期刊名称：Journal for Advancement of Marketing Education
印刷版ISSN：2326-3296
电子版ISSN：1537-5137
出版年度：2004
卷号：4
期号：1
页码：52
出版社：Marketing Management Association
摘要：Educational program success is increasingly dependent on meeting learning outcomes. Although some outcomes are institution specific, Core Universal Business Learning Outcomes can be used to represent the needs of employers and accreditation agencies. Using accepted marketing scale development processes, nine outcome dimensions were confirmed: leadership skills, communications skills, interpersonal skills, analytical skills, decision-making skills, technological skills, global economy, ethics, and business practices. A learning outcomes index indicated the relationship between skill level and importance of the dimensions as well as the priority for resources. The scale demonstrated nomological validity through usefulness in distinguishing among groups and successfully supporting theoretical tests with another construct
