Does the United States have a productivity slowdown or a measurement problem?
Byrne, David M. ; Fernald, John G. ; Reinsdorf, Marshall B. 等
ABSTRACT After 2004, measured growth in labor productivity and
total factor productivity slowed. We find little evidence that this
slowdown arises from growing mismeasurement of the gains from innovation
in information technology-related goods and services. First, the
mismeasurement of information technology hardware is significant
preceding the slowdown. Because the domestic production of these
products has fallen, the quantitative effect on productivity was larger
in the 1995-2004 period than since then, despite mismeasurement
worsening for some types of information technology. Hence, our
adjustments make the slowdown in labor productivity worse. The effect on
total factor productivity is more muted. Second, many of the tremendous
consumer benefits from the "new" economy such as smartphones,
Google searches, and Facebook are, conceptually, nonmarket: Consumers
are more productive in using their nonmarket time to produce services
they value. These benefits raise consumer well-being but do not imply
that market sector production functions are shifting out more rapidly
than measured. Moreover, estimated gains in nonmarket production are too
small to compensate for the loss in overall well-being from slower
market sector productivity growth. In addition to information
technology, other measurement issues that we can quantify (such as
increasing globalization and fracking) are also quantitatively small
relative to the slowdown.
The things at which Google and its peers excel, from Internet
search to mobile software, are changing how we work, play and
communicate, yet have had little discernible macroeconomic impact....
Transformative innovation really is happening on the Internet. It's
just not happening elsewhere.
--Greg Ip (2015)
U.S. productivity data highlight the paradox at the heart of the
quotation above. The fast pace of innovation related to information
technology (IT) seems intuitive and obvious. Yet productivity growth has
been modest, at best, since the early 2000s. In this paper, we examine
the hypothesis that the U.S. economy has a growing measurement problem
rather than a productivity slowdown (Aeppel 2015; Feldstein 2015;
Hatzius and Dawsey 2015). Some components of real output, including the
services provided by IT, are indeed poorly measured. Yet for
mismeasurement to explain the productivity slowdown, growth must be
mismeasured by more than in the past. Although we find considerable
evidence of mismeasurement, we find no evidence that the biases have
gotten worse since the early 2000s.
We focus especially on IT-related hardware and software, where
mismeasurement is sizable, as well as on e-commerce and "free"
digital services such as Facebook and Google. More broadly, we identify
potential biases to productivity from intangible investment,
globalization, and technical innovations in the production of oil and
natural gas (for example, fracking). These are all areas where it is
plausible that measurement has worsened since the early 2000s. But taken
together, our adjustments turn out to make the post-2004 slowdown in
labor productivity even larger than measured. The slowdown of business
sector total factor productivity (TFP) growth is only modestly affected.
Figure 1 summarizes our quantitative analysis. The solid portions
of the bars show the published data on average growth in U.S. business
sector labor productivity, or output per hour. Growth was exceptional
from 1995 through 2004, but the pace then slowed by more than about 1%
percent a year. (1) Suppose productivity growth had continued at its
1995-2004 pace of 3 1/4 percent a year. Then, holding hours growth
unchanged, business sector GDP would be $3 trillion (24 percent) larger
by 2015 in inflation-adjusted 2009 dollars. (2)
[FIGURE 1 OMITTED]
We find no evidence that growing mismeasurement related to IT or
other factors can fill this gap. In section I, we explore the hypothesis
that the slowdown reflects the growing importance of poorly measured
industries with low productivity growth, such as health care and other
services. These industries are indeed growing as a share of the economy,
but holding weights fixed at their 1987 values would make little
difference to the slowdown. That most industries show slowing growth
matters more than changing weights.
We then turn to biases within specific sectors. Figure 1 shows our
adjustments for various biases. We incorporate consistent measurement of
quality-adjusted prices for computers and communications equipment;
judgmental corrections to prices of specialized information-processing
equipment and software; a broader measure of intangible investment than
is used in the national accounts; and ballpark adjustments for other
issues--Internet access, e-commerce, globalization, and fracking. These
adjustments make labor productivity growth since 2004 look better. But
the adjustments to account for mismeasurement matter even more in the
1995-2004 period. On balance, therefore, the labor productivity slowdown
becomes modestly larger. (3)
In particular, although we find somewhat more mismeasurement of
computer and communications equipment prices in the recent period than
previously, domestic production of these products has plunged, making
this mismeasurement less important for GDP. Although David Byrne,
Stephen Oliner, and Daniel Sichel (2015) show that microprocessor (MPU)
price declines are substantially understated, this has little immediate
implication for productivity; because MPUs are not final products, they
only affect GDP through net trade, which is roughly in balance for
semiconductors.
The "other" adjustments in figure 1 include improved
Internet quality (section III) and e-commerce (section IV), which
together add about 5 basis points (bp) more in the post-2004 period than
from 1995 to 2004. This adjustment is small, reflecting the conceptual
challenges involved in bringing more of the services of Google,
Facebook, and the like into market sector GDP. The major cost to
consumers of these services is not broadband access, cell phone service,
or the phone or computer; rather, it is the opportunity cost of time.
This time cost is not consumption of market sector output. It is akin to
the consumer surplus obtained from television (an old economy invention)
or from playing soccer with one's children. Following Gary Becker
(1965), activities that combine market products with the consumer's
own time are properly thought of as nonmarket production that uses
market goods and services as inputs. As we discuss, a small amount of
market output could conceivably be included in final consumption,
corresponding to online ad spending; this spending is relatively modest
and has little effect on growth in output or productivity. Thus, though
the digital services are valuable to households, the possible
mismeasurement in these areas makes essentially no difference to market
sector labor productivity and TFP growth. (4) That said, to the extent
that the effect of innovation on the quality of leisure is outpacing the
effect on market activities, market productivity growth might have
become a less reliable measure of overall welfare.
These other adjustments also include effects from globalization and
fracking (section V). Globalization was most intense in the late 1990s
and early 2000s. That caused real import growth to be understated and,
correspondingly, artificially boosted measured GDP growth by about 10
basis points (bp) per year during the period from 1995 to 2004. Hence,
in figure 1 the "other" bar contributes negatively in the
period. Fracking, on the other side, boosts productivity growth by about
5 bp after 2004. Together, these adjustments shave about 10 bp from
growth in the 1995-2004 period, and add about 10 bp to growth
thereafter.
For TFP, the adjustments are even smaller than for labor
productivity. Adjusting equipment, software, and intangibles implies
faster GDP growth, but also faster input growth (because effective
capital services rise more quickly). After adjusting hardware and
software, the aggregate TFP slowdown after 2004 is modestly worse.
Adding a broader measure of intangibles--as is done by Carol Corrado,
Charles Flulten, and Sichel (2009)--works modestly in the other
direction, so our broadest adjustment for investment goods leaves the
114 percentage point slowdown in TFP a few basis points worse. The other
(non-investment-good) adjustments we make pass directly into TFP; but,
on balance, they still leave the slowdown in TFP only modestly
attenuated.
In making these points, we draw on a large body of existing
research. Before presuming that the measurement problems have gotten
worse, it is worth remembering that in the 1990s and early 2000s, much
research looked at missing quality improvement, the problem of new
goods, and the fact that consumers had an explosion of new varieties.
The biases were frequently estimated to be large. For example, VCRs,
cell phones, and other similar products were added to the consumer price
index (CPI) a decade or so after they appeared, and when their prices
had already fallen by 80 percent or so (Gordon 2015; Hausman 1999). The
explosion in consumer choice, and the possibilities for so-called mass
customization, were documented in the 1990s. At about the same time, the
Boskin Commission estimated that omitted quality change in new goods was
worth at least 0.5 percent a year (Boskin and others 1998). (5) So
again, the issue is not whether there is bias. The question is whether
it is larger than it used to be.
