期刊名称：BRAND : Broad Research in Accounting, Negotiation, and Distribution
电子版ISSN：2067-8177
出版年度：2012
卷号：3
期号：1
页码：1-6
语种：English
出版社：EduSoft Publishing Bacau
摘要：The new technique allows the construction and use of situational models, the optimization of the information collected, and secondly the reducing of application time of the information obtained and their application in a given context. Using keywords and cognitive processes will lead to the identification of resistances in the communication process which will lead to a simplification of the communication process both in terms of content and the message. Keywords: optimization, efficient, personal situational model, support situational model, environmental situational model
