摘要：In the Catalan elections of 2010 spots had a much wider presence than any other propaganda election tool. We offer here a qualitative analysis of those videos with the greatest impact. The study confirms that compelling audio-visual edits have taken the place of the traditional party discourse, attempting to attract a relatively indifferent electoral body. Sexual content videos, described by some as “porn-politics”, stand out among all the others. Without speculating about the possible electoral gains of this strategy, what can no doubt be confirmed is that the conventional political language has been surpassed by an audio-visual discourse with great media repercussion.