The structure of the paper is as follows. Section I lays out
motivating facts about the productivity slowdown, including a discussion
of the changing industry composition of the U.S. economy. Section II
discusses improved deflators for information technology and intangibles,
and reworks the growth accounting with alternative capital deflators. We
then turn to other issues in sections III, IV, and V that plausibly
changed after 2004. Section VI concludes.
I. The Recent Rise and Fall of U.S. Productivity Growth
Three productivity facts frame our subsequent discussion. First, as
measured, the growth in business sector labor productivity and TFP
increases sharply in the mid-1990s but then slows down after about 2004.
Second, the slowdown is broad-based across industries, including in
relatively well-measured ones, such as wholesale and retail trade,
manufacturing, and utilities. Third, the TFP slowdown is not caused by
the rising share of slow-productivity-growth industries.
John Fernald (2015) interprets the slowdown as a "return to
normal" following a period of exceptional, broad-based gains from
the production and use of information technology. The remaining sections
of this paper explore rising mismeasurement as an alternative
explanation. (6)
We focus now on TFP, which is defined as a residual: output growth
that is not explained (in a proximate sense) by growth in inputs of
capital and labor. In the longer run, TFP growth mainly reflects
innovation in a broad sense. The online appendix shows that changes in
TFP growth have been the proximate driver of changes in labor
productivity growth, as theory would suggest. TFP as well as labor
productivity slow sharply in the 2004-07 period (before the Great
Recession) relative to the late 1990s and early 2000s; the slowdown in
growth is statistically significant in formal tests for a change in mean
growth. (7)
Figure 2 shows the industry sources of the slowdown in business
sector TFP growth from a Bureau of Labor Statistics (BLS) data set.
Because of data availability, the subperiods shown are all between 1987
and 2013. We divide the private business economy into four mutually
exclusive categories: IT-producing; wholesale and retail trade; other
well-measured; and poorly measured. (8) All sectors show somewhat slower
growth after 2004, but the slowdown is particularly pronounced for
wholesale and retail trade and the other relatively well-measured
sectors. After 2000, IT production adds less and less to TFP growth, a
situation that we discuss in the next section. After 2004, wholesale and
retail trade contribute negatively; this is noteworthy because IT
provided a substantial boost to wholesale and retail trade in the
preceding periods, in part through industry reorganization. Other
(nontrade) well-measured industries contribute less after 2004. Thus,
the slowdown is apparent even in areas such as trade and non-IT
manufacturing, where measurement has traditionally been considered
relatively good. (Of course, even in these industries, unmeasured gains
from quality improvements and new goods may be occurring.) Finally, the
poorly measured subgroup contributes negatively from 2004 to 2007, but
then turns substantially positive from 2007 to 2013; quantitatively, the
post-2007 shift reflects an increasingly positive contribution from
finance and the elimination of a large negative contribution from
construction.
[FIGURE 2 OMITTED]
The slowdown is also not simply a matter of weights that have been
shifting toward poorly measured industries with low TFP growth, such as
services. Services have been growing as a share of the economy and are
inherently challenging to measure in real terms (Griliches 1994;
Triplett and Bosworth 2004). The top panel of figure 3 compares actual
TFP growth with a counterfactual where nominal industry value added
weights are held constant at their 1987 values. (9) During the periods
shown, the growth rates of the two measures are within a few basis
points. In other words, shifts in the industry composition of the
economy play essentially no role in the productivity speedup in the
mid-1990s or slowdown in the 2000s.
Why are the two series so similar? The value added share of
services and other relatively poorly measured industries rises about 10
percentage points from 1987 to 2013. For the full sample, TFP growth in
these poorly measured industries was about zero, compared with 2 percent
annual growth for relatively well-measured industries (including IT
hardware and trade). Hence, a back-of-the-envelope guess would be that,
by the end of the sample, the fixed-weight index should grow about 20 bp
faster, reflecting the annual difference of 2 percentage points in
growth times the 10 percentage point shift in weights. Roughly half the
shift in weights had occurred by 1998, so the expected effect on the
post-2000s slowdown might be 10 bp.
In the top panel of figure 3, the differences are even smaller than
this back-of-the-envelope calculation. First, within the groups of
well-measured and poorly measured industries, weights shifted toward
those with faster TFP growth. These shifts partially offset the broader
shift toward services. Second, since 2007, "Baumol's cost
disease" (Baumol and Bowen 1966) has reversed--TFP growth in poorly
measured services has been faster than that in well-measured sectors.
The bottom panel of figure 3 makes this point about weights a
different way by showing that the slowdown after the early 2000s is
broad-based across industries. The figure shows the change in average
annual industry value added TFP growth for 2004-13 relative to
1995-2004. About two-thirds of industries show a slowdown in measured
TFP growth after 2004. We get a similar picture if we look at the change
from 1995-2004 to 2004-07, so it is not simply a matter of the Great
Recession affecting many industries. We also get a similar picture using
labor productivity, so it is not something about capital measurement.
[FIGURE 3 OMITTED]
Our results are consistent with previous studies that have found
that the shrinking size of well-measured sectors was not a first-order
explanation for previous swings in productivity (Baily and Gordon 1988;
Sichel 1997).
Why did so many industries show a common slowdown after 2004? The
economy plausibly received an exceptional boost from IT in the 1990s and
early 2000s that hit many industries. However, by the mid-2000s, the
low-hanging fruit of a wave of IT-based innovation (including associated
reorganizations) had been plucked. For example, industries along the
supply chain from factory to retailing had already been substantially
reorganized to reduce inventory, waste, and headcount; and IT-supported
efficiencies in middle management and administrative support had been
exploited. It is possible that the latest waves of innovation will take
time to bear fruit and that we are overlooking nascent IT-based
productivity gains in service sectors such as health care and education.
But here we sidestep this more challenging question and turn to an
alternative hypothesis: that rising mismeasurement might explain the
patterns in the data.
II. Growing Mismeasurement of Information Technology?
In this section, we document long-standing challenges in measuring
information-processing equipment and software. (10) Correcting for the
mismeasurement of these investment goods turns out to make the slowdown
in labor productivity and TFP growth even worse after 2004. We also note
a rise in uncertainty about these effects: Investment has shifted toward
special-purpose information-processing equipment and intangibles,
especially software--categories that have proven especially difficult to
measure.
After moving roughly sideways in the postwar period through the
late 1970s, the official IT investment price index turned downward as
the personal computer (PC) era began, and then the rate of decline
accelerated sharply, to 6 percent a year on average, during the IT boom
of the 1990s and the early 2000s (table 1). Since 2004, the price
declines have retreated to a modest rate of 1 percent, coinciding with
the decrease in the contribution of IT production to TFP growth shown in
figure 2. This flattening out has led to a revival of interest in
measuring IT prices, and some recent studies find that official price
statistics have substantially understated price declines in recent
years. (11)
[FIGURE 4 OMITTED]
Has worsening price mismeasurement caused a spurious slowdown in
official estimates of output and real investment, distorting
productivity estimates? Answering this question requires the
construction of a fully consistent time series. We employ price indexes
developed by Byrne and Corrado (2016), who review the full postwar
history of IT price research and construct alternative price indexes for
IT investment and production using research not only for recent years
but also for earlier periods that may not have been incorporated into
the National Income and Product Accounts (NIPA) that are issued by the
Bureau of Economic Analysis (BEA).
We provide two alternative price indexes in figure 4. The first, a
conservative index, is based solely on research studies that use
detailed data sets for specific product classes. We extrapolate these
results, as described in Byrne and Corrado (2016), for communications
equipment and for computers and peripherals. For the second, liberal,
index, we add plausible assumptions about the prices of IT products for
which no direct studies are available, namely, other types of
information-processing equipment and software. Overall, our alternative
indexes suggest substantially faster price declines than those shown in
the NIPA throughout the postwar period. For some categories (computers
and communications equipment), price measurement appears to have
worsened, but the importance of these categories in GDP has declined. On
balance, the declining importance in GDP dominates, so the bias in GDP
growth was larger in the past.
