticket prices for the SEC and find that rival games increase those prices. In an interesting paper Beck (2003) examines whether soccer is relevant for understanding Britain's relationship with Germany.

(5.) The survey itself was available on http://sports illustrated.cnn.com/2009/football/ncaa/10/26/collegefootball-survey/index.html until early 2014 when SI seemingly removed it from their website. Anyone could answer the questions by first picking the conference of "their favorite team" and then selecting their "favorite team." The set of possible answers to the remaining questions were limited based upon the conference chosen and indicated favorite team. The survey was first available on October 26, 2009. Our belief is that the survey was available for 1 week because participants were told the results would be presented in 1 week.

(6.) College football teams are divided into the FBS and Football Championship Subdivision (FCS), both classified as Division I. FBS teams (formerly known as Division I-A) hold post-season bowl games, as opposed to the tournament structure within the FCS.

(7.) The survey lumped "Independents," teams that do not have conference affiliations, together as if they were a conference. These independent teams include Notre Dame, Army, and Navy and constituted the 12th conference. We exclude these independent teams.

(8.) If respondents are randomly selecting a rival, then one would expect the fraction of people picking any given team in a conference of size n to be 1 /(n - 1). Of course, there will be variance in the number of people actually picking any particular potential rival so even if people are picking randomly there will be an apparent main rival as we have defined it. The question is, does the frequency with which people picked the observed main rival exceed what could reasonably be expected from random chance? To address this, we simulate survey responses. Unfortunately, we do not know how many people completed the survey for each team. For each simulation, 100 "respondents" for a team randomly select a rival from n - 1 possible choices and the resulting [r.sub.AB*] is recorded. This process is repeated 10,000 times to determine an empirical distribution for [r.sub.AB*] in a conference with n schools under the maintained assumption of random behavior. We believe that 100 respondents per team is a conservative estimate of the number people who responded to the survey in which case our test is conservative since extreme values for [r.sub.AB*] are more likely to occur when there are fewer respondents. The observed [r.sub.AB*] can be compared to this empirical distribution to determine the p value, which is taken to be the fraction of simulated values of [r.sub.AB*] that are more extreme than the observed value. For every single team, the rivalrous feeling toward its biggest rival is greater than any value in our simulation for the appropriate conference size.

(9.) In 2005 the four major BCS bowls paid $117.2 million dollars to its participants (Hagen 2005). The BCS was replaced with a four-team tournament where the participants are selected by a committee in 2014. Prior to that the BCS conferences were ACC, Big East, Big Ten, Big 12, Pac-10, and the SEC. Groza (2010) provides a degree of formalism to judging the quality of a conference by using three measures: number of BCS bowl appearances, average attendance at home games, and the Sagarin Computer Ratings, which provide a measure of recent on-field success that considers both win percentage and the opponent's level of competitiveness. He finds that the six most highly rated conferences are SEC. Big 12, ACC, PAC 12, Big Ten, and the Big East, respectively--exactly the set of BCS conferences.

(10.) As a robustness check, we also conducted the analysis including all pairs of schools within a conference, even when no rivalrous feeling was reported. The main results are consistent between the two analyses, but including non-rivalrous pairs reduced the magnitude of coefficients relative to those reported in Table 4.

(11.) Note that this is similar to lA's win percentage -501, but because longer histories of play may have resulted in ties between teams, we choose our measure as opposed to this simplified version. The dynamics of ties do not significantly impact results, but for accuracy we utilize the measure which does account for ties.

(12.) Success on the field impacts a team directly as well as the decision to switch conferences. Athletic success has been linked to increases in donations by male donors (Meer and Rosen 2009), increases in the number of applicants to the school, and finishing a football season ranked in the top 20 leads to higher average SAT scores among applicants (Pope and Pope 2009). Indirectly, this success may increase the likelihood of a higher conference's desire to add a new team, which provides monetary incentives as mentioned before, but also some indirect benefits. For example, Groza (2010) finds that teams which change conferences have an increase in home attendance even controlling for the level of competition. In fact, only two teams move to a lower ranked conference: Nebraska and Colorado. However, both teams remained in BCS conferences.

(13.) An alternative approach is to use the adjacency matrix where the A, B entry equals to 1 if [r.sub.AB] > 0 and is 0 otherwise. Like R, this matrix is a directed binary network, since it is not symmetric.

SARAH MARX QUINTANAR, CARY DECK, JAVIER A. REYES and SUDIPTA SARANGI *

* We would like to thank the co-editor Jeff Borland and two anonymous referees for their many useful suggestions. Also, we would like to thank Ram Devireddy, Doug McMillin, Jeryl Mumpower, Rob O'Connor, and seminar participants at Louisiana State University and Texas Christian University for useful suggestions. Any opinion, findings, and conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of the National Science Foundation.

