摘要：Press headers are to daily newspapers the same as brands are to products. Because a newspaper is an object itself which also participates in a double designing process: from information and from product design; and in both cases this serves the same purpose, that the reader feels attracted and comes back for more every day. On that trip, which takes place either to the newsstand or to the computer, to become visible and unique is of paramount importance and the header is the element that best identifies not only the publication but also the tone of the language that the reader expects to find in it. This study intends to dive into the Spanish sport daily press headers, both print and digital, to establish how newspapers achieve their pretended brand identity.
关键词：Press headers;nameplates;sport press;brand identity;print media;online media;España;cabeceras;prensa deportiva;identidad de marca;medios impresos;medios en línea;España