We discuss the component prices briefly here and compare them with
the investment prices used in the NIPA.
II.A. Components of IT Investment
COMPUTERS AND PERIPHERALS The official investment price index for
computers and peripherals reflects the results of internal BEA research
(Cole and others 1986; Dulberger 1989), which led to the adoption of
hedonic regression techniques to account for the rapid technological
advances embodied in new models of computers and peripherals. (12) For
the postwar period, through the early 1980s, BEA prices are consistent
with outside studies (Gordon 1990; Triplett 1989). Beginning in the
1990s, the BLS adopted hedonics for computers (but not peripherals) as
well, and the BEA now relies on BLS prices as inputs for the NIPA
investment deflator (Grimm, Moulton, and Wasshausen 2005). Despite the
commitment to quality adjustment in the official statistics, outside
research indexes indicate somewhat different price trends beginning in
the 1980s.
PERSONAL COMPUTERS Our alternative price index for computers and
peripherals diverges from official prices beginning in 1984. For PCs, we
adopt an aggregate of the indexes developed in a comprehensive study by
Ernst Berndt and Neal Rappaport (2001, 2003), which exhibits declines
that are 8 percentage points faster through the early 2000s. The
documentation for the BLS hedonic models is not comprehensive enough to
allow us to identify the source of the difference in results with
confidence.
More recently (since 2004), the BEA index for PCs has slowed
dramatically, and some aspects of the sources and methods used raise
concerns about the accuracy of this development. The top panel of figure
5 shows the average unit price of PCs sold in the U.S. business market
reported by IDC Corporation, which makes no adjustment for quality. The
figure also shows the rate of change for the BEA investment price index
for PCs. In the late 1990s and early 2000s, the gap between the two
series indicates that quality improvements were contributing 15 to 20
percentage points to the fall in constant-quality PC prices. The gap has
narrowed since that time, and since 2010 the two series have been almost
identical, implying no improvement in PC quality, holding unit price
constant, for the past five years.
[FIGURE 5 OMITTED]
Three measurement problems appear to contribute to this implausible
result. First, the BEA investment series is the aggregate of a domestic
production price index and an import price index that are calculated
independently from one another, using different source data (figure 5,
bottom panel). As a result, any discount accruing to a business
switching from domestically sourced to imported equipment is not
reflected in the investment price index--a form of outlet substitution
bias akin to omitting from a consumption price index the price savings
associated with switching to shopping at Walmart (Reinsdorf 1993;
Houseman and others 2011).
Second, the price index for imports falls markedly more slowly than
the index for domestic production over a prolonged period--an average
annual difference of 14 percentage points since its introduction in
1995. The implied continual rise in the relative price of imported
computers is inconsistent with the increase in import penetration from
50 to 90 percent during the same period (Byrne and Pinto 2015). This
contradiction suggests that the price mismeasurement is more severe for
import prices than for domestic producer prices. Among the possible
contributing factors to the relatively flat import price series is the
heavy presence of intrafirm (transfer) prices in the index (more than 60
percent of the value of the basket in 2013). These prices may behave
differently from arm's-length prices. This may be related to the
finding by Emi Nakamura and Jon Steinsson (2012) that a surprisingly
high proportion of the items in the import price index sample never
experience a price change before exiting the index basket. Also, new
models are generally linked into the import price index in a way that
would not capture any decline in the quality-adjusted price of the item
(Kim and Reinsdorf 2015).
This suggests the producer price index (PPI) would be a more
appropriate deflator for investment, though the PPI itself has
drawbacks. When quality-adjusting the computer PPIs, the BLS controls
primarily for technical features, such as processor clock speed and
features associated with changes in production costs (Holdway 2001).
Design improvements not clearly tied to costs or not easily identified
in technical specifications, such as circuits designed to work more
effectively in parallel, may raise the value of the equipment to its
user through superior performance without affecting the quality index.
Thus, the approach used for quality adjustment in the PPI may lead to an
understatement of quality improvements and an overstatement of
inflation.
Although we are aware of no research studying computer prices
directly in recent periods, Byrne, Oliner, and Sichel (2015) analyze
prices for MPUs, the central analytical component of computers. When
controls for direct measures of performance were used in their hedonic
analysis of MPUs (benchmark scores on a battery of user tasks), their
hedonic price index fell more than 20 percentage points faster than a
hedonic index controlling for technical features during the 2000-13
period. We infer that the BLS hedonic index may be understating the
annual rate of quality improvement for PCs by 4 percentage points--the
(rounded) product of the bias in the MPU price index and the share of
MPU inputs in the final value of PCs (15 percent). In our alternative
index, we extend the Berndt-Rappaport index with the bias-adjusted PPI.
MULTIUSER COMPUTERS The BLS price index for multiuser computers
(such as servers), which is used by the BEA, is quality-adjusted using a
hedonic regression as well. Following the same logic used for PCs, we
augment the BEA price index beginning in 1993 with an indicator of the
average price per computer unit adjusted for MPU performance, which
falls markedly faster than the PPI. The performance measure is an
average of scores on a suite of benchmark tests developed by Systems
Performance Evaluation Corporation (SPEC)--a consortium of industry
representatives--to provide reliable comparisons across systems. We
blend this price-performance indicator with the PPI, which controls for
computer features not accounted for by the SPEC benchmark. We employ a
weighted average of the PPI and the price-performance trend to deflate
multiuser computers. This alternative index falls 10 percentage points
faster than the official BEA price index.
STORAGE EQUIPMENT For storage equipment as well, the PPI that is
the basis for the BEA investment price index appears out of alignment
with price-performance trends in the industry. From its introduction in
1993 until 2014, the PPI fell 12 percent a year on average, in stark
contrast to the price per gigabyte for hard disk drives, currently the
dominant technology in the industry, which fell 35 percent per year on
average (McCallum 2015). Recent research by Byrne (2015b), employing
detailed model-level prices for storage equipment, developed prices that
fell at nearly the rate of raw price-per-gigabyte series. We use the
Byrne (2015b) index extended backward by the price-per-gigabyte series,
with a 4 percentage point bias adjustment. (13)
All told, our alternative index for computers and peripherals falls
faster than the NIPA index beginning in the early 1980s, and the gap
between the two increases markedly, to 8 percentage points, between 1995
and 2004. The difference between the indexes has been even larger in
recent years-an average of 12 percentage points (figure 6, top panel).
This substantial gap suggests that additional research is needed to
account well for computer investment in the NIPA, and the rising gap
makes the issue increasingly important. However, the percentage point
slowdown in the alternative index is still quite large and returns the
rate of price decline to the pace seen before the IT boom of the 1990s.
[FIGURE 6 OMITTED]
COMMUNICATIONS EQUIPMENT Official investment prices for
communications equipment reflect both BLS producer and import price
indexes, and internal BEA research (Grimm 1996). Outside research,
including price indexes published by the Federal Reserve Board, is
incorporated to some extent as well, and the investment index does fall
faster than the PPI for the industry (figure 6, bottom panel). However,
a substantial amount of research is not reflected in the NIPA (Byrne and
Corrado 2015, 2016). This includes work on transmission and switching
equipment in the early postwar era by Kenneth Flamm (1989), as
consolidated and augmented by Gordon (1990), and satellite prices
constructed by Byrne and Corrado (2015). For more recent years, the BEA
investment price index appears inconsistent with new prices for cellular
systems, data networking, and transmission developed in Byrne and
Corrado (2015) and Mark Dorns (2000). Because subindexes are not
published for communications equipment investment, it is impossible to
analyze the sources of this difference. In any event, technological
developments in the field suggest that careful attention needs to be
given to account for quality changes, such as fourth-generation cellular
systems now capable of delivering video.
Like the computer investment index, the Byrne and Corrado (2016)
communications equipment investment index is carefully constructed to
match the scope and weighting of the BEA index. All told, the difference
between the BEA investment index and the alternative is noteworthy, and
the gap is slightly larger in the 2004-14 period than in the 1995-2004
period. Unlike the index for computers and peripherals, the
communications equipment index maintains roughly the same pace of
decline as during the IT boom.
