出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：This article delves on new formulations that the arrival of new technologies have been introduced in the communication of the cities. From this point of view, there has been an effective boost in terms of performance and efficiency in content when citizens and various social movements have been recognized its role as active agents, especially thanks to the interactivity they can now exercise. The case of Las Rozas Smart City is an example of how the residents of this suburb now have a tool “Las Rozas Smart Green City” at their disposal to interact with your local council and help build a better city.
关键词：Las Rozas;Smart City;construcción de la ciudad;Citybranding;gestión de la marca ciudad.
