期刊名称：Contemporanea : Revista de Comunicação e Cultura
印刷版ISSN：1806-0269
电子版ISSN：1809-9386
出版年度：2009
卷号：2
期号：2
语种：Portuguese
出版社：Universidade Federal da Bahia
摘要：Based on researches of video emissions broadcasted in the period of 2002/2004, beyond different formats of permanence of the religion in the public sphere in Brazil the strategies of the Evangelical and the Catholic church in the sense of a new configuration of the religious market, midiatic devices are described to face the different symptoms that come in them, through demands and searches from processes of cures to the different forms of discomfort that attack the health of the body and one’s mind that is exposed to the programs. The sermon is not treated anymore as na abstract religion, but being founded in the “economy of the contact”, transforms the midiatic locus in a comfortable atmosphere, service and therapy.