Quintanar: Department of Economics and Finance, University of Arkansas at Little Rock, Little Rock, AR 72204. Phone (501) 569-8874, Fax (501) 569-8871, E-mail smquintanar@ualr.edu

Deck: Department of Economics, University of Arkansas, Fayetteville, AR 72701 and Economic Science Institute, Chapman University, Orange, CA 92866. Phone (479) 575-6226, Fax (479) 575-3241, E-mail cdeck@walton.uark.edu

Reyes: Department of Economics, University of Arkansas, Fayetteville, AR 72701. Phone (479) 575-6079, Fax (479) 575-3241, E-mail reyes@uark.edu

Sarangi: Department of Economics, Louisiana State University, Baton Rouge, LA 70803; National Science Foundation, Arlington, VA 22230; Virginia Tech, Blacksburg, VA 24061. Phone (225) 578-7193, Fax (225) 578-3807, E-mail sarangi@lsu.edu
TABLE 1
Target of Most Rivalrous Feelings by
Conference

                                 Concentration     Overall
Conference   Team               Index [CI.sub.B]   Ranking

ACC          North Carolina          528.16           9
Big 12       Oklahoma                516.53          11
             Texas                   516.53          11
Big East     West Virginia          2413.62           3
Big Ten      Michigan                667.19           7
CUSA         Houston                 718.24           6
MAC          Central Michigan        306.54          19
MW           BYU                    2428.03           2
Pac-10       Oregon                  277.78          22
SEC          Tennessee               417.64          14
Sun Belt     Middle Tennessee        871.73           4
WAC          Boise State            3266.12           1

TABLE 2
Explaining Concentration of Rivalrous Feelings
Directed toward a Team

                                 All           BCS
                             Conferences   Conferences

Proportion of Time in         138.99        168.89 **
  Conference Since Its        (91.04)       (52.10)
  Founding
30 Year Historical Winning   1643.37 **    1039.87 ***
  Percentage (1979-2008)     (577.87)      (229.79)
Public University             -96.53         44.73
                             (127.24)       (55.69)
Constant                     -840.92       -611.30 **
                             (295.04)      (173.28)
N                             117            65

Note: All regressions include conference dummies. OLS
coefficients are listed with robust standard errors clustered by
conference. Column II includes only the ACC, Big East, Big
Ten, Big 12, Pac-10, and SEC. N is all schools in the sample
data. Results are not qualitatively different if a historical
winning percentage of 20 years is used. If a 5-year history
is used then the BCS regression is different: only Public is
significant and is positive. Results are also consistent if two
controls are included: one for 1 year and one for 30.

*, **, and *** denote statistical significance at 10%, 5%,
and 1% levels, respectively.

TABLE 3
The Most Intense Rivalry by Conference

                              Rivalrous                    Overall
                Teams          Feelings     Intensity      Ranking
                  A           [r.sub.AB]   [I.sub.AB] =   of Rivalry
                  B           [r.sub.BA]    [I.sub.BA]    Intensity

ACC        Miami (FL)           88.9%         131.65          11
           Florida State        97.1%

Big 12     Oklahoma             97.4%         133.64           9
           Texas                91.5%
Big East   Pitt                 96.7%         138.39           4
           West Virginia        99.0%
Big Ten    Michigan             96.0%         137.33           5
           Ohio State           98.2%
CUSA       Houston              57.3%         110.94          22
           Rice                  95%
MAC        Central Michigan      100%         138.83           1
           Western Michigan     96.3%
MW         BYU                  97.2%         138.67           3
           Utah                 98.9%
Pac-10     Arizona              98.0%         138.73           2
           Arizona State        98.2%
SEC        Alabama              80.2%         123.95          16
           Auburn               94.5%
Sun Belt   UL Lafayette         84.6%         130.99          12
           UL Monroe             100%
WAC        Idaho                99.4%         107.33          26
           Boise                40.5%

TABLE 4
OLS Estimates for Rivalry Intensity

                                               Rivals in BCS
                      All Rivals                Conferences

                    I            II          III           IV

Distance          -.01 *                    -.02
                  (.01)                     (.02)
Same State                    46.26 ***                 47.68 ***
                              (8.89)                   (11.19)
Border States                  4.56 **                   4.59 *
                              (1.88)                    (2.06)
Relative          -.15         -.13         -.33 ***     -.29 **
  Strength        (.09)        (.09)        (.06)        (.08)
  (Past 30
  Years)
Status           -2.56        -8.80 *      -4.63       -10.43 *
                 (4.57)       (4.20)       (4.77)       (4.27)
Games Played       .58 ***    39 ***       48 ***       37 **
                  (.07)        (.09)        (.06)        (.id
Constant          7.48          .32        23.14         6.21
                 (5.84)       (4.73)      (11.40)       (4.54)
N               346          346          214          214

Note: All regressions include conference dummies. OLS
coefficients are listed with robust standard errors clustered
by conference. There are no substantial changes if relative
strength for the previous 20 years or previous 5 years is
used instead of the previous 30 years, except that 5-year
win history is not statistically significant in any specification.
Games Played is always the total number of games the two
teams have played, as it is meant to capture the length of their
history.

*, **, and *** denote statistical significance at 10%, 5%,
and 1% levels, respectively.

TABLE 5
Estimates for Rivalry Lonsidedness

                                             Rivals in BCS
                      All Rivals              Conferences

                    I          II          III         IV

Distance          -.01 **                 -.01
                  (.002)                  (.01)
Same State                   16.39 **                23.34 **
                             (6.44)                  (8.90)
Border States                 2.07                    1.77
                             (1.42)                  (2.17)
Relative           .02         .03        -.03        -.01
  Strength        (.05)       (.05)       (.05)       (.05)
  (Past 30
  Years)
Status            -.13       -2.31        -.79       -3.72
                 (2.23)      (2.38)      (2.23)      (2.57)
Games Played       .22 **      .15 *       .23 **      .15
                  (.07)       (.07)       (.09)       (.08)
Constant          4.53        1.67        6.32        1.62
                 (3.52)      (3.28)      (6.89)      (4.52)
N               346         346         214         214

Note: All regressions include conference dummies. OLS
coefficients are listed with robust standard errors clustered
by conference. Results are qualitatively identical if relative
strength for the previous 20 years or previous 5 years is used
instead of the previous 30 years.

*, **, and *** denote statistical significance at 10%, 5%,
and 1 % levels, respectively.
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