出版社：Escola Brasileira de Administração Pública e de Empresas - Fundação Getulio Vargas
摘要：This essay aims a closer communication between dissatisfied researchers and organizationals actors not so effectively identified with critical readings and more interested in paying homage to certain products of the cultural industry. The main goal of the text is to disclose the closing points between reality shows and productive organizations. In this sense it invites other equally unsatisfied academics with the recurrent difficulty to establish a critical dialogue between theoreticians and practitioners. Initially the text discusses mass culture, reality shows and companies as products and producers of a social representation focused on the show and the hiperreality. It illustrates its arguments presenting three aspects of the problem: selection of participants, power saggy games and behavior manipulation. In such context, the position of academics as mere spectators does not seem to accord with the challenges faced by the players/participants/actors of the programs and the organizations.
