期刊名称：Journal for Advancement of Marketing Education
印刷版ISSN：2326-3296
电子版ISSN：1537-5137
出版年度：2004
卷号：5
期号：1
页码：15
出版社：Marketing Management Association
摘要：Much has been written examining expectations of the academic and business communities as stakeholders in business education; much less research has probed student perceptions. Given industry’s desire for greater breadth and exposure to non-business coursework, this study explores student perceptions from 895 students across 14 universities. The students expressed reluctance to taking some non-business courses, such as history and literature, if they were not required. The results suggest that real business applications in courses improved student perceptions, indicating a value in establishing business relevance of non-business courses. Finally, some suggestions for integrating student expectations into the curricula are provided
