期刊名称：Journal for Advancement of Marketing Education
印刷版ISSN：2326-3296
电子版ISSN：1537-5137
出版年度：2004
卷号：5
期号：1
页码：55
出版社：Marketing Management Association
摘要：In the 2004 summer edition of the Journal for the Advancement of Marketing Education, we presented the first in a two part series regarding the establishment of one’s teaching reputation. In that piece, we expanded on one of the four quadrants associated with Luthy’s (2001) two-by-two role based model of what defines a master teacher; specifically, the “Vegas” lounge singer. We suggested that the successful personification of the Vegas lounge singer is critical in establishing a portion of one’s teaching reputation – at minimum in the eyes of the students and at maximum in tenure and promotion decisions – and presented an applied activity addressing the topic of product positioning. This article represents part two in the series and offers two more additional activities that score high on Vegas theatrics while also having the critical benefit of teaching the students a thing or two about marketing
