RELIANT BEHAVIOR IN THE UNITED STATES AND JAPAN.
BEARD, T. RANDOLPH ; BEIL Jr., RICHARD O. ; MATAGA, YOSHIHARU 等
YOSHIHARU MATAGA [*]
Japanese economic success is often attributed to culturally
reinforced psychological conditioning that promotes interpersonal
reliance, cooperation, and a group interest orientation. This article
provides direct experimental evidence on differences in behavior among
future businesspeople in the United States and Japan. Utilizing a
simple, two-person extensive form game of perfect information introduced
by Selten (1975), we provide evidence that, contrary to some views, the
Japanese can be less reliant on the behavior of others and are more
likely to take actions at variance with group welfare in some settings.
Thus, popular explanations of Japanese economic achievements may require
further exploration. (JEL A14, F00, M14, P52)
I. INTRODUCTION
The role of culture in economic behavior is an important--but
controversial--topic. Although it is widely believed that cultural
influences affect economically relevant behavior, such effects can
present difficulties for "conventional" economic theory.
Discussions of the differences between the United States and Japan in
the business sphere provide a good example of both the high degree of
academic and popular interest in this topic and the complexities
involved in obtaining useful characterizations.
A common popular conclusion in the Japan versus United States
"debate" is that Japanese business practices differ
fundamentally from United States practices and that these differences
stem from dissimilar sociological conditioning in the two countries.
While United States (or "Western") culture stresses
individualism, personal initiative, and risk-taking, the Japanese are
said to place a higher value on consensus, cooperation, favoritism
toward "within-group" peers, and stability. [1] Therefore, a
citizen in Japan may be more interested in how he or she fits into the
social context and his or her relationship with others. [2] These
contrasting orientations are assumed to manifest themselves in different
patterns of behavior having economic implications.
This article offers a direct, controlled experimental test of
potentially significant differences in behavior between future Japanese
and American businesspeople. Utilizing a simple, two-person game of
perfect information, we examine the degree to which United States and
Japanese business students make differing assessments of the reliability
of the behavior of their compatriots, and we provide evidence on the
implications of these assessments for observed behavior. Our simple game
template, introduced by Selten (1975), was the focus of a study by Beard
and Beil (1994) and allows comparison of a kind of behavior, reliance on
maximizing play by others, that may have important economic
implications. In our usage, "reliance" means merely that one
player assigns a sufficiently high probability to self-interested
behavior by other players to induce the first player to take actions
that are desirable only when others maximize their own monetary payoffs.
Thus, reliance differs from "trust" as usually defined in gam e theory, and the former appears considerably weaker.
Our experiments use as subjects business students in roughly
comparable American and Japanese universities, and we offer nontrivial,
immediate money payoffs to participants in order to solicit serious
efforts on their parts. Several versions of the basic experiment are
conducted to establish payoff dominance and evaluate hypotheses on
subject behavior. Our findings are quite surprising. First, subjects in
both the United States and Japan are loath to rely on others'
maximizing behavior, even when that behavior is, as in the United
States, highly reliable. Second, contrary to the assumptions underlying
some analysis of Japanese business practices, subjects in Japan appear
less reliant than their United States counterparts.
The article is divided into five sections. Section II provides a
literature review on the role of culture in U.S.--Japan business
behavior. Section III describes the game form used to design our
experiments. Section IV describes the experiments and their results, and
a conclusion completes the article.
II. BUSINESS PRACTICES: UNITED STATES VERSUS JAPAN
The literature on Japanese business practices and ethics is vast,
and we treat it very briefly here. Nevertheless, several common themes
can be identified. First, an emphasis on collective decision making
pervades Japanese business practices: Important decisions are subject to
lengthy internal debate with an eye toward obtaining strong consensus
prior to taking action. This pattern of collective choice is sometimes
attributed to Confucian ethical influences, which stress harmony (Wa).
There are, however, conflicting theories about how this collective
action affects behavior. Weisz et al. (1984), Kagitcibagi and Berry
(1989), Triandis et al. (1988), and Yamaguchi (1994) all offer excellent
surveys. Most authors believe, however, that individualism in its
Western interpretation is frowned upon. Rather, a hierarchical structure subject to social reinforcement establishes strict roles for business
associates to play, and corporate governance is often likened to running
a well-ordered household.