SPECIAL-PURPOSE ELECTRONICS The remaining components of the
BEA's "other information-processing" equipment category
form a diverse group of special-purpose types of equipment designed for
use in medical, military, aerospace, laboratory, and industrial
applications. (14) Examples include magnetic resonance imaging machines,
electronic warfare countermeasure devices, and a wide variety of
equipment used for monitoring and controlling industrial processes.
Technological advances in recent years have been impressive. One
well-known example is genomic sequencing, where specialized equipment
has contributed to dramatic efficiency gains: The cost of sequencing a
human genome has dropped from roughly $1 million in 2008 to $1,000 in
2015 (Wetterstrand 2016). (15)
Surprisingly, with the exception of electromedical equipment, which
edges down modestly, the PPIs for these products have risen on average
since the late 1990s. Differences in market structure (such as the
smaller scale of production and the market power of military and medical
customers) and the price trends of specialized inputs could cause prices
for special-purpose electronics to behave differently from prices for
general-purpose electronics like computers (Byrne 2015a). Yet these
goods have electronic content comparable to computers, and one might
expect the equipment prices to reflect the rapidly falling price of the
electronic components used in their production. In our liberal
alternative scenario, we remove roughly one-third of the difference
between the trend price growth of special-purpose and of general-purpose
(computer and communications) electronics.
SOFTWARE Investment in software is deflated in the NIPA by an
aggregate of three subindexes: prepackaged, custom, and own-account
software. BLS producer prices are available for prepackaged software,
and research has been conducted at BEA and by outside researchers into
quality-adjusted price trends (Parker and Grimm 2000; Copeland 2013). To
deflate investment in prepackaged software, the BEA employs a BLS PPI,
with an adjustment reflecting the average difference between the PPI and
the BEA's research results. Because direct observation of prices
for custom and own-account software has not been possible, investment in
these categories of software is deflated by a blend of an input cost
index for the industry and the prepackaged software index. In our
liberal alternative scenario, we assume that price declines for the
other components are understated and deflate own-account and custom
software with an index created with one-third weight on prepackaged
software and two-thirds weight on existing BEA deflators for the
respective categories. (16)
IT INVESTMENT AS A WHOLE All told, declines for the official price
index for information technology slow dramatically, from 6 percent a
year for the period 1995-2004 to 1 percent a year for 2004-14. Although
the alternative index consistently falls faster than the official price,
it slows to a similar degree--from 9 percent a year for 1995-2004 to 4
percent a year for 2004-14. The liberal index accelerates as well, and
provides essentially the same picture. Thus, on first examination,
increasing mismeasurement does not appear to explain the slowdown in IT
price declines when the available research from all periods is
considered.
However, it bears emphasis that the composition of IT investment
has shifted appreciably toward components for which measurement is more
uncertain. Most notably, software investment has gone from 39 percent of
IT investment for the period 1995-2004 to 48 percent for 2005-14. Also,
special-purpose equipment's share has increased, bringing the share
for which measurement is more uncertain to 68 percent. Thus, our
confidence in the IT price indexes, even as amended in the alternative
indexes, has deteriorated markedly because of compositional shifts.
II.B. Intangibles beyond the NIPA
Conceptually, capital investment represents the use of resources
that "reduces current consumption in order to increase it in the
future" (Corrado, Hulten, and Sichel 2009, p. 666). Tangible
investments in equipment and structures clearly meet this definition.
But much intangible spending by businesses and governments also meets
this definition. The U.S. national accounts include some
intangibles--R&D and artistic originals (history beginning in 1925;
introduced in 2013) and software (history beginning in 1960; introduced
in 1999)--as final fixed capital formation. However, businesses also
undertake considerable other types of spending that have the same
flavor--such as training, reorganizations, and advertising.
Corrado, Hulten, and Sichel (2009) and Ellen McGrattan and Edward
Prescott (2012) argue that investment spending has increasingly shifted
toward intangibles, including those that are not currently counted.
Susanto Basu and others (2004) argue that reorganizations associated
with IT can explain some of the dynamics of measured U.S. and U.K.
aggregate TFP growth.
In the next subsection, we consider the effects of incorporating
additional intangibles from Corrado and Kirsten Jager (2015). Their U.S.
intangibles data run from 1997 to 2014. Ordered from largest to smallest
estimated values in 2014, their data include investments in
organizational capital; branding; training; design; and new finance and
insurance products.
II.C. Capital Mismeasurement and TFP
To help interpret the counterfactuals in the next subsection, here
we highlight the conceptual reason why capital mismeasurement is
unlikely to explain the past slowdown in TFP growth: It affects inputs
as well as output, in largely offsetting ways.
Consider a stylized example for a closed economy. Suppose that
after some date in the past, we miss q percentage points of true
investment growth. This miss could reflect an increase in unmeasured
quality improvement (relative to whatever we were missing preceding that
date) or an increase in the importance of unobserved intangible
investment.
The growing mismeasurement implies that true output and true labor
productivity grow at a rate [s.sub.I]q faster than measured, where
[s.sub.I] is the investment share of output and, by assumption, the good
is completely produced domestically. It also implies that true capital
input grows more quickly than measured. In a steady state, the perpetual
inventory formula implies that capital grows at the same rate as
investment, so capital input also grows q percent a year faster.
Thus, the change in TFP growth is the extra output growth less the
contribution of the additional capital growth. In a steady state, the
change is ([s.sub.I] - [s.sub.K])q, where [s.sub.K] is capital's
share in production. In the data (and consistent with dynamic
efficiency), [s.sub.I] < [s.sub.K]. Hence, in a steady state, capital
mismeasurement makes true TFP growth slower, not faster, than measured.
(17)
Of course, this is a steady-state comparison. The initial effect is
that output responds more quickly than capital input, so TFP temporarily
increases. Also, some domestically produced capital goods are exported,
and some goods used for investment are imported. Which effect dominates
over particular time frames is thus an empirical question. (18)
II.D. Mismeasurement of Durables Worsens the Slowdown: Evidence
from Simulations
We now assess the quantitative importance of the mismeasurement of
durable goods. As discussed above, this mismeasurement was large in the
past, as well--and domestic production was more important. As a result
of both factors, the mismeasurement of productivity appears less
important now than in the past. As a result, with consistent
measurement, the labor productivity slowdown after 2004 becomes even
larger than in the official data. For TFP, the adjustments are more
modest, but the slowdown is also a touch larger than in the official
data.
We begin narrowly, with areas that are most grounded in a
consistent methodology over time. This first conservative simulation
considers alternative deflators for two categories of equipment for
which considerable recent research has been done: computers and
peripherals; and communications equipment (see the discussion in section
II.A). We also consider alternative deflators for semiconductors. Those
are primarily an intermediate input into other types of electronic goods
but, because of exports and imports, revised deflators modestly affect
final output growth. We then add more speculative adjustments for
specialized equipment (NAICS category 3345) and software. Finally, we
add estimates of intangibles from Corrado and Jager (2015).
Given alternative deflators and measures of intangibles, we adjust
both output and input (capital services). The online appendix describes
the details. Output grows more quickly because of faster growth in
domestically produced computers and other types of
information-processing equipment. Of course, some of these products are
sold to consumers. Hence, the output adjustment also captures the effect
on real GDP of consumers' purchases of computers and communications
equipment (such as mobile devices). Capital input grows more quickly
because of the faster implied growth in investment in computers and
other types of information-processing equipment (whether domestically
produced or imported).
For semiconductors, the adjustment to output only matters for GDP
through its effect on net exports. In a closed economy, an adjustment
that raises the true output of semiconductors is exactly offset by
higher true intermediate input usage of semiconductors--leaving GDP
unchanged. However, in an open economy, semiconductors are exported and
imported. We do not have separate adjusted prices for imported versus
domestically produced semiconductors, so we assume that any adjustments
are proportional.
