出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：Transmedia storytelling has become a successful formula for joining different contents under a same creative effort, for generating the fans implication and for increasing the profitable channels project. One of the challenges of the audiovisual industry is the native transmedia storytelling, that has been created from the beginning under a transmedia conception. The planning of this type of project involves the (re)creation of the storyworld, the selection of the suitable platforms and the allocation of an user’s active role. El Cosmonauta (RIOT, 2013) constitutes one of the most successful Spanish experiences.