Among the most noted consequences of the above is the apparently
very high level of "trust" inherent in some Japanese business
practices. These practices, which often seem astounding to Westerners,
include the formation of apparently binding but noncontractural
"conglomerates" (Keiretsu). Sours (1982, 28) notes that
"these relationships ... rarely rely on written contracts. ...
(this) demonstrates, by contrast [to the United States], the high degree
of unspecified trust and obligation assumed by Japanese managers in
their mutual dealings, both intra-firm and inter-firm." Although
Sours writes of "unspecified trust," there is an important
distinction between "trust," as that term is used in game
theory, and "reliance." Consider, for example, the canonical
experiment to measure "trust" proposed by Berg et al. (1995).
Subject A makes a voluntary transfer of money to B. This money is
trebled, then B may return any desired share of it to A. Although this
template undoubtedly measures trust as usually conceived, t he economic
relevance of this circumstance is not universal, and few market
transactions resemble this experiment.
In contrast, "reliance" signifies only that a player
expects others to pursue their own interests in a reliable fashion.
Unlike the "trust" scenario described above, reliance gives
party B, say, a positive (if small) incentive to take an action that
benefits A. Of course, one expects players to act in their own
self-interest in most cases. However, this claim is quite different from
the notion that players "rely" on the maximizing play of
others. This latter idea we term "reliance," and we would
argue that reliance is at least as important in economic relationships
as trust. Trust is needed to promote efficient outcomes in the absence
of contracts (if only implicit ones), and may allow players to forgo
costly legal arrangements, whereas reliance is precisely that which
makes contracts work.
Several recent papers have examined differences in trust among
Japanese and Americans. Yamagishi (1998a, 1998b), Saijo and Nakamura
(1995), Cason et al. (1997), and Brandts et al. (1998) have conducted
voluntary contribution mechanism (VCM) experiments in both countries,
and such investigations are related to measurements of trust. These
experiments have revealed mixed results. Yamagishi (1988a), Yamagishi
(1988b), and Saijo and Nakamura (1995) all find that free riding in VCM
experiments is higher in Japanese populations than it is in identical
experiments in United States populations. However, Brandts et al. (1998)
found no difference in behavior between Japanese and U.S. participants
in their VCM environment, whereas Cason et al. (1997) find higher rates
of contribution in the VCM environment in the Japanese treatments than
those exhibited in their U.S. experiments.
Related to the issue of trust is the phenomenon of
"spite," which has also received some experimental
examination. Spite refers to a player forgoing benefits to reduce the
benefit to another. Saijo and Nakamura (1995) find more spite in Japan
than in the United States, and speculate that Japanese aversion to
payoff inequality may cause this result.
Observed variations in trust between U.S. and Japanese subjects
have been explained by two opposing theories. The first, described by
Fukuyama (1995), conventionally holds that cohesive social institutions
engender greater trust, and that Japan is a very "high-trust"
society. Alternately, Yamagishi and Yamagishi (1994) argue that greater
interdependence in decision making reflects both a lack of trust and a
habitual reliance on monitoring and sanctions.
Although the literature on trust in Japan and the United States is
relatively extensive, much of the discussion of differences between U.S.
and Japanese business behavior has tended to blur the important
distinction between "trust" and "reliance." This is
unfortunate because, at the sociological level, these two behaviors may
be substitutes or complements. The purpose of this article is to examine
reliance. We turn now to an examination of how reliance might be
studied.
III. AN EXPERIMENTAL TEMPLATE
Reliance refers to the willingness of a player to eschew a secure
action and place his or her fate in the hands of another. Unlike
analyses of trust, however, this second player has a positive (though
perhaps small) incentive to "reward" the first player's
action. To see how this can be evaluated, consider the following simple
game first discussed by Selten (1975) (Figure 1).
Figure 1 is a two player, one-shot extensive form game of perfect
information. Player A moves first, selecting action L or R. if A selects
L, the game ends with payoffs (X, Y) to A and B, respectively. However,
if A selects R, then B observes this and makes a choice between actions
l and r. If B selects l, both players receive zero payoffs. If B chooses
r, however, A receives some large payoff (say, $1,000,000) while B
receives some small payoff (say, $1). All of this is known to the
players.