Column 0 of table 2 shows our baseline from the published data.
Measured labor productivity growth (top panel), capital deepening
(middle panel), and TFP growth (bottom panel) sped up in the 1995-2004
period, but slowed thereafter. The slowdown in average annual labor
productivity growth was about 1 3/4 percentage points. Some of this
slowdown is explained by a reduced pace of capital deepening, leaving a
slowdown in TFP growth of about 1 1/4 percentage points. Labor
productivity growth is especially weak after 2010, though the growth
accounting attributes this to the lack of capital growth relative to
labor. Hence, TFP growth was about equally weak from 2004 to 2010 and
from 2010 to 2014.
Column 1 of table 2 then shows how results change relative to this
baseline from adjusting computers, communications equipment, and
semiconductors. As the top panel shows, these adjustments do affect
labor productivity in a noticeable way. But the increase in the labor
productivity growth rate is most pronounced for the 1995-2004 period, at
just under 0.3 percentage point. After 2004, the alternative deflators
add only a little more than 0.1 percentage point to growth. This reduced
effect is due to the declining importance of domestic IT production
relative to imports. Domestic production of computer and communications
equipment amounted to 2.9 percent of nominal business sector value added
in the late 1990s, but only 0.5 percent by 2014. A given amount of
mismeasurement of computer and communications equipment therefore would
have had a larger effect in the 1990s than today.
The middle panel of the table shows that the adjustments also have
a substantial effect on capital services growth. Again, the major
adjustment is in the 1995-2004 period, when prices, by any measure, were
falling rapidly. The bottom panel shows that the effect on TFP growth is
small, but it goes in the direction of exacerbating the post-2004 TFP
slowdown. The adjusted TFP is a little stronger than measured in the
1995-2004 period, but a little weaker after 2004.
Column 2 of the table adds more speculative adjustments for
specialized equipment and software, as described above. The upward boost
to labor productivity is a bit larger in each period than in column 1.
But again, the upward boost is larger in the 1995-2004 period than in
the post-2004 period this time by almost 0.2 percentage point. Adjusting
capital goods, once again, turns out to exacerbate the slowdown in labor
productivity growth. The bottom panel shows that the adjustments also
modestly exacerbate the TFP slowdown.
Column 3 of the table adds intangibles from Corrado and Jager
(2015). With intangibles, the adjustments to labor productivity are even
larger--but, again, the effects are largest in the 1995-2004 period.
Together, the adjustments in column 3 add about 0.5 percentage point to
labor productivity relative to the published data for 1995-2004. From
2004 to 2014, the adjustments add only 0.2 percentage point. Thus, the
slowdown in labor productivity growth after the adjustments in column 3
is about 0.3 percentage point larger. For labor productivity, then, the
adjustments taken together make the productivity slowdown markedly
worse.
Other approaches to measuring intangibles--such as the more
model-based approach of McGrattan and Prescott (2012)--might yield
different results. Still, the results in column 3 suggest that the
intangibles route is unlikely to alter the productivity slowdown.
Of course, the slowdown in capital growth, in the middle panel,
also becomes much larger. As a result, in the bottom panel, the slowdown
of TFP growth is affected by only a few basis points relative to the
measured baseline. In particular, the adjustment subtracts 8 bp from TFP
growth in the 1995-2004 period but then 12 bp during the 2004-14 period.
(19) The important takeaway is that correcting for capital goods
mismeasurement does not resolve the post-2004 slowdown--if anything, it
makes it worse.
We also experimented with an aggressive adjustment to software
deflators after 2004, whereby true software prices are assumed to fall 5
percent a year faster than measured. This counterfactual captures the
hypothesis that measurement has recently gotten worse, because only the
post-2004 period is affected. Yet even this aggressive adjustment turns
out to have relatively modest effects. The adjustment would add about
0.1 percentage point to labor productivity growth after 2004. Yet
capital growth is also higher in this simulation, and TFP is little
changed.
The alternative deflators in this section imply faster TFP growth
for IT-producing industries, but slower TFP growth for IT-using
industries (given that capital input grows more quickly without any
adjustment in output growth). Nevertheless, as discussed in the
appendix, the alternative deflators do not alter the broad-based nature
of the TFP slowdown. With the alternative deflators, TFP growth for
industries that produce IT and other types of investment goods slows
sharply after 2004, as does TFP growth for other,
non-investment-producing industries.
To summarize the takeaways from this section, prices for key
capital goods are mismeasured, and this mismeasurement varies over time.
However, the effects of mismeasurement on productivity have been less,
rather than more, important since 2004. Including intangibles, our
adjustments add about 30 bp to the slowdown in labor productivity but
make the TFP slowdown only modestly larger.
Thus, if the productivity slowdown after the early 2000s indeed
reflects mismeasurement, the source of this mismeasurement is not found
in commonly studied IT durable goods. In the remainder of the paper, we
find that the growing mismeasurement of Internet services, e-commerce,
fracking, and globalization (shown as "other" in figure 1) can
fill only a small part of the gap.
III. "Free" Digital Services
The benefits to consumer well-being from online information,
entertainment, social connections, and the like are large (Goolsbee and
Klenow 2006; Varian 2011; Brynjolfsson and Oh 2014). Nevertheless, these
benefits do not change the fact that market sector TFP growth slowed
broadly. Under long-standing national accounting conventions, the
benefits are largely outside the scope of the market economy; as we
discuss, given the small monetary size of the sector, it is very hard to
bring many of the benefits inside the market boundary. The largest
estimates of the gains are based on models of the time cost of using the
Internet as an input into the home-based production of nonmarket
services for one's own consumption. The gains from nonmarket
production using the consumer's time are conceptually distinct from
the gains in market sector output. And regardless of how they are
treated, the nonmarket gains are not big enough to offset a significant
fraction of the missing $3 trillion a year in business output from the
productivity slowdown.
In the standard national accounts approach, none of the output of
online service providers whose revenue comes from selling ads is
included in the final consumption of households. Rather, their entire
output is used for the intermediate consumption of the advertisers.
Drawing on an earlier body of literature on free broadcast
television, Rachel Soloveichik (2015b) and Leonard Nakamura and
Soloveichik (2015) propose an alternative approach that includes
entertainment and information services supported by advertising in
household final consumption. This approach prevents artificial changes
in GDP when consumers switch between free and subscription-based media.
The effect on the GDP growth rate turns out to be minuscule, however,
because advertising tends to be a small and relatively stable share of
GDP. Further, this alternative approach has no effect on the nominal
value added of the business sector by construction, leaving little scope
for an effect on business sector productivity. Our "other"
category of adjustments in figure 1 therefore adds nothing to
productivity growth in any of the periods for ad-supported digital
services. Where we can get a small adjustment (about 1 bp from 1995 to
2004, and 4 bp from 2004 to 2014) is for the improved quality of
Internet service providers (ISPs) that is not included in the official
deflators.
III.A. The Time Cost Approach to Gains from Free Digital Services
The standard approach to measuring gains from new goods considers
the difference between the amount of money that consumers would have
been willing to pay and the amount that they actually had to pay. Yet
the main cost to a user of, say, Facebook, YouTube, or TripAdvisor is
the opportunity cost of the user's time. Hence, starting with
Austan Goolsbee and Peter Klenow (2006), studies of the gains from free
digital services have considered the time costs of using these services,
and not only the money costs associated with accessing them.
Time costs are part of Becker's (1965) model of the allocation
of time. Suppose the representative consumer has the following utility
function:
U([Z.sub.I], [Z.sub.TV], [Z.sub.1],[Z.sub.2] ...).
Households benefit from the consumption of (possibly unpriced)
services from the Internet, [Z.sub.I] from television, [Z.sub.TV], and
from other activities, [Z.sub.i], i [subset] {l, 2, ...}. The elements
of [Z.sub.i] include meals at home, meals at restaurants, having a clean
house, playing soccer, skiing, and so forth.
