摘要：The Brazilian coastal zone management has been increasingly appreciated due to physical, biological and landscape features, besides being the birthplace of terrestrial and marine biodiversity and socioeconomic development. However, over the years a series of conflicts and multiple interests to Federal assets were found, in particular related to the use of the seafront. In order to regulate the use and occupation of the seafront, the Ministry of Environment (MMA) and the Department of Heritage Union (SPU) created the Orla Project. In this context, the city of Itapema, located at northern coast of Santa Catarina State, started the process of implementation of the Orla Project in 2006, with some consolidated results. Therefore, this study describes this process from the perspective of public management. The methods used are based on the interpretive paradigm. The main contribution was developed by the technique of semi-structured interviews with three representatives of public management and a SPU stakeholder from the state of Santa Catarina. The results showed that the municipal executive did not follow all the guidelines mandatory for the Orla Project, considered fundamental for monitoring, maintenance and management of the waterfront following the steps of intervention. Still, the city obtained technical support and resources for revitalization works and acquisition of urban structures on the waterfront, with positive appreciation of the local community.
