期刊名称：Journal for Advancement of Marketing Education
印刷版ISSN：2326-3296
电子版ISSN：1537-5137
出版年度：2003
卷号：3
期号：1
页码：40
出版社：Marketing Management Association
摘要：In this article, the authors offer a detailed description of a course designed specifically to instill a future-orientation in its participants. This is especially important due to the unprecedented rate of change experienced by the recent business environment. In the course, students have the opportunity to develop skills related to identifying key trends and uncertainties in the business environment. This course is unique in that all topics in it are examined from a future-orientation.
