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  • 标题:Los modelos de adopción de tecnologías de la información desde el paradigma actitudinal
  • 本地全文:下载
  • 作者:Luis Miguel López Bonilla ; Jesús Manuel López Bonilla
  • 期刊名称:Cadernos EBAPE.BR
  • 印刷版ISSN:1679-3951
  • 出版年度:2011
  • 卷号:9
  • 期号:1
  • 页码:177-197
  • 出版社:Escola Brasileira de Administração Pública e de Empresas - Fundação Getulio Vargas
  • 摘要:The diffusion of innovations is an important topic in the literature on consumer behaviour. In marketing, two perspectives characterize most of the work on this topic: the aggregate market perspective and the individual-level perspective. The analytical and empirical models for describing and forecasting the diffusion of an innovation have addressed the market in the aggregate, with little attention to the micro-level that characterizes the adoption decision. This paper seeks to revise these models of adoption in the field of IT.
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