出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：The advertising discipline is characterized, among other issues, by its interaction with many áreas of knowledge. Among them, we consider as a key matter the subject Cinema and advertising in the student’s curriculum process in otrder to understand the different relationships between these two áreas. After observing its presence in the curricula of the different degrees of Advertising and Public Relations in Spain, we include a posible teaching guide that covers a wide range of skills from a methodological approach based on the PBL (Problem-based learning) technique
关键词：Cine;Publicidad;Guía docente;Planificación docente;ABP (Aprendizaje Basado en Problemas).