In this Becker-style model, the [Z.sub.i] are not the direct
purchases of market goods and services. Rather, households combine
purchased market goods and services with their own time to generate the
actual services they value. They buy a soccer ball (which is part of
GDP), and they combine that market purchase with their (leisure) time,
and their children's time, to obtain "soccer services."
They combine a market purchase of a restaurant meal with several hours
of their time. They combine gasoline and a car (both purchased in the
market) with their time in order to go on a vacation that they enjoy.
They combine a hotel room with their time to get a refreshing night of
sleep during this vacation. Broadly, the services take the form
[Z.sub.i] = [Z.sub.i] ([C.sub.i], [T.sub.i], [Q.sub.i], i [subset]
{I, TV, 1,2, ...}.
Thus, in the household's production function for combining the
market purchase with time, playing soccer generates services from the
market consumption of a soccer ball, [C.sub.i]; the time spent playing
soccer, [T.sub.i]; and, possibly, technical change, [Q.sub.i].
Now consider a stylized problem that captures the key issues in
valuing the Internet. Households seek to maximize their well-being
subject to cash and time budget constraints:
(1) [MATHEMATICAL EXPRESSION NOT REPRODUCIBLE IN ASCII].
(2) s.t. [[SIGMA].sub.i][P.sub.i][C.sub.i] + [F.sub.I] + [F.sub.TV]
= [WT.sub.work],
(3) [T.sub.work] + [T.sub.I] + [T.sub.TV] + [[SIGMA].sub.i]
[T.sub.i] = 1.
In the cash budget constraint (equation 2), income is the wage, W,
multiplied by time spent working, [T.sub.work]. Households purchase
broadband access, [C.sub.I], via cable, mobile phone, or another means
by paying a fixed or flat cost, [F.sub.I], each period. In the time
budget constraint (equation 3), total time is normalized to 1; in other
words, time spent working is time not spent engaged in other activities.
The Internet services that they actually value then depend on the time
they spend online, [T.sub.I], net of a flow "time tax,"
[[tau].sub.I], which is proportional to their use of the Internet. For
example, they get "free" access to YouTube videos in exchange
for spending a proportion of their time watching ads.
As Erik Brynjolfsson and Joo Hee Oh (2014) find, Internet content
may get better over time, as captured in quality, [Q.sub.l]. The quality
of Internet content may reflect the growing number of websites
available, the number of videos available on YouTube, or whether
one's friends are on Facebook. These are conceptually distinct from
download speed or other characteristics of one's ISP. And these
characteristics conceptually represent a larger quantity of [C.sub.I].
(As we discuss below, not all these characteristics are currently in the
implicit deflator for Internet access.)
Television is similar to the Internet. One might pay a fixed cost
for watching TV, [F.sub.TV], as well as paying a time tax,
[[tau].sub.TV] again in the form of watching ads. Historically, in the
United States, before the inception of cable TV, [F.sub.TV] = 0, the
entire provision of broadcast TV service was paid for through watching
ads. For other types of goods, [C.sub.I], the price is [P.sub.i].
This formulation illustrates the key issues, but it does make
simplifications. For example, it ignores nonwage income, and also
durable goods, such as computers, cell phones, TVs, and beds; it assumes
that households are unconstrained in their time allocation, so that the
marginal opportunity cost of time is the (fixed) wage; and it ignores
any extra disutility associated with working or with other activities.
Paul Schreyer and W. Erwin Diewert (2014) discuss extensions to
Becker's (1965) framework.
It is useful to combine the money and time budget constraints as
(4) ([[summation].sub.i] [P.sub.i][C.sub.i] + [F.sub.l] +
[F.sub.TV]) + W([T.sub.I] + [T.sub.TV] + [[summation].sub.i][T.sub.i]) =
W.
"Full expenditure" in this formula is the sum of market
expenditures (the first term in parentheses) and the monetary value of
nonmarket expenditures of time (the second term). Some nonmarket
expenditures could be on the home-based production of goods and services
that are a close substitute for market goods and services, such as
cooking and cleaning. Others are for leisure (surfing the Internet for
personal reasons, watching TV, playing soccer, and so forth). Some are
in the middle, such as Wikipedia, where unpaid content writers create
and edit entries for their personal enjoyment, but it substitutes for
market encyclopedia services. (20)
The core national accounts measure the prices and quantities that
correspond to market activities, which show up in the first term in
equation 4. Nevertheless, the importance of nonmarket activities, the
second term, has long been recognized. After all, Americans ages 15 and
older spend only 15 percent of their total time working, or 24 percent
of the time not spent sleeping. (21) Katharine Abraham and Christopher
Mackie (2005) and William Nordhaus (2006) discuss the need for nonmarket
satellite accounts.
Based on increasing amounts of time spent online, Brynjolfsson and
Oh (2014) estimate that the incremental consumer surplus from free
digital services is sizable, averaging $25.2 billion for 2002-11, with
larger effects in the years after 2005. (22) These incremental gains are
the equivalent of adding about 0.3 percentage point a year to business
sector output and productivity growth. Adding these gains is not
appropriate, however, if the question is the productivity of the economy
in producing market goods and services. The gains implied by changes in
the allocation of consumers' time are linked to the home-based
production of nonmarket services, not market output.
III.B. The Market Production of New Goods
In contrast to the time-based estimates of the value of free
digital services, the standard approach used to define the theoretical
measure of real GDP implies that only a small amount of extra digital
service output is missed, mainly reflecting download speed and other
characteristics that are not currently included in the deflators for
Internet access and cell phone service.
Real household consumption and real GDP measure changes at the
margin, not total amounts of consumer surplus. Hence, even if free
digital services belonged in market sector GDP and provided a large
amount of consumer surplus, the growth-rate effects would not
necessarily be large. What would matter is the incremental consumer
surplus from a change in the consumption of the digital services.
For existing goods, the BEA's chained Fisher index of real
personal consumption expenditures correctly captures the change in the
consumer surplus. (23) For an existing free good, the correct weight on
any change in quantity is zero because consumers adjust the quantity
consumed of each good (excluding those at a corner solution of zero) so
that the value of the marginal unit consumed is proportional to the
price.
Conversely, new goods bias can arise even if the good enters at a
price of zero. The measurement theory for new goods imagines that the
new good previously existed but was offered at the "virtual
price" that just drove demand to zero. The area under the demand
curve from the virtual price down to the actual price of the good after
it entered gives the consumer surplus from the appearance of the new
good. Some major free digital services--including Facebook, YouTube, and
Google Maps--appeared after the start of the productivity slowdown.
However, because they require Internet access, free digital
services are not costless to consume. The price of the required Internet
access can be viewed as the price of a bundled commodity, where the free
digital services are part of the bundle. With an assumption about the
slope and curvature of the demand curve for the bundled commodity,
increased spending on Internet access to enjoy the new free services
could be used to estimate the gains from this newly available, bundled
commodity.
We do not make such an estimate in the present paper, but an
indication of its magnitude comes from estimates of welfare gains from
Internet access. Shane Greenstein and Ryan McDevitt (2009), for example,
use data on the replacement of dial-up Internet access with broadband,
and estimate that the uptake of broadband generated an average of $0.3
billion a year in unmeasured consumer surplus for 1999-2003, and an
annual average of just over $1 billion for 2004-06. Brynjolfsson and Oh
(2014) extend Greenstein and McDevitt's (2009) analysis, adding an
adjustment for increased consumption of services per hour, as measured
by rising data usage patterns. They find that this "money
measure" of the gains from improved ISP services (the part that
would be appropriate to add to market sector output) are a little
larger, but still small--averaging only $2.7 billion per year (2-3 bp of
business output).
