期刊名称：Journal for Advancement of Marketing Education
印刷版ISSN：2326-3296
电子版ISSN：1537-5137
出版年度：2004
卷号：4
期号：1
页码：25
出版社：Marketing Management Association
摘要：In the 2001 summer edition of the Journal for the Advancement of Marketing Education, Luthy offered a twoby-two role-based model of what defines a master teacher. We address one quadrant of this matrix – the Vegas lounge singer. Similar to Luthy, we view the Vegas lounge singer as someone that teaches in a style that captures attention. The ability to attract and sustain attention is especially critical in classes in which either a large majority of the students are non-marketing majors or the class is required of all marketing majors. Either way, we end up with some students that feel trapped, often resulting in a less receptive audience to learning. We suggest that the successful personification of the Vegas lounge singer is critical in establishing one’s “master teacher” reputation, at least in the eyes of the student. We then present the first in a series of three in-class student activities that score high on Vegas theatrics, while also having the critical benefit of teaching the students a thing or two about marketing.
