期刊名称：Journal for Advancement of Marketing Education
印刷版ISSN：2326-3296
电子版ISSN：1537-5137
出版年度：2006
卷号：9
期号：1
页码：26
出版社：Marketing Management Association
摘要：Several marketing studies have found that female students are more ethical than male students and theorize that this is because females are socialized to be more sensitive about others than are males (the “socialization approach”). However, other studies have found no significant differences between the ethical orientations of female versus male students and theorize that this is because both females and males come to have similar views of ethics because of the common training they receive in preparing and studying for similar careers (the “structural approach”). We test both of these approaches with marketing students and find the results are dependent on the type of scenario presented. Some scenarios tap into socialization issues and lead to different ethical responses between females and males, while other scenarios tap into the common aspects of both female and male acculturation into a common career that lead them to the same ethical conclusions
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