期刊名称：Journal for Advancement of Marketing Education
印刷版ISSN：2326-3296
电子版ISSN：1537-5137
出版年度：2006
卷号：9
期号：1
页码：18
出版社：Marketing Management Association
摘要：Ethics education in marketing is sufficiently important that the Marketing Education Review (Fall 2004) dedicated an entire issue to it. Yet not one of the articles in the issue cited the late Milton Friedman’s (Nobel Laureate 1976) pronouncement on business ethics: “there is one and only one social responsibility of business – to use its resources and engage in activities designed to increase its [shareholders’] profits so long as it stays within the rules of the game, which is to say, engages in open and free competition, without deception or fraud” (1962, p. 133).1 The absence of Friedman’s view in a journal issue devoted to business ethics led us to speculate: What roles are shareholders’ interests assigned in ethics education in marketing?2 Here we present evidence that in marketing education shareholders’ interests are diminished relative to those of “stakeholders” and reflect upon the implications of replacing shareholder with stakeholder interests