This analysis of the monetary mismeasurement applies only to
Internet access at home, not mobile access. Using Brynjolfsson and
Oh's (2014) data on the improved quality of Internet access, and
assuming that the increase in the mobile share since 2004 reflects
mobile data that are subject to the same unmeasured quality improvement,
"true" output and productivity thus rise by 1 bp in the
1995-2004 period and by 4 bp after 2004. We include this adjustment in
the "other" category in figure l. (24)
III.C. An Alternative Treatment of Advertiser-Supported Digital
Services
Internet businesses make money in part by creating content that
users value. Is it reasonable to exclude this entirely from GDP, just
because it does not involve a monetary cost to households? We now
consider an alternative that brings some of these otherwise-omitted,
advertising-supported digital services into household consumption.
Some free digital services are, in fact, already included in
GDP--namely, those provided by nonprofit institutions such as Wikipedia.
But most free digital services are supported by advertising. (25) The
national accounts treat advertisers as intermediate consumers of the
services of a business whose revenue comes entirely from advertising.
For example, broadcast television services have long been counted in the
national accounts as an intermediate input: Companies buy advertising,
so major broadcasting networks such as ABC or NBC are like advertising
agencies. Many Internet services have that same treatment: Facebook and
Google provide advertising services to businesses, not services consumed
by households.
Nakamura and Soloveichik (2015) propose a framework for including
ad-supported entertainment and information services in households'
consumption that draws on an earlier body of literature on how to treat
broadcast television in national accounts. They value the services given
to households at their cost of production. This framework is based on
the observation that consumers implicitly pay for TV entertainment and
information by watching ads (or, in some cases, providing valuable
personal information). The time taxes [[tau].sub.l] and [[tau].sub.TV]
were not included in the cash budget constraint (equation 2) because
they do not have an explicit price. But we can express [WT.sub.l] (the
time value associated with the Internet in equation 4) as
W[[tau].sub.i][T.sub.l] + S(1 - [[tau].sub.I])[T.sub.l], where the first
term is part of a market-oriented barter transaction that can be imputed
between households and firms. In this barter transaction, the time that
consumers spend viewing ads is a service purchased from households by
providing entertainment or information services.
When these "free" entertainment or information services
are added to households' consumption, GDP goes up by the value of
the extra household consumption. But the national accounts need to
balance--someone needs to produce the extra value added. The TV networks
or the providers of the digital services have the same inputs of capital
and labor, and their measured value added does not change. Instead, on
the production side, the rise in GDP can be traced to households'
production of "ad-watching services." With no change in the
output consumed by advertisers, recording output sold to households
requires us to impute an equivalent amount of purchases of services from
consumers who view the ads.
This approach is reasonable: It monetizes an implicit barter
transaction that consumers undertake with Google and Facebook and other
advertising-supported service providers, and it recognizes that
consumers value the services they receive. Nonetheless, treating
consumers as suppliers of ad-watching services and as consumers of free
digital services does not change the business sector's nominal
value added; the ad-watching services are outside the boundary of the
business sector. (26) On one hand, if the deflators are the same,
business sector TFP will also be unaffected because the intermediate
inputs of the ad-watching services that are added on the input side of
the productivity calculation will exactly offset the "free"
entertainment and information services that are added on the output
side. On the other hand, it is possible for the deflators to vary in a
way that raises business TFP if ad viewing, and the delays caused by the
time it takes to download the ads, take up a falling proportion of time
spent consuming digital services.
III.D. The Significance of Free Digital Services for Productivity
Measures
The effect on the level of GDP from allocating part of output of
the providers of free entertainment and information services to
household final consumption is limited because advertising is only a
small share of GDP.
When services to households from traditional print and broadcast
media are included along with digital services, the level of U.S. GDP
shifts up by about 0.5 percent (Soloveichik 2015a). The effect on the
growth rate of real GDP is smaller still. In Nakamura and Soloveichik
(2015, table 3), real advertising services have an average growth rate
of 2 percent from 2004 to 2013, while the real output of the business
sector used in productivity measurement grows at just over 1.5 percent a
year. Assuming that the real growth rate of the advertising-supported
services was the same as the real growth rate of the advertising and
using a share weight of 1.3 percent of business sector output implies an
upward revision of less than 1 bp to productivity growth in the slowdown
period. But the pre-slowdown adjustment is similar or larger, so this
adjustment does not reduce the size of the productivity slowdown. In our
benchmark set of "other" adjustments, we round the effect to
zero.
How sensitive is this benchmark to the advertising deflator? This
deflator may have a new goods bias caused by the emergence of online
advertising, if that is a more efficient technology for delivering ads.
Soloveichik's (2015a) estimate of the 2012 cost per viewer-hour of
an online advertisement is 11 cents, compared with 54 cents for
broadcast TV. The lower cost of attracting ad viewers by providing free
digital services suggests that the substitution of online advertising
for traditional media advertising may involve a productivity gain in ad
delivery. Facebook, for example, does not have to pay to acquire content
because consumers themselves create the content, making the cost of
attracting users to the website quite low.
Suppose the quality-adjusted price for online advertising is half
that of traditional media. A unit-value price index would capture the
outlet substitution effect as ad buyers switch to online advertising.
The market share of online advertising rose from 7 percent in 2004 to 27
percent in 2013 (Nakamura and Soloveichik 2015), implying an average
annual growth rate adjustment of -1.9 percent. With a 1.3 percent weight
of advertising in the output of business, the implied annual adjustment
to productivity growth would be an increase of about 2.5 bp.
Finally, we note that some of the welfare benefits of free digital
services involve better choices of where and what to buy. Information
from TripAdvisor or Yelp may improve restaurant selection (and even have
dynamic spillover effects as bad restaurants improve or exit). In
addition, online information and online shopping have expanded the set
of available varieties. Moreover, the Internet has also led to new
markets for used goods through websites such as eBay and Craigslist. A
cost-of-living index that measured the gains from the improved matching
of products and product varieties to consumers' preferences and
circumstances might show substantial gains (even beyond the e-commerce
benefits discussed below). Making more efficient use of what we have
raises welfare, but does not represent an outward shift in market output
or even the production possibility frontier that is achievable with a
given factor endowment. (27)
Divergences between welfare change and real GDP from IT-enabled
shifts between market production and nonmarket production also arise in
other contexts. For example, tax software has reduced reliance on paid
tax preparers, and smartphone apps such as Skype and WhatsApp have
reduced spending on phone calls and text messages. Yet it is worth
remembering that welfare changes from substitution between nonmarket and
market activity are not new. In the early 20th century, for example,
paid domestic workers did many tasks that by mid-century had been taken
over by the households themselves. Conversely, home appliances such as
washing machines served as "engines of liberation" (Greenwood,
Seshadri, and Yorukoglu 2005) that dramatically increased women's
labor force participation.
Furthermore, though nonmarket and market production are somewhat
substitutable in generating consumer welfare, many questions about
economic growth require a concept of productivity that covers only the
market sector's output and inputs. Imputations for nonmarket output
would make the productivity measure more subjective and model-driven, as
opposed to data-driven. Gains in nonmarket output and their contribution
to welfare, though important, are best treated as a separate concept
from productivity change.
IV. E-Commerce and Gains in Variety and Match Quality
E-commerce has grown rapidly in importance, both for
business-to-business and business-to-consumer transactions. In this
section, we estimate that the growing unmeasured benefits to consumers
contribute about 2 bp to the productivity slowdown. Business-to-business
e-commerce has made intermediate transactions more efficient, but in
principle it does not directly cause the mismeasurement of aggregate
productivity. Indirectly, however, it can complicate productivity
measurement through its effects on outsourcing and the reorganization of
production into global supply chains. The next section considers these
effects in the context of globalization.
According to the Census Bureau's Monthly Retail Trade Report,
the share of e-commerce in retail sales has risen about 0.5 percentage
point a year since 2000--from 0.9 percent in 2000 to 2.1 percent in
2004, 5.3 percent in 2012, and 7.3 percent in 2015. (28) This steady
shift in purchasing patterns reflects the gains to consumers in savings
of time and transportation costs, as well as their ability to search
over a much broader range of varieties.
