出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：History, the art, the architecture, the city (as concept and as material space), is a part of the heritage of territories. Unquestionably, Granada is joined to the Alhambra, and his images -both cognitive and affective- are linked to the image of oriental city that shows this monument (image that today is narrated and transmitted by audiovisual medias but that arises from storytelling of previous centuries). The whole background of perceptions that the cultural heritage of a territory detaches can turn into a fundamental tool for the same one, through the communication, with, among others, strategies of cityplacement and citymarketing.
关键词：Patrimonio cultural;citymarketing;cityplacement;Alhambra;Granada;cine y turismo
其他关键词：Cultural heritage;citymarketing;cityplacement;Alhambra;Granada;cinema and tourism