When $0 [less than] X [less than] $1, 000, 000, the game has two
sorts of Nash equilibria. In the first, A selects R and B selects r,
leading to the $1,000,000 payoff for A. This equilibrium is subgame
perfect. Alternately, however, if A fears that B would (with some
suitably large probability) respond to R with l, then A will select L.
This leads to another Nash equilibrium, which, however, is imperfect:
For A to select L, A must believe B could play l. Yet such a belief is
inconsistent with maximizing play by B, and thus the equilibrium this
belief supports is imperfect.
The game depicted in Figure 1 is an important one for game theory
and has been the subject of considerable debate. Rosenthal (1981)
suggested that, when X was suitably large but less than $1,000,000,
reasonable people in the place of player A would select L. This
conjecture implies that, when the stakes are sufficiently large, people
will not act as if the hypothesis that others are maximizers is totally
reliable. Notice that this claim does not require that others deviate
[Graph Omitted] from maximizing play, only that, in suitable
circumstances, players will act as if deviation is conceivable (has
nonzero probability). Further, this "nonreliance" is not
equivalent to not "trusting" the other player: It is quite
conceivable a player A might "rely" on B's choice in
Figure 1, but give B $0 in the trust game of Berg et al. (1995).
Beard and Beil (1994) subjected the "Rosenthal
conjecture" to extensive testing using experimental designs derived
from the game in Figure 1, though of course using lower payoffs.
Utilizing numerous anonymous treatments based on this template, they
found that: (1) subjects acting as A players frequently selected secure
strategies (equivalent to A selecting L); (2) the proportion of A
players selecting secure strategies varied across treatments (as the
payoff X varied) in a manner consistent with Rosenthal's
discussion; (3) A player subjects were very likely to select the secure
action L when the game payoffs satisfied the condition Y [greater than]
$1, a phenomenon suggesting a fear of "revenge." Beard and
Beil (1994, 261) provide extensive discussion of possible explanations
for their results, including incomplete information arguments, and
conclude that "although subjects were observed to make own-payoff
maximizing choices about 98% of the time, a majority of experimental
participants evidenced an unwillin gness to rely on the maximizing
behavior of others."
Although the Beard and Beil experiments provided strong evidence
for the existence of an unwillingness by subjects to "rely" on
the maximizing behavior of others (at least when the stakes were
sufficiently high), subjects in the experiments were American college
students enrolled in business classes at a large public university. Yet
if the analyses of Japanese business ethics presented earlier is
correct, the findings of Beard and Beil (1994) may merely reflect
cultural attributes of Americans, and results from experiments with
otherwise similar Japanese subjects might be quite different.
The game of Figure 1 provides an attractive framework for
evaluating claims about Japanese business behavior. In particular, the
"nonreliant" behavior conjectured by Rosenthal corresponds
fairly directly with a test of the degree of unspecific "reliance" subjects have in the behavior of others. If some
popular commentators on Japan are correct, we might observe greater
willingness by Japanese subjects to rely on maximizing play by other
Japanese participants than is seen in the United States, at least when
an appropriate group identification exists between them. On the other
hand, if Yamagishi and Yamagishi are correct, then we might instead see
a lower level of "reliance" in the experiments conducted in
Japan. For example, the intensive social structure of Japan may make the
Japanese more accustomed to punishing individuals who do not behave
"cooperatively." Of course, given the anonymous pairing of
subjects in a one-shot experiment, the opportunities for punishment
would appear to be limited.
Additionally, the game in Figure 1 can provide insights into a
second common claim made about the Japanese. In particular, the
hypothesis that Japanese decision makers place great emphasis on their
group (as opposed to their individual) welfare can be evaluated using
the template of Figure 1. When, for example, Y [greater than] $1,
selection of the perfect equilibrium strategy R by player A indicates
that A both expects B to engage in maximizing play and that A is willing
to enrich himself at B's expense. This latter effect may be
inconsistent with the "cooperative" orientation supposed to
characterize Japanese business behavior and with cultural traditions
that place "group" welfare over that of the individual.
IV. EXPERIMENTAL DESIGN AND RESULTS
We designed and executed three experimental treatments based on the
game form in Figure 1 at the University of Marketing and Distribution
Sciences (UMDS) in Kobe, Japan. The purpose of this exercise is to
compare results obtained from the Japanese experiments with those
results for the equivalent experiments analyzed by Beard and Beil
(1994). The payoffs for the U.S. and Japanese experiments appear in
Table 1.
