期刊名称：Journal for Advancement of Marketing Education
印刷版ISSN：2326-3296
电子版ISSN：1537-5137
出版年度：2007
卷号：10
期号：1
页码：12
出版社：Marketing Management Association
摘要：Many business professors began their teaching careers without formal training on being an effective instructor. Teaching methods and techniques may be adopted from the professor’s experiences as a student. For many, developing a teaching style is an iterative process of trial and error. This paper offers characterizations of twelve ineffective teaching styles. Each style is evaluated for the negative consequences of using the style, but each is also considered for potential positive contributions. The paper then examines a positive character role-model and offers suggestions for effective teaching
