出版社：Escuela de Nutrición y Dietética, Universidad de Antioquia.
摘要：The food based dietary guidelines (FBDG) from Chile development in 2005, considered the update epidemiological data and experiences from de first version published in 1997. The actual FBDG includes technical communication prepared by a committee of experts who were supported by mass media communication professionals in order to make the information more attractive and understandable by general population. This article pretend to point out the strategy dissemination of the FBDG, found in government programs, food industry healthy alternative products, and the interest of mass media because of the high prevalence of obesity, and also to identify challenging social marketing strategies implemented in developed countries which nutritionist and health professionals using FBDG could apply in nutritional interventions.
关键词：food and nutrition education, food based dietary guidelines, social marketing, Chile;guías alimentarias, educación alimentaria y nutricional, marketing social, Chile
