出版社：Escola Brasileira de Administração Pública e de Empresas - Fundação Getulio Vargas
摘要：The comics segment, in the context of creative industries, has achieved economic and cultural importance. Thus, this study aims to examine the important factors in the recruitment process of professionals in this areas.The focus will be on contractual relationship between the two main protagonists of the creative industries, the artist and the agent, and the analysis will be based on the perception of the artists with the area. primarily concerning transaction costs, copyright, asymmetry of information and agents of the market. The study is descriptive and exploratory nature, using the qualitative methods also the interviews in empirical work. The respondents are part of the creative industry sector in Ceará and work with comics. The main results found by the content analysis of the interviews is concerned, basically, with the lack of professionalism even in the comics sector of the creative industry of Ceará. There is, as evidence of this research, a lack of vision and marketing mindset of professional artists, a shortage of specialist agents to interfere commercially, and the lack of protection of copyright and related rights. It is believed that the results displayed here can generate information for better understanding of the market as its object of study, and to assist in the professionalism of this important segment of the current cultural economy.
