期刊名称：Contemporanea : Revista de Comunicação e Cultura
印刷版ISSN：1806-0269
电子版ISSN：1809-9386
出版年度：2009
卷号：7
期号：1
语种：Portuguese
出版社：Universidade Federal da Bahia
摘要：The proposal of this article is to provide the conceptual understanding of persuasion and its dynamics, discussing some effects that this tool can promote as a counterintuitive speech in the advertising area for the offset and updating of stereotypes, to which certain minority groups are associated in a stigmatized manner. The paper also seeks to contribute in the academic discussions on the role exercised by the advertising in coordinating “other/new” views on the subject of social stereotypes and its social impact.
