出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：Organizational communication is a young discipline that is advancing its consolidation in Cuba. Its studies and researches have been historically marked by the positivist paradigm, but are now changing towards new theoretical-methodological perspectives. In the frame of the Systems Theory, with a closer approach to the paradigm of complexity, and the Theory of Social Mediation developed by Professor and researcher Manuel Martín Serrano (enriched by the Latin-American perspectives) constitute possible theoretical approaches which may enrich the studies that are being made on this topic, at the same time that it can validate its own suppositions.
关键词：Comunicación organizacional;Teoría de los sistemas;Teoría de las mediaciones
其他关键词：Organizational communication;Systems theory;Theory of mediations