The experimental comparisons outlined here are facilitated by
several factors. First, the U.S. experiments were conducted at Auburn
University, a large public institution occupying a comparable national
academic rank as the UMDS. Second, both experiments utilized only
subjects enrolled in business classes at these institutions, and all the
experiments were conducted in an identical manner. Additionally, a
survey was conducted to determine students' perceived opportunity
costs at both universities. The students in Japan revealed opportunity
costs which were slightly higher than those revealed in the United
States. The conversion from dollars to yen took this difference into
account. Furthermore, all translations of instructions were evaluated by
a bilingual psychologist. Thus, every effort was made to offer subjects
equivalent experiences. [3]
Three experimental treatments were conducted in both countries. The
first, treatment 1, constitutes a baseline experiment. The secure action
L by player A pays almost as much as the best payoff A obtains from
choosing R. B has a positive, though small incentive to reward A's
choice of R with the perfect equilibrium payoff of $10 (1,500 yen). A
payoff-maximizing player B would prefer that A select R in this
treatment, as that choice allows B to obtain a higher payoff than that
offered by A's secure strategy. The secure choice of L indicates
that a payoff-maximixing player A entertains the possibility that B may
not engage in maximizing play. Thus, the proportions of secure choices
by A participants provide a direct measure of their reliance on
maximizing play by their experimental counterparts.
Treatment 2 duplicates treatment 1 except for a reduction in the
payoff to A of the secure strategy L. This variation is introduced to
gauge the degree of "nonreliance" on maximizing play by B
participants. With the secure payoff reduced from 97.5% to 70% of the
A's perfect equilibrium payoff, only those maximizers who are
either extremely risk averse or very uncertain of B's behavior
should select the secure action L. Thus, one expects that treatment 2
will exhibit less (or, at least, not more) secure play than treatment 1.
Treatment 3 is a variation on treatment 1 in which B's payoff
from A's secure choice is increased to a level above any payoff B
could get if A picked R. Here, unlike the other treatments, a
payoff-maximizing player B would want A to select the secure choice L.
Thus, a choice of R by A indicates a great deal of reliance on B's
response, since the choice of R is, in fact, damaging to B. Selecting R
then indicates both a disregard for B's welfare, and a high degree
of confidence in B's maximizing play. Complicating this
interpretation somewhat is the fact that the selection of L by A also
minimizes the differences between payoffs. Aversion to payoff inequality
may animate some subjects.
All experiments were conducted in the same manner. Business
students were recruited from classes and given a factual description of
the range of money payoffs offered. After reading the instructions in
common and answering any questions, each subject randomly selected a
participation number. Participants were then paired together by an
unrevealed rule, with one player acting as the A subject, the other as
the B. The participants were then physically separated for the duration
of the experiment. All pairings were anonymous, and no participant could
ever learn with whom they were paired. After completing exit
questionnaires, all subjects were privately paid their earnings, plus a
participation fee. Typical sessions involved about 20 subjects (10
pairs) and took 30 minutes to complete. No subjects participated more
than once, nor were the results or purpose of the experiments revealed
at any time.
Table 2 summarizes the results of the experiments for both the
Japanese and U.S. trials. Several points are of note. First, secure play
is very common: In treatment 1, more than two-thirds of total
participants selected secure strategies. Second, in the U.S. trials,
nonmaximizing play is rare, with only 2 instances by B players in 35
opportunities. [4] In Japan, however, nonmaximizing actions were more
commonly observed (6 of 21 opportunities), most such deviations arising
in treatment 2. Finally, the levels of secure play vary among trials in
a consistent manner for both the United States and Japan, with treatment
3 inducing the most secure play and treatment 2 the least. Thus, at a
superficial level, the treatments appear to affect behavior in the
expected manner.
We are now able to begin our evaluation of the differences, if any,
between actions selected by Japanese and U.S. subjects. Table 3 presents
pairwise equality tests for the proportions of secure play among
treatments. To calculate these statistics, let [P.sub.ij] be the
proportion of secure play exhibited in treatment (i) in country (j). Let
[P.sub.ijrk] be the pooled frequency for treatments (i, j) and (r, k).