For online books, Brynjolfsson, Yu Hu, and Michael Smith (2003)
estimate the gains from increases in variety available on Amazon and
other websites. They consider obscure book titles as new goods, because
these would have been hard to find at brick-and-mortar stores. The
compensating variation from a new good with a constant price elasticity
of [alpha] < -1 can be approximated by dividing its post-entry sales
by 1 + [alpha]. In 2000, out of $24.59 billion in total book sales, the
authors estimate that $578 million were from online purchases of obscure
titles. Depending on the assumed elasticity, the compensating variation
was in the range of $731 million to $ 1.03 billion, or about 3 to 4
percent of total book sales that year.
This approach probably overestimates the gains by assuming a
constant demand elasticity and by ignoring losses in consumer surplus
from the disappearance of brick-and-mortar bookstores. Robert Feenstra
(1994) derives a more conservative formula for the unmeasured gains from
net variety growth based on a model with a constant elasticity of
substitution [sigma] > 1. Let [[lambda].sub.t] equal 1 minus the
share of expenditures in period t going to new varieties, and let
[[lambda].sub.0] be 1 minus the share of expenditures in period 0 going
to varieties that disappear in period 1. Then the welfare shift from
changing the availability of varieties can be calculated by multiplying
the constant elasticity of the substitution price index for the
continuing varieties by a factor of
[([[lambda].sub.t]/[[lambda].sub.0])).sup.1/([sigma]-1)]. The elasticity
of substitution between different varieties of the same good is usually
high. With [sigma] = 4 and an assumption of no variety disappearances,
the 2.35 percent market share garnered by obscure book titles newly made
accessible by the Internet implies a correction to the price index
of-0.8 percent--though, with a relatively low assumption of [sigma] = 3,
the bias becomes 1.2 percent. These gains accumulated during a period of
several years, so the annual bias is smaller.
Books, of course, are just one type of good with an increased
availability of varieties online. Suppose we view e-commerce itself as a
sort of new variety. Using the Census shares and assuming [sigma] = 4,
the correction factor to the price index for retail goods falls 15 bp a
year from 2004 to 2014, compared with 8 bp a year from 1995 to 2004
(assuming the online share was zero in 1995). Personal consumption
expenditures on goods amount to about 25 percent of the gross value
added of business, excluding housing. Using this as a weight on the bias
in the retail sales price index implies an upward correction of just
under 4 bp a year in business sector productivity after 2004 and about 2
bp a year from 1995 to 2004. Thus, correcting for gains from e-commerce
shaves perhaps 2 bp from the productivity slowdown.
V. Fracking and Globalization
Fracking and globalization are two areas where mismeasurement has
plausibly contributed in a meaningful way to the slowdown in measured
productivity growth. Fracking is a technological innovation that makes
it profitable for drillers to access natural resources of an inferior
"quality." A back-of-the-envelope calculation suggests that
the unmeasured aspects of this innovation have raised true aggregate
labor and TFP growth by about 5 bp a year since 2004. For globalization,
import-price declines from offshoring and related changes in import
sourcing are largely missed, so true import growth is understated in the
late 1990s and early 2000s (the time of China's accession to the
World Trade Organization); correspondingly, growth in GDP, labor
productivity, and TFP are overstated. This globalization adjustment
shows up as a negative contribution of about 10 bp from 1995 to 2004 and
-2 bp from 2004 to 2014 for the "other" category in figure 1.
V.A. Technological Innovation in Oil and Natural Gas: The Tracking
Revolution
In the industry TFP data discussed in section I, the extraction of
oil and natural gas performed strongly in TFP during the 2007-13 period.
Nevertheless, the standard measure of TFP for mining does not control
for variation in the quality of the natural resources being extracted,
so it is not a pure measure of technology. Technological innovations
that made it possible to extract oil and natural gas from previously
uneconomic geologic formations diffused rapidly in the 2000s. This type
of technological change is unlikely to be fully reflected in the
statistics. Hence, true growth in mining investment in infrastructural
capital is almost surely faster than measured. At the same time, a key
input (the subsoil reserves component of land) that is not included in
the traditional approach to measuring mining productivity fell in
quality.
[FIGURE 7 OMITTED]
Fracking--originally a cost-effective way to extract natural gas
from shale, using horizontal drilling and hydraulic fracturing--was
discovered in the late 1990s. During the next decade, this technique was
improved and extended to the extraction of oil from shale and other
types of low-permeability formations. As a result, the last half of the
2000s saw a remarkable resurgence in the production of oil and natural
gas in the United States (figure 7). Import facilities for liquefied
natural gas have been hastily repurposed as export facilities, and OPEC
has changed its pricing strategy.
The fracked wells are like a new good whose benefits are not
counted by conventional measures of TFP. Nordhaus and Edward
Kokkelenberg (1999, pp. 63-64) observe that deposits of an exhaustible
natural resource vary in their extraction costs. Above some cutoff level
of rent (the difference between the extraction cost and the market price
of output), extraction does not occur. Suppose that technological
progress reduces the unit cost of extraction for all deposits. Now, 7t
> 1 units can be extracted from any given deposit in period 1, with
the same inputs of labor and capital that produced 1 unit in period 0.
The output price is set on world markets and does not change, and
neither does the cutoff level of rent for extraction to be undertaken.
Deposits that were previously uneconomic now begin to be extracted. The
level of productivity at the least productive establishment remains
constant, though that of the most productive establishment rises from
[[lambda].sup.max.sub.0] to [[lambda].sup.max.sub.1] = [pi]
[[lambda].sup.max.sub.0]. Assuming productivity levels are uniformly
distributed across establishments from 1 to [[lambda].sup.max.sub.0],
and that all establishments are identical in size as measured by inputs,
measured productivity growth for the industry, denoted by [??] - 1, is
[??] - 1 = [[1 + [pi][[lambda].sup.max.sub.0]]/[1 +
[[lambda].sup.max.sub.0]]] - 1 = [[lambda].sup.max.sub.0]/[1 +
[[lambda].sup.max.sub.0]] ([pi] - 1).
For example, if [[lambda].sup.max.sub.0] = 2, only two-thirds of
true productivity gains would be measured.
A proper accounting for the quality of land as a factor of
production would capture the gains. Deteriorating land quality would
imply slower growth of inputs than in the official data, and TFP would
grow faster. (29) Careful measurement of land services in mining--and
elsewhere--is challenging. In the BLS productivity data, the extraction
of oil and natural gas appears to use almost no land, because the value
of rights to extract subsoil mineral deposits is included in the
services of fixed capital assets (which consist largely of structures).
Alternative productivity measures for Australian mining, published by
the Australian Bureau of Statistics, imply that roughly half the
conventionally measured services of fixed capital assets actually
represent services of subsoil natural resources. (30) We assume that
this relationship holds for the United States.
Accounting properly for technological progress in the oil and
natural gas industries requires not only an assessment of land-quality
changes but also quality-adjusting the fixed assets that embody the
technological improvements. These consist primarily of oil and gas wells
drilled for exploration or development purposes. The quality adjustment
would reflect the cost reduction made possible by better technology
while holding constant the mix of deposits being exploited.
In the post-2004 period, the average share of investment in oil and
natural gas structures in the value added of business is about 0.9
percent. However, plausibly about half of that--or about 0.5 percent of
business output--is the structure itself (which is improving more
quickly than measured); the remainder is actually the subsoil asset
(where the quality is getting worse). In terms of output (i.e., final
investment), suppose there is a fairly large true-quality adjustment to
the price index for oil and gas extraction structures of 10 percent a
year after 2004. Multiplying this by the roughly 0.5 percent share of
business value added implies that the true investment is about 5 bp
faster. This goes directly into the other portion shown in figure 1
above, boosting true labor productivity in the post-2004 period. For
TFP, the question is how much capital is improving and land is
deteriorating. As a rough first pass, we assume that the two effects
offset each other--leaving measured capital growth about right. In this
case, the increment to labor productivity of 5 bp also passes through to
aggregate TFP.