期刊名称：Journal for Advancement of Marketing Education
印刷版ISSN：2326-3296
电子版ISSN：1537-5137
出版年度：2005
卷号：6
期号：1
页码：28
出版社：Marketing Management Association
摘要：In an attempt to provide real-life to an otherwise traditional management education curriculum, a student-team experienced the process associated with a business start-up. The start-up activities provide students a bridge to real-life skills’ applications of knowledge developed during the business curriculum. More specifically, the start-up activities provide the mechanism to further enhance analytical thinking, critical thinking, teamwork, communication, and technology skills. This paper describes a one-year, three-credit hour, cross-functional, educational project that bridges the academic and real-world gap experienced by a student team at a southeastern University and suggests methods for integration into individual courses. Students bridge the gap and thus enhance their skills set as they pursue start-up activities of a for-profit enterprise. The students in this project envisioned a Coffee House that not only had international products, but an international ambiance. The vision for The International Coffee House was one that provided international coffees, candies, and atmosphere. The ultimate goal of the project is the application of a skills set through the experience itself, as opposed to the actual operating of the business. The experience provides students the opportunity to actively participate in a project that integrates their skills with the knowledge gained in various courses.