We define the test statistic z as
(1) z = ([p.sub.ij] - [p.sub.rk])
x [square root][p.sub.ijrk](1-[p.sub.ijrk])([[n.sup.-1].sub.ij]+[[n.sup.-1].sub .rk])
where [n.sub.ij] is the sample size (number of pairs) for treatment
(i, j). We take z to be approximately normally distributed with mean
zero if the null hypothesis of equal probabilities of secure play is
correct.
Denoting treatments 1, 2, and 3 conducted in Japan as J1, J2, and
J3, and similarly for the U.S. (US1, US2, US3), Table 3 provides some
direct evidence on differences in behavior between U.S. and Japanese
businesspeople that arise in identical strategic circumstances. We note
first that statistically significant differences in the rates of secure
play (nonreliant behavior) exist in pairwise comparisons of trials J2
and US2, and J3 and U53. In each case, the Japanese subjects are less
reliant on the behavior of their anonymous "partners" than the
Americans are. This conclusion is at considerable variance with the
views expressed by many commentators, is inconsistent with the popular
media view of Japanese business behavior, and appears inconsistent with
some of the psychology and sociology literature on Japanese versus
American culture as exemplified by the analyses of Bachnik (1986),
Cousins (1989), De Vos (1985), Shikanai (1978, 1983, 1984), and Weisz et
al. (1984). The extent of nonreliance by Japanese sub jects appears
quite sensible when it is noted that violations of maximizing play are,
in fact, much more common among participants in Japan. This violation of
payoff maximization may be similar to the spiteful behavior observed by
Saijo and Nakamura (1995).
A second popular hypothesis about Japanese decision making holds
that group interests are more important in Japan and that Japanese
businesspeople will frequently put group interests above individual
interests. Our experimental design offers two kinds of evidence on this
point. Treatment 3 puts A player subjects in the position of actually
reducing the earnings of B participants by the selection of the
nonsecure action R. Player B subjects' responses to A players'
selections of the "reliant" action R provides further evidence
on the importance of the welfare of other players in subjects'
choices.
We note that every Japanese subject who acted as a player A
participant in treatment 3 selected the secure action L. While 86% of
Americans did likewise, the Japanese rate is still significantly higher.
Combine this result with the observation that Japanese subjects acting
as B players were significantly more likely to adopt nonmaximizing play
(z = 2.37), and one concludes that Japanese subjects acting as A players
selected the secure strategies in treatment 3 more often because they
(correctly) feared a nonmaximizing response by B players. The claim that
they did so out of concern for the earnings of their B partners is
inconsistent with the high level of nonmaximizing play observed in these
trials. However, this finding is consistent with Yamagishi and
Yamagishi's (1994) theory that cooperation in Japanese Keiretsu is
not a product of culture but depends on the ability of participants to
monitor and sanction behavior. In this case, B is able to
"sanction" A for the choice R by selecting l.
All participants were asked to complete an exit survey. As a part
of this exercise, each was asked what choice they would make as an A
player, and their reasons for this choice. Though such choices are
hypothetical, one may look at the results if great caution is applied.
We can categorize the responses as follows. For those indicating they
would select L, the natural categories of explanation are: secure
("I wanted to ensure my payoff"), fear ("I am scared that
the person I am paired with will shortchange me"), rivalry ("I
wanted to make the difference between my payoff and my opponent's
the greatest"), and group maximizing ("I wanted to make sure
we had the highest payoff possible for both of us"). [5] There may
be no real difference between the "secure" and
"fear" explanations. For those hypothetically selecting R, the
categories of explanation are: reliant ("clearly the B player will
want to maximize his or her earnings, so I will earn the most if I
choose R"), group maximization ("if I choose R and my B player
chooses r, then we will make the most available for both of us"),
and gamble ("I'm taking a risk that the B participant will
choose r"). With the exception of one or two responses, all of the
participants' explanations easily fit into one of the above
categorizations.
Table 4 summarizes the results when players are cast as A
participants. Although some statistically insignificant differences are
illustrated, the most striking result is the high proportion of
"fear" as an explanation of Japanese subjects' choices of
L (significant in every treatment), and the strange differences with
respect to the "group payoff maximization" explanation in
treatments 2 and 3. When one consolidates the similar categories
"secure" and "fear," however, no significant
differences in the rates of this explanation emerge between Japanese and
American subjects who claim they would pick L as an A player.
