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  • 标题:Evaluación de competencias y objetivos formativos en la transición de la Estrategia Publicitaria y Relacional al Espacio Europeo Educación Superior
  • 本地全文:下载
  • 作者:Concepción Campillo Alhama
  • 期刊名称:Historia y Comunicación Social
  • 印刷版ISSN:1137-0734
  • 电子版ISSN:1988-3056
  • 出版年度:2014
  • 卷号:18
  • 页码:133-146
  • DOI:10.5209/rev_HICS.2013.v18.43954
  • 语种:Spanish
  • 出版社:Servicio de Publicaciones de la Universidad Complutense
  • 摘要:Evaluative research allows us to reorient the learning process of university students. Through this study evaluates the acquisition of skills, abilities and skills associated to the Strategy in Advertising and Public Relations students in Advertising and Public Relations degree from the University of Alicante, in the academic year 2012-2013. The results of this study show the future direction we should give this teaching-learning process, reinforcing the training goals less consolidated.
  • 关键词:Publicidad;Relaciones Públicas;Estrategia;EEES;Evaluación.
  • 其他关键词:Advertising;Public Relations;Strategy;European Higher Education Area;Evaluation
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