摘要：This article analyzes the data originated in a research carried out in order to cast some light on the participation of journalism in shaping values that create stereotypes and social inequalities. The research investigated how these values are formed and how they evolve. Through an ethnographic method, all the stages of the news production of a news broadcast were monitored along 11 weeks. The program is regularly broadcast by RBS TV, which belongs to Grupo RBS, the biggest communication conglomerate in Southern Brazil. Analyzing the daily routine of the journalists, with focus on the relationships they keep among themselves, and also on the productive routines, the study reached the conclusion that heterosexuality was a normative pattern that guided their personal and professional values in the decision-taking process, which resulted in presentations marked by hegemonic social values that reinforce hierarchies and inequalities from some social markers.