The group payoff maximization results are confusing and may be
plagued by the small sample of Japanese subjects who claim they would
select R. In treatment 1, the Americans appear more "group
conscious," while the reverse occurs in treatment 2. Pooling
treatments 1 and 2 produces insignificant results.
One must evaluate hypothetical actions with great caution. However,
taken with the economic results, the exit questionnaire suggests that,
while the Japanese are more likely to act in a nonreliant fashion, their
motives for doing so may be quite similar to those of American subjects.
The desire for security, or the fear of others' actions, is simply
more prevalent among Japanese decision makers.
One explanation for our findings consistent with the discussion
above hinges on the relevance of "group identification" among
U.S. and Japanese subjects. As noted by Clark (1983, 15), the
establishment of group identification between individuals in Japan
typically requires face-to-face meetings. The anonymous one-shot pairing
used in our experiments may interfere with this necessary connection,
although it would be surprising if college students in the same classes
at the same university did not feel some group identification. In any
event, group versus nongroup identification is common in all cultures,
and the operative significance of this idea flows primarily from the
strictness of the criteria required for group membership. The
combination of the potential lack of group identification, and the
inability of participants to sanction their partners' actions,
leads to a reluctance by A participants to be "reliant."
However, since our experiment is a single-period game, it is unlikely
that the significant non maximizing play by the B players can be
classified as anything other than spite.
V. CONCLUSION
Trust and reliance are different characteristics of behavior and,
although trust can facilitate many economic interactions, reliance may
be an important aspect of relations between "strangers." Our
experimental results suggest that the Japanese, who are (perhaps
incorrectly) popularly portrayed as more trusting, are not as reliant as
American subjects. This attitude on the part of the Japanese is rational
given the relative frequencies of nonpayoff-maximizing play but appears
to arise from motives indistinguishable from those animating American
subjects. We note further that our results appear to support the
Yamagishi and Yamagishi (1994) interpretations, particularly with
respect to spite.
If one accepts the popular characterization of Japan as stable and
"homogenous," then the emergence of nonlegal institutions is
possibly the result of the prevalence of "repeated play games"
(with unknown endpoints) and the opportunity for sanctions, inherent in
Japanese society. Such a finding would explain the emergence of
significant, nonlegally binding social institutions without the
assumption that the Japanese are "different" from the
Americans (or anybody else). Yet our results suggest that there are
differences in economic behavior that should be investigated.
In many psychological, sociological, and anthropological studies of
Japanese culture, it has been shown that cooperation is the norm when
individuals view themselves as belonging to a common group. In fact, it
is not unusual for a businessman in Japan to travel several hundred
miles to meet his partner face to face before making any transaction. On
the other hand, these same studies suggest that cooperative behavior is
unlikely if group identification is not present. In our experiment, we
assumed that the group affiliation role might be fulfilled by the
students' university and class affiliations. One explanation of our
results therefore could be that the Japanese participants viewed
themselves as being paired with people who belong to different groups.
It would be interesting to conduct further experiments that clearly
confine participants to specific groups and evaluate the resulting
behavior within and across groups. It also seems likely that group
identification criteria may differ between "trust" and "r
eliance" phenomena. One would ordinarily expect that trust requires
stronger group identification than does reliance. Further experiments
that directly test issues of equality of payments and the ability to
sanction behavior are also appropriate.
The results presented here are primarily suggestive, rather than
conclusive. All cross-cultural studies suffer from various difficulties,
and ours is no exception. One might plausibly argue that there are no
real categories corresponding to "Japanese" or
"American/Western" culture. It remains an important task,
however, to identify differences in the economically relevant behavior
of different peoples, as we urge further work on this topic.
(*.) We appreciate comments from Reinhard Selten, Ernst Fehr,
Catherine Echols, Gary Becker, Jordi Brandts, Timothy Cason, Nick
Feltovich, Simon Gacther, Celine Jullien, Rachel Croson, Arthur Shram,
Andrew Schotter, James Walker, participants in the 1998 Economic Science
Association meetings in Mannheim, Germany, William Neilson, and two
anonymous referees. All remaining errors are our own.
