期刊名称：Selcuk Universitesi Sosyal Bilimler Enstitusu Dergisi
印刷版ISSN：1302-1796
出版年度：2003
期号：9
页码：463-482
出版社：Selcuk University
摘要：In today’s rapidly changing global business environment Small and Medium Sized Enterprises are advised to reorganize their processes and structures to improve or at least to maintain their competitive situation in the market. In this context, electronic commerce (i.e. buying and selling of goods and services electronically) is a contemporary business methodology that increases the efficiency and effectiveness of trading relationships and enhances the competitiveness of a company. In this study, e-commerce applications in small and medium sized industrial enterprises is elucidated, and suggestions are made to increase the efficiency of e-commerce implementations.
关键词：e-commerce, small and medium sized enterprises, competitiveness, Internet.
