文章基本信息
- 标题:Consumer preferences and brand equity measurement of Spanish national daily newspapers: A conjoint analysis approach.
- 本地全文:下载
- 作者:Antonio Rial Bobueta ; Jesús Varela Mallou ; Teresa Braña Tobío 等
- 期刊名称:The Spanish Journal of Psychology
- 印刷版ISSN:1138-7416
- 电子版ISSN:1988-2904
- 出版年度:2001
- 卷号:4
- 期号:1
- 页码:48
- 语种:Spanish
- 出版社:Cambridge University Press
- 摘要:Sin resumen
- 关键词:comportamiento del consumidor;valor de la marca;análisis conjunto