Beard: Associate Professor of Economics. Auburn University, 415 W.
Magnolia Rm 203, Department of Economics, Auburn, AL 36849-5242. Phone
1-334-844-2918, Fax 1-334-844-4615, E-mail RBEARD@business.auburn.edu
Beil: Associate Professor of Economics, Auburn University, 415 W.
Magnolia Rm 203, Department of Economics, Auburn, AL 36849-5242. Phone
1-334-844-2921, Fax 1-334-844-4615, E-mail RBEIL@business.auburn.edu
Mataga: Professor, University of Marketing and Distribution
Sciences, 3-chome Gakuen-Nishi-machi Nishiku Kobe 651-21 Japan. Phone 81
78-796-3543, Fax 81 78-794-6149, E-mail mataga@umds.ac.jp
(1.) Shikanai (1984), and Weisz et al. (1984) are two good surveys
of the psychological comparisons of Americans and Japanese.
(2.) We refer the reader to Sampson (1988) and Lebra (1976) for
further reading.
(3.) The translation of the original instructions was done by
Professor Mataga with the help of his wife, Etsuko. The translation was
cross-checked by Professor Shin Hachiya, a psychology professor at UMDS.
(4.) In the original experiments of Beard and Beil (1994) the
B's had 108 opportunities to select l when R was chosen. This only
happened twice--once when a particular later told the experimenter that
he had made a mistake, and once when the participant was clearly
inebriated.
(5.) The group max explanation of the L choice only occurred in
treatment 3.
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Payoffs to A, B
United States Japan
A Chooses R
Treatment A Chooses L B chooses l, B chooses r A Chooses L
1 (9.75, 3.00) (3.00, 4.75) (10.00, 5.00) (1450, 450)
2 (7.00, 3.00) (3.00, 4.75) (10.00, 5.00) (1050, 450)
3 (9.75, 6.00) (3.00, 4.75) (10.00, 5.00) (1450, 900)
A Chooses R
Treatment B chooses l, B chooses r
1 (450, 700) (1500, 750)
2 (450, 700) (1500, 750)
3 (450, 700) (1500, 750)
Notes: Payoffs in U.S. in dollars, payoffs in
Japan in yen. Japanese payoffs are higher than
the simple exchange rate equivalence would imply,
a result of opportunity cost student surveys.
Experimental Results
United States Japan
A Picks R A Picks R
A B B %
Picks Picks Picks Secure
Treatment # Pairs L l r Play # Pairs
1 35 23 2 10 34 34
2 25 5 0 20 28 28
3 21 18 0 3 85.7 28
A B B %
Picks Picks Picks Secure
Treatment L l r Play
1 27 1 6 79.4
2 14 5 9 50
3 28 0 0 100
Pairwise z-Statistics for Secure Play
Treatments US1 J1 US2 J2 US3
J1 1.27 -- -- -- --
(0.102)
US2 3.49 4.53 -- -- --
(0.0003) (0.00003)
J2 1.31 2.44 2.27 -- --
(0.095) (0.095) (0.012)
US3 1.63 0.6 4.47 2.60 --
(0.052) (0.2743) (0.00003) (0.0047)
J3 3.44 2.55 6.00 4.32 2.06
(0.0003) (0.0054) (0.00001) (0.00003) (0.019)
Notes: Numbers in parentheses denote
the level of p-values. All z-scores are
given as positive numbers.
Participants' Explanations for Their A Choices
United States Japan
Treatment L R L
1 secure 14 reliant 15 secure 23(.098)
fear 0 group max 5 fear 8(.003)
rivalry 1 gamble 1 rivalry 1(.43)
2 secure 12 reliant 23 secure 18(.196)
fear 0 group max 0 fear 6(.009)
rivalry 2 gamble 10 rivalry 0(.063)
3 secure 26 reliant 10 secure 30(.363)
fear 2 gamble 2 fear 15(.001)
group max 4 group max 4(.375)
Treatment R
1 reliant 9(.023)
group max 1(.026)
gamble 1(.43)
2 reliant 17(.037)
group max 9(.002)
gamble 4(.022)
3 reliant 5(.033)
gamble O(.057)
Note: The parenthetical numbers are the
p-values resulting from the equality of
proportions test for U.S. and Japanese
responses, conditional on A's choice.