标题：New Business Models And Editorial Exemption: A Study On Service Journalism Based On Ecommerce Operations // Novos Modelos De Negócios E Isenção Editorial: Um Estudo Sobre O Jornalismo De Serviço Com Base Em Operações De Comércio Eletrônico
期刊名称：Contemporanea : Revista de Comunicação e Cultura
印刷版ISSN：1806-0269
电子版ISSN：1809-9386
出版年度：2014
卷号：12
期号：3
页码：614-635
语种：English
出版社：Universidade Federal da Bahia
摘要：The paper presents and discusses business strategies based on the association from journalistic content to new commercial practices in digital media. We describe selected examples from Folha de S. Paulo and El País involving service guides, links and ecommerce advertisements. The employed method provides content analysis to illustrate how the search for new business models in journalism may conduct its commercial activities beyond the conventional sale of advertising and subscriptions, including a discussion on the challenges and implications of this practice. The hypothesis is demonstrated by describing operations for the sale of tickets, books, music, and films related to news features and service journalism contents. The text finally wonders and discusses how such commercial actions may affect editorial autonomy and publishing exemption.
