期刊名称：BRAND : Broad Research in Accounting, Negotiation, and Distribution
电子版ISSN：2067-8177
出版年度：2013
卷号：4
期号：1
页码：95-98
语种：English
出版社：EduSoft Publishing Bacau
摘要：This paper presents an algorithmic analysis of the marketing mix in metallurgy. It also analyzes the main correlations and their optimizing possibilities through an efficient management. Thus, both the effect and the importance of the marketing mix, for components (the four “P-s”) are analyzed in the materials’ industry, but their correlations as well, with the goal to optimize the specific management. There are briefly presented the main correlations between the 4 marketing mix components (the 4 “P-s”) for a product within the materials’ industry, including aspects regarding specific management. Keywords: Management Model, Materials Industry, Marketing Mix, Correlations.
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